WE DELIVER RESULTS
As a property owner you play an important part in the sale of your home or apartment by ensuring the property is well presented. To assist you to achieve the best possible price for your property, we have listed some compelling reasons why Biggin & Scott should be appointed as your selling and marketing agency.
SELECTING AN AGENT When deciding on the most suitable agent to sell your property it is important that you take into consideration the following;-
• A selling agent must display enthusiasm and confidence and be experienced in follow-up and negotiation skills.
• When researching agents in your area, it is wise to attend open for inspections and auctions to assess punctuality, personal grooming, professionalism, knowledge, friendliness and confidence of each agent.
• One of the most important factors when choosing your agent is to feel comfortable with them and be able to freely communicate. Always ensure that the particular sales agent who you appoint is going to be responsible for the day to day handling of the sale, open for inspections and feedback to you.
• An agent’s marketing and advertising is a vital part of the sale process. Advertising should be innovative, eye catching and be able to attract the target market for the property. Some agents may suggest a very expensive schedule to promote their agency and NOT your property. • People selling their property have a tendency to choose the agent who has quoted the highest estimate for the property. It is important that your agent is honest and trustworthy from the outset and is able to justify the price given with recent comparable sales.
In conclusion, when choosing an agent to handle the sale of your property it is important to consider both what the company can offer and to also evaluate the agent’s integrity, enthusiasm and professionalism.
WHY BIGGIN & SCOTT We recommend an auction as the best method of sale for your property in the current market conditions. The competitive nature of the auction system will ensure the best possible price is achieved. • Biggin & Scott is a 22 office network – each office having established a strong brand recognition and strategically located to maximise customer service • Prominent and exclusive advertising in The Age Sunday Auction Results reaches an additional 600,000 readers more than our competitors. The Sunday Age is the only publication in Australasia to have a readership growth. • Biggin & Scott carry out Sunday open for inspections providing buyers with the opportunity to make that all important second inspection, often the time when the decision maker inspects. We are the only agents in Prahran who do so. • We have a very strong database of buyers through our Priority One internet site whereby buyers log on to receive the latest property listing, sales, pending offers and V.I.P. inspections • The property will be opened by myself. This is a significant bonus for sellers, as I personally know all of the buyers • Priority listing on all web sites ensures Biggin & Scott properties are viewed first, maximising your property’s exposure and generating greater enquiry eg ›
Premier Property – realestate.com.au
Drives maximum exposure with the largest photos and advertisement at the top of the search results above all standard, feature and highlight properties, rotating back to the top of the page every 15 days › Premium Plus Placement’ – domain.com.au and reviewproperty.com.au Advertised above all standard and priority listings in the search results with larger photos and format driving 15 times more views ›
Top Spot – domain.com.au
Features properties at the top of the page above the search results, rotating properties every 3 seconds › ‘Highlight Property’ - advertised above all standard and feature listings in the search results in realestate.com.au › `eBrochure’ - electronically emailed brochure to targeted buyers whose search criteria match your property listing
› `Top spot’ – positioned at the top of the suburb search results page in Realestateview.com.au for greater exposure • Individual Property Domain Name – each property can be given its own domain name •
Communication Package –
› Touchbase – a back-end computer system optimized for the ipad – the benchmark in personal client interaction and we are the sole Prahran agent to use this revolutionary system. › Multimedia Messaging Service (mobile marketing) Auction alert to mobiles of potential buyers incorporating images and property details • Biggin & Scott iPhone App – potential purchasers can download our new application for free and search for properties with the touch of a finger • Client contact is vital when selling a home. At Biggin & Scott we conduct vendor meetings to discuss the property and all potential buyers and we contact vendors after every open for inspection and appointment • Biggin & Scott has its own property magazine `Abode’, which is distributed at open houses, auctions, cafes and bars and is available at all Biggin & Scott offices. • Our auctioneers are regarded as Melbourne’s most experienced, which is a crucial ingredient when selling your largest asset • Our staff are encouraged financially to refer buyers from suburb to suburb and are not restricted by imaginary barriers called franchised farm areas
bigginscott.com.au
WHEN:SATURDAY
EVENT:AUCTION
RESULT?
SOLD Call today Ph: 9520
9000
BIGGIN & SCOTT - 305 HIGH ST PRAHRAN Directors & Auctioneers: Guy St Leger & Tom McCarthy
YOUR SELLING AGENT
Suzie Farrell
Senior Sales Consultant Mobile Contact Email
0428 379 908 9520 9020 sfarrell@bigginscott.com.au
Suzie’s genuine personal passion for real estate and her role in it is evident from the first moment you meet her. A love of negotiation, an enjoyment in assisting people to achieve their property objectives and a deep seated commitment to honesty and ethical practice are the hallmarks of Suzie’s approach. After 10 years with her previous employer where she was regularly in the Top 10 performers nationally, Suzie’s ambition and desire for continuous career development lay behind her move to Biggin & Scott. She thrives on the winning team environment and believes it boasts many advantages for her vendors. An expert in private sale negotiation, Suzie is adding to her prowess in the auction system as she maintains significant levels of repeat and referral business across Stonnington, Boroondara and the CBD. Suzie is motivated by the challenge of achieving great results in a competitive market where her strong views on professionalism, honesty and the provision of exceptional client service are the keys to her enduring success. Always focused on delivering the best possible results for everyone she deals with.
