If you want the highest sales price, least amount of time on the market & the biggest exposure, RE/MAX is the answer!
RE/MAX IS THE MOST RECOGNIZED REAL ESTATE BRAND IN THE WORLD THE BALLOON IS THE 8TH MOST RECOGNIZED BUSINESS ICON STRATEGIC MIX OF MEDIA IN ADVERTISING THAT ATTRACTS BUYERS
THE MORE EXPOSURE, THE MORE BUYERS FOR YOUR HOUSE!
MORE THAN $1 BILLION SPENT ANNUALLY PROMOTING RE/MAX TO GET YOU EVEN MORE EXPOSURE
RE/MAX Ability Plus Serves and Supports their Agents, so they can Serve and Support you!
RE/MAX ABILITY PLUS EXPERIENCE DEPT: Our Experience team, compiled of managing brokers, gives agents the tools to give our clients the real estate experience they expect and deserve.w
RE/MAX ABILITY PLUS STAFF: Our staff handles many aspects of the agent day-to-day tasks to allow Agents to focus on serving you without distractions!
RE/MAX ABILITY PLUS LISTING DEPT: Our listings team enters your property into the BLC service quickly & accurately.
RE/MAX ABILITY PLUS IT DEPT: Our IT deparment keeps us informed with cutting edge technology, giving our Agents the very best tools available to serve you. RE/MAX ABILITY PLUS MARKETING DEPT: Our marketing team is dedicated to featuring your home and spreading the word.
RE/MAX ABILITY PLUS CLOSING DEPT: Our Closing Department is key through the entire closing process. With another set of highly trained and skilled eyes to assure that the closing will go smoothly. RE/MAX ABILITY PLUS RELOCATION DEPT: Our Relocation Department is focused on equipping our Agents with the tools to help their clients experience a smooth, wonderful move!
625 S. Earl Avenue Lafayette, IN 47904 765.423.1985
7127 Homestead Road, Suite A Fort Wayne, IN 46804 260.436.9700
2030 Indianapolis Avenue Lebanon, IN 46052 765.482.5150
8601 W. Smith Street Yorktown, IN 47396 765.372.9000
8 LOCATIONS STATEWIDE SERVE YOUR REAL ESTATE NEEDS!
200 S. Rangeline Road, Suite 129 Carmel, IN 46032 317.843.0011
8935 Technology Drive Fishers, IN 46038 317.915.0900
711 E. 65th Street Indianapolis, IN 46220 317.251.0100
625 S. Main Street, Suite 200 Zionsville, IN 46077 317.472.5700
2015 RE/MAX vs. THE INDUSTRY
MARKETING FOR MAXIMUM EXPOSURE Competitive Edge
TRANSACTION TRANSACTION SIDES SIDESPER PERAGENT AGENT
U.S. RESIDENTIAL TRANSACTION SIDES2
U.S. NATIONAL TV SHARE OF VOICE3
COUNTRIES4
OFFICES WORLDWIDE
AGENTS WORLDWIDE
16.6
890,000+
53%
95+
6,751
98,010
DID YOU KNOW?
9.0
116,533
0%
30
2,300
33,400
More than 89% of homebuyers begin search online.
8.5
705,322
11%
37
3,000
86,000
43% of buyers found their home using the internet.
7.6
Not released
32%
1
1,100
35,000
90% of homebuyers who used the internet to search for a home used a real estate agent.
7.5
394,989
4%
65
6,900
101,200
6.7
700,000+
0%
11
700
112,000
6.7
57,335
0%
2
280
9,150
6.1
87,420
0%
44
760
16,600
No data
Not released
0%
1
388
18,000
LARGE BROKERAGES LARGE BROKERAGES ONLY1 ONLY1
WE PUT THE INTERNET TO WORK FOR YOU!
reports. 1 on 2015 REAL Trends 500 data, citing 2014 transaction sides for 1,460 largest participating U.S. brokerages. Coldwell Banker inclu NRT. Berkshire does not include HomeServices of America. 2Kelle Williams reports all transaction sides and does not itemize U.S. residential transactions. 3Percentage of TV advertising impression among national real estate brands. Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized for ads placed through nationwide buys (not including Spanish-language television). Spot TV GRPs are equivalized to national ratings for competitors running nation campaigns. 4Based on lists of countries claimed at each franchiso website, excluding claimed locations that are not independent countries (i.e. territories, etc.).
