Renew CNA (Corporate News & Announcements) Channel by Media Metrica Ltd

City Analysis Corporate News & Announcements (CNA) March 2008

renew is a product of media metrica ltd. ÂŠ 2008. all rights reserved. media metrica ltd / renew your streets ltd studio two, 166 tower bridge road, london se1 3ls t: 020 7407 2933 f: 020 7089 9022 e: media@renewsolution.com renewsolution.com

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Analysis & Valuation

Introduction

This study has been prepared on behalf of Renew for Media Metrica Limited by M:Communications. M:Communications is a financial communications consultancy which has grown in less than five years to become a leading UK adviser on corporate reputation, M&A and strategic communications. Its core skills are founded on financial public relations, investor communication, crisis PR and government relations. M:Communications employs over forty professionals, with offices in the City of London, Paris, Moscow and Dubai. Since its formation M: has gained significant recognition within the industry, including PR Week’s “New Consultancy of the Year” and Acquisitions Monthly’s “Media Relations Adviser of the year 2004.” M: has handled €500bn of M&A work and €250bn of IPOs. In the mergermarket review of communications advisers to transactions over the last decade, M:communications’ consultants dominate the league table, ranking numbers one, five and eleven, having advised on €700,000bn of transactions. The study was undertaken by M:Communications consultants:

Ben Simons

Adrian Flook

Ben has advised on the financial communications strategies for London Stock Exchange quoted companies for over seven years. He has been responsible for handling financial PR and investor relations briefs for businesses across a broad range of sectors ranging from leisure and healthcare to engineering and financial services. He has structured and led the IPO communications programmes for numerous companies over the past seven years.

Adrian joined M: Communications in 2005 after serving a full term as the Member of Parliament for Taunton, a seat which he won against the electoral grain in 2001. He served for the whole Parliament on the influential Culture, Media and Sport Select Committee which holds the Government department of the same name to account and was also the Treasurer of the All Party BBC Group. Prior to his four years as an MP, he was a local councillor in Wandsworth where he served on the planning committee before chairing the Environment Committee. Before winning his parliamentary seat, he was an equity partner at Financial Dynamics working closely for a number of years with M: founding partners, Nick Miles and Hugh Morrison on some of Europe’s highest profile bids and mergers. Before moving into financial communications he had a successful 12 year career as an institutional stockbroker concentrating on European equities with a number of leading investment banks including UBS Warburg and Societe Generale.

Working directly with his clients’ senior management, Ben is experienced in ‘bridging the gap’ between companies and the investment communities.

Contents

Part 1 Summary analysis Valuation Newspaper comparables Broadcast comparables Information providers Outdoor comparables Second comparable table Projected value

6 8 10 18 20 25 35 36

Part 2 Preface Company news bulletins Corporate messaging Routes to market

38 39 47 50

Part 3 Introduction Phase 1 Phase 2 & 3 Appendices

54 55 56 58

1.85m

Top View 0.55m 1.25m 1.05m 32â&#x20AC;? High Brightness LCD Screen

Blast Resistant Recycling Modules

0.35m

Front View

Front Side View

Summary analysis

The City of London’s moratorium on advertising significantly limits the ability to achieve branded exposure to the City audience. With the exception of two limited and relatively unsophisticated media for branded exposure on the streets of the City of London (phone booths, Evening Standard vendor screens) such an opportunity will be unique and likely command a premium due, not only to the tier of audience that it will reach and impact, but also for its rarity. The objective of this valuation study is to investigate the various existing mechanisms for impacting the City of London working population and the associated costs, and to arrive at an estimated value for reaching of a worker in the City of London, the world’s premier financial centre. There are no direct comparables to Renew’s Revenue Stream 3 – branded corporate messaging (the ability to prioritise and distribute company news across the Renew screens). The media used to build comparative valuation include real prices (rather than rate card pricing) from all known sources of corporation communication in the City which for this report included: Newspaper:

CityAM

Evening Standard

Financial Times

Financial Times Company Announcement Service

Broadcast:

Bloomberg TV

Bloomberg TV data boards

CNBC TV

Information Providers:

Bloomberg Terminal

PIP & Additional Distribution:

RNS

PR Newswire Disclose

RNS Reach

Marketwire UK Timely Disclosure

PR Newswire UK Finance

Outdoor:

Digital Escalator Panels

Six sheets

Landmark sites

LCD screens

Adshel panels

Phone booths

City of London taxis

Evening Standard vendor TV screens

As Renew will most likely have airtime commitments during its launch, such as general news, various programming blocks (business, finance, sports, etc.), and public messaging, a preliminary assumption has been made that 1/3rd of airtime of every business hour is dedicated to Revenue Stream 3. Naturally this is purely to help in the valuation process, and in reality will change as the real traction of the corporate communication channel is established. It is likely that during the first months of trial, Renew will have to offer discounts to attract its initial users. There are two conceivable levels of use for this channel: i. high volume/low cost: multiple clients with messages during a day or ii. low volume/higher cost: one corporate client with multiple messages/news in rotation during the day. Renew will have to market and offer both services, directly and through third party financial pr advisers and other news generators in the City, to attract both levels of users. Renew will have to develop the online capability to allow for ease of access, booking, posting, approval and billing of corporate news/messages as part of the corporate messaging service. Renew Revenue Stream 3 will be marketed to both direct potential users of the service and indirectly via financial pr agencies responsible for client communications. Direct users will include in-house communications and marketing directors of the leading London investment banks, Magic Circle law firms, spread betting firms, second tier corporate finance houses, accountancy practices, stock brokers and FTSE 100 companies. Indirect marketing will seek to incentivise top tier financial pr advisers to incorporate Renew’s Revenue Stream 3 in the ongoing communications strategies of their clients. We believe that the Renew Revenue Stream 3 story should be treated in isolation – i.e. separately to the wider Renew story (green, blast technology, public information). Indeed those elements should be perceived, as much as possible, as a by-product of the new corporate messaging channel – a necessary platform to facilitate the existence of Revenue Stream 3. To this end the PR campaign should be subject to a separate treatment to the announcement of contracts with the City of London and an independent press release and PR initiative targeted specifically at the City/financial media. The first phase of this will involve the issue of a separate press release to financial media on the announcement of contracts with the City of London and introductions to a selection of appropriate financial media with the aim of generating news interest in the concept. This strategy will seek to raise awareness of the creation of such a service. The second phase will have greater emphasis on drawing in customers and agencies to utilise the service – to become customers. It should be put into action simultaneously to the first batch of units being installed so that potential users can get a true perspective on the prominence of positioning and the potential impact of their messaging. This project may be achieved through a variety of methods but should certainly include the holding of an event or reception for financial pr practitioners (possibly in conjunction with Gorkana – an online database subscribed to by all leading financial pr practitioners). Additionally, individual contact with the sales team will offer potential financial incentives.

Summary analysis This event, or potentially a separate event, should also include the in-house communications and marketing directors of the aforementioned businesses but, in the case of the larger firms, Renew will seek to entertain the senior communications directors individually. An ongoing series of telephone and email approaches to e.g. FTSE 100 communications companies will be implemented and sales representatives will seek where possible to set up meetings or bring them to the visual space and an active unit.

It may be possible to establish cross-selling or co-promotion agreements with financial news disseminators such as PR Newswire or RNS. By blending valuations from the media investigated, this study is able to apply a guideline to the value of Revenue Stream 3 across a day, week month or year based on its current projected reach of 1.4m pedestrians in the City per day: Average cost per person in pence.

Revenue Stream Comparison Publication

Type

Audience

City Reach

Refresh Rate

Average Cost

City Am

Newspapers

100,000

100%

2.71p

Newspapers

375,000

30%

7.79p

Evening Standard

Newspapers

450,000

25%

2.45p

Bloomberg

Terminals Desktop

270,000

75%

LIVE

2.67p

Bloomberg

TV (& Data Boards) Broadcast

120,000

50%

LIVE

34.50p

CNBC

TV Broadcast

81,000

50%

LIVE

130.50p

E.S. Vendor Screens

D.Outdoor

70,000

100%

DAILY

4.57p

Digital Escalator Panels

D.Outdoor

250,000

100%

BI-WEEKLY

4.00p

LCD Screens

D.Outdoor

125,000

100%

QUARTERLY

0.81p

Six Sheets

Outdoor

700,000

50%

BI-WEEKLY

0.82p

Landmarks

Outdoor

575,000

50%

MONTHLY

0.41p

City Taxis

Outdoor

100,000

33%

QUARTERLY

1.00p

Phone Booths

Outdoor

100,000

100%

BI-WEEKLY

1.08p

FINANCIAL BROADCASTERS FINANCIAL BROADCASTERS

NEWSPAPERS

DIGITAL OUTDOOR

POSTER

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

40.00

50.00

60.00

Valuation

The City of London does not permit advertising. With the exception of two limited and relatively unsophisticated media for branded exposure on the streets of the City of London (phone booths, Evening Standard vendor screens) such an opportunity will be unique and likely command a premium due, not only to the tier of audience that it will reach and impact, but also for its rarity.

Of the estimated 358,000 work stations in the City of London, it is estimated that 31.2% are engaged in banking or other financial services, 12.8% insurance, 35.2% business services and just 20.8% in other industries. Consequently the average earnings of a City worker are at least double the average earnings of a Londoner. Five of the world’s top 10 investment banks by turnover have offices in the City of London, whilst all of the UK’s ‘Magic Circle’ law firms are situated within the City:

In assessing the potential value of Revenue Stream 3 it is necessary to understand the unique audience that exists in the world’s premier financial centre. The City of London is a commercial district, with a small residential base in comparison to the number of people who work within it.

Freshfields Bruckhaus Deringer

FARRINGDON

BARBICAN

UBS

MOORGATE

Merrill LynchB

LIVERPOOL STREET

Allen & Overy C

Clifford Chance ST. PAUL'S ALDGATE

Deutsche Bank

BANK

MANSION HOUSE

BLACKFRIARS

Goldman SachsF

MONUMENT TOWER HILL

Slaughter & May

Banks

Linklaters

Law Firms

JP morgan – 20 Moorgate, EC2R 6DA

Allen & Overy – 1 Bishops Square, E1 6AU

Goldman Sachs – 133 Fleet Street, EC4A 2BB

Clifford Chance – 4 Coleman St, EC2R 5JJ

UBS – 1-2 Finsbury Ave, EC2M 2PP Merrill Lynch - 2 King Edward St, EC1A 1HQ Deutche – 1 Great Winchester St, EC2N 2DB

Freshfields Bruckhaus Deringer – 65 Fleet Street, EC2Y 1HS Linklaters - 1 Silk Street, EC2Y 8HQ Slaughter and May – 1 Bunhill Row, EC1Y 8YY

Sources: City of London research; Hemscott

JP Morgan Casenove

Valuation

There is no directly comparable medium for achieving branded exposure of City-relevant news to that of Revenue Stream 3. In order to estimate a chargeable value we have examined other mechanisms that exist currently for achieving exposure, either limited directly to this same City audience, or to a wider financial audience, albeit predominantly relevant to those working in the City of London. In the case of the latter, where the comparable media of newspaper and broadcast had a reach beyond the City of London, it is a fair assumption in each case (although not evidentially supportable in every case) that the overwhelming majority of their impact is upon those same individuals that work in the City of London. As well as traditional advertising media, existing channels for disseminating financial news were analysed. Comparative media researched were financial newspapers, financial broadcast channels, primary information provider agencies, financial news distribution services, trading terminals, and outdoor advertising opportunities (including stations, phone booths, taxis and on-street newspaper vendor terminals).

Due to the diversity of the comparable media for reaching the City of London audience and, in some cases the impossibility of excluding audiences reached outside of the City of London, the comparable valuations are by no means an exact science or a precise like-for-like comparison. Instead we have sought to get a sense of what it costs to get a brand or message visible to the high-end businessman or woman and, wherever possible, limiting this solely to those working within the City of London. How much is a passing glance of 5 seconds duration from a City worker worth? This chapter blends the findings of research into comparable media for communicating with Revenue Stream 3â&#x20AC;&#x2122;s target audience to generate value ranges and averages to apply to Revenue Stream 3.

