COMPARATIVE MARKET ANALYSIS PREPARED FOR TOURAGE RAFEEI 13299 BECKFORD LANE RICHMOND, VA 23238
R YA N M E D -
JANICE TAYLOR REALTOR®, ASSOCIATE BROKER, CRS
804.921.9995
Janice@GoTaylorTeam.com GoTaylorTeam.com /GoTaylorTeam
RE/MAX COMMONWEALTH 200 WESTGATE PARKWAY, SUITE 102 RICHMOND, VA 23233 All offices independently owned and operated. If your property is currently listed for sale, this is not intended as a solicitation.
RE/MAX Commonwealth
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
RE/MAX Commonwealth
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
RE/MAX Commonwealth
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
RE/MAX Commonwealth
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
BRAND RECOGNITION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
BRAND RECOGNITION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
BRAND RECOGNITION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
BRAND RECOGNITION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
BRAND RECOGNITION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
THE RE/MAX COLLECTION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
RE/MAX GLOBAL
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
RE/MAX GLOBAL
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
GIVING BACK
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
GIVING BACK
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
SEARCHING ONLINE
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
SEARCHING ONLINE
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
IN HOUSE MARKETING
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
ONLINE LISTING DISTRIBUTION
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
WHAT MY CLIENTS ARE SAYING The Taylor team was awesome! Our house sold during the first showing, they also help us fine the house we wanted for a great price. Janice really knows what to do when it comes to selling your house. They help with staging and even have a truck for you to use to move your furniture. You could also reach them via email or phone. If we sale again we well go with the Taylor team! -F. Coiner Janice and her associates at the Taylor Team did an outstanding job assisting me in the sale of my home. I had relocated out of the area (to Washington D.C.) and could not physically be around while my home was for sale. The Taylor Team went so far above and beyond with helping me deal with issues from the inspection and follow-up repairs on my home that I simply do not have adequate words to express my appreciation of the phenomenal service they provided. I don't think I would have sold my home as easily if I had used anyone else. In the Richmond market, there simply is no one better for real estate. If you need a real estate agent, you absolutely must work with Janice and her team. I highly, highly, highly recommend the Taylor Team. - R. Reames Janice and the entire Taylor team were a pleasure to work with on the sale of our home. She defines professional and is one sharp woman. Highly recommend Janice and every member of the team. - B. Meharg
My wife and I were very impressed with Janice Taylor and her team. Everyone on her team was extremely professional and responsive. She has a great system and our home sold much quicker than was expected. We would not hesitate to use Janice in the future. - K. Vaughan Janice and her team were outstanding in assisting me in selling my home. She sold my house in two days and her team was very responsive to evey question and issue. I would highly recommend Janice to anyone looking for a professional and responsive company for their real estate needs. - M. Mitchell Janice is the consummate real estate professional. She has poise, personality and verve combined with encyclopedic knowledge. She has been in the business long enough to know nearly everyone. She has assembled a reliable team and can steer you through whatever is necessary to get your house ready for sale. I cannot recommend her enough to anybody interested in either selling or buying a house in the Henrico area of Virginia. She makes the process almost enjoyable. - N. Thomas The service we received from Janice was exceptional! She sold our house in two weeks, for the best price! We could not have asked for a better realtor to guide us through the process. Janice is a true professional and we were lucky to work with her and her team. They all were available for any question, and they made it all super easy and quick. - L. Montgomery The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
WHAT MY CLIENTS ARE SAYING Janice Taylor with her husband makes the best team I have ever seen during the last 50 years of my experience of buying and selling at least over 20 properties. They definitely know how to update the selling property with least expenses to make it impressive for the buyer to understand the worth of the property they are buying. They SELL! YES, THEY DO!! They are a TEAM!!! - P. Filler
Dear Janice: I cannot begin to thank you and the members of your team enough for effecting the sale of my Rockville home. A huge burden has been lifted from my shoulders and you made it possible! Once the property was under contract, you and your expert staff took the worry out of the various and sundry details surrounding the closing process. Kudos to you, Bob, Michelle and everyone else behind the scenes. In all my years of selling both homes and commercial properties (I owned a commercial real estate company in Charlottesville for 40+ years,) I have NEVER encountered such professionalism in a real estate company as yours. Michelle kept me informed every step along the way. It was a pleasure dealing with her, and I feel she went the extra mile to insure everything stayed on track and went smoothly. Her contacting me immediately if there were snags or items to be clarified went beyond the call of duty and made the selling process so much easier. It was a delight to talk to Bob a few times. He gave me the assurance that he was on top of meeting with the contractors and checking that they were on the job. As we said in the army– it’s great to have boots on the ground! Bob was certainly an integral part of the process to keep the sale from falling behind or losing ground due to unforeseen circumstances. Finally, Janice, your success in real estate is beyond a shadow of a doubt, due to your putting together the best real estate team in Richmond! The fact that you have go-to contractors really eased my concerns about getting the various repair jobs completed. It was certainly nice to have peace of mind during this entire process and you made it possible. I originally thought that it would take 2-3 years to sell my home, but your expertise made the sale happen a lot earlier. If you, and your team, lived in Arizona, I’d tell EVERYONE to use you!!! I cannot describe how relieved I am to have this sale behind me, and it was all due to your efforts! Thank you from the very bottom of my heart! - T. DeVine
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
MARKETING PLAN OBJECTIVES •
To get as many qualified buyers into your home as possible until it is sold.