CONSUMERS VISIT REMAX.COM MORE
THAN ANY OTHER REAL ESTATE FRANCHISE WEBSITE
JANUARY - DECEMBER 2015
GLOBAL.REMAX.COM Your listing is pushed to 100 counties in more than 40 languages and currencies. You don’t know your buyer or where they are coming from, Dubai, Chicago, Mulan, San Francisco... but they already have a balloon on their corner!
CENTURY21.COM 42,457,848 VISITS
REMAX.COM
KW.COM 31,567,836 VISITS
62,132,115
COLDWELLBANKER.COM 20,618,581 VISTIS
VISITS
WEICHERT.COM 20,425,820 VISITS
In 2014 6.4 million unique visitors stopped by global.remax.com contributing to its more than 167 million page views
SOURCE: HITWISE JAN-DEC 2015 REPORT OF ALL US EBSITES IN THE :BUSINESS AND FINANCE - REAL ESTATE” CATEGORY.
Buyers and Sellers Search “RE/MAX”
workingforyou.com/remax Every light is a real time lead for you!
more than “Real Estate” Coke = Soda Kleenex = tissue Google = search engine RE/MAX = real estate
The brand you know and trust.
HOME FOR THE CURE
PARTNER SINCE
2011
TOTAL CONTRIBUTIONS
$7.4M+
MINIMUM DONATION
$25K
The Home for the Cure® allows RE/MAX Ability Plus Associates to support Komen and its vision of a world without breast cancer. Your home can be designated as a Home for the Cure® and make we will make a contribution to Susan G. Komen when the transaction closes!
Children’s Miracle Network Over $138 Million Contributed by RE/MAX Associates 2015 RE/MAX Ability Plus Donations = $46,000 2016 Donation Goal = $95,200
MIRACLE HOMES
LET’S MAKE YOUR HOME A MIRACLE HOME!
When your home is listed as a Miracle Home, it signifies that the listing agent of your property will make a donation to your local Children's Miracle Network Hospital, after that property sells!
GIVING BACK RE/MAX agents are well-known locally and nationally for their involvement in community programs. When you use a RE/MAX agent to sell your home, you contribute to the well-being of your community.
Greater Exposure for your property increases the chances of sale. We’ve joined the industry’s most extensive Online marketing program. Here are all of the websites where we’ll submit your property once listed, and many of these have extended networks as well, resulting in exposure on up to 900 different sites!
YARD SIGNS A yard sign is the #1 way to show your home is for sale. When home buyers see that sign, they understand you’re working with a market leader. When an inquiry comes into the office on your home, the call will go to your agent, since we are the most qualified to answer questions for any potential buyers!
OPEN HOUSE PROGRAM Multiple directional signs for your open house will be placed on Friday and removed Sunday. Your open house will be advertised: MLS system, RequestOpen.com, Remax.com, RE/MAX Ability Plus Facebook page, Tour Factory, emailed to Realtors in our marketplace & on the RE/MAX Ability Plus intranet.
WHY STAGE?
SENTRILOCK RE/MAX Ability Plus uses SentriLock for the most advanced and most safe and secure lock box systems for your peace of mind.
Your home will be a showcase listing on Realtor.com. These types of listings offer a larger selection of photographs and information than the standard listing allows!