Newspaper comparables

City AM

CityAM is a weekday free publication which is typically distributed to businessmen and women as they arrive at stations in the City of London each morning. Due to its content being, on average, 60% focussed purely on City and financial news, it generally appeals only to those individuals directly involved in the business and financial sectors i.e. those actively seeking news concerning the business/financial markets. CityAM has a daily readership of 170,000. Readership profile: • Average age 38yrs • Average personal income for CityAM reader at May 2007 was £87,000 – more than double that of the average Londoner • 98% ABC1 • 60% are awarded an annual bonus, averaging £91,000 for the top third • 68% of readers have a professional qualification • 60% are management • Average reading time per day 21 minutes • 78.5% of City workers directly involved in the financial sector have read CityAM before starting work – it is therefore a key source for igniting interest in the business news stories of the day.

Newspaper comparables

City AM - continued

CityAM’s highest volume distribution points are exits of the following stations:

CITY AM 01

CITY AM

BARBICAN

FARRINGDON

MOORGATE

B LIVERPOOL STREET

CITY AM

ST. PAUL'S ALDGATE

BANK

MANSION HOUSE

BLACKFRIARS MONUMENT

TOWER HILL

CITY AM

CITY AM (LONDON BRIDGE)

CITY AM

Advertising Options Cost

Description

£5,000 per day

Full page colour – Front of paper within Business news section

£25,000 per day

Cover wrap - 2 outside pages, 2 inside pages

£3,000 per day

Front page banner and earpiece

£1,800 per day

Front page banner and earpiece – minimum length 3 months

Source: Ravject Kang, City AM Sales

Newspaper comparables

Evening Standard

The Evening Standard is read by 450,000 people per day, spread over three daily editions. The most popular of which is the West End Final due to its availability to commuters on their return home from work. Approximately 25% of Evening Standards are sold within the City of London. For this reason the Evening Standard has afforded increasing prominence to its Business section within the newspaper, which has moved from the centre of the paper closer to the front, immediately following ‘news.’ The Evening Standard’s key distribution points within the City of London are Bank Liverpool Street Moorgate Readership profile: • The Evening Standard reaches more ABs in London than any other daily newspaper (38%) • Evening Standard has the highest % of business readers and company directors of all UK national press titles • Approximately 25% of Evening Standard readers have acted as their company’s official spokesperson • 12% of readers are company owners • 59% Men / 41% Women • Average age of reader 39yrs

Newspaper comparables

Evening Standard - continued

For advertising purposes, each page is divided into column centimetres.

36 cm

7 Columns

Advertising Options Cost

Description

ÂŁ75

Per single colour column cm

Source: Huw Rees, Evening Standard Sales

Newspaper comparables

Financial Times

The Financial Times is read by 375,000 people per day in the UK. Readership profile • FT is the leading daily publication amongst UK company Chief Executives • Only broadsheet newspaper to record a rise in circulation in 2007 • Average age of reader is 42 years • Average personal income is £75,538 • 80% of fund managers in the UK read the FT every day

Newspaper comparables

Financial Times - continued

For advertising purposes, each page is divided into column centimetres.

56 cm

8 Columns

Advertising Options Cost

Description

£13,900

Front page colour of ‘Companies and Markets’(the space most associated with ‘City’ news 8cm strip

£127.77

Average standard site in ‘Companies and Markets’ per single column cm

Source: Chris Nardi, Ft Sales

Newspaper comparables

FT Companies Announcement Service

This service is run in conjunction with the Regulatory News Service from the London Stock Exchange (see news dissemination services) whereby a quoted company may publish, up to a maximum of 1,000 characters, its regulatory news announcement from the prior day in the inside back page of the Financial Times â&#x20AC;&#x2DC;Companies and Marketsâ&#x20AC;&#x2122; section.

Newspaper comparables

FT Companies Announcement Service - continued

For advertising purposes, each page is divided into column centimetres.

Costs Cost

Description

£350 £700 £1,050

300 characters 600 characters 1,000 characters

Source: Regulatory News Service

Broadcast comparables

Bloomberg

Bloomberg TV is viewed by 120,000 people per day in the UK. According to a Bloomberg TV sales representative, Bloomberg assumes that the majority of this UK viewing takes place within the offices and trading rooms of the City of London. For this reason, with the exception of specific moments in the financial day (namely London opening, Wall Street opening bell, London market closing) Bloomberg TV is mainly viewed without sound for very brief periods of time. To that extent its impact is predominantly visual-only. Sponsorship of data boards Bloomberg features data boards throughout the day featuring live data for the following: • FTSE100 • FTSE 250 • FTSE All Share • FTSE Techmark • FTSE Aim • Dow Jones • Nasdaq • European or Global Market Update Each data board is broadcast six times per day. A sponsorship of a data board will enable the ten second intro and ten second closing to directly feature the sponsors branding and message, whilst the forty second data board itself will feature very feint branding.

10 seconds

40 seconds

10 seconds

Advertising Options Type

Cost

Description

Advertising

£73.33

per 20 second spot (Based on 5 spots a day on a Mon - Fri schedule for 12 weeks)

Data Boards

£45,000

for three months. Minimum subscription run 3 months.

Source: Mark Durrant, Bloomberg Sales

Broadcast comparables

CNBC Europe

CNBC English language is viewed by 81,000 people per day. It shares a similar viewing trend with that of Bloomberg Television’s, in that it is typically viewed on communal television screens in the offices of financial institutions and dealing rooms.

Standard broadcast advertising Cost

Description

£220

per 30 second spot (Based on 6 spots a day on a Monday – Friday schedule for 8 weeks)

£4144.40

per 15 second spot (Based on 6 spots a day on a Monday – Friday schedule for 8 weeks)

Source: Kerry Tarrant, CNBC Sales

Information providers

Trading terminals

Investment professionals in the City of London, such as stockbrokers, analysts, fund managers and traders typically have information providers (or trading terminals) in front of them throughout the working day. These screens provide live pricing data of securities, currencies, worldwide indices and so on. The three leading providers of these to the City of London are:

• Bloomberg • Reuters • Thomson

There is an opportunity for advertising or branded corporate messages to appear unobtrusively on these trading terminals on the welcome/log-in screen. This screen must be passed by the user but does not compromise the user-experience once logged into the terminal. Only Bloomberg currently offers this opportunity. Bloomberg provides 45,000 terminals in the UK. A representative for Bloomberg estimates that between 70-80% of these terminals are located within offices in the City of London. There are, on average, 6 opportunities per day, per user to view the welcome screen. This is because when the screen is inactive for a period of time it will automatically revert to the welcome screen or, in many firms, the user is required under their duty of confidentiality to return their screen to the welcome screen whilst absent from the desk. Bloomberg does not, however, sell this service as a standalone. It is currently offered as a ‘value-add’ to one-month’s standard display advertising within Bloomberg Markets magazine, equating to a guaranteed minimum 24hour business day appearance on the Bloomberg terminals. This combination package is sold for both the UK edition of the magazine with UK-only Bloomberg terminals or various international, including worldwide, combinations. The cost for this combination package in the UK alone, appearing on the 45,000 Bloomberg terminals (estimation: 70-80% within the City of London):

Cost Type

Cost

Bloomberg Terminals

Cost £8,000

Source: Scondi Ngubo, Bloomberg Sales

Information providers

Primary Information Provider Services and Additional Distribution

UK quoted companies are required by the Financial Services Authority to disseminate price sensitive information in accordance with its guidelines. This is to ensure that the issuing companies meet certain minimum standards of disclosure when disseminating price-sensitive news and information, thereby providing institutional and retail investors, the media and the general public equal access to material news the moment it is announced. In the UK there are various agencies that provide primary information provider (PIP) services in accordance with the FSA standards. These standards include: • A high level of security, including controls to ensure regulatory information is processed securely and is not misused • Being able to receive regulatory information 24 hours a day, 7 days a week and to release it between 07.00 and 18.30 UK time, on any business day • 95% of regulatory information received electronically must be released within five minutes of receipt, unless embargoed • Transparent charges, clearly stated, so that they can be easily compared with competing PIP services • Recovery provisions, which are sufficient to ensure that there is minimum disruption to the continuous operation of a PIP service In accordance with the FSA standards a company is required to disclose its price sensitive news and information to, at least, the following Secondary Information Providers:

An approved PIP agency is able to provide a ‘one-stop-shop’ to perform this function. Some will provide dissemination to extra news vendor wires, such as Dow Jones, to add value to their offering. Until April 2002 Regulatory News Service (“RNS”), owned by the London Stock Exchange, had a monopoly on the provision of regulatory news distribution, at which time the FSA opened up the market to competition.

Market Share (%) Feb 06 1% 10%

10%

The leading PIP agency remains RNS, followed by PR Newswire, who are a leading provider of similar services in the United States but have only a small market share in the UK. Although the latest available market share statistics are taken from 2006, it should be assumed that the market shares of both RNS and PR Newswire have remained broadly consistent.

RNS PR Newswire Business Wire Cision Hugin 75%

Market Wire

Sources: Financil Services Authority; Knowledge Technology Solutions Research

Information providers

Primary Information Provider Services and Additional Distribution - continued

Cost For the purposes of this study we have disregarded the costs for issuing standard regulatory filings known as ‘Forms’, such as Total Voting Rights and Declaration of Substantial Interests, as well as the costs for issuing preliminary and half-yearly results statements. The costs for comparison have been restricted to those of company news which is appropriate in the context of Renew Revenue Stream 3. The costs shown are those of the top two PIP agencies with 85% of the market share: Although there are multiple viewing platforms in the City of London for these company news announcements, typically via equity trading terminals such as Bloomberg, Reuters or Thomson, as well as hundreds of internet news vendors (for example Yahoo Finance) the wastage of such information is extremely high. This is because each item will be relevant only to a specific group or individual who has pro-actively sought to be alerted to news concerning a particular stock. The impact of this news upon people working in the City of London is limited to those persons following a particular stock or market sector. It is impossible to know how many people in general, or indeed in the City of London alone, view regulatory company news announcements since they are available on so many platforms, including the internet, and are issued with such high frequency.

Cost Type

Cost

RNS

£150 per news statement

PR Newswire Disclose

£120 per news statement

Sources: Regulatory News Service PR Newswire Disclosure

Information providers

Primary Information Provider Services and Additional Distribution - continued

Additional Distribution Certain Primary Information Provider agencies also offer additional distribution services outside of the regulatory channels. Such a service would typically be employed when a company is either seeking visibility to a wider audience beyond that achievable with regulatory distribution, or issuing news that is not considered price sensitive, and thus meriting of regulatory distribution. These additional distribution services vary in the size of their reach. Typically, as a minimum, news will be distributed to the same financial news circuit as regulatory distribution however, some services offer distribution to a broader scope of news vendors and direct emails to national and regional financial journalists across all types of media. The costs for comparison of three rival additional distribution services are as follows: RNS offers an additional distribution circuit called “RNS Reach” which is used primarily for the distribution of non-regulatory news through the same financial circuits as its regulatory service. Marketwire’s “UK Timely Disclosure” circuit is a broader service than RNS Reach, offering the same wire circuit with the additional distribution by email to financial media. The most comprehensive service is PR Newswire’s “UK Finance” circuit offering the widest wire and email distribution of a UK business circuit. Since distribution of these services is available on over 2 million downstream vendor terminals and financial websites it is not possible to gauge the individual impact of a news release. However, like regulatory distribution, wastage is immensely high due o each news statement’s competition with hundreds of others on any given business day and their relevance to a finite audience. The important distinction to be made about news dissemination services as opposed to print or outdoor, is that there is no guaranteed delivery of message to a set audience. Rather the cost has to do with the generation of a certain news feed and its provision to other news aggregators, which may or may not be picked up for general distribution. The great majority of generated news feeds do not achieve distribution and most certainly, rarely gain “City awareness”.

