Nelson Alexander: Who We Are Sales Guide (Coburg)

Who We Are

Sales Guide

About Us We are not a franchise – we are one single team spread over multiple offices, strategically placed across the north and surrounding suburbs of Melbourne. Nelson Alexander has been offering a premium and unique experience to our customers, since we were established in 1971.

Each staff member has a stake in our customer’s success, and in turn, our success. We’re passionate about teamwork, working collaboratively towards common goals and fostering a shared vision of the future.

Our commitment to our community is something we’re especially proud of. The Nelson Alexander Charitable Foundation was established in 2005, providing a platform for staff participation in community service and since its inception has delivered over $4.6 million to local causes, individuals and charities.

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4.9/5 stars from over 6,000 reviews * Data published January 2024. Sourced Trustpilot.

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Our Vision

We’re in the property industry, specialising in positive experiences for our customers.

Our Goal, Your Success We believe our core values, which are based on unity and teamwork provide the foundations to enable the delivery of the highest quality service when selling your property.

With a review score over the past 12 months of 4.9 out of 5, we’re proudly delivering on our vision.

Our success is completely tied to your success.

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Our network of interconnected offices provides your property with more exposure, creating a ripple effect throughout the marketplace.

Our Network, Your Advantage With over 145 Agents working as one team across our multi office network, we generate more exposure and instantly increase the potential buyer pool for your property.

The Nelson Alexander foot print is completely interconnected via our concentrated database of active buyers. Our ability to quickly generate buyer interest and competition via phone, email or SMS is a primary reason we have some of the lowest days on market.

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An agency with a reputation that precedes them.

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Our Team

We’re leaders within our industry, challenging our thinking to progress our trade to give you the edge.

Values

Skills

Auctioneers

Each of our Agents reflect our company’s core values including:

Your Agent will be highly trained, and possess the in-depth local knowledge only garnered by working for one of the largest real estate groups in the area. Along with outstanding communication, exceptional negotiation skills and a willingness to collaborate with every other employee in our business.

We have some of Australia’s best Auctioneers to steer your auction success. Each auctioneer must undergo our rigorous training program, culminating in competing at the annual REIV Auctioneers competition. No other agency has had more success at this level in recent times.

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Trust

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Generosity

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Respect

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The best people.

Nelson Alexander Agents are some of the most experienced in our industry.

Our people are the very best; passionate about teamwork, working collaboratively towards common goals and fostering a shared vision of success for our clients.

Our people are our greatest asset and we’re proud that the vast majority of our business comes from referrals and repeat clients.

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Industry Leading Marketing

A high quality real estate marketing campaign ensures there is no one in the market who hasn’t considered your property.

Working together, we implement the most effective marketing strategy, leverage our expertise in the online arena, engage our media relationships for maximum exposure, review our pre-registered buyer database and create compelling advertising material that connects emotionally and immediately with prospective buyers.

Our statistics show, that in most cases, your buyer is going to come from within two suburbs of your home. We know exactly what they are reading and viewing, so we know how to best structure your advertising campaign to reach the largest number of both active and passive buyers.

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ReportOnce™ 24 Hours, 7 Days Access to Reporting When you list with Nelson Alexander, you gain access to an exclusive reporting dashboard giving you real-time information on the progress of your property campaign.

Nelson Alexander has sold the following percentage of residential properties within the Coburg area.*

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30%

%

16

%

20%

12

10%

8

%

%

0% Competitor D

Competitor C

Competitor B

*Statistics provided by Property Analytics for the period December 2022 to November 2023.

Nelson Alexander

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Your property’s marketing must be second-to-none.

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International Marketing Our award winning service and presence rivals the best in the world.

Your property will be seen by more people wanting to buy in your area. Our significant market share and marketing expertise increases your property’s exposure and is key to our success.

We field thousands of enquiries from interested buyers each and every month.

REA Group

Print Advertising

Experienced Translation

Reach international property seekers with realestate.com.au’s Global Property Network, with a listing that includes location based multi-currency property pricing, multi language options and listing syndication continues for the duration of your campaign on realestate.com.au.*

Considered paper advertising is an effective way to get your property in front of a larger audience.

We understand the importance of ensuring clear and effective communication with potential purchasers.

We offer advertising through:

Our team members have a strong relationship with the chinese community. And we have numerous agents across our network who are able to speak Mandarin.

Showcase your listing on 6 international property partner portals: •

realtor.com

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proptiger.com

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housing.com

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makaani

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iProperty.com.my

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thinkofliving.com

The Chinese Age Chinese Property Weekly Enquire today for advertisement sizing and associated costing.

WeChat is one of the largest social media networks in China, and with many footholds in Chinese speaking communities across the world utlising the multi-purpose app for calls, messages, payments and more.

Nelson Alexander leverage digital communication to ensure updates and reports are delivered in a timely and reliable manner. We will share your property with customers who have qualified matchings.

*Listings will appear on GPN for 90 days unless removed or set to offline from realestate.com.au or realcommercial.com.au

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An agency you can expect more from.

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Appraising Your Property We recognise that selling your property is an incredibly important emotional and financial decision. Advising you of the potential market worth of your property and guiding you through the sales process is a critical aspect of our role.