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
#1 in Market Share #1 BLOOMINGTON – VOLUME #1 BLOOMINGTON – SIDES
TOTAL UNITS SOLD
BUYER TRANSACTIONS
TOTAL LISTINGS SOLD
#1 COLUMBUS – SIDES #1 ELKHART – VOLUME #1 ELKHART – SIDES #1 KOSCIUSKO – VOLUME #1 KOSCIUSKO – SIDES #1 MIBOR – SIDES
MARKET SHARE METROPOLITAN INDIANAPOLIS
#1 MID-EASTERN – SIDES
MID-EASTERN INDIANA ASSOCIATION OF REALTORS
#1 NORTH CENTRAL – VOLUME
15.07% 13.62%
#1 NORTH CENTRAL – SIDES
17.03% 15.43%
#1 SOUTHEASTERN – SIDES
9.04% 8.76% 9.16% 8.18%
CROSSROADS REAL ESTATE
BERKSHIRE HATHAWAY
6.02% F. C. TUCKER
COLDWELL BANKER
CARPENTER REALTORS
KELLER WILLIAMS
CENTURY 21
F. C. TUCKER
7.91%
#1 SOUTHERN – SIDES
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
TOTAL UNITS SOLD
BUYER TRANSACTIONS
TOTAL LISTINGS SOLD
#1 in Market Share #1 BLOOMINGTON – VOLUME #1 BLOOMINGTON – SIDES #1 COLUMBUS – SIDES #1 ELKHART – VOLUME #1 ELKHART – SIDES
METROPOLITAN INDIANAPOLIS MARKET SHARE
#1 KOSCIUSKO – VOLUME #1 KOSCIUSKO – SIDES
15.07% #1 MIBOR – SIDES
13.62%
#1 MID-EASTERN – SIDES #1 NORTH CENTRAL – VOLUME
9.04% 8.76%
#1 NORTH CENTRAL – SIDES #1 SOUTHEASTERN – SIDES
CARPENTER REALTORS
KELLER WILLIAMS
CENTURY 21
F. C. TUCKER
7.91%
#1 SOUTHERN – SIDES
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST TOTAL UNITS SOLD
#1 in Market Share #1 BLOOMINGTON – VOLUME #1 BLOOMINGTON – SIDES #1 COLUMBUS – SIDES #1 ELKHART – VOLUME #1 ELKHART – SIDES #1 KOSCIUSKO – VOLUME #1 KOSCIUSKO – SIDES #1 MIBOR – SIDES
BUYER TRANSACTIONS
TOTAL LISTINGS SOLD
#1 MID-EASTERN – SIDES #1 NORTH CENTRAL – VOLUME #1 NORTH CENTRAL – SIDES #1 SOUTHEASTERN – SIDES #1 SOUTHERN – SIDES
NOBODY SELLS MORE REAL ESTATE IN INDIANA ANYTHING LESS IS SECOND BEST
TOTAL UNITS SOLD
BUYER TRANSACTIONS
TOTAL LISTINGS SOLD
#1 in Market Share #1 BLOOMINGTON – VOLUME #1 BLOOMINGTON – SIDES #1 COLUMBUS – SIDES #1 ELKHART – VOLUME #1 ELKHART – SIDES
MID-EASTERN INDIANA ASSOCIATION OF REALTORS MARKET SHARE
#1 KOSCIUSKO – VOLUME #1 KOSCIUSKO – SIDES #1 MIBOR – SIDES
17.03% 15.43%
#1 MID-EASTERN – SIDES
9.16%
#1 NORTH CENTRAL – SIDES
8.18%
CROSSROADS REAL ESTATE
BERKSHIRE HATHAWAY
6.02% F. C. TUCKER
COLDWELL BANKER
#1 NORTH CENTRAL – VOLUME
#1 SOUTHEASTERN – SIDES #1 SOUTHERN – SIDES
RE/MAX ABILITY PLUS IS THE #1 RE/MAX IN INDIANA! An expert at your side.
