HAPPY NEW BEGINNINGS sellers Guide HOW TO WIN BIG IN REAL ESTAT E
OUR GOAL FOR YOU OUR GOALS WHEN HELPING YOU SELL YOUR HOUSE...
1. Help you win big by getting the most out of your real estate investment. 2. Educate, guide and empower you through sharing our knowledge of real estate and current state of the the market with you. 3. Communicate with you so you never feel abandoned or out of the loop. 4. Go above and beyond the industry standard, because when you look good, we look good. 5. Make you so happy with our customer service that you gladly recommend us to family and f riends.
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LETS TALK ABOUT... TABLE OF CONTENTS 1. PREPARING YOUR HOME a. Repair & Re-Paint b. Declutter and Depersonalize c. Deep Cleaning d. Home Staging 2. 5 MISTAKES SELLERS MAKE 3. PRICING YOUR HOME a. Truisms of Pricing Your Home b. Importance of a Good List Price 3. PROMOTING YOUR HOME a. Online Presence a. Adwerx b. Homesnap & Megaphone 3. SELLER CHECKLIST 4. SAMPLE CONTRACT 5. BUYERS VS SELLERS PAID EXPENSES 6. HOME INSPECTIONS 7. PREPARING FOR CLOSING - UTILTIES 8. MEET OUR TEAM 9. REVIEWS / TRACK RECORD OF SUCCESS
ARE YOU READY FOR YOUR HAPPY NEW BEGINNING?
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PREPARING YOUR HOME CONSIDER HAVING YOUR HOME INSPECTED BEFORE YOU LIST IT
In doing this, you will learn if there are any major repairs needed and can address them before the house goes on the market. This also shows the buyers and their agent that you have been proactive. When it comes to f inding the right inspector, we are a great source for recommending qualif ied professionals. QUESTIONS: • • • • • • • • • • • • • •
What year was your house built? Do your lights flicker, or breakers or fuses blow? Do you have a fuse box or electrical panel? Do you have aluminum wiring or knob and tube? What condition is your plumbing in? How old is your furnace? HVAC? Hot water heater? How often do you replace your furnace f ilters? Do you have a water softener? Is your roof in good condition? Are your windows in good condition? What condition is your foundation in? If you have a patio or deck, what condition are they in? Do you have any water leaks? Have you experienced any problems with mold or mildew?
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PREPARING YOUR HOME 01. DE-CLUTTER Pack up the knick knacks Clean off kicthen counters Enhance the spaciousness of each room
02. DE-PERSONALIZE Pack up personal photos Potential buyers want to envision themselves living there
03. R EMOVE/REPLACE FAVORITE ITEMS If you have a favorite item (example chandalier or drapes that you want to keep), we suggest you remove or replace it Secure any valuables and keep them out of plain sight
04. MAKE MINOR REPAIRS Re-caulk bathroom areas Replace burnt out light bulbs Fix leaky faucets or running toilets Repair loose sinks and toilets
05. C ONSIDER CURB APPEAL Keep sidewalk clear Pressure wash decks and sidewalks Make sure visitors can clearly read house numbers Consider your landscape - mow the lawn, new plants, new mulch goes a long way
06. M AKE THE HOUSE SPARKLE Dust and vacuum Wipe down counter surfaces Wipe down appliances
07. DRESS IT UP! Welcome mat Make the bed Hang neutral or white bathroom towels Consider flowers Air out the home, consider a fresh (not overpowering) scent
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5 MISTAKES SELLERS MAKE IF YOU'RE SELLING A HOME, MAKE SURE TO AVOID THESE COMMON MISTAKES PET / UNPLEASANT ODORS Strong odors such as pet urine and smoking can be major turn off for anyone thinking about buying your home. UNWILLING TO NEGOTIATE Sellers that are unwilling to negotiate on price, repairs or other parts of the selling process are less likely to f ind a willing buyer. SHOWING AVAILABILITY Sellers need to understand that listing a home will create some inconveniences. Buyers will want to inspect the property before submitting an offer. Having flexibility in your schedule will allow for more buyers to see your home and higher success rate of selling your home. You may want to make plans to vacate your home the f irst weekend it is on the market to allow for showings. UNWILLING TO MAKE REPAIRS ON HOME In most cases, a buyer is not going to want to move into a home that requires lots of work upon moving in. By doing necessary repairs, you make your home as appealing as possible to a wide range of potential buyers. PRICING YOUR HOME TOO HIGH One of the most common mistakes sellers make is pricing their homes too high. If your home is priced too high, it may sit on the market for much longer than anticipated while buyers look at comparable properties that are priced much more reasonably.
