renew planning booklet manhattan 1
About this study
Renew Lower Manhattan Planning Booklet
This study has been prepared by Renew for the Alliance for Downtown New York (Downtown Alliance), the Hugh L. Carey Battery Park City Authority, the New York City Department of Sanitation, the City of New York Parks & Recreation department, and other public and private land owners in Lower Manhattan. We would like to thank the assistance of Elizabeth Berger, Joseph Timpone, Bill Bernstein, Michael Ketring, Daniel Giacomazza, Steve Josefsberg, Felicia Tunnah, Joe Lanaro, Eddie Hudson and Daniel Ackerman at the Alliance for Downtown New York; Steve E. Harper and Ernest Sanborn at the Hugh L. Carey Battery Park City Authority; Commissioner William Castro and Namshik Yoon at the City of New York Parks & Recreation Department; Commissioner John J. Doherty and Robert Lange at the Department of Sanitation; James F. Capalino, George Fontas, Brooke Schafran at Capalino & Company; Sid Davidoff, Arthur Goldstein, Howard Weiss, Sean John Crowley, Patrick Kilduff at Davidoff, Malito & Hutcher LLP; Michael T. Sillerman at Kramer, Levin, Naftalis & Frankel LLP; & Howard J. Rubenstein, Julie B. Goldberg and Glen Caplin at Rubenstein Associates, Inc. in the preparation of this feasibility study. Without their support and guidance this study would not have been possible. Thank you.
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Contents
Renew Lower Manhattan Planning Booklet
Part I
Renew Recycling + Information Network .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Part II
Urban Design & Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Part III
Lower Manhattan Deployment .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Part IV
On-Street Information & Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
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6
part I
Renew Recycling + Information Network
7
Renew Recycling + Information Network
8
Introduction
Renew Recycling + Information Network
Historical Milestones
The Team
Biographies of Presenter
In 2002, Media Metrica LTD (MM) was founded with the mission of creating the Renew Information and Recycling platform.
MM is managed by a dedicated team of 11 and a strong network of partners with expertise covering media, finance, manufacturing, digital communication, planning, security and logistics.
Jason Ornstein, Director for the Americas, Media Metrica Ltd.
In 2003, MM researched the best available technology to protect people and infrastructure at every Renew site. In 2006, MM successfully tested its combined blast armour and mitigation technology with its partners. In 2007, MM developed sun light readable LCD technology, and real-time message capability for its on-street communication needs with its partners. In 2008 MM secured its first contract to deploy the network in the City of London for 15 years. 01
A
02
03
FARRINGDON
04
05
06
07
08
09
10
11
12
BARBICAN
MOORGATE
B LIVERPOOL STREET
The Board is comprised of Chris Powell, a former Founder/CEO/Chairman of BMP DDB (2004 - DDB worldwide named global agency network of the year), Chairman of the Institute of Public Policy Research (IPPR) and Chairman to the National Endowment for Science Technology and Arts (NESTA). David Hunter, former Managing Director of 3i, and the investor base is led by George Magan, Partner/Director in a number of investment banking businesses focused on corporate finance and M&A advisory, hedge fund management, private equity, venture capital and other areas of principal investment. Mr Magan is a former trustee of the Royal Opera House and the London Philharmonic Orchestra, Council Member of the Ireland Fund of Great Britain, Member of the Court and Deputy Governor of the Bank of Ireland.
C
ST. PAUL'S
ALDGATE
D
BANK
MANSION HOUSE
E
BLACKFRIARS MONUMENT
F
TOWER HILL
City of London map with agreed launch locations
The executive team is composed of: i. Kaveh Memari CEO, ii. Brian James COO, iii. Nick Payne as FD (formerly holding senior finance and management positions in EMI, Grand Metropolitan and Laporte plcs), iv. David Leonard as Logistics Director, and v. Jason Ornstien as Director of Americas (detailed biography included) bringing a substantial combined experience in concept origination, product development, team building, strategy and implementation.
Mr Ornstein has over seven years of investment banking and corporate development experience. During his business career, Mr. Ornstein worked on mergers & acquisitions, privatizations, divestitures, joint-ventures, strategic alliances and government relations. In 2003, Mr. Ornstein joined the US Army and was assigned to 10th Special Forces Group (A) where he was deployed three times to Iraq with distinction, earning a Bronze Star for his work. Mr. Ornstein has a BA in International Finance from the University of Miami and an MBA from Bocconi University in Milan, Italy.
City of London seal for 15 year contract to deploy Renew
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Renew
10
Renew Recycling + Information Network
Renew
Renew Recycling + Information Network
News
Co-Branding
72.8” Sports, Arts & Entertainment
Top View
21.6” 49.2”
32” High Brightness LCD Screen
Blast Resistant Recycling Modules
Finance
41.3”
Weather
13.8”
Front Side View
Providing Pubic Service Information to Millions of Pedestrians in Lower Manhattan.