REAL TRENDS
TRACKS OVER 77,000 REAL ESTATE COMPANIES,
HERE’S HOW WE RANKED:
#1 IN ADVERTISING
#186 in transactions closed
#1 IN MARKET SHARE
#301 in closed sales volume
#1 IN LEAD GENERATION
#20 for all RE/MAX offices in U.S. in units
#1 IN AGENT PRODUCTIVITY
#37 in largest increase in closed sides from 2013 to 2014
#1 IN BRAND NAME AWARENESS
#25 in % of increase in closed sides from 2013 to 2014
#1 IN PROFESSIONAL EDUCATION
#40 in % of closed sales volume increase from 2013 to 2014
#1 IN THE MINDS OF BUYERS AND SELLERS
#25 with an 187% increase in closed transaction sides from 2010-2014
Let the fastest growing Real Estate company in Indiana sell your home.
RE/MAX Ability Plus Agents will put their experience to work for you to improve your odds of getting your home sold for the best price in the shortest time. RE/MAX Ability Plus Agents:
TOTAL UNITS: 3,605 LISTING: 1,717 SELLING: 1,888
Know the market
Price your home correctly
Negotiate the offer to deliver the best deal
TOTAL VOLUME: $705,652,742
Navigate inspections, appraisals and the details
Successfully close the deal
COMPANY GROWTH: VOLUME: + 18% UNITS: + 15%
Experience = Results Selling your home quickly and for the best possible price depends on accurate market analysis, strategic pricing, effective marketing, and smart negotiation.
RE/MAX LEADS THE INDUSTRY IN PROFESSIONAL DESIGNATIONS
AGENT EDUCATION
Pricing your property correctly demands more than simply comparing prices
of recently sold homes. The right education helps your agent provide you with the best advice and counsel. RE/MAX is an industry leader in professional designations which means they have expertise in specialized areas, including foreclosures, short sales, the luxury home market,
waterfront homes, and many others. With access to online, on-demand training in every facet of real estate, they are up-to-date on emerging trends and issues.
ACCREDITATIONS WITH IN RE/MAX ABILITY PLUS: JANUARY 2016
ABR (25) Accredited Buyer Representative
EPRO (5) Certified Internet Professional
ASP (5) Accredited Staging Professional
Green (2) Knowledgable in Energy Efficiency and Green Building Practices
CCIM (1) Certified Commercial Investment Member CDPE (43) Certified Distressed Property Expert CNHS (1) Certified New Home Specialist CRS (27) Certified Residential Specialist CRP (3) Certified Relocation Professional CIAS (2) Certified Investor Agent Specialist CNE (3) Certified Negotiation Expert BPOR (2) Broker Price Opinion Resource CRB (1) Certified Real Estate Brokerage Manager CLHMS (4) Certified Luxury Home Marketing Specialist
IRES (13) International Real Estate Specialist GRI (13) Graduate REALTOR Institute FSSR (4) Foreclosure Short Sale REO LEEDAP (1) LEED Professional Credintials - Commercial Green Building Expert OICP (1) OwnAmerica Investment Certified Professional RCC (1) Residential Construction Certified SFR (8) Short Sales and Foreclosure Specialist SRES (5) Senior Real Estate Specialist 5-STAR (3) REO Certified 203K (3) 203k loan certified specialist
RE/MAX Associates dominate the Accredited Buyer Representative (ABR), Certified Distressed Property Expert (CDPE) and Certified Residential Specialist (CRS) ranks.
The RE/MAX Collection program provides luxury specialists with advertising opportunities, education and marketing materials.
THE RE/MAX COLLECTION Sophistication. Elegance. Class.
There are more RE/MAX Certified Luxury Home Marketing Specialists than any other brand.
theremaxcolletion.com received 377,678 page views theremaxcollection.com website provides exposure on the websites of The Wall Street Journal and Bank of America Real Estate Center. FEBRUARY 2016
Fine Homes & Luxury Properties
Distinctive marketing tools, referral opportunities, and national advertising discounts.
RE/MAX has created a unique brand identity for luxury homes. Only the most exceptional homes qualify for The RE/MAX Collection. Homes that reflect the most discerning client’s desire for luxury, character, quality and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does The RE/MAX Collection sales force, the most prolific in the world. No one is better suited to meet your needs.