Cost Type

Cost

RNS

Base cost is £150 for up to 400 words

Marketwire

Base cost is £240 for up to 400 words

PR Newswire

Base cost is £275 for up to 400 words

Sources: Regulatory News Service Marketwire PR Newswire

Outdoor comparables

The opportunity for outdoor brand visibility in the City of London is scarce due to the Cityâ&#x20AC;&#x2122;s moratorium on outdoor advertising. We have identified three media that currently exist for achieving visibility in the City of London. None provide a consistent platform throughout the City, but they can be used from time to time to build some awareness. They are as follows

Train/underground stations and phone boxes

2. City of London taxis 3. Evening Standard vendor screens

Outdoor comparables

1. Train/underground stations in the City

Additional Distribution Arguably the current most effective medium for creating visibility to those working in the City of London is to communicate with them at their point of entry into, or exit from, the City of London through a transport terminal. Approximately 87.5% of the Cityâ&#x20AC;&#x2122;s estimated working population commutes to and from the City between Monday and Friday through one of eight train stations. The numbers of annual weekday passenger entrance and exit statistics are as follows:

Daily Number of Passenger Arrivals into Key City Underground Stations

Daily Number of Passenger Departures from Key City Underground Stations

Source: All date from Tony Ramirez, CBS Outdoor Sales

Outdoor comparables

1. Train/underground stations in the City - continued

New outdoor digital advertising technology, such as the use of LCD screens, is allowing for more regular updating of content enabling these screens to display increasingly relevant messaging. There are four possible media for exposure in the City of London’s core stations – - Escalator panels - Six sheets – static and digital - Landmark sites - LCD screens

Digital Escalator Panels (DEPs) Research and surveys for CBS Outdoor Advertising shows that: • An individual will dwell on the escalator panel screens for approximately 45 seconds per escalator journey – with 73% of them watching for “most or all of their journey” • The escalator panels are considered by consumers to be the most innovative and attention grabbing of the major digital poster sites • They are one of the last messages seen before entering the high street, or in case of the City of London, before entering the workplace • 91% stated that this advertising really stands out • 78% agreed “it’s always good to see new innovations like this” • 92% thought the ad duration was “about right” • 61% thought it made travel through the station “more pleasurable”

Outdoor comparables

1. Train/underground stations in the City - continued

Digital Escalator Panels (DEPs) The advertising is on a loop system: Full Loop = 90 second

DEP Ad-loop

Campaigns = 10 seconds each An advertiser can buy up to 80 seconds TFL is allocated 10 seconds on each loop for safety messaging

When compared against other digital media forms in rail stations, shopping malls and bars, the escalator panels’ resistance to ad-avoidance sets them substantially apart measuring a ‘length of glance’ at > 9 seconds.

DEPs Rail Station Shopping Mall Bars 1

Cost per escalator run for a two week campaign of 10 seconds on a 90 second loop Location

Cost

Bank Station Liverpool Street Station Moorgate London Bridge

£14,000 £14,000 £14,000 £14,000

Outdoor comparables

1. Train/underground stations in the City - continued

Six Sheets Six sheets have a higher susceptibility to ad-avoidance than escalator panels. There may be a choice of numerous six sheets in any space competing for attention (e.g. pic 1) and furthermore overcrowding in these areas during peak times can often restrict the view of these six sheets. However, due to new backlighting and framing features on the new generation of six sheets, their appearance is more eye-catching than traditional poster style displays.

Cost per 2 week period

Location

Cost

Bank Liverpool Street Moorgate London Bridge Blackfriars Aldgate St Pauls Mansion House

£1,035 £1,035 £1,035 £1,035 £592 £592 £592 £488

Outdoor comparables

1. Train/underground stations in the City - continued

London Bridge

Moorgate

Bank

Landmark Sites These are large format billboards that feature in high traffic locations in the top four City of London stations. They are situated above escalators, visible either at the beginning or end of an escalator journey. Scale and unavoidability make these a high impact site within the City. The following sites are available in this format in the City of London

Prices are per 4 weeks campaign Location

Cost

Bank station Liverpool Street Station London Bridge Station Moorgate Station Blackfriars Thamselink Station

£19,051 £10,638 £9,142 £5,906 £7,083

Outdoor comparables

1. Train/underground stations in the City - continued

LCD Screens LCD screens are the newest digital format for the London Underground in the City of London, in the form of 57 inch high definition Panels in high-footfall locations, typically adjacent to station exits. The brightness and quality of image is engaging and eye-catching. The LCD screens, which are programmed remotely, operate on a 20 second loop, with each showing lasting 5 seconds. The pricing for this new generation of LCD screen applies to Bank, Liverpool Street and London Bridge stations.

LCD Screens

Cost

Description

ÂŁ18,000

per LCD screen for full ownership for 12 weeks - Liverpool Street

Outdoor comparables

1. Train/underground stations in the City - continued

Adshel panels and phone booths There are a limited number of Adshel sites available for static display advertising in the City of London. Due to the City’s Moratorium on advertising these appear usually in the exit passages of Underground stations or subways. These compare in size and effectiveness with that of traditional six sheets in underground stations in the City of London. A very limited number of on-street phone booths are situated within the City of London and are permitted to display advertising. The locations of these phone booth sites are plotted as follows:

PHONE BOOTH 01

PHONE BOOTH

FARRINGDON

PHONE BOOTH

BARBICAN

MOORGATE

PHONE BOOTH

B LIVERPOOL STREET

PHONE BOOTH

ST. PAUL'S ALDGATE

BANK

PHONE BOOTH

MANSION HOUSE

BLACKFRIARS MONUMENT

PHONE BOOTH

TOWER HILL

PHONE BOOTH

Type

Cost

Adshels (City of London)

£500 - 550 per panel per week

Phone booths (City of London)

£65 - £150 per panel per week (3 panels per booth)

Sources: John Finnegan, Clearchannel Outdoor Les Berner, ClearchannelOutdoor

Outdoor comparables

2. City of London taxis

It is possible to advertise on taxis situated in close proximity to the City of London, whose drivers work the City of London area during normal business hours between Monday and Friday. Naturally wastage is extremely high, when targeting a purely City audience, due to limited control over where the taxis are required to travel to and the amount of time that each is situated within the City. It is estimated by London Cab Advertising, though not verifiable, that, although these vehicles may spend large parts of the day outside of the City of London, the majority to tend to be visible within the City at both the morning and evening peak traffic times. There are three tiers available for this format (duration 3 months):

Vehicles

Cost

50 taxis

£22,500

100 taxis

£50,000

200 taxis

£100,000

Source: London Cab Advertising

Outdoor comparables

3. Evening Standard Vendor TV Screens

The Evening Standard is rolling out new fixed vendor units fitted with large plasma screens above the salesman. These screens are designed to carry both news headlines – in conjunction with the traditional Evening Standard static vendor boards – alongside advertising. There will be 32 units in operation across central London by Q2 2008. 8 of these units will be situated within the City of London in the following locations.

EVENING STANDARD 01

EVENING STANDARD

FARRINGDON

EVENING STANDARD 09

BARBICAN

MOORGATE

B LIVERPOOL STREET

EVENING STANDARD C

ST. PAUL'S ALDGATE

BANK

EVENING STANDARD

MANSION HOUSE

EVENING STANDARD

BLACKFRIARS MONUMENT

TOWER HILL

EVENING STANDARD

Source: Huw Rees, Evening Standard Sales

Outdoor comparables

3. Evening Standard Vendor TV Screens - Continued

To circumvent the City of London’s moratorium on advertising, according to the Evening Standard advertising sales department, the screens will only carry advertising that is directly relevant to the newspaper. In effect this means that the advertising must refer to a promotion or advertisement carried in the newspaper. For example:

Screen: Cantor Index offers £100 credit to new account openers today – see Evening Standard for details

Newspaper: Cantor Index promotion

Screen: Barclays Savings Account guaranteed highest rate on the market. See today’s Evening Standard

Paper: Advertisement on Barclays Savings Account

There are no current plans to sell advertising packages on the screens alone. Instead this will be offered as a bolt-on package to advertisements or promotions within the paper. The costs for 5 seconds on a 40 second loop active between 12.00hrs and 19.30hrs are:

Costs £5,920 for one week all screens £1,600 per day for full coverage of 32 screens £50 per screen per day, if selecting just the City of London’s 7 screens

Cost per City worker comparison table As part of this study we have used some of the comparable data gathered to create a “Cost per city worker” comparison table. This is designed to form a guideline as to what a passing glance, of say 5 seconds, of one unique worker in the City of London is worth on a business day. The table is compiled from a diverse range of media, from broadcast to new digital advertising which, for obvious reasons, cannot accurately be compared with one another. It should also be noted that in some cases, for example the Financial Times newspaper or CNBC Television, their

audiences reach beyond the boundaries of the City of London and therefore we have taken a ‘common sense approach’ in assuming that the type of audience accessed is broadly the same as that of the City of London and that, in any event, a high proportion of their readers or viewers work within the City. Not every medium investigated was suitable for inclusion in the 5 Second Comparable Table. Those for whom an audience statistic was not accurately ascertainable or estimable cannot be valued in this context.

Publication

Type

Audience City Reach Refresh Rate

Min Val

Max Val Av Cost Notes

City Am FT Evening Standard

Newspapers Newspapers Newspapers

100,000 375,000 450,000

100% 30% 25%

AM AM PM

1.25p 3.80p 1.05p

5.00p 15.54p 4.20p

2.71p 7.79p 2.45p

01 02 03

Bloomberg Terminals Desktop BloombergTV (& Data Boards) Broadcast CNBC TV Broadcast

270,000 120,000 81,000

75% 50% 50%

LIVE LIVE LIVE

2.67p 25.00p -

2.67p 44.00p -

2.67p 34.50p 130.50p

04 -

E. S. Vendor Screens Digital Escalator Panels LCD Screens

D.Outdoor D.Outdoor D.Outdoor

70,000 250,000 125,000

100% 100% 100%

DAILY BI-WEEKLY QUARTERLY

4.57p 2.60p 0.56p

4.57p 7.05p 0.76p

4.57p 4.00p 0.81p

05 06 07

Six Sheets Landmarks City Taxis Phone Booths

Outdoor Outdoor Outdoor Outdoor

700,000 575,000 100,000 100,000

50% 50% 33% 100%

BI-WEEKLY MONTHLY QUARTERLY BI-WEEKLY

0.49p 0.25p - -

2.97p 1.14p - -

0.82p 0.41p 1.00p 1.08p

08 09 10 11

Notes 01. Calculated from combination of costs for qtr/hlf/full page colour advertising in business news only section, front page banner and earpiece (and front page banner and ear piece discounted for longer period. The range takes the minimum and maximum costs for achieving an inpact. These costs are then averaged. 02. Calculated from combination of costs for a banner on front page of Companies and Markets section and qtr/hlf/full page colour advertising in business section combined with the FT’s Company Announcements Serviuce. The range is the mimimum and maximum costs for achieving an impact. These costs are then averaged. 03. Calculated from combination of costs for qtr/hlf/full page colour advertising in business section. The range is the mimimum and maximum costs for achieving animpact. These costs are then averaged. 04. Cost of advertising discounted by 10% for Bloomberg Magazine portion of the fee. 05. Calculated on the per screen costs for all 8 screens in the City and applies the same per unit aduience figures estimated for Renew units. This equates to approximately 8% of Renew audience discounted by 40% to disregard morning traffic when these screens are inactive

06. Ranges calculated on different numbers of passenger entries and exits through the applicable stations and disocunted to reflect different number of escalator routes in each applicable station. 07. Ranges calculated on different numbers of passenger entries and exits through applicable stations and disounted by 75% to account for ad avoidance 08. Ranges calculated on different numbers of passenger entries to the City through the applicable stations. 09. Ranges calculated on different numbers of passenger entries to the City through the applicable stations Moorgate. 10. Price taken from average number of units available (116) under three tiered packages for 3 months, discounted by 10% to disregard weekends, assumes units only visible during peak morning and evening times and discounted to assume approximately 10% of that audience are impacted. 11. Calculated asuming maximum number of units covered on all 3 sides and audience estimation based on known St Paul’s and Mansion House station audiences combined with estimated same number of audience who have not travelled by underground.

Projected Value

Renew Airtime Valuation Channel

Corporate News & Announcements

Percentage of Airtime

33%

Daily Audience

1,400,000

Ave Price Per Person

3.72p

Number of Working Days

250

Working Days per Calender Week

Working weeks per Annum

Tariff

No discount

10% discount

25% discount

50% discount

Daily Rate

£17,194

£15,475

£12,896

£8,597

Weekly Rate

£85,971

£77,373

£64,478

£42,985

Annual Rate

£4,298,525

£3,868,673

£3,223,894

£2,149,263

part ||

Corporate News & Announcements (CNA)

Introduction

Based on our knowledge and experience of client-spend and behaviour towards financial communications, we believe there are two principal formats for revenue Stream 3. The market will likely ultimately determine which the preferred format is, and it is possible that the eventual model will be a hybrid of the two.

Renew’s most valuable airtime is focussed into four time zones:

The models for Revenue Stream 3 are currently based on an estimated usage of approximately one-third of Renew’s daily airtime. These two formats are described as:

• Evening – 4.30pm-7.30pm

•

Company News Bulletins – Multiple Clients, Single Message – “Light Service” – where multiple clients each put up one message and the suite of messages is played in rotation throughout the day. There may be as many as 30 different messages/clients each giving one message about a hiring, quarterly announcement, etc.

