SONYA GIERKE LISTING PRESENTATION
A STEP BY STEP GUIDE TO SELLING YOUR HOME
SONYA GIERKE, REALTOR® Phone : 804-273-7754 Office : 804-360-5200 Email : Sonya@SonyaG.com www.SonyaG.com
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Page of Contents Why Choose Sonya Gierke
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Testimonials
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Common Mistakes to Avoid
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Week One - "Stage Prep"
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Week Two - "Show Time"
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Week Three - "Intermission"
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The Sale - "Conclusion"
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Preparing Your Home Prior To Listing
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What We Need From You
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Online Marketing
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Helpful Information - Richmond, VA
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Seller's Roadmap
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Why Choose Sonya Gierke? QUALITY SERVICE
When you choose to work with RE/MAX Commonwealth and Sonya Gierke to sell your home, you'll experience a whole new level of customer service. First, Sonya Gierke has been a licensed agent since 2002 and has been involved with real estate for 30 years in a real estate family. Sonya averages 70 percent of her business from repeat customers and referals, while other agents average about 30 percent from those sources.
CUSTOMER SATISFACTION
The proof of quality service is in repeat customers and in customers who refer Sonya's services to their friends and family.
EDUCATION
Sonya prides herself on attaining continuing education on a monthly basis, this enables her to better serve her clients. Designations:
GRI - Graduate of the Realtor Institute ABR - Accredited Buyer Representative SRES - Seniors Real Estate Specialist
PRODUCTION
The experience and education means Sonya Gierke with the resources at RE/MAX Commonwealth, is better qualified to set the right price for the homes she lists, is better equipped to market those homes, and is likely to find a buyer in a shorter period of time. That experience and education also means she is better positioned to find the right buyer for your home. Deciding to sell your home is a big step. Make sure it's a step in the right direction by
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TESTIMONIALS WHAT MY CLIENTS ARE SAYING
We have known Sonya now for over 10 years! We worked with her to buy our first home 10 years ago, and again recently to sell that home and buy our new house! Sonya is a very driven, reliable and a
highly experienced real estate professional that helped us understand our options and gave us great
recommendations both in the buying and selling processes. With Sonya's help, we sold our home in 10 days and designed and built our new home, which we love! Sonya has been instrumental in the home
buying, selling and building processes for our family, and highly recommend her to family, friends and you! Cassie Erickson Sonya was great throughout the entire buying process. She responded quickly to my showing requests and was very patient when I questioned what I really wanted in a home. If she didn't know a particular area, she
worked closely with local REMAX agents to help locate the right house. I am extremely happy with the home I purchased and the price. David Brennan From the moment we met Sonya we knew she had our best interests at heart. She was honest, direct,
comforting, and encouraging. Sonya helped us sell our home and helped us with purchasing a newly
constructed home... We always knew Sonya was on our side every step of the way and made us feel like
we were the only ones she was working with... Her professionalism, work ethic, and honesty are rare in this world and anyone would be truly fortunate to work with her and have her on their side. We feel honored to
have had her help us through this difficult and stressful process and will recommend her every chance we get. She's the best. We wish she could train other realtors. Ron and Marty Pfeiffer
"Sonya has been instrumental in the home buying, selling and building processes for our family, and highly recommend her to family, friends and you!"
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COMMON MISTAKES TO AVOID WHEN SELLING YOUR HOME PRICING YOUR HOME TOO HIGH One of the most common mistakes sellers make is pricing their homes too high. If your home is priced too high, it may sit on the market for much longer than anticipated while buyers look at comparable properties that are priced much more reasonably. PET / UNPLEASANT ODORS Strong odors such as pet urine and smoking can be major turn off for anyone thinking
about buying your home. Consider shampooing carpets and deep cleaning prior to showing your home, in order to get rid of any offensive odors in the house. NOT DE-CLUTTERING YOUR HOME BEFORE A LISTING The one the biggest mistakes an owner can make is not de-cluttering their home prior to listing. This may seem like a minor thing, but having too much furniture or decorations throughout the home and make the space feel small, giving buers a hard time envisioning the potential of the space.
UNWILLING TO MAKE REPAIRS ON HOME In most cases, a buyer is not going to want to move into a home that requires lots of
work upon moving in. By doing necessary repairs, you make your home as appealing as possible to a wide range of potential buyers. NOT STAGING YOUR HOME Staging your home can give you a big
advantage when trying to sell your home. The main point of staging is to allow potential
homebuyers the chance to picture themselves living in your space. Seeing a home with furniture in place, and artwork arranged to
highlight features of the home can play a huge factor when showing your home.
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It can be a tough market for selling a home, but those conditions can
get even worse if sellers aren’t careful. While a
seller doesn’t control the real estate market, their
actions can significantly contribute to how long and how much their home is sold for.
UNWILLING TO NEGOTIATE WITH BUYERS Sellers that are unwilling to negotiate on price, repairs or other parts of the selling process are less likely to find a willing buyer. SHOWING AVAILABILITY Sellers need to understand that listing a home will create some inconveniences. Buyers will
want to inspect the property before submitting an offer. Having flexibility in your schedule
will allow for more buyers to see your home and higher success rate of selling your home. You may want to make plans to vacate your
home the first weekend it is on the market to allow for showings.
