Executive Marketing Analysis
Boon Lim 2653 Knob Hill Dr, Santa Rosa CA 95404 2/15/19
About us THE RENDINO TEAM The top-producing Rendino Team of Sonoma County’s real estate hub, RE/MAX Marketplace, have created a different kind of brokerage for all the right reasons. What started in 1998 as a one-man business initially focused on multi-unit and investment real estate overnight grew to include an equal balance of residential buyers and sellers. With this unique structure for a boutique brokerage, David Rendino’s brand of service describes how it is not only possible to serve both sectors, but that doing so benefits the clients he serves in each.
commercial drone pilot and provides stunning aerial tours with the very best equipment available”. says Erika. The Rendino Team is a premier agent on all the top real estate sites and also syndicates globally through the RE/MAX brand. “And for our high-end luxury properties, we use The RE/MAX Collection, which has its own special website and advertises globally in high exposure periodicals such as The Wall Street Journal and New York Times,” adds David. David and Erika enjoy sharing their knowledge and expertise with their brokerage of agents, which allows their team to grow their businesses while giving back to the community. “We’re always out in the community,” says David. The team takes part in weekly farmers’ markets with giveaways, hosts major quarterly client appreciation events and is presently planning a CPR training class with the local Fire Department. “One of our agents is very involved with Canine Companions, and we are proud to support her and this amazing organization,” says David. This activity shows David’s and Erika’s commitment to the individuals who make The Rendino Team and RE/MAX Marketplace the thriving business they are. “As we grow, it’s so important to support and develop our people,” says David. “We are uniquely positioned to share our knowledge and best practices with help our family of agents, so that they can meet and exceed their goals. Their success is our success.
A husband-and-wife team since 2006, David and Erika Rendino devote every minute of every day to service and problem solving. “That’s what we’re here to do,” says David. “We take care of people.” Erika explains that when she first began working with David several years before they married, one of his philosophies resonated deeply with her: “He said, ‘If you take care of people, business will take care of itself.’” That mindset holds true as David, Erika and their dynamic brokerage of 17 agents deliver excellent communication, education, information, fairness and openness to each of their clients.
Erika adds, “Most of our clients become our friends – we have a lot of friends! It’s so important for everyone in our organization to give to people, help their families and remain available to them for all of their needs.”
Given this service focus, David has been a top producer since 1999. Even during the financial crisis, he never wavered, selling approximately 500 homes during the REO market. The market crash actually gave the team an opportunity to work with a great number of banks and investors, increasing David’s expertise. For years, David and Erika have published a popular Sonoma County income property report with data that is gathered, tracked and analyzed by David and his team. “What’s interesting is that, by selling so many multi-unit residential properties, we continue to develop relationships with those clients who also have homes and kids and families,” says David, explaining the team’s tremendous referral rate. “From the beginning, I was heavily weighted in both fields.” Key to success in investment and multi-unit residential real estate is giving those clients the same, high-quality marketing that applies to residential. This is where Erika shines. With a software engineering background and savvy marketing skills, she conducts targeted, visually appealing, narrative marketing. “Everything needs to look pristine,” says Erika of home presentation. The team also employs a professional marketing director. For every property, they create single-property websites and top-of-the line brochures. “For income producing properties, it includes a comprehensive public offering memorandum,” says Erika. “We use professional photography for every listing, along with a combination of video and 3D tours. “David is also a
To lea rn m ore a b out The Rend ino Tea m visit rend inosrea lesta te.c om or follow us a t fa c eb ook.c om / Sonom a CountyHub, em a il d erend ino@g m a il.c om or c a ll 707.696.3742. www .
www.