•

Corporate Messaging – Single Client, Multiple Messages - “Premium Service” – where one client books the entire Corporate News & Announcements airtime and runs solely a suite of corporate news about its finances, performance, management, or other announcements. This will be played through the day between regularly programming and form part of the main content loop for the day.

Naturally most businesses would choose, where possible, a lower volume – higher cost route for a number of reasons. Notably the reduced administration and support function required and a more focussed approach to marketing. However, the sheer volume of companies of varying sizes traded on, or active in, the London markets competing for the attention of the investment community may open up a significant opportunity in the Company News Bulletin service. The investment community referred to in this chapter is defined as the community of companies and individuals involved in creating and maintaining the financial markets. This most commonly refers to those responsible for the management or investment of funds, advisers to investors (such as private client stock brokers), analysts who evaluate investments and make recommendations, market makers who facilitate the trading of shares and media who report on financial market activity.

• Morning – 7am -10am • Lunchtime – 12-2pm

• Offpeak – travel to and from meeting traffic. Lower volume of people but good quality due to predominantly senior executives and decisionmakers travelling around the City to or from meetings. Company News Bulletins (“Light Service”)

1500

Peak Morning

Peak Evening

Peak Lunch 1000

500 Offpeak Offpeak 0 08:00

09:00

10:00

11:00

12:00

16:00

14:00

15:00

16:00

Average hourly flows shown in people per hour (pph) in the City of London Source: Renew

17:00

18:00

Company news bulletins - Light service

This provides a unique platform for the 3511 companies listed across all the London markets, together with their associated advisers, to disseminate breaking company news directly onto the streets of the City of London, thereby gaining the attention of a predominantly investment-appropriate audience. Such a service would be incorporated by companies and their advisers into their communications strategies to gain branded exposure (screens would carry company logos) to a high value audience and trigger a reaction in the passer-by. There are 4 likely tiers of reaction to Company News Bulletins No interest – This is the likely reaction from a City worker who is not involved in the financial markets, such as restaurant worker, courier or shop keeper. Acknowledgment – There are 3511 companies traded on the London markets, from the largest at £104bn market cap down to many smaller companies of around £1m value, together with their advisers ranging from large investment banks to boutique corporate finance houses - all vying for interest from the investment community. Many of the companies are unknown to the majority. The Company News Bulletin service would trigger an acknowledgement of the existence of that company which may lead in the future to a greater level of interest such as an investment or identification of a synergy between businesses. Fishing Trip – A Company News Bulletin that catches the attention of a member of the investment community may act as a catalyst for the individual to seek out more information concerning the news or the company it concerns. For example the announcement of a merger, viewed by a broker or an analyst on their way into the office or at lunchtime may trigger them to look up the stock symbol, investigate the website or evaluate the investment prospect. Action – This is the strongest potential reaction of a City worker when viewing a Company News Bulletin. This is defined as such a situation where the individual will act on the information viewed on the Renew unit. This may result in the contacting of the company to offer services, request a meeting, seek their appointment, address M&A opportunities, seek employment or even make an investment.

Market Opportunity With so many public companies listed across the Main List, AIM and PLUS markets, coupled with advisers, the market opportunity for such a Company News Bulletin service is sizeable and we estimate a pool of between 3,750-4,000 potential users, growing year on year from new admissions as the London markets continue to assert superiority over the other international financial markets. Pricing We refer to this model as a high volume – lower cost opportunity whereby it becomes regularly affordable to clients with varying budgets from the largest £100bn FTSE 100 to the smallest £1m PLUS Markets company. Such a service would need to be priced at a sufficiently attractive level so as to be integrated permanently into a company’s ongoing financial communications strategy and not for sporadic use. It is reliant on this regularity to achieve the necessary volume of bulletins, which in turn provide fresh, valuable content to City workers. We believe the market will determine a suitable per-bulletin price which would initially sit between £300 and £500. This is broadly comparable with the cost of regulatory announcements or additional distribution services that these companies are familiar and comfortable with. Furthermore it will not prove an uncomfortable recommendation from financial PR advisers to their clients if priced within this range. Routes to market We envisage three primary routes to obtaining customers: Direct – via telephone, email and written sales techniques to sign clients onto the service. It will likely be initially necessary to offer discounted bulletins or potentially the opportunity to place a bulletin on the service for free and invite them to view this occurrence live with a Renew sales representative in the City of London in order to visualise and gauge the impact that such a service might have. Through financial PR agencies Around half of the companies on the London markets and 84% of the FTSE100 employ the services of financial PR agencies to advise on and handle their communications with the investment communities. Renew’s Company News Bulletin service will almost certainly come under the remit of these advisers to whom the client looks to for advice on worthy avenues of financial communications. Most of these agencies are based within the City of London.

Company news bulletins - Light Service

Many of the financial PRs will view such a service as a type of advertising – or at very least advertorial. Since this goes against the grain of what financial PR is designed to achieve this will likely be a perception hurdle that must be overcome. Financial PR agencies are usually employed for their influence over the people that in turn have influence over the financial communities and thereby promote the prospects of their clients’ offering. Such people are fund managers, analysts, private client brokers and financial journalists. There are few, if any, circumstances where a financial PR will endorse the payment for advertising or advertorial features – the unpaid-for editorial of a financial journalist, as a result of their relationship with the PR, is deemed far more valuable. However, the Company News Bulletin service is so unique in its format and ability to reach its target market that there will undoubtedly be a benefit both to the agent and the client in gaining such exposure. We believe it will be necessary to incentivise the financial PR agencies with commissions on a per-bulletin basis for bulletins submitted by them on behalf of their clients. The level of commission depends on the eventual pricing of the bulletins, however, an incentive commission from PR Newswire, for example, to win financial PRs over to their regulatory service in 2005 was 20% of the announcement value. This is still maintained to those customers.

Weber Shandwick Financial 3%

Bishopsgate Communications 3% Hudson Sandler 3%

FD 12%

Tavistock Communications Ltd 3%

Smithfield Consultants 3%

Buchanan Communications 11%

Maitland 3% Hogarth Partnership 3% Redleaf Communications 3%

Brunswick 7%

Finsbury 4%

Lansons Communications 4%

Citigate Dewe Rogerson 7%

Conduit PR 4% College Hill Associates 6%

Parkgreen Communications 4% Pelham Public Relations 5% Bankside Consultants Ltd 5%

Abchurch Communications 5%

By attracting the Financial PRs in this way Renew will have indirectly expanded its sales force.

PR Firm Data Financial PR Firm

No. Of Quoted Clients

Mkt Cap of Clients

Total Profit of Clients

FD 156 95,026 Buchanan Communications 140 22,866 Brunswick 94 348,232 Citigate Dewe Rogerson 86 58,917 College Hill Associates 79 21,073 Abchurch Communications 71 Pelham Public Relations 65 13,208 Bankside Consultants Ltd 61 Parkgreen Communications 57 Conduit PR 56 Lansons Communications 56 15,288 Finsbury 50 325,343 Redleaf Communications 46 Hogarth Partnership 45 Maitland 45 273,537 Smithfield Consultants 45 50,370 Tavistock Communications Ltd 45 95,026 Weber Shandwick Financial 45 11,978 Bishopsgate Communications 42 Hudson Sandler 36 14,027 Aura Financial LLP 37,213 Bell Pottinger Corporate & Financial 38,571 Cardew Group 12,806 Drury Communications 20,973 Haggie Financial LLP M:Communications 21,692 Merlin Murray Consultants 15,908 Tulchan Communications 43,548

7,970 1,299 40,073 5,844 2,543

Source: Hemscott

1,550

23,764

29,021 9,665 1,463 1,809 1,993 2,488 1,074 2,579 835 1,495 763 1,354 5,953

Summary Valuation

Cross-selling there are limited but potentially valuable platforms for Renew to cross-sell its Company News Bulletin service through other providers of financial communications services. Initially, however, there is little value that Renew can reciprocate with to established platforms in a cross-selling agreement, and therefore it may need to financially incentivise them similarly to the financial PR agencies in order to promote the service.

Renew would require a small staff to receive the electronically submitted bulletins, check for spelling and language and process onto the Renew terminals. An automated system would be incorporated that places the bulletin onto a bespoke client template, created at the time of client acquisition, with their desired logo and colour scheme.

The primary targets for establishing such an arrangement would be RNS and PR Newswire since they handle the overwhelming majority of the regulatory announcement traffic on an annual basis and are both accessed through their online platforms. RNS already promotes the FT Company Announcement Service. Functionality Renew would need to establish an online submission template familiar to users of RNS or PR Newswire regulatory announcement services. Once a client is set up on the service and has signed the necessary legal forms associated with responsibility for content and billing they, or their approved agents, may remotely submit bulletins with various time-delay options. Renew may not view the content of a price sensitive announcement unless it has already been disclosed through an official Primary Information Provider since Renew will not be regulated and authorized to view privileged content.

RNS

PRN

Screen shots from RNS and PR Newswire Disclose sites

Examples of company news bulletins

The following are extracts from actual company regulatory announcements and examples of how they might have been transformed into Renew Company News Bulletins.

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

Cairn Energy PLC

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Operational Update

Cairn Energy (CNE) daily production of 87,031 barrels in 2007. Average price of $40 per barrel

Cairn is providing information on recent operations and guidance in respect of the Group’s trading performance in 2007. This information is unaudited and is subject to further review. Highlights Operational • Gross operated production for 2007 87,031 boepd (2006: 105,028 boepd) • Average net entitlement production 19,809 boepd (2006: 24,523 boepd) • Average price realised per boe US$40 (2006: US$32)

OUTDOOR

Single Announcement

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

National Grid PLC

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Interim Management Statement for the period 1 October 2007 to 30 January 2008

nationalgrid National Grid (NG) to return £1.3bn through buy-back

OUTDOOR

Single Announcement

HIGHLIGHTS • 15% recommended dividend increase for 2007/08 and 8% annual increases targeted through to 31 March 2012 • £1,326m of value returned to shareholders through the share buy-back programme • Financial performance in line with our expectations

Examples of company news bulletins

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

Ryan Air

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

RYANAIR’S JANUARY TRAFFIC GROWS 17%

RYANAIR (RYA) January traffic up 17%

The following are Ryanair’s passenger and load factor statistics for January 2008. Passengers (m) 1 Load Factor 2

Jan 07 3.14m

Jan 08 3.68m

Increase + 17 %

12 mth to 31 Jan 08 49.58m

71%

69%

- 2%

82%

1. Represents the number of earned seats flown by Ryanair. Earned seats include seats that are flown whether or not the passenger turns up because once a flight has departed a no-show customer is not entitled to change flights or seek a refund. 2. Represents the number of passengers as a proportion of the number of seats available for passengers.

OUTDOOR

Single Announcement

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

TT Electronics Plc

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Appointment of Finance Director

TT Electronics (TTG) names Shatish D. Dasani as FD

TT electronics plc is pleased to announce the appointment of Shatish D. Dasani, MA (Oxon), MBA, ACA as Finance Director with effect from 1 August 2008. He will succeed Roderick W. Weaver, who retires on 1 August 2008 after 23 years with the group, 12 of which were as Finance Director of TT electronics. Shatish Dasani (aged 45) will join TT electronics from De La Rue where he is currently Group Financial Controller. He has been with De La Rue for four years and prior to this was with Blue Circle Group, subsequently the Lafarge Group, for 12 years. TT electronics confirms that there is no other information to be disclosed under the requirements of Listing Rule 9.6.13 in relation to this appointment.

OUTDOOR

Commenting on the appointment, John Newman, Executive Chairman of TT electronics said:

Single Announcement “We are delighted to be able to announce the appointment of Shatish Dasani, who has extensive financial experience in leading international businesses. I would like to record both my own and the Board’s appreciation of Rod Weaver’s valuable contribution to the group over many years.”

Examples of company news bulletins

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

First Group Plc

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Appointment of Joint Corporate Broker

FirstGroup (FGP) appoints DKW as joint corporate broker with JP Morgan Cazanove

FirstGroup plc announces that, with immediate effect, it has appointed Dresdner Kleinwort as joint corporate broker, alongside existing corporate broker JP Morgan Cazenove.