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WEEK ONE - "STAGE PREP" Getting your home ready to be listed.
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Complete all dislosures and listing paperwork
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Make copies of all paperwork for seller
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Get home ready for a better overall showing
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Take profesional photographs for marketing
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Create color marketing booklets / flyers
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List as "Coming Soon" for up to 21 days prior, to create a demand
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Network via Email to Agents prior to home going "On the Market" to create awareness of your new listing Place electronic lock box on home creates convenience for you and the potential buyer provides security as combination / key is only given to verified licensed agents at the time of the showing
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HMS Home Inspection and Warranty Plan Provides the safety of an inspection and security of a warranty to potential buyers
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Place ads online and on social media to assist in the sale of your home (Facebook, Instagram, LinkedIn, Craigslist, Twitter, etc.)
WEEK TWO - "SHOW TIME" How we will advertise your home once it's listed and ready to show.
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Hold an Open House (with your permission) including a color picture ad. Place numerous signs at key intersections near your home. Nofity local agents about the time of your Open House.
Put your home on the MLS (Multiple Listing Service) with photographs, and comments about each photo to show all the unique features of the home.
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Call active agents
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Network with other realtors by fax, phone, or email (over 9,000 agents).
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Place advertisement on different websites, my committment is same day publication of listing and photos. The following are some examples of sites where the listing will be posting: Remax.net, Realtor.com, Trulia.com, Homes.com SonyaG.com, and Zillow.com.
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Place ads in online "Open House Directories".
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Install sign and arrow signs to home
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Creates visibility for prospective buyers •
Realtor Open -- Open home to all local real estate agents to view for their perspective buyers.
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WEEK THREE - "INTERMISSION" While you're home is listed, we'll continue to advertise, listen to feedback, and adjust our plan.
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Follow up with showing agents and provide timely feedback on Open House
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Adjust according to feedback recieved, this would be a mutual decision.
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Continue with Open Houses to advertise your home.
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Continue with advertising on the Internet and in local publications.
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Update other agents on any changes to the listing of your home.
THE SALE - "CONCLUSION" How we present offers and ensure qualified buyers.
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Screen all parties who submit a Purchase Agreement
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Review and negotiate Purchase Agreement
Must have pre-approval letter from qualified lender
Work diligently to provide you with the most proceeds possible
Careful review of specifics or qualification
There are over 200 lines in a purchase agreement alone
Ensure optimum timing for maximum results
Decipher and explain all offers and contingencies
Contact all agents that have interested
Discuss options and different outcomes Prepare net sheets Help structure financing alternatives
POST SALE - "GRAND FINALE" We've sold your home, but there's a few more steps before we actually "close". •
Work with appraiser to ensure an accurate appraisal
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Keep you updated as to the progress of post-sale activities
Meet appraiser at the property
Inspections
Provide comparables to support purchase price
Lender & Title Updates Contingencies & Removals
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PREPARING YOUR HOME PRIOR TO LISTING DE-CLUTTER •
Pack up the knick knacks, de-clutter rooms
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Clean off kitchen counters
DE-PERSONALIZE •
Pack up personal photos
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Potential buyers want to invision themselves living there
MAKE MINOR REPAIRS •
Re-caulk bathroom areas
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Replace burned out light bulbs
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Fix leaky faucets and running toilets
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Patch nail holes / spot paint walls and trim
MAKE THE HOUSE SPARKLE
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Dust and vaccuum
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Wipe down counter surfaces
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Wipe down appliances
According to real estate
professionals, the cleanliness
of your home can be one of the biggest factors in determining your home's pre-listing value. Fortunately, it's also one of
the most economical ways to
increase the value of your home in a short period of time.
CONSIDER CURB APPEAL •
Keep sidewalk clear
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Pressure wash decks and sidewalks
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Make sure visitors can clearly read house numbers
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Consider your landscaping -- mow the lawn, new plants, fresh mulch
WHAT WE NEED FROM YOU Prior to listing your home, have this information
available for your real estate GENERAL
agent.
A copy of your survey (if you have one) The average costs of your utilities (electricity, water, gas, etc.) Receipts, permits and/or warranties for any recent home improvements (roof, windows, HVAC, kitchen appliances, etc.) or dates of improvements Age of "big 5": roof, HVAC, hot water heater, windows & siding Any other relevant information (copy of floor plans, builder info, etc.) 2 copies of your front door key Any alarm codes HAVE A HOME OWNERS ASSOCIATE (HOA)? Maintenance fees and a list of maintenance fee inclusions (trash, lawncare, etc.) Parking and locker numbers. Fob key to the building and any common areas A list of bylaws and restrictions Details of any physical aspects of the home that HOA covers, for example: roof, siding, doors, and windows.
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ONLINE MARKETING DAILY MARKETING REPORTS. Our online ad system sends out daily marketing reports, so we can
monitor how your ad is performing and maxizime our marketing efforts. Your digital ads generate approximately 3,000 impressions.
POTENTIAL HOMEBUYERS IDENTIFIED. Ads identify potential buyers through behavior online and geographic location.
