EASTERN GROUP
COMPANY CREDENTIALS
• Finalist for the exceptional marketing of 8 Fasan Rise, Warrandyte South - REB 2020
• Winner of the Barry Plant Group Outstanding Marketing Award - 2015 & 2017
OUR MULTI-AWARD-WINNING OFFICE HAS RECEIVED A LONG LIST OF IMPRESSIVE ACCOLADES OVER THE YEARS, WHICH INCLUDE:
• Victoria’s No. 1 Real Estate Company - REB 2017
BARRY PLANT EASTERN GROUP
• 2020 Property Management Team Finalists - Barry Plant Group Awards 2019
2019 Winner Property Management Growth Award – Barry Plant Awards 2016
• Finalist in the REIV Residential Marketing Award - 2019 Australian Achiever Awards “Highly Recommended” - 15 years in a row
• Australian Agency of the Year Winner - AREA 2017 & 2018
• Winner of the REIV Residential Marketing Award - 2016 & 2017
• Australia’s No. 1 Property Management Company - RP Data 2013
Marketing Manager Finalist - Barry Plant Group 2019
Australian Agency of the Year Award Finalist - REB 2020 & 2021
• Barry Plant Manningham No. 1 Agency - Barry Plant Group 2013-2021
• Marketing Campaign of the Year - REB 2021
BARRYDIFFERENCEPLANTEASTERNGROUP
We operate the largest “open database” in Melbourne, allowing us to market your home to more than 800,000 active buyers on the system.
Tailored and creative marketing strategy to draw buyers to your home.
We have a strong international selling strategy with the most Mandarin-speaking agents in the Eastern area.
• Local knowledge with Barry Plant operating in the area for over 40 years.
• Leading the way with some of the best innovative digital campaigns on the market.
• Achieving new suburb price records.
• Home to Australia’s top real estate agents.
OUR
Selling your property for the highest possible price, with the least amount of stress is our focus.
BARRY PLANT EASTERN GROUP
Through the use of tailor-made marketing and technology resources, selling with Barry Plant ensures your property will be exposed to buyers across our 70+ office network.
SELLING WITH US
The added benefit of having a shared database means that over 800,000 active buyers spanned across Australia, will be exclusively matched to your property.
Barry Plant has a track record of delivering excellent results across Melbourne.
Our Barry Plant Asia Division will work tirelessly behind the scenes to capture international buyers and investors who are suited specifically to your property, ensuring seamless communication and translation for all parties involved.
MADE IN MANNINGHAM EST.1979
We currently have a network of over 70 offices, each dedicated to achieving the best result for your property.
Having consistently played a key role in many record sales and achieving results that have set new benchmarks for real estate in Melbourne, Barry Plant is the agency of choice for many.
JASON STEPANOW MICHAEL STEENHUIS BRENDAN DI RAGO
Under the leadership of Spiro Drossos, Mark Di Giulio & Theo Politis, The Barry Plant Eastern Group has enjoyed its status as the number one office in the Barry Plant Group since 2013, and more recently, became the first agency in Australia to win the prestigious Residential Agency of the Year award backto-back in 2017 and 2018 (AREA).
OUR DIRECTORS
OUR PARTNERS
SPIRO DROSSOS MARK DI GIULIO THEO POLITIS
THE ROAD TO BECOMING AUSTRALIA’S NO.1 AGENCY
BARRY PLANT EASTERN GROUP
TODD LUCAS JAMES GOULOPOULOS
THE NETWORK
CLIENT TESTIMONIALS
“They were extremely professional and courteous in their approach and was always kept up to date with what was happening. I really appreciate the effort and respect they showed and I would highly recommend them to others…”
“Just sold our property with very happy results. The Barry Plant team was with us every step of the way, easing our nerves and concerns. Their guidance, professionalism and knowledge of the market were invaluable. Many thanks…”
VENDOR
VENDOR
VENDOR
VENDOR
BARRY PLANT EASTERN GROUP
VENDOR
“Assisting our elderly parents sell their beautiful home in Donvale was an emotional and timely decision. Choosing the Barry Plant team to guide us through the marketing and sales process proved very successful for our family. They demonstrated expert knowledge of the local market both in property types and price comparisons. We highly recommend Barry Plant…”
“Barry Plant were very professional and a pleasure to deal with. Throughout the process, I was always kept informed and the team worked hard to achieve a result that I was very happy with. I would highly recommend Barry Plant!…”
“The Barry Plant team provided regular updates and were absolutely professional throughout the entire campaign. I have no hesitation in recommending Barry Plant to any prospective seller. End result led to a great sale price…”
METHODS OF SALE
When a buyer has the winning bid at an Auction, they sign an unconditional contract with no cooling off period. There must also be a 10% deposit of the purchase price paid on the day.