OUTDOOR

Single Announcement

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

BT ACQUIRES FRESCA LIMITED

BT (BT) Acquires Fesca Ltd to strengthen retail offering

OUTDOOR

Single Announcement

BT today announced the acquisition of Fresca Limited, the specialist retail e-commerce service provider. The acquisition will significantly strengthen the e-commerce and IT integration capabilities of BT Expedite, the retail solutions division of BT, enabling it to provide a seamless multichannel shopping experience for retail customers. Established in 2000 and headquartered in High Wycombe, Fresca provides fully managed and hosted e-commerce services to over 20 retailers and e-tailers such as Mosaic Fashions (whose brands include Oasis, Karen Millen, Warehouse, Shoe Studio, Principles and Coast), Thomas Pink, Great Little Trading Co., Habitat, Moss, Phase Eight, Whistles and Harvey Nichols. The acquisition of Fresca will allow BT Expedite to offer a comprehensive e-commerce platform, highly customisable web store front and the flexible integration capabilities of its e-commerce engine. Fresca’s domain expertise and complementary technologies will provide BT Expedite with the platform to deliver an integrated multichannel shopping experience to retailers and customers. Helen Slaven, CEO of BT Expedite, said: “We are delighted with the acquisition of Fresca. Through its existing products Fresca gives BT Expedite a full suite of solutions to support multichannel retailing. Fresca brings to us a strong product set and one of the sector’s leading experts in online retailing. We look forward to working with retailers as their multichannel strategies develop.”

Examples of company news bulletins

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

Sports Direct International Plc

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Strategic Alliance Agreement in China

Sports Direct International plc (SPD) forms strategic alliance in China with ITAT Group

OUTDOOR

Single Announcement

Wednesday 20 Jul 2008 11.30 13˚c

Sports Direct International plc (“Sports Direct”) today announces that it has signed a strategic alliance agreement in China with ITAT Group Limited (“ITAT”), a multi-brand apparel retailer, with operations based in Shenzhen, China, to supply merchandise under some of Sports Direct’s portfolio of brands to the larger ITAT’s stores. ITAT is the largest network of multi-brand apparel retail chain stores in China. It operates a network of over 700 stores in 275 cities in China. Sports Direct and ITAT intend to offer Sports Direct brands in ITAT’s Super Club stores, utilising a store-in-store concept with an initial selling area of around 250 sqm per store. There are around 120 Super Club stores The sales areas will be staffed by ITAT employees. Sports Direct will supply goods to ITAT on a consignment basis and will receive a proportion of the revenues generated. Sports Direct expects to make a total investment of up to £20m between now and April 2009, to fund store fit-out, working capital and related costs. The investment will be funded from existing facilities. It is expected that there will be minimal earnings impact in the first full year of operation. Developing international distribution channels for the Sports Direct brands is a key part of the company’s growth strategy. China is one of the world’s largest consumer markets, with a population of approximately 1.3 billion. Its population continues to urbanize rapidly, and to enjoy fast growing average household disposal income. Commenting on the alliance, Dave Forsey, Chief Executive Officer of Sports Direct, said: “We are delighted to be announcing our agreement to work with ITAT in China. This alliance offers us an ideal opportunity to access ITAT’s fast growing store network, and through it, to be able to offer our brands to the Chinese consumer.”

Examples of company news bulletins

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

Kentz Corporation Limited

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

First Day of Dealings

Kentz Corporation Ltd (KENZ) begins trading on AIM today

The placing raised £66.7 million (c. $131.8 million) before expenses, of which £18.8 million (c. $37.1 million) was raised by the Company, before expenses, with the remainder going to selling shareholders. The placing price was 115p (c. $2.27) per share. At the placing price, the company was valued at £133.8 million (c. $264.4 million). The number of ordinary shares in issue immediately following admission is 116,371,470. (Based on an exchange rate of £1.0 = $1.976) Evolution Securities Limited acted as Kentz’s broker and nominated adviser on the fundraising and the admission.

OUTDOOR

Single Announcement

Wednesday 20 Jul 2008 11.30 13˚c

London, 5 February 2008: Kentz Corporation Limited (the “Company”), the holding company of the Kentz engineering and construction group, is pleased to announce the admission of its ordinary shares to trading on the AIM market of the London Stock Exchange.

Commenting on the fundraising and admission, Hugh O’Donnell, CEO of Kentz said: “We are delighted to announce our admission to AIM, which is an important milestone in the Company’s history. We believe that Kentz’s proven track record with blue-chip clients and potential growth opportunities, particularly in the oil, gas and mining sectors, has generated strong support from a broad range of investors. “The management team has a clear strategy to capitalise on growth opportunities and in doing so, aims to create value for our shareholders. We believe that being a publicly traded company will allow us to consolidate the hard work and investment in the business over the recent years and enable us to further our position in the engineering and construction marketplace. We welcome our new investors to the Company and would like to thank our existing investors for their continuing support.”

Corporate messaging - Premium service

This format is closer to existing advertising models whereby clients will plan to acquire space on the platform to build awareness amongst their target audience. Renew will target larger financial corporations such as FTSE100 companies, investment banks, law firms and spread betting providers to offer chunks of Revenue Stream 3’s airtime. This may result, for example, in a single firm taking a whole day at a time of Revenue Stream 3 or even longer periods such as a week or month (or regular days within that time).

Investors

It may be that the same company rotates a number of corporate messages or themes throughout the period of time it has purchased so as to keep the content fresh and interesting. The content would likely be less ‘breaking news’ driven than Company News Bulletins and more planned, strategic messaging to raise awareness over a sustained period of time. There will also be strategic opportunities for messaging around key events in the financial calendar. For example during the transition of the tax year, fund management firms may choose to employ the service to raise awareness of their funds.

Competitors

This premium service is designed to reach and impact:

FTSE100 companies, investment banks, mid-tier corporate finance houses, corporate law firms, auditors, private client stock brokers, spread betting firms, financial PR firms and fund management companies are among the potential users of the Corporate Messaging services as a means of impacting the City of London audiences.

Potential clients Example: where a public company Finance Director, when visiting the City for a regular monthly meeting with analysts may note the apparent success of the investment bank employing Renew’s Corporate Messaging service. Example 2: where a high net worth individual in the City of London, when impacted by the campaign of a provider of margin trading services such as Contracts for Differences, may open an account with the firm.

Potential Employees

Example: Where the firm employing Renew’s Corporate Messaging service is a public company, the heightened awareness may prompt an investment opportunity. Example: a FTSE100 company employing the Renew Corporate Messaging space may catch the attention of investors, fund managers, potential analysts or private investors.

Example: Bold, sustained messaging, particularly surrounding the offices of rival firms (such as investment banks) may serve to demoralise the competition. It may also prompt rivals to employ such a scheme themselves to combat the heightened awareness being gained for their competitor.

Market Opportunity

Pricing These organisations typically have high marketing budgets and few direct avenues to reach their target audience. Pricing would likely be based upon the hybrid per-impact valuation model of digital outdoor advertising and financial newspapers established in the first chapter of this study and reflect a starting tariff in the range of £12,000-15,000 Revenue Stream 3 portion of each day (which is currently set at 1/3rd the airtime).

Example: Impacted by the apparent success and high activity of the firm employing Renew’s Corporate Messaging service, individuals or teams may be prompted to defect from their current rival employers and seek employment with the firm.

Examples of corporate messaging

The following are extracts from actual company regulatory announcements and examples of how they might have been transformed into Renew Corporate Messaging.

Thomas Cook Group plc Audited results for the year ended 31 October 2007

Highlights: Financial • Group pro forma profit from operations was EUR375.3m (up 26%). • Group audited statutory profit before tax was EUR284.3m (up 30%). • Final dividend of 5p per share recommended for 2007. The Board intends to seek shareholder approval at an EGM to be held in March for a share buy-back programme of around EUR375m.

Current trading and Outlook • Trading for the winter 07/08 season is in line with expectations, with demand ahead of capacity. • Trading for summer 08 is encouraging in all markets and we are in a strong position for the rest of the year. • The Board is encouraged by the performance of the business since the year end and ongoing current trading.

Manny Fontenla-Novoa, Chief Executive, Thomas Cook Group plc said: “The integration of Thomas Cook AG and MyTravel Group plc to form Thomas Cook Group plc has been very successful and is now largely complete. I am delighted with our first set of results, which show a healthy increase in profit from operations. Our company has a great brand and heritage and we have laid a firm foundation for the future by integrating the two businesses quickly and effectively. We now have a clear strategy for growing the business and I look to the future with confidence.”

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Audited PBT up 30% Recommended 5p dividend Share buy-back of EUR375m OUTDOOR

Headlines

Group audited statutory profit before tax was EUR284.3m (up 30%)

Final dividend of 5p per share recommended for 2007

Board seeks approval at EGM for a share buy-back of EUR375m

OUTDOOR

News Story 01

News Story 02

News Story 03

Examples of corporate messaging

PartyGaming Plc (“PartyGaming” or the “Company” and, together with its subsidiaries, the “Group”) Fourth Quarter Key Performance Indicators and Trading update Fourth quarter highlights- Continuing operations • Group revenue* up 52% to $120.0m (2006: $78.8m) making $448.2m for the full year (2006: $324.7m) • Poker revenue* up 23% to $72.6m (2006: $58.8m) making $288.8m for the full year (2006: $268.1m) • Casino revenue up 156% to $42.3m (2006: $16.5m) making $143.6m for the full year (2006: $51.0m) • Sports Betting revenue up 50% to $5.1m (2006: $3.4m) making $15.8m for the full year (2006: $5.6m) • Clean EBITDA for the full year in 2007 expected to be slightly ahead of current consensus market expectations • Board remains confident about prospects for 2008

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

Wed 20 Jul 2008

11.30 13˚c Sunny with Showers

FTSE 100 +0.57% DAX 30 +0.56% DOW -

NYPD -0.88% DJIA -0.88% ABC +0.88% DEF +1.25

Group Revenue up 52% • Poker Revenue up 23% • Casino Revenue up 156%

Group revenue for Q4 up 52% to $120m and $448m for the full year (2006: $325m)

EBITDA for the full year in 2007 expected to be slightly ahead of current consensus

Board remains confident of prospects in 2008

OUTDOOR

• Sports Betting Revenue up 50% OUTDOOR

Headlines

News Story 01

News Story 02

News Story 03

Routes to market & potential clients

Routes to market

Potential clients

The primary route to client acquisition in the format of Corporate Messaging is a direct sales initiative to target each organisationâ&#x20AC;&#x2122;s Head of Marketing or Head of Corporate Communications. As this is a higher per-client value model, the Renew sales approach may involve hospitality such as lunching of the key individuals. Where Renew is well connected to certain firms at a senior level, it may be beneficial to make initial contact through these avenues. It is envisaged that Renew would have to demonstrate the service with a core group of clients (3-5 companies in different sectors) at a discounted price in order to create the visibility and awareness to attract clients in larger volumes. Pre-established connections will be important during this initial phase.

Among the potential users of the Corporate Messaging service are the following leading firms. Their contact details and those of the individuals responsible for Corporate Communications appear as an appendix to this chapter.

Leading 20 Investment Banks/Brokers by Value of UK Stock Market Clients

Leading 20 Corporate Lawyers by Value of UK Stock Market Clients

Leading 20 Auditors by Value of UK Stock Market Clients

Leading Twenty Financial PR by Value of UK Stock Market Clients

JPMorgan Cazenove

Linklaters

PricewaterhouseCoopers LLP

Brunswick

UBS Investment Bank

Slaughter and May

KPMG

Finsbury

Merrill Lynch International

Herbert Smith

Deloitte

Maitland

Goldman Sachs Equity Securities (UK)

Allen & Overy

Ernst & Young LLP

Tavistock

Credit Suisse

Freshfields Bruckhaus Deringer

Grant Thornton UK LLP

Deutsche Bank AG London

Clifford Chance LLP

BDO Stoy Hayward LLP

Citigate Dewe Rogerson

Morgan Stanley & Co International

Norton Rose LLP Lovells

Baker Tilly

Smithfield Consultants

PricewaterhouseCoopers

Tulchan Communications

Hoare Govett Ltd

Ashurst

PKF (UK) LLP

Citi

Osborne Clarke

Bell Pottinger Corporate & Financial

HSBC Bank

Lewis Silkin

Lehman Brothers International (Europe)

Berwin Leighton Paisner Eversheds LLP

Dresdner Kleinwort Davy

Dundas & Wilson CS

UHY Hacker Young

Pinsent Masons

BDO Dunwoody

Addleshaw Goddard LLP

Horwath Clark Whitehill LLP

Shearman & Sterling LLP

Chantrey Vellacott DFK

CMS Cameron McKenna

Kingston Smith

Arthur Cox

HLB Mann Judd

Burges Salmon

UHY Mann Frankfort Stein & Lipp

Panmure Gordon & Co. Limited Goodbody Stockbrokers Investec Securities Landsbanki Securities (UK) Numis Securities Canaccord Adams Brewin Dolphin Investment Banking

Moore Stephens Mazars BDO Novus Nexia Smith & Williamson

Aura Financial LLP Buchanan Communications M:Communications College Hill Associates Drury Communications Murray Consultants Lansons Communication Hudson Sandler Pelham Public Relations Cardew Group Weber Shandwick Financial

Routes to market and potential clients

Popular Fund Managers (unranked)

Spread betting services

Functionality

InvescoPerpetual

M:Communications believes that there is a significant opportunity and spend-potential from the providers of spread betting services mentioned below. IG Index has advertised on the front page of CityAM since its launch and continues to monopolise this space. Renew will open an opportunity for rival firms to employ a more innovative and wider reaching method of exposure than the IG Index/CityAM partnership.

