Made by Renew. Shared by you.
Our partners are the worlds most powerful brands and we help them connect with consumers. We do this by creating an urban media space to deliver branded content in the most innovative way possible. It is a highly focused media framework that creates brand opportunity, influences ideas, compels consumers and motivates their actions.
Creating a new space to connect brands with consumers.
Renew is a revolutionary new digital network of Renew Pods broadcasting realtime content, information and entertainment to a targeted audience at the heart of financial centres.
Each Renew Pod broadcasts its information both visually through its screen and digitally to mobile devices through its Wi-Fi/Bluetooth technology.
Originate a new space in outdoor advertising.
Create a new way of broadcasting outdoor.
The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.
Challenge and change traditional media thinking.
Engage and provide relevant content to audiences on the move.
The Renew Network learns and interacts with its audience, and begins to develop and build user profiles based on content choice helping to prioritise the most relevant information to the person on the move.
Renew Pod Your gateway to the World.
A new way
Broadcast
Connect
To redefine the media landscape in urban environments and connect to the rest of an already connected world.
Renew offers a new way of delivering content outdoor through a network of Pods. An opportunity to create a unique broadcast channel that keeps the city connected, informed and entertained in realtime. Reaching over 1.5 million people daily, the channel has the potential to become an integral part of staying informed and in touch whilst on the move. Content can be zoned to a number of Pods allowing brands to localise messages and adapt their virtual street presence to the needs of their customers.
The Renew Pod features state of the art connectivity including Wi-Fi and Bluetooth. This creates a virtual footprint much larger than the Pod itself allowing people to interact even before the Pod is visible. This creates the opportunity for a dialogue and makes the Pod an essential hotspot to connect to the internet, share information, subscribe to specific content and more. Every Pod is connected to each other creating a powerful interactive network that becomes a gateway to the world.
There is currently no common link across a city. There is an opportunity to: Originate a new media space in outdoor. Create a way of broadcasting outdoor. Challenge and change traditional media thinking. Engage and provide relevant content to audiences whilst mobile.
The Renew Pod is a unique design that is modern, durable and driven by cutting edge technology to create a network like no other.
Create a new branded media platform.
Made by Renew. Shared by you.
Environment
Media
Location
Design & Brand
London, New York & Beyond
Renew is a discreet and unique recycling infrastructure that underpins the network. Constantly monitored and maintained, the ‘green’ credentials create a powerful halo for any partner brand. Alongside delivering environmental benefits to the City, the Pod also protects. Using specially developed and bespoke blast intelligent technology the Pods are proven to resist and mitigate the danger and hazards of high explosives with minimal radiating impact.
Renew creates the platform for a new way to reach consumers outdoors. Traditionally, outdoor is seen as static, passive and one-way. Renew creates a seamless way of communicating that blends on-screen sponsored content - the call to action - with deeper levels of targeted interaction through personal communication and media devices carried by our mobile audience. This can be updated realtime creating exciting creative opportunities to talk with a new and growing audience. To create brand loyalty through conversation and by providing relevant content, information and entertainment daily.
Having secured the exclusive rights to place 100 Pods in the heart of the financial ‘Square Mile’ – the Renew network is uniquely placed within the City of London to connect with a new audience that needs to stay informed. With no competing messaging sites, Renew will become an integral and intuitive part of the audiences journey at the heart of financial centres and transport hubs. Over time, the potential to move from awareness to engagement and ultimately create loyalty is a powerful opportunity for any partner brands.
Fitting into a contemporary urban landscape, the design of the Renew Pod is sleek, modern, durable, yet discreet. Each Pod is made with primarily recycled material. It represents a visionary future in which outdoor communication is seamless, connected, relevant and realtime. The shell of the Pod can be customised subtly with motifs to represent the partner brand - e.g. logo, colour bands on the side of the Pod making the Pod an ownable extension of the brand.
The Renew network can be deployed in any urban environment in any city and is fully scalable and adaptive to the needs of the audience and partner brands. Renew is already developing a strategy for deployment in Lower Manhattan, New York. Renew is already in advanced discussion for the introduction of 400 Pods in Lower and Midtown Manhattan.
Relevant Realtime Interactive Connected Environmental Intuitive Inspiring Defining
A Renew Pod placed in the heart of the city just outside Bank Station for maximum visibility to commuters. Renew Pod is always connected to other Pods creating a realtime network across the city. At night it powers down conserving energy.
Your gateway to the World. Sponsorship A new branded environment.
Design led Formed to function and enhance environments.
Adaptive Brightness Brightness adapts with the position of the sun.
Media Brand content, messages and sponsorship.
Maintenance Monitored realtime and maintained daily.
Content Live, interactive and downloadable content.
Environment City wide recycling infrastructure.
Broadcast Channel A broadcast stream at the heart of the city. Wi-Fi Hotspot A hub at street level.
Protection Blast mitigation protects and secures. Renewable Powered responsibly by wind turbines.
Bluetooth Zone Connect, download and share.
On Street A new urban footprint for on the move media.
Interactive Update, set preferences and request information.
Made by Renew. Shared by you.