MARKETPLACE
The Rendino Team EXPERIENCE
INTEGRITY
RESULTS
Co p yrig ht To p Ag ent Ma g a zine
Production & Ranking
RE/MAX Platinum Club
Top 1% of RE/MAX Associates
Ranking AgentCounty - Overview Agents Top 1% of Sonoma Current Search: 02/01/2017 - 01/31/2018 (2000 Agents) # Office ID
List $ Sell #
RE/MAX Marketplace
All MLS Transactions Last 12 Months (Feb-17 - Jan-18)
List #
1 AALLN27
Casabonne, Daniel
45.0 53,695,675
41.0 40,446,660 86.0
94,142,335
48.0 56,485,675 43.0 42,595,660
91.0 99,081,335
2 ACLBA13
Veldkamp, Mary Anne
25.0 29,094,000
13.0 16,581,100 38.0
45,675,100
25.0 29,094,000 13.0 16,581,100
38.0 45,675,100
3 7BKWR6
McCall Team, Trish
37.0 25,517,000
19.5 16,934,906 56.5
42,451,906
38.0 26,717,000 20.5 17,834,906
58.5 44,551,906
4 ASOTH02
Shone, Tina
21.0 27,514,500
11.0 10,758,000 32.0
38,272,500
22.0 29,844,500 12.0 11,643,335
34.0 41,487,835
5 ASOTH02
Clyde, Regina
18.5 20,783,500
9.0 15,339,000 27.5
36,122,500
21.0 24,537,500 11.0 17,344,000
32.0 41,881,500
6 ASOTH02
Lounibos, Maria
21.5 15,912,500
25.0 19,130,750 46.5
35,043,250
21.5 15,912,500 25.0 19,130,750
46.5 35,043,250
7 ASOTH01
Morgensen, Sheryl
3.5 14,425,750
6.5 20,586,500 10.0
35,012,250
3.5 14,425,750
7.5 27,036,500
11.0 41,462,250
8 ACLBA17
Hecker, Doug
22.0 20,921,125
15.0 11,512,000 37.0
32,433,125
23.0 21,553,125 17.0 12,522,000
40.0 34,075,125
9 BALE60
Deignan, Sheila
19.0 13,372,300
20.0 18,684,500 39.0
32,056,800
19.0 13,372,300 21.0 19,609,500
40.0 32,981,800
10 7BASIR4
Swanson, Doug
11.0 23,262,500
9.0
8,703,500 20.0
31,966,000
11.0 23,262,500
9.0
8,703,500
20.0 31,966,000
11 BPUR01
Tegelaar, Maurice
11.5 20,875,115
9.0 10,660,494 20.5
31,535,610
11.5 20,875,115
9.0 10,660,494
20.5 31,535,610
12 BC2121
Lucchesi, Denise
27.5 18,635,500
20.5 12,195,500 48.0
30,831,000
28.5 19,470,500 21.5 12,575,500
50.0 32,046,000
13 ACLBA13
LeBerthon, Ben
19.0 14,559,400
18.0 16,231,000 37.0
30,790,400
19.0 14,559,400 18.0 16,231,000
37.0 30,790,400
14 7B1014
Mello, Marshall
19.0 16,116,200
14.5 13,588,000 33.5
29,704,200
19.0 16,116,200 14.5 13,588,000
33.5 29,704,200
15 BPUR01
Sevenau, Matt
10.0 18,349,615
9.5 11,306,994 19.5
29,656,610
10.0 18,349,615
19.5 29,656,610
16 7B704
Lucero, Grace
26.5 20,505,500
12.5
9,114,000 39.0
29,619,500
27.5 20,830,500 12.5
9,114,000
40.0 29,944,500
17 BKWSR5
Rivetti, Timo
14.0 14,894,000
16.0 11,969,475 30.0
26,863,475
14.0 14,894,000 16.0 11,969,475
30.0 26,863,475
18 BMCB01
Devoto, Nancy
29.5 19,701,700
9.0
6,901,500 38.5
26,603,200
29.5 19,701,700
6,901,500
38.5 26,603,200
19 7B1371
Rendino, David
13.0 12,027,700
10.5 13,794,600 23.5
25,822,300
14.0 12,628,650 10.5 13,794,600
24.5 26,423,250
20 7BMID02
Drew, Eric
5.5 12,060,095
4.0 12,358,000
9.5
24,418,095
6.0 13,200,095
4.0 12,358,000
10.0 25,558,095
21 7BWRE
Belmont, Jay
34.0 21,912,800
5.0
1,998,500 39.0
23,911,300
34.0 21,912,800
5.0
1,998,500
39.0 23,911,300
22 7B184
Grotte, Karen
10.0
16.0 14,000,781 26.0
22,827,281
10.0 8,826,500 16.0 14,000,781
26.0 22,827,281
23 7B184
Curreri, Craig
24.0 16,788,710
10.0
6,014,500 34.0
22,803,210
25.0 17,087,710 10.0
6,014,500
35.0 23,102,210
24 ACLBA21
Harris, Ann
16.5 14,659,600
10.0
8,111,411 26.5
22,771,010
16.5 14,659,600 10.0
8,111,411
26.5 22,771,010
25 7B184
Thomas, Lisa
8.5
7.0 13,500,000 15.5
22,327,500
8.5 8,827,500
7.0 13,500,000
15.5 22,327,500
8,826,500
8,827,500
Sell $ Total #
Total $ List #
List $ Sell #
Sell $ Total #
Agent Name
9.5 11,306,994
9.0
Total $
MLS: BAREIS
Date: 02/01/2017 - 01/31/2018 Volume: 0-999999999 Bedrooms: All Bathrooms: All Units: 1-100 Construction Type: All Property Types: Residential: (Single Family, Condo/Coop, Farms/Ranches), Mobile/Floating Home: (Mobile Home, Floating Home), Lots & Land: (Residential, Commercial, Acreage, Agricultural, Other) Counties:
BrokerMetrics®
Sonoma
1 of 81 Information not guaranteed. © 2006 - 2018 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
02/24/18
GET MORE POTENTIAL BUYERS
Where Buyers Come From Listing Syndication to over 500 national websites RE/MAX Marketplace subscribes to ListHub - the nation's broadest network for listing distribution. Our listings are syndicated to over 500 real estate search websites, such at Yahoo! Real Estate, Trulia, Zillow, and Homes.com.