Due to the premium nature of this service, although a similar online template to that of Company News Bulletins will need to be established and thus empower the client to remotely submit messaging to the Renew office, it is very likely that the Renew-Client interaction will have greater emphasis on human contact. Renew representatives may wish to advise clients creatively on types of messaging and content as well as steering them appropriately within the boundaries of the Cityâ&#x20AC;&#x2122;s tolerance for messaging versus advertising.

New Star International Rathbone Artemis Jupiter Neptune Standard Life

MF Global IG Index CityIndex CMC Markets Cantor Index

Source: Hemscott

part |||

PR Strategy

Introduction

Core objectives to:

But Revenue Stream 3 IS NOT:

• raise awareness of the Revenue Stream 3 platform within the financial media

• an opportunity to advertise on a recycling bin.

• engage indirect users of the service (i.e. financial PRs) engage direct users / potential clients of the service (FTSE100, banks, law firms, accountancies, funds, etc.)

Key messages – perception Revenue Stream 3 IS: •

a captivating and unique mechanism for achieving branded exposure, through high impact, relevant, corporate news and announcements, in the heart of the financial district;

• a sophisticated digital vehicle to attract the attention of businesses relevant City workers; • •

unavoidable exposure for companies competing for the valuable attention of the investment community; a platform to raise awareness of new or growth stocks, investments and other opportunities;

• a tactic to draw focus away from competitors.

For the purposes of PR and potential client engagement we believe that Revenue Stream 3 must be subject to a treatment that is independent of the other aspects of the Renew project. This specifically refers to the green angle relating to recycling or the terrorist prevention blast technology housed within the units. To a large extent these must be positioned as by-products that facilitate the existence of a unique platform for achieving City of London on-street, branded corporate news and announcements. Renew must be equipped to deal with skeptics who, at least initially, decline to be associated with a ‘bin.’ “…it sounds like a good idea, but do I really want our company logo on a bin?” This is an opinion that must be mitigated if Revenue Stream 3 is to succeed in winning the business of such firms as FTSE 100 companies, corporate lawyers and investment banks. We believe that success in achieving this will be heightened by the presenc e of one or more functional pilot units in operation. The PR strategy should therefore be viewed in three phases. The initial phase is to ‘wet the appetite’ and arouse the interest of the City of London. The second and third phases, which may be run concurrently, would be designed to acquire users of the service. As described these users typically fit into two categories: the direct and indirect, hence phases 2 and 3.

Phase 1 Raising the profile

Activity stages

Ultimately this is designed to achieve a degree of familiarity with the concept when later targeting potential clients. They may not remember how or why, but may recall having “heard” or “seen” something about this new City platform. A financial PR campaign will ideally smooth the way for the later phases 2 and 3.

1. Preparation – to establish a bespoke list of target media appropriate to the Revenue Stream 3 story. This will largely be influenced by the financial PR adviser’s knowledge of the personalities concerned.

In order to maximise the potential for raising the profile of Revenue Stream during this phase Renew would likely seek to appoint financial PR representatives who are well connected with the financial media. They should also have the ability to advise on and create the appropriate PR literature that will impact the target media audience.

2. Press release - Renew will prepare and issue a press release announcing the soon-to-be-established new City communications platform for “Corporate News & Announcements (CNA)”. This will be disseminated to the bespoke target list where it will be followed up verbally. The additional use of high quality images will be crucial to this phase. Target lists should include the core financial publications, London-specific newspapers, business television programmes and financial news websites. 3. Meetings – those individuals to whom the story has particularly appealed will be invited on an individual basis to view an actual functioning model in the Renew Visual Space and meet the senior executives. The support of one or more of the high profile City individuals who have personally backed the business will be of use in this phase to add credibility to the concept. They may be requested to join the journalist meetings. Further one-on-one media meetings, to be determined by demand, should take the format of i. collection of the journalist ii. a visit to the Visual Space and iii. luncheon by a senior executive or shareholder.

Phases 2 & 3 - Engagement

Engage indirect users of the service

Engage direct users of the service

These users are defined as indirect because they are the appointed agents of companies who may be categorised as potential clients of Revenue Stream 3. Around half of the companies listed on the London markets are represented by financial PR agencies. These agencies are typically appointed to provide strategic advice on financial / shareholder communications and to manage perception of their clients within the investment community – including the media. Although phases 2 and 3 may be run concurrently, it is logical that Phase 2 is commenced before, or simultaneously to Phase 3 as the financial PR agencies may become an extension of Renew’s own sales force. They are also regular networkers in City circles.

Phase 3 will require a more individualised sales approach on a client-by-client basis. It will be the most time-consuming phase for the Revenue Stream 3’s dedicated sales team as each potential client, of which there are hundreds of large corporations, must be approached individually. The sales model for direct users is not dissimilar from existing advertising sales processes however, the nature of the Revenue Stream 3 offering sits in between the remit of company marketing departments (due to its advertorial qualities) and the corporate communications departments (due to the nature of its content and audience). Renew sales representatives must be prepared to approach these large corporations through both of these avenues. Although client spend on Revenue Stream 3 will likely come from their marketing budget, it is likely that the corporate communications representatives will be first to appreciate the scale and rarity of the opportunity due to their familiarity with the role that individuals who work in the City of London play in the success of their organisation.

As paid-for advertising or advertorial is not typically in tune with financial PR processes, Phase 2 will seek to portray Revenue Stream 3 as a potential integral and valuable part of their client company’s financial communications strategy which is complementary to financial PR. This is because it is unique in its ability to reach its target audience in their most receptive state of mind: during the working day. Key to this Phase will be the establishment of a financial incentive model to reward the financial PR agencies for (a) drawing in their clients and (b) the additional work in creating and disseminating the content through the Renew systems.

Revenue Stream 3 Project

It is suggested that this financial incentive will take the form of a rebate / commission on each unit submitted through the Renew systems in a range between 15-25% of the value of each unit. Whilst Renew will invoice the client (who is the subject of the Renew message) 100% of the unit cost, upon receipt of payment Renew will credit the agency with a percentage of that value.

In situations where Renew executives or investors have relationships with senior executives of the target corporations, this will certainly be the preferred route into the marketing/communications departments. However, in most cases the sales representatives will be required to establish contact with the relevant individual/(s), through conventional sales techniques, in order to arrange meetings.

PHASE 2 & 3: ENGAGEMENT STRATEGY To acquire direct and indirect users of the service

PHASE 1: PR STRATEGY Raise awareness of Revenue Stream 3

Issue of press release concerning the City of London approved concept of Revenue Stream 3 Appointment of Financial PR advisers to Revenue Stream 3

Seek to generate Financial media commentary (online, broadcast, newspaper)

Appoint sales rep/(s)

Launch party for direct users Launch party for indirect users

Content-led demos to potential clients

Create/ Programme of distribute one-on-one marketing lunches/ material & meetings with invitations to corporate launch comms directors receptions of direct users

Financial journalist entertainment programme Lunches, visits to Visual Space

Renew general project concurrent

Line of separation

Renew announces contracts focus on public information, green and blast technology aspects

Renew general project continues independently raising profile of general concept and seeking to acquire clients to Revenue Streams 1 & 2

Timeline

‹‹ approximately 3 months›› Announcement of contracts with City of London

Installation of first functional demo unit

Installation of further units

Phases 2 & 3 - Strategy

Strategy for Phases 2 & 3 1. Establishment of sales team – Renew will appoint one or more dedicated sales representatives to Revenue Stream 3. If more than one is hired, a logical initial strategy will be for one to direct focus on indirect users (financial PRs) and the other on the large corporate direct users. 2. Marketing material – the next phase will be to create two sets of marketing material designed specifically to appeal to financial PR practitioners and the larger corporations. These should be prepared for email and physical distribution. In the case of the material directed at the financial PR industry, this should be established in consultation with Revenue Stream 3’s financial PR advisers who will be well placed to advise on content. 3. Possible promotional arrangement – This is uniquely suited to Phase 2 where Revenue Stream 3 may seek to partner with an online provider of databases, news and information to the financial PR industry, such as Gorkana PR. Since such services are accessed directly by most financial PR practitioners, their endorsement of Revenue Stream 3 will add credibility and enhance penetration. Revenue Stream 3 may seek to hold a breakfast event hosted by the third party with whom it has established such a relationship. 4. Launch event – this event (for which Phases 2 and 3 may be combined or separated) will seek to invite (a) mid to senior level PR consultants and (b) heads of marketing and corporate communications departments of target corporations. The event should take place in the City of London during a weekday evening outside of ‘results season’ which runs from February through April. The event should take place in an indoor, creatively appealing space reflecting the City/financial environment in which Revenue Stream 3 exists, and importantly should be equipped with one, or preferably more, active Renew units carrying mock messages. These messages may display content relevant to, or about, the attending companies. The format should consist of a champagne reception followed by a brief introduction to Revenue Stream 3 by a senior executive, an endorsement from a member of the City of London and finally a brief closing by an established City personality and investor in the Renew platform.

Renew executives and sales representatives will seek to arrange follow up meetings with the attendees. Engagement Phase 2 - sales representatives will seek to establish meetings with mid to senior level PR consultants within financial PR agencies and discuss with them a financial reward incentive for their firm. Naturally this should be conducted under the impression that the arrangement is unique to that agency. This may be conducted through meetings at the office of the agency, subsequent visits to the Visual Space and, in the case of senior level individuals, lunches or other hospitality. Engagement Phase 3 – as in Phase 2, sales representatives will set up meetings with the heads of marketing and corporate communications departments in order to further educate them on the platform, the audience statistics and demographics as well as the potential value added to their business through the use of this channel. Revenue Stream 3 sales representatives should be familiar with the advertising patterns of the clients of such media as CityAM, Evening Standard business pages and financial broadcast channels. These will logically be receptive initial target clients. 5. Assistance – Revenue Stream 3 sales representatives must be equipped to assist the financial PR representatives in communicating the format to their client. They should be furnished with the appropriate digital material and audience statistics. Similarly they should be able to provide support to the potential direct users of Revenue Stream 3 in extracting the budget from their senior executives or marketing departments in order to engage the service.

Appendices

FTSE 100 companies

Company

Address 1

Address 5

Phone Number

Compass Group

The Registry

BR3 4TU

0870 162 3100

Sainsbury (J)

33 Holborn

EC1N 2HT

020 7695 6000

British Land

York House

W1H 7LX

020 7486 4466

Royal Sun Alliance

9th Floor, One Plantation Place

EC3M 3BD

020 7111 7000

Experian Group Ltd.

