MCGRATH’S SUPER SATURDAY AUCTION EVENT HAS BECOME THE BIGGEST DAY FOR REAL ESTATE IN AUSTRALIA’S PROPERTY CALENDAR.
Super Saturday is a unique and proprietary selling strategy reaching more people, building greater competition amongst buyers, and achieving stronger results for sellers
We launch our sellers’ properties before the New Year listings come to market, attracting all buyers who miss out purchasing before Christmas as well as the new pool of buyers that start looking over the holiday period.
The coordinated launch for all Super Saturday properties will get more eyeballs on your listing and immediate traction for your sale campaign The heightened buyer engagement and online visual presence will be enhanced with an active marketing strategy to create excitement and interest among buyers
Super Saturday will deliver a unique experience with all properties individually catered for by your agent, our leading in-house auctioneers and the support of the entire business
“I think Super Saturday is one of the most exciting real estate initiatives I’ve seen in the history of our company
Selling your home during the Super Saturday initiative is going to give you a decided advantage ”
JOHN McGRATH CEO & Founder McGrath Estate Agents
WHY SUPER SATURDAY?
It’s marketing in isolation, it’s concentration of effort, it’s cross-selling of buyers and it’s excitement and energy at the very beginning of the year when everyone ’ s fresh and wants to buy
We’re bringing together our greatest assets and our strongest resources on one day for a particular concentrated sales effort
• Our 5 offices across the West, Northwest, Hills and Hawkesbury regions allows us to facilitate cross selling opportunities by sharing and directing buyer interest.
• We communicate openly and regularly internally so that we can effectively transfer buyers from one property to another if that property isn’t suitable for that buyer
• We email a catalogue of our Super Saturday listings to over 250,000 prospective buyers and hand a physical copy to over 1,000 buyers attending our open homes weekly.
Oxygen Home Loan support
• We have every single person engaged from our Front Office Managers to our Leasing Officers to our Department Heads to all our agents. That’s over 100 staff members from the West, the Northwest, the Hills and the Hawkesbury that are here to be able to support our owners in ensuring a successful campaign.
• We target over 250,000 buyers that are passively and actively looking at property through our social media channels
Asia desk support
Up to 30% discount on marketing (subject to suburb & price range)
Partnership with Domain
Free contract preparation through Dott & Crossitt
SUPER SATURDAY 3
WHY AUCTION?
McGrath have been ambassadors of the auction method since John McGrath founded the company in 1988.
At their core, auctions are an opportunity to transact property in a transparent, open forum environment with set conditions
The ability of an auction to create an electric environment, generate competition and the unconditional nature of the sale, delivers premium outcomes for our clients
As a group specialising in auction campaigns, we have the experience and confidence to guide you through the process
THIS YEAR OUR AUCTIONS HAVE DELIVERED OUTSTANDING RESULTS FOR OUR CLIENTS:
AVERAGE NUMBER OF BIDDERS 691 504 73% 4.1
NUMBER OF AUCTIONS PROPERTIES SOLD UNDER HAMMER
AUCTION DAY CLEARANCE RATE
* 1st January 2024 - 1st October 2024
WHY NOW?
On average, a Super Saturday campaign receives almost double the buyer engagement compared to a standalone property campaign. Let’s take a closer look at how Super Saturday stacks up!
SUPER SATURDAY 31st Jan 2021 4 | 3 | 3 1 Hume Avenue STANDALONE 23rd Oct 2021 4 | 3 | 3
OPEN HOMES
During both campaigns the same number of open homes were held.
CONTRACTS SENT
30 Contracts were sent to potential buyers during the standalone sale while 47 contracts were sent during the Super Saturday campaign
OPEN FOR INSPECTION ATTENDEES
52 Potential buyers attended the open home during the stand-alone sale while 147 buyers attended the Super Saturday open home.
ENQUIRIES
The stand-alone sale received 137 enquiries while the Super Saturday campaign received 270 enquiries.
BE PART OF REAL ESTATE’S BIGGEST DAY
OVER THE YEARS, SUPER SATURDAY HAS HELPED MORE PEOPLE ON THEIR PROPERTY JOURNEYS THAN ANY OTHER INITAIVE, INDUSTRY WIDE.
PEOPLE THROUGH OPEN HOMES BIDDERS ONLINE PROPERTY VIEWS ENQUIRIES
34,765 988 1.6M+ 24,940 72%
buyers
THE SUPER SATURDAY PROCESS HAS BEEN TRIED AND TESTED, DELIVERING EXCEPTIONAL RESULTS OVER RESERVE.
7a Belvedere Avenue, Castle Hill
Sold $2,911,000 - $311,000 Above Reserve
45 & 45a Quakers Road, Marayong Sold $1,827,000 - Suburb Record
29 Tanzanite Street, Quakers Hill
Sold $2,050,000 - Suburb Record
SYDNEY’S TOP AGENTS & AUCTIONEERS
THE ON-SITE EXPERIENCE
Each Auction on Super Saturday will be supported by:
Your Lead Agent
Auctioneer - Auction Call/Pre-Auction Strategy
Meeting via phone or where possible in person
Support agent - welcoming and checking in attendees, register bidders, bid recording On-Site mortgage broker (where available)
Live Streaming and online bidding platform - there is no-one on planet earth that cannot watch or participate in your Auction!
McGrath Auction Support Team for on the day support
Agent services providing online and digital support as well as processing sales in real time
NEXT STEPS
If you want to maximise your property’s visibility and achieve the best possible outcome, trust Super Saturday 2025 with your sale
Let our experienced team, led by your preferred agent, guide you every step of the way
Contract of sale preparation
December 13
Property prepared for launch
December 20 Signboard installed outside your home
Boxing Day Property launched online and online marketing blitz
