we deliver results
As a property owner you play an important part in the sale of your home or apartment by ensuring the property is well presented. To assist you to achieve the best possible price for your property, we have listed some compelling reasons why Biggin & Scott should be appointed as your selling and marketing agency.
SelecTing An AgenT When deciding on the most suitable agent to sell your property it is important that you take into consideration the following;-
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A selling agent must display enthusiasm and confidence and be experienced in follow-up and negotiation skills.
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When researching agents in your area, it is wise to attend open for inspections and auctions to assess punctuality, personal grooming, professionalism, knowledge, friendliness and confidence of each agent.
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An agent’s marketing and advertising is a vital part of the sale process. Advertising should be innovative, eye catching and be able to attract the target market for the property. Some agents may suggest a very expensive schedule to promote their agency and nOT your property.
One of the most important factors when choosing your agent is to feel comfortable with them and be able to freely communicate. Always ensure that the particular sales agent who you appoint is going to be responsible for the day to day handling of the sale, open for inspections and feedback to you.
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People selling their property have a tendency to choose the agent who has quoted the highest estimate for the property. it is important that your agent is honest and trustworthy from the outset and is able to justify the price given with recent comparable sales.
in conclusion, when choosing an agent to handle the sale of your property it is important to consider both what the company can offer and to also evaluate the agent’s integrity, enthusiasm and professionalism.
WHY WhyBIGGIN Biggin&&SCOTT ScOTT •We recommend Biggin & Scott an is auction a 22 office as the network best method – each of sale office for having your property established in theacurrent strong brand market conditions. recognition The competitive and strategically naturelocated of the auction to system maximise will ensure customer the best service possible price is achieved. • Prominent and exclusive advertising in The • Age Biggin Sunday & Scott andisMonday a 22 office Auction network Results – each office reaches having an established extra 500,000 a strong readers brand than our recognition competitors and strategically located to maximise customer service • Our upsizing (Age Saturday Domain) package • Prominent can’t be matched and exclusive by any competitors. advertising in The Age Sunday Auction Results reaches an additional • Biggin & Scott carry out Sunday open for 600,000 readers more than our competitors. The inspections enabling an easier opportunity Sunday Age is the only publication in Australasia for buyers to make that all important second to have a readership growth. inspection. We are the only agents in Prahran • Biggin who do&so. Scott carry out Sunday open for inspections providing buyers with the opportunity • We have a very strong database of buyers to make that all important second inspection, through our Priority One internet site where often the time when the decision maker inspects. buyers log on to receive the latest property We are the only agents in Prahran who do so. listing, sales, pending offers and V.i.P. • We inspections have a very strong database of buyers through our Priority One internet site whereby • The property will be opened and auctioned by buyers log on to receive the latest property listing, myself. This is a significant bonus for sellers, sales, pending offers and V.I.P. inspections as i personally know all of the buyers • The property will be opened by myself. This • Priority listing on web sites ensures Biggin & is a significant bonus for sellers, as I personally Scott properties are viewed first, maximising know all of the buyers your property’s exposure and generating • Priority greater enquiry listing on eg. all web sites ensures Biggin & Scott properties are viewed first, maximising — ‘Feature Property’ - advertised above all your property’s exposure and generating greater standard listings in the search results enquiry eg attracts approximately 4 times more views. › Premier Property – realestate.com.au — `eBrochure’ - electronically emailed Drives maximum brochure to exposure targetedwith buyers the whose largestsearch photos criteria and advertisement match your at property the top listing of the search results above all standard, feature and highlight — `Top spot’ – positioned at the top of the properties, rotating back to the top of the page suburb search results page for greater every 15 days exposure › Premium Plus Placement’ – domain.com.au • individual Property Domain name – each and reviewproperty.com.au property is given it’s own domain name Advertised above all standard and priority listings • Multimedia Messaging Service (mobile in the search results with larger photos and marketing) – auction alert to mobiles of format driving 15 times more views potential buyers incorporating images and › Top property Spot –details domain.com.au Features properties at the top of the page above the search results, rotating properties every 3 seconds › ‘Highlight Property’ - advertised above all standard and feature listings in the search results in realestate.com.au › `eBrochure’ - electronically emailed brochure to targeted buyers whose search criteria match your property listing