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PRICING YOUR HOME PRICING A HOME FOR SALE IS AS MUCH ART AS SCIENCE, BUT THERE ARE A FEW TRUISMS •
Fair Market Value attracts buyers. Overpricing never does.
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The f irst two weeks of marketing are crucial.
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The market never lies, but it can change its mind.
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It is very important to price your property at competitive market value at the signing of the listing agreement.
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The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today's market.
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BUYERS make their pricing decision by comparing your property to other properties sold or for sale in your area or similar school districts / neighborhoods.
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A home that is updated and move in ready will almost always sell for more money and be more coveted.
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Even if a house sells at a higher than market value price, the challenge may come if the home does not appraise.
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PROMOTING YOUR HOME O NL INE PRESENCE PLUS DAILY MARKETING REPORTS. Our online ad system sends out daily marketing reports, so we can monitor how your ad is performing and maxizime our marketing efforts. Your digital ads generate approximately 3,000 impressions. POTENTIAL HOMEBUYERS IDENTIFIED. Ads identify potential buyers through behavior online and geographic location. CUSTOM ADS. T he Ad platform uses online ads for your home that follow potential buyers everywhere they go on the web. NATIONAL VISIBILITY. Your home will be displayed on national websites across the country, including: New York Times, ESPN, YouTube, Forbes, Washington Post, Realtor.com, USA Today and many more. PERFORMANCE REPORTS. Through the Megaphone dashboard, we can easily create performance reports for clients. EXTRA EXPOSURE. At an additional cost, you can create more exposure by advertising your home on Google, Facebook and Instagram.
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PROMOTING YOUR HOME ADDIT IO NAL S OCI AL M ED I A M ARKETI NG
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SELLER CHECKLIST WHAT WE NEED FROM YOU
Please prepare these documents in advance of our meeting. GENERAL A copy of your survey (if you have one) The average costs of your utilities (electricity, water, gas, etc.) Receipts, permits and/or warranties for any recent home improvements (roof, windows, HVAC, kitchen appliances, etc.) or dates of improvements Age of "big 5": roof, HVAC, hot water heater, windows & siding Any other relevant information (copy of floor plans, builder info, etc.) 2 copies of your f ront door key Any alarm codes HAVE A HOME OWNERS ASSOCIATE (HOA)? Maintenance fees and a list of maintenance fee inclusions (trash, lawncare, etc.) Parking and locker numbers. Fob key to the building and any common areas A list of bylaws and restrictions Details of any physical aspects of the home that HOA covers (roof, siding, doors, etc.)