TESTIMONIALS “A big thank you to Suzie Farrell for selling our apartment within 1 week of being on the market and for getting a price that other agents did not think we could achieve. Suzie your professionalism and market knowledge is outstanding. You are One in a Million.” Rosie and Fran Aloe “I was after a quick sale and that is exactly what I got when I used Suzie to sell my property. A few other apartments in my block were also up for sale, listed with other local agents, and they sat on the market for a couple of months and never sold. Suzie basically sold my apartment on its first open for inspection. She was very professional and will get you results – I would highly recommend her. It goes to show you don’t have to use a local agent to sell your property.” Ash DCruz “From the very beginning Suzie was full of enthusiasm and extremely professional in her approach as to how to sell my property. With her knowledge of the real estate market and her very diligent efforts, I feel I was very fortunate to have been introduced to her as my property sold after only 3 formal open for inspections. I would recommend Suzie to anyone who requires dedication, professionalism and complete openness in all aspects of selling a property.” Geraldine Wallish “If you knew Suzie like I know Suzie, then you would know what an outstanding real estate agent she is. We approached her about selling our place and within a week, it was sold. Her professionalism is unrivalled. Her local knowledge is supreme. And her tenacity is legendary. So, if you have a property to sell and you don’t know Suzie, then I suggest you give her a call.” Damien Kelly “It is with great pleasure that I write this letter of recommendation for Suzie Farrell, Real Estate Agent Extraordinaire. I was most impressed with her presentation, her professionalism and her personality. A person of action supported by a most impressive team. Suzie with her negotiating skills, ability to listen and discuss the needs of her clients and buyers ensured a successful outcome for all concerned. She created a sense of trust, quality, integrity and appreciation in the sale of our property. Suzie, you really fit the description of a people’s person.” Dr Fred Jensen “Suzie Delivers! Suzie did in 10 days what our previous agent couldn’t do in 4 months! From the moment we met Suzie, we knew she could get the job done. She was passionate, positive, honest and direct. She kept us updated every step of the way, from guidance on our property presentation, to continuous feedback from potential buyers. Suzie sold our property in just 10 days, for the price we wanted and the settlement we needed. Don’t waste your time meeting with other agents; Suzie will deliver. She is professional and personable; knows the area, the market and the demographic and is resolute in getting you the results you require. Thank you Suzie!” Laura and Andy Coates “We would like to highly recommend Suzie Farrell to future clients thinking of selling their properties. From the outset we found Suzie approachable, helpful and enthusiastic about selling our unit in Southbank. The referrals supplied to enhance the presentation of the property with the garden and interior decorating helped to market the property to prospective buyers. The property sold within a month and the price was beyond our expectations! Suzie is in our property portfolio for future business.” Charles Vrettas “Thank you for your professionalism and patience throughout the recent purchase of our property. It is rare in our experience to have someone who is available to deal with every hiccup at any time, including on public holidays and days off. It is a testament to your skills, insight and empathy that we have successfully seen this purchase through to completion. There is no doubt that your capacity to build a wonderful rapport with all your clients, be they vendors or purchasers, is the secret to your success.” Sally Deans
“It is with great pleasure we write to thank you for the successful sale of our property – especially in such a tough climate. You won the job over 4 other agents… we chose you because of your energy, `chutzpah’ and different approach and you stood out from the crowd right from the start – you were `hungry’ for the work…You offered a personal service even though you work for a large company. At all times you communicated clearly and honestly and the faith and trust we placed in you has been rewarded. Sincere thanks Suzie for your hard work, honesty and fabulous personality.” Andrea Le Sueur & Marty Muller “I would just like to say thank you to the lovely Suzie for a job well done in marketing and selling my home in South Melbourne. I chose Suzie to represent my property, even though I interviewed Hocking Stuart, Kay and Burton and Kayser, because it was Suzie’s personable style and commitment that shone through – so she was the obvious choice. Everything that she had promised regarding marketing and free editorials, she delivered. Within the first week of the campaign, the first family who inspected the property made an offer and it was accepted. It is with great pleasure that I highly recommend Suzie to any person who wishes to market their property, as I found her to have the finesse to handle my situation accompanied with compassion and pure professionalism to get the result I needed.” Zinta Reindel “I would like to sincerely thank you for selling my apartment. It was a most impressive price for a flat in that building. You smashed the record price. Well done! From the very first moment you exuded professionalism and confidence in achieving the best result. Most importantly, you delivered on your promise and exceeded my expectations! I am very results driven in my business and professional career and I can confidently say that people like Suzie are as rare as hen’s teeth. If anyone wants the best