Newenham House, Norgthern Cross

Dublin 17

353 1 846 9100

Cable & Wireless

7th Floor, The Point

W2 1LA

020 7315 4000

London Stock Exchange

10 Paternoster Square

EC4M 7LS

020 7797 1000

Friends Provident

Pixham End

RH4 1QA

0870 608 3678

Home Retail Group Plc

Avebury

MK9 2NW

0845 603 6677

Taylor Wimpey Plc

80 New Bond Street

W1S 1SB

020 7355 8100

Enterprise Inns Plc

3 Monkspath Hall Road

B90 4SJ

0121 733 7700

Tesco

Tesco House EN8 9SL

01992 632222

Johnson Matthey

40-42 Hatton Garden

EC1N 8EE

020 7269 8400

Tui Travel Plc

First Choice House

RH10 9GX

01293 560 777

Desford Road

LE19 4AT

0116 286 6411

Persimmon

Persimmon House

YO19 4FE

01904 642 199

GlaxoSmithKline Plc

Glaxo Wellcome UK Ltd.,

UB11 1BT

020 8990 9000

Bg Group Plc

Thames Valley Park

RG6 1PT

0118 935 3222

Cadbury Schweppes

25 Berkeley Square

W1J 6HB

020 7890 5040

Standard Life Plc

Standard Life House

EH1 2DH

0131 225 2552

3i Group

16 Palace Street

SW1E 5JD

020 7928 3131

Icap

2 Broadgate

EC2M 7UR

020 7000 5000

Schroders

31 Gresham Street

EC2V 7QA

020 7658 6000

Man Group

Sugar Quay

EC3R 6DU

020 7144 1000

Tullow Oil

3rd floor, Building 11, Chiswick Park

W4 5YS

020 8996 1000

Royal Dutch Shell Group Plc

Shell Centre

SE1 7NA

020 7934 1234

International Headquarters

SW1Y 4PD

020 7496 4000

Hsbc Holdings

8 Canada Square

E14 5HQ

020 7991 8888

British American Tobacco Plc

Globe House

WC2R 2PG

0207 845 1000

Royal Bank Of Scotland

36 St Andrews Square

0131 556 8555

Hbos Plc

The Mound

EH1 1YZ

0131 243 5509

Rolls Royce Group

65 Buckingham Gate

SW1E 6AT

020 7222 9020

International Power

Senator House London,

EC4V 4DP

020 7320 8706

BHP Billiton Plc

Neathouse Place

SW1V 1BH

0207 802 4000

Scottish & Newcastle

28 St Andrew Square

EH2 1AF

0131 203 2000

Vodafone Group

Vodafone House

RG14 2FN

01635 33251

Land Securities Group Plc

5 Strand

WC2N 5AF

020 7413 9000

United Utilities

Haweswater House, Lingley Mere Bus Park

WA5 3LP

01925 237000

Marks & Spencer Group Plc

Waterside House

W2 1NW

020 7935 4422

Severn Trent

2297 Coventry Road

B26 3PU

0121 722 4000

Sage Group

North Park

NE13 9AA

0191 294 3000

Itv Plc

200 Gray’s Inn Road

WC1X 8HF

0844 881 8000

Whitbread

Whitbread Court

LU5 5XE

01582 424200

Sabmiller Plc

One Stanhope Gate

W1K 1AF

020 7659 0100

Pearson

80 Strand

WC2R 0RL

020 7010 2000

Lonmin

4 Grosvenor Place

SW1X 7YL

020 7201 6000

Resolution Plc

Juxon House

EC4M 8BU

020 7489 4880

Kingfisher

3 Sheldon Square

W2 6PX

020 7372 8008

Alliance Trust

Meadow House

DD1 1TJ

01382 201 700

Head of Corporate Communications

PR Agency

Agency Contact Number Agency Address 1

Mark White (Company secretary)

Finsbury

020 7251 3801

Tenter House

Pip Wood (Director of Communications)

Finsbury

020 7251 3801

Tenter House

Laura De Vere (Director Corporate Communications)

Finsbury

020 7251 3801

Tenter House

Jon Sellors (UK Head of External Communications)

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Finsbury

Tenter House

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Gavin Anderson & Co (UK) Ltd

020 7554 1400

85 Strand

Nick Boakes (Media Contact)

Jonathan Church (Press Office)

Greenhill & Co

Ian Godwin

Headland

020 7367 5222

Basildon House

Uwe Kattwinkel (Head of Group Communications)

Hudson Sandler

020 7796 4133

29 Cloth Fair

Hudson Sandler

020 7796 4133

29 Cloth Fair

M:Communications Ltd

0207 153 1530

1 Ropemaker Street

Philip Thomson (spokesperson)

Maitland

020 7379 5151

Orion House

Paula Burton (Media Contact)

Maitland

020 7379 5151

Orion House

Maitland

020 7379 5151

Orion House

Maitland

020 7379 5151

Orion House

Maitland

020 7379 5151

Orion House

Candice Adam (Media Contact)

Maitland

020 7379 5151

Orion House

Nik Ekholm (Global Head of PR)

Maitland

020 7379 5151

Orion House

Paul Downes (Media Contact)

Merlin

020 7653 6620

Old Change House

Barry Cameron (Head of Media Relations)

Murray Consultants and Citigate

Stuart Bruseth (Head of Global Media Relations)

N/A

David Nicholas (Media Contact)

N/A

Richard Beck (Group communications Director)

N/A

David Betteridge (Head of Press Office)

N/A

Carolyn McAdam (Head of Group Communications)

N/A

Mark Elliott (Head of Media Relations)

N/A

Nicky Louth-Davies (Director of Corporate Communications)

N/A

Smithfield Consultants

0297 360 4900

10 Aldersgate Street

Robert Ballantyne (Media Contact)

Smithfield Consultants

0297 360 4900

10 Aldersgate Street

Media Relations

Tavistock Communications Ltd

020 7920 3150

131 Finsbury Pavement

Donal McCabe (Director of Corporate Communications)

Tulchan Communications

020 7353 4200

Kildare House

Tulchan Communications

020 7353 4200

Kildare House

Tulchan Communications

020 7353 4200

Kildare House

Peter Gavan (External affairs)

Tulchan Communications

020 7353 4200

Kildare House

Joanne Howell (PA to head of comms)

Tulchan Communications

020 7353 4200

Kildare House

Tulchan Communications

020 7353 4200

Kildare House

Sharon Glass (Media Contact)

Tulchan Communications

020 7353 4200

Kildare House

Nigel Fairbrass (Head of Media Relations)

N/A

Charles Goldsmith

N/A

Alex Shorland-Ball

N/A

Steve Riley (Group corporate affairs director)

N/A

Ian Harding (Group Communications Director)

N/A

Jane Holligan (Media Relations Manager)

N/A

Appendices

dsdadsdadsda

dsdsdsdsds

FTSE 100 companies - continued

Company

Address 1

Address 5

Phone Number

Xstrata Plc Antofagasta

4th Floor, Panton House

SW1Y 4EN

020 7968 2800

5 Princes Gate

SW7 1QJ

020 7808 0988

Liberty Intl Plc

179 Great Portland Street

W1W 5LS

020 7323 4000

Bae Systems Plc

6 Carlton gardens

SW1Y 5AD

01252 373 232

Imperial Tobacco Group

PO Box 244

BS99 7UJ

0117 963 6636

Smith & Nephew

15 Adam Street

WC2N 6LA

020 7401 7646

Cairn Energy

50 Lothian Road

EH3 9BY

0131 475 3000

Wolseley

Parkview 1220, Arlington Business Park

RG7 4GA

0118 929 8700

Hammerson Property

10 Grosvenor Street

W1K 4BJ

020 7887 1000

Anglo American Plc

20 Carlton House Terrace

SW1Y 5AN

020 7968 8888

Barclays

1 Churchill Place E14 5HP

020 7116 1000

AstraZeneca

15 Stanhope Gate

W1K 1LN

020 7304 5000

Diageo

8 Henrietta Place

W1G 0NB

020 7927 5200

Unilever Plc

Unilever House, PO Box 68

EC4P 4BQ

020 7822 5252

Reckitt Benckiser Group

103-105 Bath Road

SL1 3UH

01753 217 800

National Grid Plc

1-3 Strand

WC2N 5EH

020 7004 3226

BT Group Plc

BT Centre

EC1A 7AJ

020 7356 5000

Prudential

Laurence Pountney Hill

EC4R 0HH

020 7220 7588

Carnival Corp.

Carnival House

SE1 2NE

020 7940 5381

Reuters Holding

The Reuters Building

E14 5EP

020 7250 1122

Reed Elsevier Plc

1-3 Strand

WC2N 5JR

020 7930 7077

Thomas Cook Group Plc

The Thomas Cook Business Park

PE3 8SB

01733 417 100

British Airways

Waterside

UB7 0GB

020 8738 5050

Amec

65 Carter Lane

EC4V 5HF

020 7634 0000

Firstgroup

395 King Street

AB24 5RP

01224 650 100

Intercontinental Hotels Group

67 Alma Road

SL4 3HD

01753 410 100

Alliance & Leicester

Carlton Park

LE19 0AL

0116 201 1000

Rentokil Initial

Belgrave House

SW1W 9RF

020 7866 3000

Wpp Group

27 Farm Street

W1J 5RJ

020 7408 2204

Smiths Group Plc

765 Finchley Road

NW11 8DS

020 8458 3232

Morrison Wm Supermk

Hilmore House

BD3 7DL

0845 611 5000

Legal & General

One Coleman Street

EC2R 5AA

020 7528 6200

Associated British Foods

Weston Centre

W1K 4QY

020 7399 6500

G4S Plc

The Manor

RH10 9UN

01293 554 400

Carphone Warehouse

1 Portal Way

W3 6RS

020 8896 5000

Yell Group Plc

Queens Walk

RG1 7PT

0118 959 2111

Old Mutual Plc

5th Floor

EC4V 4GG

020 7002 7000

Scottish & Southern Energ

Inveralmond House

PH1 3AQ

01738 456 000

British Energy Group Plc

Systems House

EH54 7EG

01506 408 700

Shire PLC

Hampshire Intl Business Park

RG24 8EP

01256 894 000

Capita Group

71 Victoria Street

SW1H OXA

020 7799 1525

Rexam Plc

3rd Floor

SW1P 3XR

020 7227 4100

Admiral Group Plc

Capital Tower

CF10 3AZ

0870 243 2431

Rio Tinto Plc

5 Aldermanbury Square

EC2V 7HR

0020 7781 2000

Lloyds Tsb Group

25 Gresham Street

EC2V 7HN

020 7626 1500

Standard Chartered

1 Aldermanbury Square

EC2V 7SB

020 7280 7500

Aviva Plc

St Helen’s

EC3P 3DQ

020 7283 2000

Centrica

Millstream

SL4 5GD

01753 494 000

British Sky Broadcasting

Grant Way

TW7 5QD

0870 240 3000

Kazakhmys Plc

6th Floor, Cardinal Place

SW1E 5JL

020 7901 7800

Vedanta Resources Plc

5th Floor

W1J 8DZ

020 7499 5900

ddsdsdsd

dsdsdsd

Head of Corporate Communications

PR Agency

Agency Contact Number

Claire Divver (Corporate Communications)

Agency Address 1

Aura Financial LLP

020 7321 0000

Babmaes House

Bankside Consultants Ltd

020 7367 8888

1 Frederick’s Place

Baron Phillips

0)0 7224 1302

77 Harley House

John Neilson (Director of Group Media Relations)

Bell Pottinger Corporate & Financial

020 7861 3800

6th Floor, Holborn Gate

Alex Parsons (Head of Corporate Communications)

Bell Pottinger Corporate & Financial

020 7861 3800

6th Floor, Holborn Gate

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

David Nisbet (Director Corporate Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Mark Fearon (Director of Corporate Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Chris Smith (Director of Corporate Affairs)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

James Wyatt-Tilby (Media contact)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Steve Brown (Media contact)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Isabelle Thomas (Head of corporate media relations)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Fiona Fong (Head of Corporate Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Clive Hawkins, Group Head of Media Relations

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Sue Scholes (Director of Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Rachael Borthwick (Head of Corporate Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Claire Williams (Director, External Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Malcolm Padley (Head of Corporate Communications)

Brunswick Group LLP

020 7404 5959

16 Lincoln’s Inn Fields

Feona McEwan (Group Communications Director)

Buchanan Communications

020 7466 5000

45 Moorfields

Cardew

020 7930 0777

12 Suffolk Street

Citigate Dewe Rogerson

0207 638 9571

3 London Wall Buildings

Richard King (Head of Media Relations)

Citigate Dewe Rogerson

0207 638 9571

3 London Wall Buildings

Geoff Lancaster (Head of External Affairs)

Citigate Dewe Rogerson

0207 638 9571

3 London Wall Buildings

Citigate Dewe Rogerson

0207 638 9571

3 London Wall Buildings

Citigate Dewe Rogerson

0207 638 9571

3 London Wall Buildings

Jon Salmon (Media Contact)

Citigate Dewe Rogerson

0207 638 9571

3 London Wall Buildings

Charlene Clayton

College Hill Associates

020 7457 2020

The Registry

0207 831 3113

Holborn Gate

James Garthwaite (Head of Communications)

