2016/17 Business Plan

2016/17 BUSINESS PLAN

AUSTRALIAN HOTELS ASSOCIATION (VIC) LEVEL 1, 1 LITTLE COLLINS STREET MELBOURNE VICTORIA 3000 PO BOX 18067, 111 BOURKE STREET MELBOURNE VICTORIA 8003 T 03 9654 7100 F 03 9654 1724 W AHAVIC.COM.AU

MEMBER HOTELS: EMPLOY 47,000 PEOPLE WITH ANNUAL PAYROLL EXCEEDING $1.3B PROVIDE MORE THAN 22,000 ACCOMMODATION ROOMS SERVE MORE THAN 65 MILLION MEALS P.A. DONATE $20M+ TO CHARITY P.A. CONTRIBUTE $4.3 BILLION TO VICTORIA’S GSP

STRATEGIC OBJECTIVES 2016/2017 STATEMENT OF PURPOSE The overarching objective of the Australian Hotels Association (Victoria) is to effectively contribute to the establishment and maintenance of an economic and social environment that fosters the business success of members and Victorian pubs and hotels generally.

AHA (Vic) maintains its position as the pre-eminent Victorian hospitality industry association representing the rights and interests of its members to Federal, State, and Local Government, other relevant parties and the community. AHA (Vic) provides industry leadership, lobbies on members’ behalf and promotes best practice in hotel management, with a commitment to effective communication with members.

Tourism Accommodation Australia (Victoria), a division of AHA (Vic), actively contributes to the development and growth of tourism and tourism-related industries.

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The ongoing strategic objectives of AHA (Vic) are to:

Create a supportive forum for the next generation of publicans to network, discuss challenges and voice concerns which may direct specific lobbying efforts,

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Recognise and promote the diversity of our Council Group and Executive Board by creating an environment that values a diverse range of views, knowledge and experiences which can be leveraged to maximise our service delivery capabilities,

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Develop and maintain value-adding partnerships with key industry stakeholders to the benefit of members and such partners, and

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As an organisation, achieve best practice in the administration association sector.

Within the diverse Victorian hospitality industry, AHA (Vic) and TAA (Vic), membership incorporates CBD, metropolitan, regional and rural hotels and pubs, accommodation hotels, resorts and similar businesses.

STRATEGIC OBJECTIVES

In collaboration with key partners, develop strategies to promote on-premise trade,

PROTECT, PROMOTE AND ADVANCE THE INTERESTS AND RIGHTS OF MEMBERS n

Effectively responding to the increasing business challenges being faced by members as a consequence of the volatility of economic

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Protect, promote and advance the interests and rights of members,

conditions, increasing costs and the variability of consumer

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Uphold and promote the quality, integrity and reputation of the hotel industry,

discretionary spending,

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Provide timely, effective, relevant and value adding services to members,

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Continuing representation to government at all levels to ensure appropriate regard is had to pub and hotel rights and interests in policy decision-making and implementation,

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In conjunction with the AHA National Office making representation to the Federal Government, Fair Work Australia and relevant tribunals and agencies in respect of workplace relations matters that impact on the pub and hotel sectors,

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Maintaining effective relationships with the United Voice and other unions and industrial bodies and agencies,

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Effectively contributing through Tourism Accommodation Australia (Vic) to the development and growth of Victorian tourism and tourism-related industries, including major events, and facilitating and participating in Federal, State and Government industry tourism-related initiatives to increase visitation to Victoria and Melbourne, including identifying and, where appropriate, coordinating programs directed toward achieving increased occupancy rates and room yields,

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Effectively contributing to the State Government’s consideration, development and implementation of key regulatory policies, schemes and initiatives that impact on the hotel industry e.g. liquor, gaming, wagering, smoking, food safety, planning, OH&S, environment, equal opportunity, energy and water conservation, etc, and

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Actively advocating the implementation by the State Government of initiatives that will facilitate responsible innovation and growth within Victoria’s licensed hospitality sector.

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Communicating AHA (Vic)’s position on, and responses to, priority ongoing issues affecting members, including: o Federal & State Government initiatives to further address consequences of abuse of alcohol, particularly in respect of underage and binge drinking and violent & anti-social behaviors in late night entertainment precincts, o Continuing to progress AHA (Vic)’s 2014-18 Policy Agenda with the State Government in key policy areas e.g. liquor licensing, gaming, wagering and Keno, smoking in outside areas and tourism etc;

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Facilitating development of, participation in, and promoting appropriate voluntary self regulatory initiatives related to the key Federal, State and Local government regulatory schemes impacting on Victoria’s pubs and hotels,

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Facilitating relevant events in support of, or to directly contribute to, appropriate charitable and community initiatives through "HotelCare",

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Conducting events reflecting the diversity, quality and achievement of the pub and hotel sector in metropolitan and regional Victoria, and

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Promoting the value of attendance and involvement by way of member commitment to local liquor accords and forums across Victoria.

o Implementation of the responsible gambling agenda of the State Government, including promotion of the voluntary pre-commitment facility on gaming machines, o Ongoing negotiations with the State Government to achieve an extension of the term of gaming machine entitlements beyond 2022,

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PROVIDE TIMELY, EFFECTIVE, RELEVANT AND VALUE ADDING SERVICES TO MEMBERS

o Consultative process undertaken by the State Government in advance of the August 2017 smoking restrictions in outdoor dining areas of licensed premises,

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Providing relevant workplace relations, liquor licensing and gaming advice to members and where appropriate representation to relevant tribunals and parties,

o Addressing the overall burden of regulation and associated business costs impacting on pubs and hotels, and

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Acting as a key conduit for members and industry partners to engage for mutual benefit,

o Ensuring that full regard is had to the interests of PubTab operators by all stakeholders.