Renew Pod Reaching out to a wider audience. The audience does not have to be within sight of the Renew Pod to interact with it. With its Wi-Fi and Bluetooth capabilities the Pod extends it reach creating a broad virtual ‘retail’ space around it. This is dramatically increased when the virtual space of one unit overlaps with that of another – essentially creating a seamless communications network and level of interaction.
30m / 100f
20m / 66.6f
15m / 50f 5.3m / 17.6f
Average Pavement Width 5.3 / 17.6f
The Renew Network learns and interacts with its audience to develop and build user profiles based on content choice helping to prioritise the most relevant information to the person on the move.
Legal Visible
Renew Pod
We have the opportunity to form opinion and shape conversations.
Renew Pod Foundation Sponsorship.
Renew Pod A bespoke Brand Experience. We deliver all levels of communication through a clearly branded platform to a specifically targeted audience. Messages and ideas delivered in relevant packages of Branded content to a user who is empowered to view, download, interact or share. Be redefining outdoor communication we can: Change Brand Perception • Direct PR messaging • Deliver Content in new stream • Halo effect of Eco credentials • Halo of new technology/delivery • Association with relevant content Affect Bottom line • Increase Share Value • Generate Sales • Increase awareness ‘conversations’ • New Audience share • Reposition or launch brands
Renew Pod Connecting you and your audiences.
You
Corporate Dialogue
Consumer Message
Press
Clients
Products
Innovations
Shareholders
Employees
Milestones
Research + Development
Peers
Stakeholders
Environmental Plans
Investor Relations
Partners
Suppliers
Content
Channel
Profile
Legacy
Brand Messages
Targets
Audience
Renew Pod City wide rights to a new media platform. Foundation Sponsorship benefits.
Naming and Branding rights The sponsor will enjoy naming rights (where the project will be known as the ‘Sponsor’ Renew Project in the press and all communication material) and each unit will be physically branded by the project sponsor.
Association with the City The sponsor will have their logo next to the City of London emblem (co-branding) on the Renew units and on support electric fleet and personnel.
Brand monitoring within the City The Renew Sponsor Index allows the project sponsor to monitor the sponsorship’s effectiveness on a realtime basis, and relate it to key marketing metrics such as share of conversation within the City community.
The campaign summary.
Sector exclusivity The project sponsor will be granted sector exclusivity across all levels of sponsorship.
Passively, the Bluetooth/Wi-Fi will provide tremendous quantitative analysis. Actively, the Bluetooth/Wi-Fi can provide latest products, pricing, specs and packages available
at stores and online. The platform can provide the basis of developing a preferential/loyalty tie-up to increase conversion and build interaction.
On-street communication The project sponsor will be given airtime to achieve communication objectives in the City of London.
First right of refusal Opportunity to expand sponsorship to other global financial markets (Manhattan project currently under negotiation).
First right to Renew Two year commitment with first right of refusal to Renew in 2011 (coinciding with the 2012 Olympic Games).
750X
(Three times daily)
125X
(Once every other day)
Visual
Technology
Bluetooth
IR
Wi-Fi
Branding
Associated with technology and environment through branding of the Renew network (frequency of reinforcement 3 x per day).
Branding further reinforced with content on the Renew screens.
Renew Pod Creating the loyalty journey. Our value is based on building easily consumable content and creating meaningful engagement with the consumer. The Loyalty Journey Through this journey it is possible to: • Know the consumer • Grow an audience • Interact with them • Motivate actions • Have relevance to the moment • Build genuine brand loyalty
Stage 1
Stage 2
Stage 3 Stage 4
Interaction Engaged
Awareness
Subconscious
Build brand Leading to increased awareness and interest in differentiated offer.
Engage in conversations Speak with relevance, confidence and permission.
Consider brand extension.
Be useful, appropriate, open and attentive.
Continue to monitor audience needs.
Drive consideration and purchase.
Maximise word-of-mouth Enable creation of army of evangelists
Develop relationships Provide content, services and support to drive customer loyalty.
Provide a shared cause, leadership, support, communications, incentives.
Engaging the audience
Listen to customer needs.
Innovation through technology to achieve sustainable goals.
Our environmental credentials are a founding principle, not a badge. Our vision, product, materials, processes, systems and technology are all at the leading edge of innovation, working in harmony within the built environment, and respectful of the natural environment.
Recycling
Renewable Energy
Renewed Life
Each year, the average Renew Pod is expected to redirect 1.5 tonne of recyclable material from landfill.
The Renew Network, each pod and supporting fleet are powered by wind farms.
Renew is composed primarily of recycled material.
Energy Saving Displays
Life Saving Armour
Ecological Security
Renew optimises energy through adaptive brightness sensors.
Renew is designed to protect people and property.
Renew is committed to protecting and preserving our planet.
Electrical Systems
Environmental Message
All electronic components within each Renew pod are recycled in compliance with the Waste Electrical & Electronic Equipment (WEEE) Regulations.
regular Renew programming includes special emphasis on environmental content, information and awareness.
Renew is brought to you by Media Metrica Ltd. Studio Two, 166 Tower Bridge Road, London SE1 3LS. T: +44 (0) 207 407 2933 F: +44 (0) 207 089 9022 renewsolution.com
Made by Renew. Shared by you.