AN AUCTION IS A VERY SUCCESSFUL METHOD OF SELLING A PROPERTY.
The competitive nature of Auctions, coupled with a highly skilled Auctioneer, can lead to you achieving a price above the value of the property and exceeding your expectations.
Unlike private sales, Auctions have a high degree of motion as cashed up buyers compete with one other to obtain the property they have set their hearts on owning.
The purchasing terms of the sale are advertised with the property leading up to Auction day so all buyers are aware of them before they bid.
A date and time is set for the Auction and a strong marketing campaign is put in place to attract the maximum number of interested buyers to your property.
BARRY PLANT EASTERN GROUP
An Auction provides you with the ability to sell under set terms that suit you, such as a specific settlement period.
Selling by Auction gives you the protection in the form of a reserve price and your property can’t be sold unless bidding reaches this pre-agreed level. However, a property that is advertised for sale by Auction can sometimes be sold before the Auction date if an offer is put forward by a buyer that is acceptable to the seller.
1. AUCTION
METHODS OF SALE
Therefore the buyer’s focus is on how much they believe the property is worth and how much they are prepared to pay to secure the property - not what someone else is prepared to pay or how much they have to beat. The difference in offers can be staggering when buyers are paying their real price.
2. SALE BY SET DATE
Sale by SET DATE® delivers a less stressful sale in a shorter period of time, obtaining the best possible price the market is prepared to pay.
BARRY PLANT EASTERN GROUP
It’s a method that creates the same sense of urgency and competition in buyers that an Auction campaign does but, unlike an Auction, there is no public bidding process.
SALE BY SET DATE® IS AN EXCITING SALE METHOD - EXCLUSIVE TO BARRY PLANT OFFICES.
It combines the best aspects of the sale methods of Auction, Private Sale and Tender.
A property that is for Sale by SET DATE® is normally marketed over a four week period, with a strong marketing campaign to attract the maximum number of buyers. The property is advertised with a set date deadline for the conclusion of the sale, in order to motivate potential buyers.
Buyers are actively encouraged to submit their best offers before the deadline. When an offer is received that is in a range that you (the seller) are prepared to consider - then buyers who have pre-registered their interest in your property are contacted and given 24 hours to submit their best offer in an attempt to win the property. Buyers do not know the details of competing offers. All they know is that this is their last chance to purchase the property; so they will have to submit their very best offer to secure the property.
METHODS OF SALE
This stage includes an online campaign where we will schedule 4 weeks of open homes and detail a tailored marketing strategy.
The sale can be made subject to conditions such as obtaining finance approval (as opposed to purchasing a property at Auction, where the sale is unconditional).
3. PRIVATE SALE
There is no fixed date advertised for the property to be sold by and you have more time to consider offers made by potential buyers.
You can accept an offer at any time.
A strong marketing campaign is put in place to attract the maximum number of interested buyers to your property.
There is also a three day cooling off period on all forms of Private Sales (including Sale by SET DATE®) for purchasers, from the date their offer was made.
PRIVATE SALES ARE IDEAL FOR SELLERS THAT DON’T HAVE A SELLING DEADLINE AND WHO MAY BE OPEN TO ACCEPTING DIFFERENT SALE TERMS SUCH AS AN EXTENDED SETTLEMENT PERIOD, OR SUBJECT TO FINANCE ETC.
1ST STAGE
Once your property is advertised, potential buyers are invited to inspect and make an offer. This is when the negotiating expertise of your agent and their intimate knowledge of market conditions comes into play as they work with you to get the best possible price.
4. OFF MARKET
We will introduce our extensive database of qualified buyers to your property, allowing them to submit offers.
When a sale has been agreed to, a deposit will be need to be paid. This can be 10% of the purchase price or less if you agree.
2ND STAGE
BARRY PLANT EASTERN GROUP
PRESENTING YOUR HOME FOR SALE
Remember, people are often buying a lifestyle, so a little effort spent on presenting your property in a manner which will appeal to their aspirations will be rewarded. We will take the pressure off you and handle the whole staging process. We have carefully selected outstanding staging and design consultants.
BARRY PLANT EASTERN GROUP
FIRST IMPRESSIONS ARE USUALLY LASTING IMPRESSIONS AND IT IS CRITICAL TO THE SUCCESS OF YOUR SALE THAT THE PROPERTY CREATES A POSITIVE IMPACT ON POTENTIAL BUYERS.