•› `Top Biggin & Scott iPhone App – potential spot’ – positioned at the top of the suburb purchasers can download our new application search results page in Realestateview.com.au for greater for free exposure and search for properties with the touch of a finger • Individual Property Domain Name – each •property clientcan contact is vital when sellingname a home. At be given its own domain Biggin & Scott we conduct vendor meetings to • Communication Package – discuss the property and all potential buyers › Touchbase – a back-end computer and we contact vendors after everysystem open for optimized for the ipad – the benchmark in personal inspection and appointment client interaction and we are the sole Prahran • Biggin & Scott has its own property magazine agent to use this revolutionary system. `Abode’, which is distributed at open houses, › Multimedia Messaging Service auctions, cafes and bars and is (mobile available at all marketing) Biggin & Scott offices. it has a readership of 17,500 pertoweek Auction alert mobiles of potential buyers images and property details •incorporating Our staff are encouraged financially to refer buyers from suburb to suburb and are • Biggin & Scott iPhone App – potential not restricted imaginary barriers called purchasers canbydownload our new application for franchised farm areas free and search for properties with the touch of a finger • Client contact is vital when selling a home. At Biggin & Scott we conduct vendor meetings to discuss the property and all potential buyers and we contact vendors after every open for inspection and appointment • Biggin & Scott has its own property magazine `Abode’, which is distributed at open houses, auctions, cafes and bars and is available at all Biggin & Scott offices. • Our auctioneers are regarded as Melbourne’s most experienced, which is a crucial ingredient when selling your largest asset • Our staff are encouraged financially to refer buyers from suburb to suburb and are not restricted by imaginary barriers called franchised farm areas
bigginscott.com.au
WHEN:SATURDAY
EVENT:AUCTION
RESULT?
SOLD Call today Ph: 9520
9000
BIGGIN & SCOTT - 305 HIGH ST PRAHRAN Directors & Auctioneers: Guy St Leger & Tom McCarthy
Nicholas Kaine Sales Consultant Mobile Contact Email
0439 860 059 9520 9020 nkaine@lbigginscott.com.au
Nicholas brings an invigorating energy to the real estate sales process that wins the confidence of clients and gains a positive response from prospective buyers He has a truly genuine approach and engaging personal manner, combined with a passion for the industry. His school years at Xavier College gave Nick an appreciation of the importance of being organized and the value of hard work to achieve the best possible results. Nick continues to take an active interest in the Old Xaverians Football Club which is based in Prahran. Nick’s drive to succeed, his positive approach to challenges, his attention to detail and his determination to provide outstanding customer service will ensure exceptional results for his clients. In his spare time, Nick’s loyal support of the Melbourne Football Club and his enjoyment of the broad experiences provided by travel, ensures he has the necessary lifestyle balance. If enthusiasm, integrity, a fierce desire to succeed and a commitment to provide outstanding customer service are important to you, then contact Nicholas to help you achieve the very best possible result.
TESTIMONIALS TESTIMONIALS
I could not have been happier with your appointment as selling agent. Your marketing campaign and negotiation skills are second to none. Your ability to gain valuable exposure in several highly regarded real estate publications was an asset to the sale campaign. You achieved a very good result during a tough time when other similar properties were being marketed without result. Michael & Kate Francis “It is a pleasure dealing with Nick Kaine and Guy St Leger. My property was sold before
auction without complications, minimal marketing expenditure and with little effort on my
Ibehalf. would like to take Thank you this opportunity to thank you for your professional efforts in helping us achieve a fantastic result with our investment property. You had incredibly deep and detailed knowledge of the Natalie Hallert – Vendor, 4/14market. Newry Street, Windsor area & the current real estate Your passion for the business matched with your personable nature worked well, knowing our needs as if they were your own. It was truly a ‘Stress-Free’ process and for that we Thank-You! You were consistent and punctual at each step asset of the to process and we immediately felt we were “Nick hasalways provided outstanding service and is a great the company. Biggin & Scott in safe and hands. think you a borncalls negotiator and a trueorexpert in your provided antrustworthy exceptionally goodI service to were us. Phone were answered returned in a field and Ivery would gladly recommend services! short timeframe. Thisyour would be the only agency we have dealt with that actually kept Cynthia its wordMartin and did what it said it would do. Please keep up the excellent work.”