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COMING SOON & LISTING AGREEMENT
M A S
E L P
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HOME INSPECTIONS E ST IMAT E D CO STS TI ED TO H OM E I NSPECTI ONS
SELLER PAID Termite Inspection (seller): $75-100 Well Pump/Flow Test (seller): $250-500 Well Bacteria & Lead Test (seller):
$200-400
Sewer Lines: $500-600 Septic Distribution Box (seller):
$150-400
Septic Tank/Pumping (seller): $300-400
BUYER PAID Whole Home: $400+ Fireplace/Chimney/Flue: $50-75 Per Flue Flood Certification: $25-50 Foundation/Structural Engineer: $200-500 Gas Log: $100-200 Generator: $150-250 HVAC: $100-200 Lead Paint: $200-400 Mold Fungus: $300-400 Pool/Spa: $200-600 Property Survey: $300-800 Radon: $150-250
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UTILITI ES AND SERVICES HELPFUL INFORMATION WHEN MOVING
ELECTRIC
CABLE TV
• Dominion Virginia Power - 1-888-667-3000 • Southside Electric Cooperative - 804-552-2118 • Rappahannock Electric Cooperative - 804-552-2118
• • • • •
WATER AND SEWER • • • •
Richmond Public Utilities - 804- 644-3000 Chesterf ield - 804-748-1291 Hanover - 804-365-6024 Henrico - 804- 501-4275
Comcast - 804-266-1900 Verizon - 1-800-Verizon Comcast - 804- 743-1150 Cox Cable - 866-939-3173 Dish Network - 804-554-2183
GARBAGE AND TRASH • Richmond - 804-646-7000 • Chesterf ield - 804-748-1297 • Henrico - 804- 501-4275
GAS • • • •
Richmond Public Utilities - 804- 644-3000 Chesterf ield Columbia Gas - 1-800-543-8911 Henrico - 804-644-3000 Hanover -804 -365-6024
GOVERMENT WEBSITES • • • •
Richmond: www.richmondgov.com Henrico: www.co.henrico.va.us Chesterf ield: www.chesterf ield.gov Hanover - www.hanovercounty.gov
SCHOOLS • • • •
Richmond - 804-780-7780 Chesterf ield - 804-748-1405 Hanover - 804 -365-4500 Henrico - 804- 652-3829
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REAL PEOPLE, REAL REVIEWS
PERRY MEHTA Bernice is an excellent real estate professional. She has a good grasp on Richmond real estate market and will ensure that your property shows well, complete with thorough outreach. As a Seller, I had a wonderful experience working with her. She did a marvelous job of staging the house. She listened to my needs and provided excellent analytics for listing the property which led to finding an excellent buyer for the property.
ERIC MILLINER All I can say is WOW! Bernice Sim and the team at Happy New Beginnings are outstanding! Bernice is super organized, motivated and has “can-do” approach to every aspect of a home purchase. I can’t thank her and her team enough…I got the home I wanted at a fair price, and everything from the home inspection, to the final closing was smooth and worry free. If you need to buy or sell a home, I can’t think of a better REALTOR® than Bernice Sim.
LON GR AHAM Bernice is a go getter. She just flat out gets it done. From the moment I listed my home, Bernice and her team took over! The sign went up- photos were scheduled- Bernice even personally came over early and helped to stage for the photo shoot. Open house was a breeze and Bernice's market expertise resulted in a flooded schedule with over 45 showings and an over asking price contract the first weekend on the market! The whole process was perfect! I would highly recommend Bernice to everyone I know!
JESSICA BILL S Catherine was my realtor in helping me purchase my first home, and she was so wonderful throughout the process that I picked her to help me sell it as well! Richmond's market was red hot at the time I went to sell, and I'm sure the house would have sold the same day we listed it if she had wanted to make less work for herself, but that's not the kind of person Catherine is. Instead, she hosted an open house for me over a long weekend so that plenty of folks had the time to come see the house and that ended up in getting more offers to choose from! She went the extra mile and I'm sure I got better offers because of it. Beyond her professionalism and competence though, Catherine is just a great person to be around, so much so that I recommended her with confidence to family and later a colleague of mine.
JACKIE JOHNSON Nikki Asbell has been a great realtor to work with. She is professional and responsive. She helped secure an affordable cleaning service needed for the sale of our house. She was available and worked around our schedule. I highly recommend Nikki an excellent REALTOR®.