Marketing your home will include many of the following
3D Walk-in-tour Videography Single Property Website HDR Professional Photography 2D Architectural Floor Plan Press Democrat Advertising 24/7 Internet Exposure Zillow Premiere
Strategic Marketing Carefully planned marketing is essential to maximize your property’s presentation to the public. Sophisticated and professionally prepared marketing requires more than just listing a home for sale on the Internet and the MLS (Multiple Listing Service). Your property must be a stand out in order to achieve maximum exposure and to reach the right buyers at the right time. • Yard Signs Public and Broker Tours • Local Advertisements, Networking and Referrals • Online video marketing and • Web Exposure
Syndication Listing Syndication to over 500 national websites RE/MAX Marketplace subscribes to ListHub - the nation's broadest network for listing distribution. Our listings are syndicated to over 500 real estate search websites, such at Yahoo! Real Estate, Trulia, Zillow, and Homes.com.
Professional Photography and Video Whether in print or online, photography and videos are the first impression that a potential buyer will see. Photography must represent your property well—properly lit, high resolution photos taken by a professional real estate photographer are the only pictures that should be presented in a home’s marketing materials. A photo shoot is the time when the home must truly shine—both figuratively and in reality. A fully prepared, clean and tidy home shot in its best natural light will speak volumes to the viewer before and after the home is visited.
3D Tours More than half of home buyers start their search online. More and more of those individuals are looking for a home that is not located in their immediate area. Increasingly, these younger, digitally ‘native’ first-time buyers want to get a real sense of how a home really looks and feels beyond static photography. It’s not surprising to learn, then, that the two things that modern home buyers say they want most from a listing are large, high-quality photos AND 3D virtual home tours.
Social Media
Direct Mail Post Cards & More
Unique Property Website
Unique Marketing
Videography There are many benefits to using videos when promoting a real estate listing. 99% of all homes listed for sale have still photos, but many listings are not taking advantage of videos, even though videos have been proven to be more captivating than regular photographs. Video grabs the viewer’s attention and can really tell a story about a property, in ways that photos cannot. The benefit of using drone videos and aerial photography in a listing allows the potential homebuyer to see the entire property from the air. This can give homebuyers an amazing perspective on the home they are interested in. Photos can be deceiving, but a video can really highlight an entire property showing all of its amenities.
E-Flyers
Campaign Monitor
Drafts and Plans for Addition:
Offering Memorandum: Music Room and Den :
Potential Value: 1174 Sqft x $405 / Ft = $475,470
Property Details
Parcel Detail Report
Trends from Jan 14’ – Jan 19’ Purchased $852,150 4/10/14
Avg DOM Jan 18’-Jan 19’
Value Analysis: 1. Value from the Avg $/Sqft: = $1,269,471 @$427/ft x 2973 2. Value from the Avg Sale price: = $1,121,500 3. Value from appreciation since purchase: =Up 24.1 % $1,056,666
Value as of 2.14.19 Suggested Value Range: $1,150,000 - $1,250,000
Items to Prepare: • Deep clean • Styling and staging • Land scape clean up • Stage • Mitigate animal odor • Section 1 clearance
Next Steps: Schedule Professional Photography Order pest report Obtain bids Pre-marketing campaign
Notes _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________
David Rendino Erika Rendino Realtors/Founding Partners Direct: 696-3742/ (707) 318-1851
www.SonomaCountyHub.com
Eddie Stevens Thank You!
Realtor/Associate Direct 707 708 1423 eddstevens1@gmail.com www.eddstevens.com