0207 831 3113

Holborn Gate

Jessica Mann (SVP of Global Corporate Communications)

0207 831 3113

Holborn Gate

0207 831 3113

Holborn Gate

Jonathan Thornton (Head of Communications)

0207 831 3113

Holborn Gate

Louisa Scadden (Head of IR and Communications)

0207 831 3113

Holborn Gate

Christina Mills (Media Contact)

Finsbury

020 7251 3801

Tenter House

Mary Walsh (Director of corporate relations)

Finsbury

020 7251 3801

Tenter House

Arijit De (Head of media relations)

Finsbury

020 7251 3801

Tenter House

Hayley Stimpson (Director of Group Media Relations)

Finsbury

020 7251 3801

Tenter House

Alan McLaughlin (Head of Media Relations)

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Finsbury

020 7251 3801

Tenter House

Steve Colton (Director of Public Relations)

Patrick Kerr (Media Contact)

Appendices

dsdadsdadsda

dsdsdsdsds

Top 20 Investment banks by value of UK stock market clients Company

Address 1

Address 2

JPMorgan Cazenove

20 Moorgate

UBS Investment Bank

1 Finsbury Avenue

Merrill Lynch International

2 King Edward Street

Goldman Sachs Equity Securities (UK)

Peterborough Court

Credit Suisse

1 Cabot Square

133 Fleet Street

Deutsche Bank AG London

1 Great Winchester Street

Winchester House

Morgan Stanley & Co International

25 Cabot Square

Canary Wharf

Hoare Govett Ltd

250 Bishopsgate

Citi

33 Canada Square

Canary Wharf

HSBC Bank

8 Canada Square

Canary Wharf

Lehman Brothers International (Europe)

25 Bank Street

30th Floor

Dresdner Kleinwort

30 Gresham Street

Davy

Davy House

Panmure Gordon & Co. Limited

155 Moorgate

Goodbody Stockbrokers

Ballsbridge Park

Investec Securities

2 Gresham Street

Landsbanki Securities (UK)

Beaufort House

15 St Botolph Street

Numis Securities

The London Stock Exchange Building

10 Paternoster Square

Canaccord Adams

7th Floor, Cardinal Place

80 Victoria Street

Brewin Dolphin Investment Banking

12 Smithfield Street

49 Dawson Street Ballsbridge

Top 20 Auditors by value of UK stock market clients

Company

Address 1

Address 2

PricewaterhouseCoopers LLP

Plumtree Court

KPMG

1 Canada Square

Deloitte

Stonecutter Court

1 Stonecutter Street

Ernst & Young LLP

Becket House

1 Lambeth Palace Road

Grant Thornton UK LLP

235 Blackfriars Road

BDO Stoy Hayward LLP

55 Baker Street

Baker Tilly

1st Floor

PricewaterhouseCoopers

Plumtree Court

PKF (UK) LLP

Farringdon Place

20 Farringdon Road

Moore Stephens

St. Paul’s House

Warwick Lane

Mazars

Tower Bridge House

St Katharine’s Way

BDO Novus

PO Box 180, Elizabeth House

St Peter Port

Nexia Smith & Williamson

25 Moorgate

UHY Hacker Young

Quadrant House, 17 Thomas More Street

BDO Dunwoody

55 Baker Street

Horwath Clark Whitehill LLP

St. Bride’s House

10 Salisbury Square

Chantrey Vellacott DFK

Russell Square House

10/12 Russell Square

Kingston Smith

Devonshire House

60 Goswell Road

HLB Mann Judd

ONLY IN AUSTRALIA

5 Old Bailey

Thomas More Square

ddsdsdsd

dsdsdsd

Address 3

Address 4

Tel number

Contact

London

EC2R 6DA

0207 588 2828

Tessa Murray (Head of Communications)

London

EC2M 2PP

020 7567 8000

London

EC1A 1HQ

0207 628 1000

London

EC4A 2BB

020 7774 1000

London

E14 4QJ

020 7888 8888

London

EC2N 2DB

020 7545 8000

London

E14 4QA

020 7425 8000

London

EC2M 4AA

020 7678 8000

London

E14 5LB

0207 986 6000

London

E14 5HQ

020 7991 8888

London

E14 5LE

020 7102 1000

London

EC2V 7PG

020 7623 8000

Dublin 2

Ireland

+353-(0)1-679-7788

London

EC2M 6XB

020 7459 3600

Dublin 4

Ireland

+353-1-614-0600

London

EC2V 7QP

0207 597 4000

London

EC3A 7QR

0207 866 5000

London

EC4M 7LT

020 7260 1000

London

SW1E 5JL

0207 050 6500

London

EC1A 9BD

0207 248 4400

Address 3

Address 4

Tel number

Contact

London

EC4A 4HT

020 7583 5000

Oriana D. Pound (Head of Media Relations)

London

E14 5AG

020 7311 1000

London

EC4A 4TR

020 7936 3000

Jamie Harley / Jo Ouvry (Heads of PR)

London

SE1 7EU

020 7951 2000

Will White (Director of Media Relations)

London

SE1 8NW

020 7311 1000

Michael Burgess (Senior Press Officer)

London

W1U 7EU

020 7486 5888

London

EC4M 7AF

020 7413 5152

Tony Hannon (Head of National PR)

London

EC4A 4HT

020 7583 5000

Oriana D. Pound (Head of Media Relations)

London

EC1M 3AP

020 7065 0000

Jason Gowar (PR Manager)

London

EC4M 7BP

020 7334 9191

London

E1W 1DD

020 7063 4000

Guernsey

GY1 3LL

01481 724561

London

EC2R 6AY

020 7131 4000

London

E1W 1YW

020 7216 4600

London

W1U 7EU

020 7486 5888

London

EC4Y 8EH

020 7842 7100

London

WC1B 5LF

020 7509 9000

London

EC1M 7AD

020 7566 4000

Appendices

dsdadsdadsda

dsdsdsdsds

Top 20 Law firms by value of UK stock market clients Company

Address 1

Address 2

Linklaters

One Silk Street

Slaughter and May

One Bunhill Row

Herbert Smith

Exchange House

Allen & Overy

One Bishops Square

Freshfields Bruckhaus Deringer

65 Fleet Street

Clifford Chance LLP

10 Upper Bank Street

Norton Rose LLP

3 More London Riverside

Lovells

Atlantic House

Holborn Viaduct

Ashurst

Broadwalk House

5 Appold Street

Osborne Clarke

One London Wall

Lewis Silkin

5 Chancery Lane

Clifford’s Inn

Berwin Leighton Paisner

Adelaide House

London Bridge

Eversheds LLP

Senator House

85 Queen Victoria Street

Dundas & Wilson CS

Northwest Wing

Bush House

Pinsent Masons

One Ropemaker Street

Addleshaw Goddard LLP

150 Aldersgate Street

Shearman & Sterling LLP

Broadgate West

9 Appold Street

CMS Cameron McKenna

Mitre House

160 Aldersgate Street

Primrose Street

Manager) Arthur Cox

29 Ludgate Hill

Burges Salmon

Chancery Exchange

10 Furnival Street

Top 20 Financial PR by value of UK stock market clients

Company

Address 1

Address 2

Brunswick

16 Lincoln’s Inn Fields

Finsbury

Tenter House

45 Moorfields

Maitland

Orion House

5 Upper St.Martin’s Lane

Tavistock

131 Finsbury Pavement

Holborn Gate

26 Southamton Buildings

Citigate Dewe Rogerson

3 London Wall Buildings

London Wall

Smithfield Consultants

10 Aldersgate Street

Tulchan Communications

Kildare House

3 Dorset Street

Bell Pottinger Corporate & Financial

6th Floor, Holborn Gate

330 High Holborn

Aura Financial LLP

Babmaes House

2 Babmaes Street

Buchanan Communications

45 Moorfields

M:Communications

1 Ropemaker Street

College Hill Associates

The Registry

Royal Mint Court

Drury Communications

1 Richview Office Park

Clonskeagh

Murray Consultants

Latin Hall

Golden Lane

Lansons Communication

24a St John Street

Hudson Sandler

29 Cloth Fair

Pelham Public Relations

No.1 Cornhill

Cardew Group

12 Suffolk Street

Weber Shandwick Financial

Fox Court

14 Gray’s Inn Road

ddsdsdsd

dsdsdsd

Address 3

Address 4

Tel number

Contact

London

EC2Y 8HQ

020 7456 2000

Sarah Peters (Global Head of PR)

London

EC1Y 8YY

020 7600 1200

London

EC2A 2HS

02073748000

Tom Rose (Head of Communications)

London

E1 6AO

020 3088 0000

Jane Sandilands (Corporate Comms Manager)

London

EC4Y 1HS

020 7936 4000

Anna Mitchell (Head of Communications)

London

E14 5JJ

020 7006 1000

Anne Groves (Global Head of PR)

London

SE1 2AQ

020 7283 6000

London

EC1A 2FG

020 7296 2745

Chris Hinze (Head of Corporate Communications)

London

EC2A 2HA

020 7638 1111

Jo Shepherd (Head of PR)

London

EC2Y 5EB

020 7105 7000

Sam Gregg (PR contact)

London

EC4A 1BL

020 7074 8000

London

EC4R 9HA

020 7760 1000

London

EC4V 4JL

020 7919 4500

London

WC2B 4EZ

0207 240 2401

London

EC2Y 9AH

020 7418 7000

Katie Stokoe (National PR Manager)

London

EC1A 4EJ

020 7606 8855

Christian Collinson (Corporate Affairs Manager)

London

EC2A 2AP

020 7655 5000

Mia Robins (PR contact)

London

EC1A 4DD

020 7367 3000

Charles Dalton-Holmes (External Communications

London

EC4M 7JE

020 7213 0450

London

EC4A 1AB

0117 939 2000

Janey Abbott (Head of Press and Marketing)

Address 3

Address 4

Tel number

Contact

London

WC2A 3ED

020 7404 5959

London

EC2Y 9AE

020 7251 3801

London

WC2H 9EA

020 7379 5151

London

EC2A 1NT

020 7920 3150

London

WC2A 1PB

0207 831 3113

London

EC2M 5SY

0207 638 9571

London

EC1A 4HJ

0297 360 4900

London

EC4Y 8EN

020 7353 4200

London

WC1V 7QD

020 7861 3800

London

SW1Y 6HD

020 7321 0000

London

EC2Y 9AE

020 7466 5000

London

EC2Y 9HT

0207 153 1530

London

EC3N 4QN

020 7457 2020

Dubin 14.

+353 1 2605000

Dublin 8

+353 1 498 0300

London

EC1M 4AY

020 7490 8828

London

EC1A 7NN

020 7796 4133

London

EC3V 3ND

020 7743 6670

London

SW1Y 4HG

020 7930 0777

London

WC1X 8WS

020 7067 0000

Appendices

dsdadsdadsda

dsdsdsdsds

Leading Spread betting service providers (unranked) Company

Address 1

Address 2

MF Global

Sugar Quay

Lower Thames Street

IG Index

Friars House

157-168 Blackfriars Road

CityIndex

FREEPOST LON21292

CMC Markets

66 Prescot Street

Leading Fund Managers (unranked)

Company

Address 1

Address 2

InvescoPerpetual

Perpetual Park, Perpetual Park Drive

Henley-on-Thames

New Star International

1 Knightsbridge Green

Rathbone

4th Floor, Churchgate House

56 Oxford Street

Artemis

Cassini House

57 St Jamesâ&#x20AC;&#x2122;s Street

Jupiter

1 Grosvenor Place

Neptune

PO Box 9004

Standard Life

1 George Street

Chelmsford

ddsdsdsd

dsdsdsd

Address 3

Address 4

Tel number

London

EC3R 6DU

020 7144 4000

London

SE1 8EZ

020 7896 0011

London

EC2B 2BBÂ

07740 068 580 (PR team)

London

E1 8HG

020 7170 8201

Address 3

Address 4

Tel number

Oxfordshire

RG9 1HH

01491 417000

London

SW1X 7NE

020 7225 9200

Manchester

M1 6EU

0161 236 5358

London

SW1A 1LD

0800 092 2051

London

SW1X 7JJ

020 7314 7600

Essex

CM99 2WR

0800 587 5051

Edinburgh

EH2 2LL

Contact

Barry Cameron (Head of Media Relations)

Sources: M:Communications Independent research; Hemscott

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