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WHY HAPPY NEW BEGINNINGS? CLIENT CENTERED REAL ESTATE We are Richmond’s premier client centered Real Estate Team. We create Happy New Beginnings. We do this by helping dreams come true for you, your friends, family, colleagues, and neighbors through the home buying or selling process and by making that an awesome experience. We are upbeat, warm, and here for YOU. We truly listen, truly care, and are very proactive about your real estate goals. We take a very personal approach to the business and are experienced, knowledgeable and will help navigate you through the process of home selling with professionalism, kindness, and respect. Client Satisfaction. Our top priority is to provide memorable service and a positive experience for every person we work with. We are dedicated to an unparalleled work ethic, positive attitude, excellent service and communication. We Make Real Estate Easy. We anticipate issues and PROACTIVELY solve them. Our extensive network of professionals are ready to help. The Happy New Beginning Experience begins when you entrust us with your real estate transaction, but d oesn’t end there! We enjoy cultivating relationships with our clients and are honored to call you a f riend. After the transaction ends, you'll be considered a member of the HNB Club and have the opportunity to participate in fun events, giveaways, our Thanksgiving Pie Pick-Up and the Magical Holiday Party in December as well as other events and giveaways.
ARE YOU READY FOR YOUR HAPPY NEW BEGINNING?
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STAY IN TOUCH WITH US SOCIAL MEDIA INFO: : @HappyNewBeginnings : www.facebook.com/HappyNewBeginnings www.HappyNewBeginnings.com
BERNICE SIM c: 804-874-8890 e: Bernice.Sim@Gmail.com
NIKKI ASBELL c: 804-926-9686 e: NikkiSellsRVA@Gmail.com
CATHERINE CURRAN c: 804-614-5052 e: CECRichmondRealtor@Gmail.com
MARISA JONES c: 910-545-1773 e: MarisaJonesRealtor@Gmail.com
VICKI HUBER c: 804-306-7799 e: VickiHomeSales@Gmail.com
KIERRA COOPER c: 804-479-9890 e: KierraCooperRealtor@Gmail.com
200 Westgate Parkway, Suite 102 Richmond, VA 23233 o: 804-360-5200 www.HomesInRichmond.com
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BUYERS VS. SELLERS PAID EXPENSES EXPENSES THAT YOU SHOULD BE CONSIDERING
THE SELLER'S COST As a seller, you have fewer items on your list of estimated closing costs. While the buyer has more payments to make, your payment will consist of one large payment: the real estate commissions. In addition to the real estate commission, you will also have to pay the remaining balance on the property taxes and pro-rated HOA dues if they haven’t already been paid. • • • • • •
Termite inspection Septic Repairs Transfer taxes Settlement fees Commission
• • • • •
Seller concessions Recording fee(s) Property taxes Attorney fees HOA Package fees
THE BUYER'S COST Buyers will have the burden of paying more expenses than the seller. Most of the buyer’s costs come from actually getting a loan to purchase the property. A loan estimate form received at the beginning of the sale process will tell the buyer how much money they will need for closing. Costs will include: • • • • • • • • • • • • • •
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Origination fee Appraisal fee(s) Prepaid interest Prepaid homeowners insurance Flood certif ication fee Credit report fee Bank processing fee Recording fee Notary fee Title insurance Tax servicing fee Home Inspection Downpayment HOA fees
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ABOUT RE/MAX COMMONWEALTH
#1 RE/MAX IN CENTRAL VIRGINIA Ranked by number of buyers & sellers helped & the value of homes sold per agents in 2020.
#2 RE/MAX IN VIRGINIA Ranked by number of buyers & sellers helped in 2020.
#3 RE/MAX IN VIRGINIA Ranked by value of homes sold in 2020.
#16 REAL ESTATE COMPANY IN VIRGINIA Ranked by number of buyers & sellers helped in 2020.
#18 REAL ESTATE COMPANY IN VIRGINIA Ranked by value of homes sold in 2020.
CONTACT INFO o: 804-360-5200 200 Westgate Parkway, Suite 102 Richmond, VA 23233 SOCIAL MEDIA INFO: : @AmazingRVA : www.facebook.com/HomesInRichmond www.HomesInRichmond.com
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BUYERS ROADMAP
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COMPETITIVE OFFERS HOW WE MAKE COMPETITIVE OFFERS
In order to price competitively, our comparables include sales f rom real estate agents and companies in the area. Every property will sell and has the potential to sell quickly, and the price is the No. 1 factor controlling this outcome. To show the importance of proper pricing and adequate preparation, we graphic below shows how this can effect the sale of a home.