CUSTOM ADS. The Ad platform uses online ads for your home that follow potential buyers everywhere they go on the web.
NATIONAL VISIBILITY. Your home will be displayed on national websites across the country, including: New York Times, ESPN, YouTube, Forbes, Washington Post, Realtor.com, USA Today and many more.
PERFORMANCE REPORTS. Through the Megaphone dashboard, we can easily create performance reports for clients.
EXTRA EXPOSURE. At an additional cost, you can create more exposure by advertising your home on Google, Facebook and Instagram.
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ELECTRIC
CABLE TV
• Dominion Virginia Power - 1-888-667-3000
• Comcast - 804-266-1900
• Rappahannock Electric Cooperative - 804-552-2118
• Comcast - 804- 743-1150
• Southside Electric Cooperative - 804-552-2118
WATER AND SEWER • • • •
Richmond Public Utilities - 804- 644-3000 Chesterfield - 804-748-1291 Hanover - 804-365-6024 Henrico - 804- 501-4275
• Verizon - 1-800-Verizon
• Cox Cable - 866-939-3173
• Dish Network - 804-554-2183 GARBAGE AND TRASH • Richmond - 804-646-7000
• Chesterfield - 804-748-1297
GAS
• Henrico - 804- 501-4275
• Richmond Public Utilities - 804- 644-3000
SCHOOLS
• Henrico - 804-644-3000
• Richmond - 804-780-7780
• Chesterfield Columbia Gas - 1-800-543-8911 • Hanover -804 -365-6024
• Chesterfield - 804-748-1405
GOVERMENT WEBSITES
• Henrico - 804- 652-3829
• Hanover - 804 -365-4500
• Richmond: www.richmondgov.com • Henrico: www.co.henrico.va.us
• Chesterfield: www.chesterfield.gov • Hanover - www.hanovercounty.gov
HELPFUL INFORMATION WHEN MOVING IN THE FOR THE RICHMOND, VIRGINIA AREA.
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Estimated costs tied to home inspections during the home selling process.
SELLER PAID Termite Inspection (seller):
$75-100
Well Pump/Flow Test (seller):
$250-500
Well Bacteria & Lead Test (seller):
$200-400
Sewer Lines:
$500-600
Septic Distribution Box (seller):
$150-400
Septic Tank/Pumping (seller):
$300-400
BUYER PAID
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Whole Home:
$400+
Fireplace/Chimney/Flue:
$50-75 Per Flue
Flood Certification:
$25-50
Foundation/Structural Engineer:
$200-500
Gas Log:
$100-200
Generator:
$150-250
HVAC:
$100-200
Lead Paint:
$200-400
Mold Fungus:
$300-400
Pool/Spa:
$200-600
Property Survey:
$300-800
Radon:
$150-250
Roof:
$100-300
SELLER'S ROADMAP A GUIDE THROUGH THE PROCESS OF SELLING YOUR HOME
THE
SELLER’S ROADMAP 1
MEET WITH A REAL ESTATE PROFESSIONAL
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Your agent will provide a market analysis, which will help you set an asking price.
There’s no commitment required on your part for the initial meeting. It will be educational and help you identify your next steps.
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ESTABLISH A PRICE
STRATEGIC PRICING
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PREPARE YOUR HOME
View your home through the eyes of the buyer and ask yourself what you’d expect. Your agent will offer some useful suggestions.
As difficult as it may be, it’s important to review the market analysis and consider your home price objectively.
IT 4 LIST FOR SALE When everything is in place, your agent will put your home on the market. It’s critical you make it as easy as possible for potential buyers to view your home.
SHOWINGS Potential buyers may ask to see your home on short notice. It’s best if you can accommodate these requests so you never miss a potential sale.
OFFERS AND NEGOTIATIONS
If everything goes well, a buyer (and most often the agent who represents them) will present your agent with an offer.
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CHOOSING AN OFFER Your agent will present the benefits and risks of each offer. You will have the opportunity to either accept or counter an offer based on its merits.
UNDER CONTRACT
At this point, you and the buyer have agreed to all of the terms of the offer and both parties have signed the agreement.
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FINAL DETAILS
While under contract, the buyer will work with their mortgage provider to finalize the loan and perform other due diligence.
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CLOSING
This is the transfer of funds and ownership. Depending on when the buyer moves into the home, you will need to be all packed up and ready to move.
PROFESSIONAL TITLE*
KAREN SMITH Office: Office Phone* Cell: 804-288-5000
homesinrichmond@earthlink.net http://www.joinremax.com/remaxcommonwealth
CONGRATULATIONS! YOU’VE SUCCESSFULLY SOLD YOUR HOME!
Lic#: License #1*
This is not intended to solicit a currently listed home. Information is deemed reliable, but not guaranteed.
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PLEASE STAY IN TOUCH SONYA GIERKE, REALTOR® Phone : 804-273-7754 Office : 804-360-5200
Email : Sonya@SonyaG.com www.SonyaG.com
200 Westgate Parkway, Suite 102 Richmond, VA 23233
Office : 804-360-5200
www.HomesInRichmond.com
