Renee MSP 2, 3 & 4 Final Assessment

MSP Assessment 2. 3 & 4 Renee Robinson s2951483

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CONTENTS

Part 1 — Products

Assessment Item 2 — Product developement Assessment Item 3 — Build a Brand

Part 2 — Cause-related Marketing Assessment Item 4 — ­ Cause-related Marketing

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VISION STATEMENT

Tome’s vision is to create long lasting, personalised items that help improve and enrich the reading experience. Personalised items for all the bookworms out there will ensure that you always remember your place in your latest novel.

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PRODUCTS Inital Designs

Part 1: Assessment Item 2 - Product Developement

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PRODUCTS Finished Products

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BRANDING Colour Palette

Part 1: Assessment Item 3 - Build a Brand

Logo

Packaging and Products 19

BRANDING Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Plantagenet Cherokee

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BRANDING Logo

FOR BOOKLOVERS

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BRANDING Buisness card

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BRANDING Stationary

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BRANDING Example Letter and Invoice

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BRANDING Packaging: Individual and Muntiple

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BRANDING Packaging: Bulk Packaging

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BRANDING Tote Bags

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BRANDING Website

Website Link: http://renren36963.wix.com/tomeforbooklovers

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BRANDING Concept Store

Concept store will either be as a store itself, as shown on left, or as a portion of a pre-existing store, as shown on the right. The right hand option is probably best, as with the products being so small, there will not really be enough of them to fill an entire store. However the left hand option may work as a base of operations for my buisness once it gets onto its feet.

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Cause-related Marketing Pairing and Concept

Part 2: Assessment Item 4 - Cause Related Marketing

UNICEF is an organisation that is active in over 150 countries around the world. The organisaton helps create community based programs that promote health and immunisation programs, basic education, nutrition, safe water supply and sanitation services. ‘READ FOR LIFE’ is a campaign which aims to provide funding to underprivaleged children so that they may be provided with basic education, giving them a leg up in life that they would otherwise have not received. Pairing with UNICEF will allow a portion of the profits of the sale of the products from this section featuring the ‘read for life ‘ logo ot go directly to the cause. There are many charities that look at providing safe driking water and food to those in need, but not that many that focus on giving them an education. The giving of even basic education will allow the children to get a head start in life, giving them something to go on with, to start their lives.

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Cause-related Marketing Logo

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Cause-related Marketing Notebook

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Cause-related Marketing Stationary: Sketchbook and Buisnesscard/ promotional cards

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Cause-related Marketing Hashtag/Web banner

#READFORLIFE With Reading, there’s Life. http://renren36963.wix.com/tomeforbooklovers

#READFORLIFE

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Cause-related Marketing Web Page

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Cause-related Marketing Tote Bag

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Cause-related Marketing T-shirt

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Cause-related Marketing Poster

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Fin Renee Robinson MSP Assessment 2. 3 & 4 Renee Robinson s2951483