The home is outside of what the market will accept These homes get no showings, and the feedback is consistently that the homme is really over priced. When you situate a house out of the market, the showings you could have gotten will never happen. Even if you try to repair the situation, those buyers aren’t coming back. Homes are in “Limbo“ land. Limbo is where you’re slightly over priced, and the preparation is not quite good enough. The homes is getting showings and within the pricing threshold, but people aren’t putting offers in. These homes are in the “sweet spot“. They are priced at market and look great. Buyers feel conf ident that the home has been taken care of, and offers come in becouse the price is fair.
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CONTACT INFO BERNICE SIM c: 804-874-8890 o: 804-360-5200 e: Bernice.Sim@Gmail.com CATHERINE CURRAN c: 804-614-5052 o: 804-360-5200 e: CECRichmondRealtor@Gmail.com NIKKI ASBELL c: 804-926-9686 o: 804-360-5200 e: NikkiSellsRVA@Gmail.com MARISA JONES c: 910-545-1773 o: 804-360-5200 e: MarisaJonesRealtor@Gmail.com SOCIAL MEDIA INFO: : @HappyNewBeginnings : www.facebook.com/HappyNewBeginnings www.HappyNewBeginnings.com
PRICING YOUR HOME IMPORTANCE OF A GOOD LIST PRICE •
Picking a listing agent because he or she suggests the highest listing price is a risky thing to do.
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Listing a home too high to start with means that you end up then reducing the price as time goes by.
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The longer a home is on the market, the more people think there is something fundamentally wrong with it.
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A correct list price is the most important thing a homeowner and a listing agent can agree on to produce a sale.
PRICING STRATEGIES ADVANTAGES PRICE ABOVE MARKET
PRICE AT FAIR MARKET
PRICE BELOW MARKET
• You might just set a new value and find that perfect buyer
DISADVANTAGES • Agents will reject the price and not show your home • It will sit on the market and get stale • Consumer shopping online will miss it becouse of the pre-set price ranges on home search sites • Your listing will help other homes that are similar to your home get sold • May not appraise
• Attract the most interest from the • More showing and open houses real estate community and buyers • Highest chance of sale when it priced fair • Expedite the sale of your home
• Attract more buyers • Faster sale
• Buyers will get the impression that the seller is deseprate to sale • People may think there is something wrong with the home if its underpriced
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MEET OUR TEAM We are Richmond’s premier client centered Real Estate Team. We create Happy New Beginnings. We do this by helping dreams come true for you, your friends, family, colleagues, and neighbors through the home buying or selling process and by making that an awesome experience. We are upbeat, warm, and here for YOU. We truly listen, truly care, and are very proactive about your real estate goals. We take a very personal approach to the business and are experienced, knowledgeable and will help navigate you through the process of home selling with professionalism, kindness, and respect.
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MEET OUR TEAM BERNICE SIM
Bernice is the enthusiastic founder of Happy New Beginnings, Richmond's Award Winning Client-Centered Real Estate Team. She relocated from Boston, and before that Toronto, and has happily lived in beautiful RVA for over a decade. She moved here for the awesome real estate, the weather, the beauty, and enjoys the "small big city" experience that Richmond offers. For fun she loves swing dancing, hosting board games, and kayaking. She has 3 kids and 2 dogs.
CATHERINE CURRAN
Catherine is a Buyer Specialist who has lived in the Richmond area for almost 40 years. She grew up in Delaware and came to Richmond to attend University of Richmond. Go Spiders! With a background in project management, Catherine is detail oriented and very responsive to her clients’ needs. She is an expert negotiator, creative problem solver and is committed to helping her clients find the home of their dreams. She and her family currently live in the West End. In her downtime, Catherine loves to read and travel – especially if there is a beach involved.