Leaders in the Luxury Market
Whether it’s marketing real estate to a global clientele or helping find that one perfect place FEBRUARY 2016 you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
RE/MAX has more Certified Luxury Home Marketing Specialists (38,000) than Sotheby’s has agents. Luxury properties have wide appeal internationally, RE/MAX is in nearly twice as many counties as Sotheby’s.
The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers around the world. This RE/MAX luxury-home marketing program provides exclusive advertising incentives, specialized training and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. To qualify for inclusion in The RE/MAX Collection Program, homes must be at least twice the local average listing price.
GLOBAL SPECIALIST Exclusive material to secure global listings, and gain an edge by offering 3 listing presentation packages for Local, National, and International.
Distinctive marketing strategies also offer the resources required to legally tap into the global market and sell homes quicker.
RE/MAX ABILITY PLUS IS THE ONLY REAL ESTATE OFFICE IN INDIANA THAT CAN LIST & SELL PROPERTY IN ALL 50 STATES & AROUND THE WORLD!
MOBILE REMAX.com can be accessed from any device making your listing even easier to find and its popularity is growing!
CIRCLE PIX Star Marketing gets your home the exposure it needs.
THE CIRCLEPIX STAR MARKETING SYSTEM MAKES IT EASY TO GET YOUR HOME SOLD! Powerful lead generation Consistent marketing campaign SEO benefits that make your home stand out!
CENTRALIZED SHOWING SERVICE
PREPARE YOUR HOME FOR SALE
More Showings = More Buyers = Faster Sale! Immediate Showing notifications by phone or email. Approve Showings via phone, email, or text. Online and Mobile Access to showing history report, and showing feedback.
DE-PERSONALIZE Pack up those family heirlooms and personal photographs. DE-CLUTTER Pack up cute knicknacks, remove personal items from bathroom counters and clean off everything from kitchen counters. REARRANGE CLOSETS AND CABINETS Organize pantry and cabinet contents, and reduce closet contents to half-full and organized.
STAGING WORKS! Staging allows the seller to turn a potential negative into a
REMOVE FAVORITE ITEMS If you’re going to take window coverings or fixtures with you, remove them now. MAKE MINOR REPAIRS Replace burned-out light bulbs, fix leaky faucets, patch holes in the walls and replace cracked tiles.
positive. Buyers are picky, which means a well-staged home will stand out in the market.
STAGED HOMES SELL 88% FASTER THAN UNSTAGED HOMES ACCORDING TO A 2014 INTERNATIONAL
ASSOCIATION OF HOME STAGERS STUDY.
MAKE THE HOUSE SHINE Wash windows, re-caulk tubs and sinks if necessary, clean dingy grout, dust furniture, and hang up fresh towels. CREATE GREAT CURB APPEAL Keep the sidewalks cleared. Mow and trim the bushes as well as plant or pot colorful flowers.
RE/MAX ABILITY PLUS TRUSTED SERVICE PROVIDERS Branding Solutions
Cornerstone Inspection
Ability Plus Insurance Services
Jazz It Up
Services
Allstate Insurance Company
HouseMaster Construction/Contracting
Indiana Home Inspection
Moving Services
Firestorm Restoration
IndyPro Inspection Services
Atlantic Relocations Systems
RESTOR
Talon Property Inspections
Radon Mitigation and Mold
US Inspect
Remediation
Flooring Tish Flooring
WE LOVE WORKING WITH PARTNERS!
To create better access and service for our clients, RE/MAX Ability Plus has partnered with some of Indiana’s top business people.
Alpine Group Mortgage Companies
American Mold Experts
Access National Mortgage Water Damage Service
American Mortgage Service
Real Estate Video Services
Advanced Restoration
Annie Mac Home Mortgage
Tour Factory
& Waterproof
Bloomfield State Bank
Association Management Plus HOA Management Residential and Commercial Property Management
Charter One Bank
Residential Cleaning
Home Builders
Elements Financial
No Spot Left Behind
Beazer
Fancher Mortgage
Sani-Bright
Davis Homes
Farm Credit
M/I Homes
First Internet Bank
Staging Services
First Merchants Bank
Fine Line Designs
Independent Agency with access to many different insurance carriers. Formed to help RE/MAX Ability Plus agents provide their clients an opportunity to get a stress free insurance quote to see if they are truly getting the best deal.