results and not just empty promises, go to Super Agent Suzie for help as she will turn you into a raving fan too!” Marwin Christopher Shaw “I am writing to express my appreciation for the work of your firm and particularly Suzie Farrell, in relation to the sale of our apartment in Chambers Street, South Yarra. Albert and I were delighted with the service we received from Biggin & Scott and the result ultimately achieved. This is due, in most part, to Suzie’s hard working nature and tenacious representation of her clients. Thank you once again for all of your assistance.” Luisa Dinelli “Nothing can substitute for the experience and energy Suzie Farrell brings to the role of real estate salesperson. A vendor is in no doubt she is representing their best interests, both when she advises on the sale’s process and when she is with a potential buyer of your home. She never says it, but from her actions and demeanor she regards every potential buyer as a potential vendor making the experience of working with her warm and positive whatever your need. Suzie is readily available for consultation and is happy to talk at short notice when needed. We hope she is still in real estate when next we are sellers!” Wayne McIntyre “My wife Sawako and I would like to thank you for your professionalism, your enthusiasm, your negotiating ability and your gentle persuasiveness in selling our home. You not only achieved this very quickly in just 10 days from listing, but at a considerably higher price than we anticipated. Your insistent drive is also to be admired and must be a great inspiration to your real estate colleagues. We wish you all the best and will, without hesitation, recommend you (as we already have) to anyone who intends buying or selling a property.” Dr & Mrs Chris Reynolds “This is a short note to commend you on your professionalism and skill in selling our property at Kingspark Southbank. You were able to achieve an excellent selling price in a short period of time. The lack of access to the property by the tenant made it very difficult and you dealt with this problem ethically and with a great deal of intelligence. It was always clear during the whole process that you had `we’ the vendors’ interest at heart which we found very important when selling real estate. I would recommend your services to anyone and would not hesitate to have you sell any future property n the future. You are the Best Suzie!!!!” Michael and Catherine Wylie “This is an unsolicited letter we write as we want to express our gratitude and appreciation to you regarding the sale of our property. Firstly, we wish to express our amazement with your service and commitment in selling our city penthouse. The end result was more than advertised and even more than we expected. We were delighted with the sale and were over the moon with the fact that it was all completed in three days. We approached a number of other agents before we decided to go with you. We chose you because we felt from the first moment we met you that you were professional, ethical, honest, friendly and fun. Suzie you have proven yourself to be a very trustworthy agent… we think you are “number 1”. You are truly a first class real estate agent if ever we need to buy or sell real estate again, we will look no further than you.” David & Joseph Christensen-Eaton
CREATE AN IMPRESSION Marketing a property is a highly competitive business. Your property is compared with similar properties in your suburb and surrounding suburbs. Prospective clients are looking for a home in which to live. To maximise the price it is important to present your property at its best. Small details such as fresh flowers, freshly brewed coffee and soft music create an atmosphere of warmth and homeliness. You are offering a lifestyle and competing with other properties, so create a lasting impression.
WINTER PRESENTATION
2. BRIGHTEN UP
Ensure your property is warm and cosy with an open fire alight if possible.
• Install 100 watt light bulbs
SUMMER PRESENTATION Ensure the property is cool and inviting. Consider providing cold drinks if it is a very hot day.
• Place lamps in corners if required • Open all curtains and blinds • Shine up stainless steel surfaces and appliances • Polish floors/tiles
3. REMOVE CLUTTER
WET DAYS Ensure there are old towels upon entry and at the rear door.
WE CAN HELP We have qualified trades people, handymen, home stylists and furniture hire specialists available to provide advice and recommendations on the best way to present your property.
GOLDEN RULES 1. FIRST IMPRESSIONS Ensure the front of your property creates a good first impression.
Maximise space by removing all unnecessary clutter. This is a key to maximising the sale price.
HELPFUL HINTS • Tidy and weed garden beds • Place pot plants at the entrance of the house • Clean/repair windows, walls, screens and doors • Repair cracked or peeling exteriors • Steam-clean carpets in common areas • Air all rooms • Take pets to a friend’s place • Place clean towels in bathrooms
IT SHOULD FEATURE:
• Make beds
• A trimmed and colourful garden
• Wash and store dishes
• Tidy neighbours’ gardens (do it for them!)
• Remove rubbish
• Spacious and cheerful entrance hall
• Tidy garage
• Clear gutters
• Clean barbecue
• No rubbish bins
• Check fence is straight
• A green outlook/view from windows
Completing all these tasks might not be possible. Our team and/ or representatives can recommend or help prioritise the most essential tasks.
• Freshly washed or painted outside walls • Clean street and trimmed nature strips
APARTMENTS & UNITS: • Clean hallway and stairwells leading to your apartment • Clean common areas around the building • Remove junk mail in common areas prior to each open for inspection.
WE DELIVER THE BEST ADVICE
Biggin & Scott Pty Ltd Tel 03 9520 9000 Email prahran@bigginscott.com.au bigginscott.com.au/prahran