GREG HALL
Hailing from St Louis Missouri, Greg comes with 15 years of real estate experience and comes from a family of realtors, including a dad who owned a RE/MAX office. He's been in Virginia for 10 years and is an involved parent and PTA member in Midlothian. He has three, school aged, children he loves spending time with. They enjoy camping, hiking, finding the nearest beach to relax on and any St Louis sports related events. He loves working with both buyers and sellers and looks forward to helping you find your Happy New Beginning!
NIKKI ASBELL
Nikki's passion is helping first time home buyers though the buying process every step of the way. Nikki believes that celebrating with a new buyer by handing over the keys to their new home and biggest investment in their lifetime is such a gift to witness and a blessing to be part of! Nikki relocated to Richmond from North Carolina in 2014. She is an avid volleyball and softball player and enjoys spending time with her girls, Lillian, and Madisyn.
MARISA JONES
Marisa was born here in Richmond, VA and grew up in Columbia, SC. She moved back to Virginia to be near family and go to college. After college, she started her own clothing boutique where she was able to provide for many all around the country. Marisa was always interested in Real Estate and decided this was going to be the career for her. She has always stood by her goal to help as many people as possible ease through the home buying and selling process. She takes charge in her role to be as informative, communicative, and even fun during the whole process.
KIERRA COOPER
Kierra Cooper is a native of Virginia. She was born and raised in the very small town of Waverly, Virginia, but has lived in Chesterfield for most of her adult life. Prior to entering real estate, she worked in corporate with fortune 500 companies. She has a Master’s in Information Technology. Kierra specializes in providing unparalleled customer service and focuses on the details to deliver high client satisfaction. Her motto is to always be reliable, results driven and resilient.
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PROMOTING YOUR HOME WE PROVIDE EXCEPTIONAL, UNIQUE MARKETING TO ENSURE THAT YOUR HOME STANDS OUT AGAINST OTHERS HOUSES ON THE MARKET. PRICING. We will provide you with a detailed Comparative Market Analysis so that you can rest assured your home will be priced to attract the most amount of showings and yield the highest price. NEW PROFESSIONAL PHOTOS. We have a professional media team that specializes in Real Estate photography & videography to ensure that your home shows its very best, both electronically on the web and in print. Providing buyers with a full visual package will entice them to see it in person. CUSTOM FLYERS. Our in-house marketing and graphic design department allows us to provide professional marketing materials including brochures, print and digital marketing pieces, multi-media presentations, and various other advertising needs — all customized to the unique features of your property. ONLINE MARKETING. W e utilize online promotional techniques that ensure your home is marketed to the most frequently used home search websites including: Zillow, Trulia, RE/MAX Commonwealth and many more. SOCIAL MEDIA OUTLETS. 4 8-72 hours before posting your listing on MLS®, we institute a penetrating social media campaign to create a buzz of anticipation among prospective buyers, agents, and brokerages. CUSTOM PAGE. Y our listing gets its own custom website so potential buyers can easily navigate and learn more about your home. A URL with marketing tools built to generate leads. QUALITY OPEN HOUSES & PRIVATE SHOWINGS. We'll host Agents Opens, Exclusive Neighbour Opens, Public Opens & Private Showings. Professional presentations will make your property stand out over the rest. AVAILABILITY. We will always answer our phone for you, potential buyers and agents even late into the evenings. We will keep you informed every step of the way, anticipating your questions and needs. On a minimum weekly basis, we will be in touch with information such as showing feedback, current market activity, trends and key issues. SIGNAGE. We will install signage that will help make your house more visible and standout for open houses and showings. SETTING UP INSPECTIONS. We can assist you with setting up inspections for your home. We work with a number of top-rated vendors to make sure your home is in good hands. VENDOR RECOMMENDATIONS. With our experience in the Real Estate field, we've built relationships with vendors across the area. We can recommend vendors including contractors, cleaners, and plumbers to make sure any work done to your home is completed by qualified professionals. HOME STAGING. W e help you identify profitable home improvement opportunities and guide you through the home stage process. By staging your home, you'll stand apart from other, similar properties on the market.
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