Home Warranty Companies
GVC Mortgage
America’s Preferred Home
Midwest Bankers
Title Companies
Warranty
MJW Financial
First American Title
First American Home
Prime Lending
Meridian Title
Warranty
Ruoff Home Mortgage
Nations Title Agency
HSA Home Warranty
Stearns Lending
Sentry Title
HWA Home Warranty
Stonegate Mortgage
Residential Warranty
University Lending
Services, Inc.
Waterstone
Provide homeowners, auto, motorcycle, umbrella, life, health, commercial, renters, landlord, and vacant property insurance as well as many other forms. Often able to save client a large percentage on their insurance package premium.
20,700+ RE/MAX COMMERCIAL PRACTITIONERS IN ALL 2,700+ MARKET SEGMENTS 525+ RE/MAX COMMERCIAL OFFICES AND DIVISIONS 45 COUNTRIES WITH RE/MAX COMMERCIAL REPRESENTATION
RE/MAX COMMERCIAL
95+ COUNTRIES WITH RE/MAX REPRESENTATION $9 BILLION COMMERCIAL SALES AND LEASE VOULME1 20,000+ COMMERCIAL TRANSACTIONS CLOSED1 100,000+ RE/MAX ASSOCIATES AROUND THE WORLD2 95+ COUNTRIES WITH RE/MAX REPRESENTATIONS2 TOP 10 Commercial Brands on LoopNet by number of listings3 TOP 10 Commercial Brands by available square feet4 TOP 25 Commercial Brokerage Networks5 TOP 25 Commercial Real Estate Brands6
RE/MAX ABILITY PLUS COMMERCIAL DIVISION #16 COMMERCIAL BROKER BY INDIANAPOLIS BUSINESS JOURNAL. RE/MAX closed more than $9 billion in commercial sales and lease volume from more than 25,000 transactions in 2014
Ranked as one of the Top 25 Commercial Real Estate Brokerage Networks by National Real Estate Investor magazine #16 in Indiana Business Journal In 2013, for the second year in a row, RE/MAX Commercial ranked on the list of the Top 25 Commercial Real Estate Brands in the Lipsey Company Survey.
A BETTER WAY IN COMMERCIAL REAL ESTATE REMAXCOMMERCIAL.COM HAD 755,534 PAGE VIEWS AND 278,788 UNIQUE VISITORS
Annual RE/MAX Commercial Symposium brings together commercial professionals from around the world give your agent the tricks of the trade.
1. Commercial sales and lease volume in 2014 2. Network wide, including residential 3. Data provided by LoopNet, July 2014. 4. Rankings based on 2013 year end data provided by CoStar, July 2014. 5. NREI’s Top Brokerage Survey conducted in February/March 2014. 6. The Lipsey Company’s Commercial Real Estate’s Top Brands Survey, Service Providers Category, conducted in February 2015. 7. Experian Marketing Service Hitwise Data, September 2014
n
2016
EAMS • T •
GENTS • • A
t en perce
t
p to
2015 RE/MAX ABILITY PLUS TOP 10 VS. LOCAL OFFICES - PER AGENT16,142,828
2015 RE/MAX ABILITY PLUS TOP 10 VS. LOCAL OFFICES 20
26
5,899,520
AGENTS
44
4,008,361
AGENTS
50
AGENTS
2,937,227
BERKSHIRE HATHAWAY E 82ND
5,214,363
54
AGENTS
86
3,162,512
AGENTS
3,022,205
AGENTS
86
103
2,988,655
322,856,551
AGENTS
AGENTS
153,387,530
176,367,874
146,861,331
BERKSHIRE HATHAWAY E 82ND
281,575,595
271,976,043
259,909,606
307,830,497