Our experienced sales consultants will look at your property through the eyes of a buyer and offer suggestions for ways in which you can maximise its most attractive features and improve your chances of obtaining the best possible price. As well as providing practical advice, your Barry Plant consultant will email you a copy of our free booklet “Presenting your Home for Sale” which contains tips on the many things that can be done to make your home and its surroundings as attractive as possible to buyers. We even include a section on Feng Shui.
Often, there are small, inexpensive improvements that can be made which instantly make the property more appealing to buyers and have a significant effect on the final outcome.
OUR TEAM OF SPECIALISTS
BARRY PLANT EASTERN GROUP
BARRY PLANT ASIA
• My Fun Connects international investors to your property seamlessly with built in translation to the local language and currency of the user. Your property will be displayed on partner sites in the USA, Europe, Southeast Asia and Greater China, including myfun.com in China.
Your property will go onto the Barry Plant WeChat account, with the potential to reach millions of local and international buyers U R T E A M O F S P E C I A L I S T S G I T A L B U Y E R S T R A T E G Y
With an inherent understanding of Asian culture, and the ability to speak many dialects, our dedicated team of Asian consultants are highly valued, as they ensure that no opportunity is lost for vendors or purchasers.
• Your property will be loaded on the GiFang portal which will expose your property to 30+ million active users.
The strength of our international connections is an essential aspect of successfully reaching qualified buyers from Asia. Similarly, maintaining relationships with advocates representing Asian buyers enables our agents to conduct mutually beneficial negotiations for both parties in real estate transactions.
Your property will be displayed on partner sites in the USA, Europe, Southeast Asia and Greater China, including myfun com in China
• Your property will go onto the Barry Plant WeChat account, with the potential to reach millions of local and international buyers.
STRONG INTERNATIONAL CONNECTIONS
D I
INTERNATIONAL DIVISION. 最恰当的时间 做最明智的选择
Connects international property investors to your property
GLOBAL MARKETING STRATEGY
At Barry Plant, we have a team of bilingual experts who will be able to assist you with buying or selling a property. Our team offer a wealth of market knowledge and international sales experience to provide you with the best possible service.
Translates seamlessly into the local language and currency of the user
O
BARRY PLANT EASTERN GROUP
INNOVATION AND TECHNOLOGY TECHNOLOGY TEAM Reaching more buyers through innovation & technology. MARKETINGMANAGER MANAGERDIGITAL COMMUNICATIONSMANAGER SOCIALANALYSTMEDIA BARRY PLANT EASTERN GROUP
Our innovative and sophisticated technology team will deliver your property to a targeted audience across thousands of websites including the main real estate portals and highly effective platforms outside of the main portals. This strategy is designed to reach audiences that are interacting and actively engaging with real estate housing. In conjunction with this strategy, we will also be targeting your relevant buyer audience based on their interests, income, occupation and lifestyle trends with new AI technology. Your property will also be featured on all major Barry Plant social media platforms.
BARRY PLANT EASTERN GROUP
We target relevant buyers across thousands of websites and have access to the largest, most engaged pool of buyers in Australia. You can reach that audience beyond their search on the main portals through our innovative, cutting edge strategies.
Our willintelligenceartificialsystemmatchyourpropertytothebestbuyersinthemarket!
SOCIAL MEDIA
IN THE MEDIA
BARRY PLANT EASTERN GROUP
Barry Plant Eastern Group wins REIV property marketing campaign under $10k award
BARRY PLANT EASTERN GROUP
Barry Plant Manningham announced as Australia’s No.1 Agency
Back to Basics Reaps Rewards:
REA Group names best in the industry at 2nd Annual REA Excellence Awards
Melbourne crew takes national gold in Annual REA Excellence Awards
Herald Sun
Barry Plant’s top performers awarded for excellence
Barry Plant Eastern Group won the award for a property marketing campaign under $10K at the Real Estate Institute for Victoria (REIV) Awards for Excellence.
Putting the customer at the forefront of the real estate equation seems like such a simple philosophy, but it’s one that has made the Barry Plant Eastern Group team an industry leader. Kylie Dulhunty spoke to Managing Director Spiro Drossos about the secrets behind the agency’s Gold AREA of the Year Award for Residential Agency of the Year.
Barry Plant raises nearly $95,000 for Make-A-Wish during “Wishtober”Spiro
Drossos Managing Director
Barry Plant Easterm Group
THANK YOU FOR YOUR INTEREST IN THE BARRY PLANT EASTERN GROUP
EASTERN GROUP