Joanne & David Jenson – Purchasers, 4/14 Street, As a buyer we were very impressed from theNewry first minute byWindsor Matthew’s high level of professional conduct, enthusiasm and readiness to be a help and finish things to maximum perfection. Matthew is a highly talented and ambitious man with excellent capabilities and perfect attitude to conduct a “Accommodated at job. every step and kept informed throughout the entire process. Great sales highly professional team – atJellett no point was there a feeling that the agent was bending the truth. Always helpful, Gabriella prompt, diligent and patient.
Anybody can sell property during booming Road, periods, however when things get a little more difficult Sergie Batou – Purchaser, 5/231the Dandenong Prahran the other agents clearly were not prepared to put in the same level of effort as Matthew. Once again, thank you for your persistence, professionalism and work ethic all of which helped to eventually reach the result I was extremely happy with.
“Nick and Guy kept me informed at all stages of the process. This is the second property
Jonathon Whitelaw sold by Biggin & Scott for us. We are impressed by your openness, marketing and
communications skills which has resulted in positive outcomes.” Thank you for the successful outcome in the sale of our property. Your sense of integrity to both Bard Luckie – Vendor, 5/231 Dandenong Road, Prahran purchaser and vendor was well balanced and your professionalism a credit. James Peters
just awanted to send a quick email to let you know that my of partner and I, who were recently It“Iwas pleasure dealing with Matthew during the purchase my new property. He was very informative, courteous, persistent were and professional, throughout the whole process and was always trying to purchase an apartment, incredibly impressed with the service that we available to provide me with helpKaine. and advice. received from your agent, Nick Patrick Lesley “We were in the market for a two bedroom apartment and were interested in a property that
Nick was looking after. He was proactive in keeping us up to date and called us regularly to
After sell my property through another estate agent, I was referred see ifan heunsuccessful could help usattempt with anytoquestions we might have about thereal apartment. to Matthew by a friend as an alternate professional in real estate who could assist me. From the early discussions, I felt he was going look after for methe as Matthew demonstrated integrity and honesty in our When we were unsuccessful atto the auction above mentioned property, Nick called dealings. The end result was a favourable sale $50K more than what the other agent tried us to get me. us promptly on the Monday to let us know that he had another property that may interest Iand would highly recommend Matthew to other sellers looking for an agent who is focused on getting the offered to show us through. best result.
While we ended up purchasing through another agent, we felt it was important that we passed on our thanks to Nick for his efforts. He made us feel very valued as customers. When selling property in the future we will definitely consider Biggin & Scott as our agents It did not take us long to realise that Matthew was an agent that was willing to put the hard work in for thanks to least the outstanding service that received from Nick.”for properties for us, if it was not for him us. For at 6 months Matthew keptwe calling us and looking Kate Thompson
we wouldVan have given He Lapthorne has a great–knowledge of the market and most importantly we trust him. Lucinda Dijk andup. Ryan buyer I can only recommend Matthew to anyone wishing to buy or sell real estate. Erna & Brett Burton
“Nick was always approachable, very charming and remembered my name. He was Ialways want toinexpress my appreciation to you an extremely professional the listing, touch with me and available forfor discussion on the progress ofapproach the sale.toI was advertising andafter sale each of both my properties, were excellent way through sales, and I kept informed inspection of any you progress. He madeall thethe sale under verytwo difficult am very pleased with the asale prices in price.” what is not a fantastic time in the market. conditions and achieved satisfactory Katherine Emily
Jenny Oldham – Vendor, 222/14 Elizabeth Street, Malvern
Thank you for the professionalism and high level of service you provided during the recent process of buying my new home. Being in the service industry myself, your attention to detail, constant feedback and professional manner was greatly appreciated. I must admit I seldom found these qualities in other agents, which is probably why you were referred to me. Lyn Cairns