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Delivering a range of resources, information programs and seminars to members, including:

Representing members’ interests in current Government enquiries, taskforces and initiatives, including:

o Maintenance of an up to date website, o Timely issue of member communications on priority issues,

o Victorian Liquor Control Advisory Council,

o Maintain and provide various social media platforms for members and partners to engage with AHA (Vic) and each other,

o State Government Responsible Gambling Ministerial Advisory Council and related working parties,

o Business development and information programs i.e. “Pubs, Pots and Profits”, Divisional Meetings, “F&B Professionals’ Forums”, “Hotels & Hashtags”, etc;

o State Government Live Music Ministerial Roundtable, o State Government voluntary pre-commitment Industry Advisory Group,

o Monthly accommodation hotel General Managers’ meetings through Tourism Accommodation Australia (Vic),

o Victoria’s new tourism body: Visit Victoria,

o Workplace relations seminars,

o Taxi Services Commission Consultative Committee,

o Delivery of topical seminars in emerging and relevant areas of interest,

o Various local government liquor and gaming accords, and o Various liquor-related reviews initiated by the Victorian Commission for Gambling and Liquor Regulation.

o Development and collation of a fortnightly email; efficiently delivering timely, relevant, valuable information to all members and partners, o Provision and regular review of the Registered Food Safety Program template, the AHA (Vic) Liquor Compliance Kit and the Workplace Assistance Kit, and

UPHOLD AND PROMOTE THE QUALITY, INTEGRITY AND REPUTATION OF THE HOTEL INDUSTRY n

o Regular communication to the accommodation hotel General Managers’ via the ‘check-in’ email and the bi-monthly publication of ‘Hotel Today’ magazine.

Maintaining an effective media management strategy, including: o Maintaining effective relationships with the media, o Ensuring that responses to media enquiries reflect the considered AHA (Vic) policy or position on relevant matters,

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On-going implementation of a membership retention and attraction strategy with the aim of growing membership.

CREATE A SUPPORTIVE FORUM FOR THE NEXT GENERATION OF PUBLICANS TO NETWORK, DISCUSS CHALLENGES AND VOICE CONCERNS WHICH MAY DIRECT SPECIFIC LOBBYING EFFORTS n

Maintain and encourage an open dialogue to ensure AHA (Vic) is well informed of the specific challenges faced by these publicans,

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Ensure there is an AHA (Vic) presence at various events where these publicans see value in attending (ie. TimeOut Pub Awards, etc), and

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Continue an ongoing engagement with these publicans to ensure that AHA (Vic) is aware of the needs of this emerging sector and is able to shape new tailored member services to suit.

RECOGNISE AND PROMOTE THE DIVERSITY OF OUR COUNCIL GROUP AND EXECUTIVE BOARD

BY CREATING AN ENVIRONMENT THAT VALUES A DIVERSE RANGE OF VIEWS, KNOWLEDGE AND EXPERIENCES WHICH CAN BE LEVERAGED TO MAXIMISE OUR SERVICE DELIVERY CAPABILITIES n

Targeted selection of key members to attend Council Meetings in an observer capacity to gain an ‘issues management’ insight and, in due course, encourage meaningful contribution, and

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AHA (Vic) to play an active role in seeking and considering a diverse range of views to challenge the status quo and encourage relevance and growth of the organisation.

DEVELOP AND MAINTAIN VALUE-ADDING PARTNERSHIPS WITH KEY INDUSTRY STAKEHOLDERS TO THE BENEFIT OF MEMBERS AND SUCH PARTNERS n

Continuing to engage with commercial stakeholders to ensure they derive value from their relationship with AHA (Vic), including regular briefings, various networking opportunities and access to multiple channels of communication for partners to cost-effectively engage with members,

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Achieving continuing growth in the investment made by Corporate and Commercial Partners,

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Optimising the benefit of the relationship between the hospitality industry superannuation fund HOSTPLUS and AHA (Vic), and

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Working collaboratively with CUB on targeted on-premise initiatives to drive innovation.

AS AN ORGANISATION, ACHIEVE BEST PRACTICE IN ADMINISTRATION WITHIN THE INDUSTRY ASSOCIATION SECTOR n

Maintaining appropriate and effective governance practices,

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On-going review of office structures and systems to optimise efficiency and increase output,

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Invest in the skills of the AHA (Vic) Team thereby fostering an enviable team culture with sustained productivity,

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Operating within the approved budget and in accord with the Business Plan, and

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Maintain the requirement of a high standard of professionalism in all areas of our administration.

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