You will be provided with evidence that supports our appraisal and provides you with an accurate reflection based on current market conditions and recent comparable sales.

Our appraisal takes into account every possible consideration and our advice is built on facts and experience – two crucial ingredients in ensuring a successful sale.

And finally, if relevant we will also discuss and recommend any improvements that will add value and buyer appeal to your property.

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An agency with a tailored approach to your property.

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The Right Sale Method For You Choosing the right method of sale for you and your property is critical and involves many considerations.

Our people work collaboratively towards common goals and foster a shared vision of success for our customers.

We will advise you on our recommended sale method, which will consider; your needs, timing, demand for your type of property, potential buyer audience and market conditions.

Public Auction

Expressions of Interest

The most popular method of buying and selling in Melbourne’s inner suburbs.

Effective for both; unique residential or commercial properties, using private sale and auction methods.

Benefits

Benefits

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No limit on the price achievable

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Vendor can accept a bid/offer at any time

Competitive bidding offers greatest chance for an emotional price

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Creates a sense of urgency and action

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An unconditional sale – no cooling off period

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Better control of negotiations – you set the terms & conditions

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Four week marketing campaign

Consideration •

Perception of being stressful

Private Sale A more subtle and flexible method, allowing you to sell in a time frame that works for you.

Considerations •

Less urgency for buyer to engage in negotiations

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Less control with negotiations & terms

Off-Market We have created one of the largest and most concentrated buyer databases in our industry, shared by each of our Agents, allowing us to expose your property to pre-registered buyers without taking the property to an open market.

Benefits

Benefit

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Cost effective - no marketing expenditure

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Discreet

Considerations

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Private inspections by qualified buyers

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Difficult to exceed your set price

Consideration

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Selling process may be drawn out

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May appear less stressful

No set time frame for the sale

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An agency with a long history of proven success.

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A Proven Negotiator Working For You Our team of Agents conduct each negotiation with professionalism, attention to detail and an absolute representation of your interests.

Their experience and finely honed negotiation skills will enable you to get the best possible result, with our proven process offering a competitive, fair and transparent approach to each sale.

In the event of a “Boardroom Auction”, our written guidelines give buyers the confidence to participate in the process.

The closing of your sale is a critical point in the sales process and can make the difference between a good sales result and a great sales result.

With our highly trained team offering exceptional people and communication skills, they have the ability to motivate and influence prospective buyers.

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Opening a Property Like It’s Our Own

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Preparation Impressing buyers at every step of the process is all in the detail. The look, feel and sounds within your property should all come together to create a warm and welcoming atmosphere – one which your prospective buyers dream to make their own

2 Buyers At each open for inspection we will warmly welcome buyers, collect contact details from each party and discuss your property with them as they leave

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Stress Free Preparation

What Sets Us Apart?

We Know The Locals

First impressions are paramount.

Presenting your property in the best possible light will in most cases enhance your buyer audience and add significant value to the sale price.

We can take care of everything, including any agreed works that need completing. Take advantage of our professional stylists or our trusted tradespeople who offer competitive rates, reliability and understand the need for quick turnaround times.

We know our local buyers and what they expect and look for, therefore we’re able to advise you on what needs to be done without spending unnecessary time and money.

3 Feedback Our system provides valuable and immediate data including buyer behaviour for follow ups and assists us to gauge market interest. We will communicate with you after each open to discuss all buyer interest and feedback

4 Privacy / Security We respect your property and ensure prospective buyers do as well. Should your property be tenanted then rest assured, with our experience managing over 16,500 properties, you and your Tenant will be in good hands. Every property is opened as if it was our own

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We’re proud to be part of our community.

We know the local businesses, clubs and schools that make up the fabric of this community, a place where people want to work, play and live.

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We are deeply committed to the community.

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Charitable Foundation

We’re deeply committed to the communities that we are part of, helping them thrive and grow into somewhere people, including ourselves, want to live, work and be involved in.

Nelson Alexander Charitable Foundation We believe that strong communities help individuals gain a sense of place and belonging.

Since the Foundation’s inception in 2005 we have been supporting individuals, local community groups and charities within our business footprint. In 2023 we reached the significant milestone of having distributed over $4.6 million dollars into our communities.

Our major annual fundraiser is Foundation Day whereby each of our offices donates the professional fee from one of their auctions to a chosen local charity. Along with this initiative the Foundation raises funds through a fixed dollar donation from each Nelson Alexander sale.

We are proud to have been recognised by our industry with numerous state and national awards for the work of our Charitable Foundation.

Through strengthening local community ties and being responsive to the needs of the wider community, we have developed ongoing relationships with a diverse range of organisations.

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We will influence the outcome.

We understand and appreciate the significant trust our clients place in us when selling their property. We are the strongest team in the inner-suburbs of Melbourne, with our focus always on selling your property for the highest possible price, in the shortest amount of time with the least amount of stress.

Our total team approach, along with the highest levels of professionalism and communication allow us to consistently achieve outstanding results for our clients. We hope that we will be entrusted to collaborate with you to achieve your real estate goals and build a lasting relationship together.

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Contact Us

Coburg 347 Sydney Road, Coburg General Enquiries 03 9353 8444

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nelsonalexander.com.au