“Hats off to Biggin & Scott! Thank you sincerely for the great professionalism, the wonderful integrity and the respectful manner conveyed to us regarding the sale of our property. The continual flow of engagement, the friendly support and the sound advice the Biggin & Scott team provided from onset, right throughout to the auction day was exemplary and most appreciated indeed. We are very grateful and thankful to the brilliant team of staff for such a pleasant and extremely positive experience. Both Guy St Leger and Nick Kaine were brilliant!” David & Debra Clements – Vendor, 7/11 Kooyong Road, Armadale
“Our recent property purchase with Biggin & Scott Prahran was a positive experience. We felt the agents were honest and trustworthy. We value their professional input. We look forward to further business with Biggin & Scott.” Marion Connell and Douglas Connell – 4/8 Motherwell Street, South Yarra
“Nick Kaine provided outstanding service. Professional throughout and kept in contact regularly throughout the purchase process.” Kon Iosifidis – 10/1 Wrexham Road, Windsor
“Nick Kaine was a treasure! He helped me very step of the way. I was Executor for my uncles’s flat and it was too easy with Nick’s help and we got a great sale price! Angela McPhee – 2/31 Upton Road, Windsor
“Guy, Nick and the Biggin & Scott team did a great job in what was a difficult property to sell. Guy and Nick were enthusiastic, fantastic with all correspondence, but most importantly they were accurate. They delivered what they promised and hit the mark come auction day.” Carl Snowsill – 571 South Road, Bentleigh
“I was very happy with the service we received. Nick was very helpful and provided regular updates throughout the campaign, He was very genuine in his approach and made the process very easy. I would highly recommend Biggin & Scott to anyone considering selling.” Dean and Kim Xavier – Vendor, 14/340 Dandenong Road, St Kilda East
cReATe An iMPReSSiOn Marketing a property is a highly competitive business. your property is compared with similar properties in your suburb and surrounding suburbs. Prospective clients are looking for a home in which to live. To maximise the price it is important to present your property at its best. Small details such as fresh flowers, freshly brewed coffee and soft music create an atmosphere of warmth and homeliness. you are offering a lifestyle and competing with other properties, so create a lasting impression.
winter PresentAtion
2. BriGHten uP
ensure your property is warm and cosy with an open fire alight if possible.
• install 100 watt light bulbs
suMMer PresentAtion ensure the property is cool and inviting. consider providing cold drinks if it is a very hot day.
• Place lamps in corners if required • Open all curtains and blinds • Shine up stainless steel surfaces and appliances • Polish floors/tiles
3. reMove Clutter
wet dAys ensure there are old towels upon entry and at the rear door.
we CAn HelP We have qualified trades people, handymen, home stylists and furniture hire specialists available to provide advice and recommendations on the best way to present your property.
Golden rules 1. First iMPressions ensure the front of your property creates a good first impression.
Maximise space by removing all unnecessary clutter. This is a key to maximising the sale price.
HelPFul Hints • Tidy and weed garden beds • Place pot plants at the entrance of the house • clean/repair windows, walls, screens and doors • Repair cracked or peeling exteriors • Steam-clean carpets in common areas • Air all rooms • Take pets to a friend’s place • Place clean towels in bathrooms
it sHould FeAture:
• Make beds
• A trimmed and colourful garden
• Wash and store dishes
• Tidy neighbours’ gardens (do it for them!)
• Remove rubbish
• Spacious and cheerful entrance hall
• Tidy garage
• clear gutters
• clean barbecue
• no rubbish bins
• check fence is straight
• A green outlook/view from windows
completing all these tasks might not be possible. Our team and/ or representatives can recommend or help prioritise the most essential tasks.
• Freshly washed or painted outside walls • clean street and trimmed nature strips
APArtMents & units: • clean hallway and stairwells leading to your apartment • clean common areas around the building • Remove junk mail in common areas prior to each open for inspection.
We DeliVeR The BeST ADVice
Biggin & & Scott ScottPty PtyLtd ltd Tel 03 Tel 03 9520 95209000 9000 Email prahran@bigginscott.com.au email prahran@bigginscott.com.au bigginscott.com.au/prahran prahran.bigginscott.com.au