•
To communicate the results of our activities to you.
•
To assist you in getting the highest dollar value for your property.
•
To continuously expose your property to potential buyers in the market place using the best possible methods.
To accomplish these objectives the Taylor Team will use the following marketing plan to sell your home: We will deliver a copy of your multiple listing print for your approval. We will submit your home to multiple listing service (MLS). We will submit our home’s listing information to our company’s sales staff for their potential buyers. We will promote your home at our real estate meetings to create maximum exposure to the other agents.
We will develop a list of the features and benefits of your home for the cooperating agents to use while showing your home to their potential buyers. We will suggest any changes you might want to make in your home to make it even more marketable. We will constantly update you as to any changes in the current market conditions. We will send flyers to agents in the area who have listings in the same price range. Everyday our team is on the phone calling neighborhoods in search of a buyer for your home. This is one of the most important things we do to get your home sold. We will give complete exposure to your listing on the internet, both on our website and national websites. We will pre-qualify, when possible, all prospective buyers.
We will send “Just Listed” flyers or postcards to your neighborhood and also to targeted move-up neighborhoods. We will personally follow-up every mailing with a telephone call to all those receiving the mailing. We will follow-up with the salespersons that have shown your home to their prospective buyers and share their feedback with you. We will represent you during the presentation of all contracts by agents and help you to negotiate the best possible price and terms on the sale of your home. We will handle all follow-up and keep you informed, after the contract has been accepted, of all closing procedures. The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
PROFESSIONAL HOME STAGING
Professional Staging at NO CHARGE to you! Taylor Team Staging with Janice Taylor and Jennifer Ogle. This innovative team has the resources to update and enhance your home to reach its fullest potential before putting it on the market.
A staged home sells twice as fast and at a premium price! The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
PROFESSIONAL PHOTOGRAPHY In order to create the most powerful first impression for your property, I use professional real estate photographers for all marketing and listing efforts. First impressions are everything; and a homebuyers’ first impressions come from online listings and marketing materials, with 98 percent of buyers saying that photographs are among the most useful features on real estate websites and marketing materials. Now more than ever, it is critical that what buyers see is professional and irresistible.
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
PRICING AND TIMING Pricing a home for sale is as much art as science, but
there
truisms
are
a
that
few never
change.
• Fair Market value attracts
buyers, overpricing never does. • The first two weeks of
marketing are crucial.
Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for a home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables other similar homes that have sold or are currently for sale in the same area.
• The market never lies, but it
can change its mind. • It is very important to price
your property at competitive market value at the signing of the listing agreement. • Historically, your first offer
is usually your best offer.
Sellers often view their home as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.
• The value of your property is
determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. • BUYERS make their pricing
decision by comparing your property to other properties sold in your area.
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
PREPARING YOUR HOME TO SELL De-Personalize • The number one rule in staging is to depersonalize. Pack up those personal photographs and family heirlooms.
Create Great Curb Appeal • If buyers won’t get out of the car because they don’t like the exterior, you’ll never get them inside. • Keep the sidewalks cleared • Mow the lawn and trim the bushes • Paint faded window trim • Plant or pot colorful flowers • Make sure visitors can clearly see your house number Make Minor Repairs • Replace burned-out light bulbs • Replace cracked floor or counter tiles • Patch holes in the walls • Fix leaky faucets and doors that don’t close properly • Re-caulk tubs, showers and sinks if necessary • Clean dingy grout • Consider painting the walls neutral colors
De-Clutter • Almost every home shows better with less furniture! • Pare furnishings down to the bare essentials • Pack up those cute knickknacks • Clean off everything on kitchen counters • Remove personal items from bathroom counters
Rearrange Closets and Cabinets • Buyers will open closets, kitchen and medicine cabinets • Organize pantry and cabinet contents • Reduce closet contents to half-full and organized • Neatly arrange clothing, shoes and shelf items • Put medicines and personal items out of sight Make the House Shine • Wash windows inside and out • Polish chrome faucets and mirrors • Clean out the refrigerator • Vacuum regularly • Dust furniture, ceiling fan blades and light fixtures • Replace worn rugs • Hang up fresh towels • Replace that old shower curtain Showing Your Home • If the house looks comfortable, but not personal, you are almost done. • Open drapes to let the sunshine in and turn on lights • Fresh flowers are a little luxury that make people feel good • Make sure the temperature is comfortable • Appeal to all the senses - Your home should smell fresh • Outdoor living spaces are becoming more important to people today, so add a few decorating touches
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
YOU & YOUR HOME
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
WHAT MATTERS TO YOU?
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
WITH YOU ALL THE WAY!
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com
THE TAYLOR TEAM
#1 RE/MAX Agent in Richmond · RE/MAX Diamond Club Member* · RE/MAX Circle of Legends Winner** · Top 100 Teams in the United States · Specialist in Executive Relocation in all Richmond Areas –ERC trained · Dynamic Relocation packages sent within 24 hours · Richmond Native · Superior customer service to all buyers and sellers · 30+ years Real Estate experience
The Taylor Team | 804.360.5200 | Janice@GoTaylorTeam.com | www.GoTaylorTeam.com