Corporate Announcements
Co-Branding
Business News
Co-Branding
11
A Day in the Life
12
Renew Recycling + Information Network
7.00
7.20
7.40
8.00
8.20
8.40
11.00
11.20
11.40
12.00
12.20
12.40
15.00
15.20
15.40
16.00
16.20
16.40
19.00
19.20
19.40
20.00
20.20
20.40
A Day in the Life
Renew Recycling + Information Network
9.00
9.20
9.40
10.00
10.20
10.40
13.00
13.20
13.40
14.00
14.20
14.40
17.00
17.20
17.40
18.00
18.20
18.40
21.00
21.20
21.40
22.00
22.15
22.30 13
Pedestrians
Renew Recycling + Information Network
St a Fr
in a l
ev os o R
St
SE Corner of Broadway and Fulton Street NE Corner of Broadway and Wall Street
8.30 - 9.30 pm
300
5.30 - 6.30 pm 2.15 - 3.15 pm
14
No. of Pedestrians
0
6:30
5:30
6:00
4:30
5:00
3:30
4:00
3:00
1:30
2:00
1:00
12:30
11:30
12:00
11:00
10:30
9:30
10:00
8:30
2:30 2:30
8000
2:00
7000
1:30
6000
1:00
5000
12:30
4000
12:00
3000
11:30
2000
11:00
1000
10:30
6:30
5:30
6:00
4:30
5:00
3:30
4:00
2:30
3:00
2:00
1:30
1:00
12:30
12:00
11:30
11:00
10:30
9:30
10:00
9:00
8:30
8:00
9:00
200
100
0
400
9:30
NE Corner of Broadway and Wall Street
600
10:00
SE Corner of Broadway and Fulton Street 200
800
9:00
NE Corner of Broadway and Wall Street
12.45 - 1.45 pm
1000
8:30
400
1.00 - 2.00 pm
1200
8:00
500
15-Minute Pedestrian Volumes
1400
600
Time Beginning (Weekday)
2003 Pedestrian Volumes at the SW Corner of Broadway & Beaver Street
1600
Weekday Pedestrian Counts
700
0
8:00
In 2003, 19,800 people walked past the corner of Broadway and Wall Street over the course of three peak hours, as compared to 11,590 at 43rd and Lexington directly in front of Grand Central Station.
2003 Pedestrian Volumes at the SW Corner of Water St & Wall Street
800
For trips of less than .5 mile in Manhattan, about 95% choose to walk
r tD
478
Time Beginning (Weekday)
900
el
St
Lower Manhattan – High Footfall
Time Beginning (Weekday)
6:30
h St
Ma rg
t tS
t
5:30
6:30
5:30
6:00
4:30
5:00
3:30
4:00
2:30
3:00
2:00
1:30
1:00
12:30
12:00
11:30
11:00
10:30
9:30
10:00
9:00
8:30
0
8:00
100
ut
D
ne
er S
6:00
So
Time Beginning (Weekday)
Fl et ch
4:30
200
in
0
5:00
300
l nk
500
3:30
W
e at
t rS
1000
4:00
Sla t e S t
400
St
on Fr
Bridge St
St
Pi
r St Beave
600 500
de Ce n Ln da rS t
1500
3:00
an ge Pl
St
St
Wi lli am
t
700
l
at t
Go ld
au ss Na
ai
wS
en w ich Gre
Wes
t St
St Wes t
Ch
Gre enw ich Tri St nit yP l
Wes t Sid e Hw y
SE nd Av e 6:30
5:30
6:00
4:30
5:00
3:30
4:00
2:30
3:00
1:30
2:00
1:00
12:30
11:30
12:00
11:00
10:30
9:30
10:00
8:30
9:00
8:00
800
Br o a d w a y
2003 Pedestrian Volumes at the SE Corner of Broadway & Wall Street
900
Ex ch
St
St
M
al
l
n
St
dP
Jo h
Pl W
St
2000
on
2n
yS t
An n
St
t Ful
Time Beginning (Weekday)
on
15-Minute Pedestrian Volumes
t hS urc t
1000
Fu lt
Br oa dw ay
ny S
0
15-Minute Pedestrian Volumes
Lib ert
Ne
Alba
St ce ru St Sp an km
1500
2003 Pedestrian Volumes at the SE Corner of Broadway & Fulton Street
2500
yS t
2000
500
15-Minute Pedestrian Volumes
rcl a
e Be
15-Minute Pedestrian Volumes
Ba
2003 Pedestrian Volumes at the NE Corner of Broadway & Wall Street
2500
Pedestrians
Renew Recycling + Information Network
POPS Parks Battery Park City Private Placements Revocable Consent Port Authority Federal Considerations
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Audience
Renew Recycling + Information Network
Lower Manhattan
The City of London
‘Lower Manhattan, Where Finance Lives’
‘A Leading Centre for Financial Services’
‘Lower Manhattan Proudly Maintains its Role as the Financial Capital of the World’
The City of London is the ‘World’s Leading Centre for International Finance and Business Services’
Many of the leading names in Finance, Insurance and Real Estate (FIRE) are head quartered in Lower Manhattan
The City of London’s banks, brokers, securities firms and insurers provide a massive pool of financial liquidity and human expertise
Home to the largest stock exchange in the world.
Home to the world’s largest foreign exchange market.
Home to the world’s most important market for technology stocks
Home to world’s most important market for over-the-counter derivatives.
Resident Population by Lifestyle Category
Urban Gold Coast Young Literati
Rank
% of Total Population
1 2
51% 23%
Bohemian Mix Other
% of Total Population
3 4
23% 3%
Lifestyle Category
Urban Gold Coast
Young Literati
Bohemian Mix
Socioeconomic Rank
Upper
Upper Middle
Middle
% of Total Population
51%
23%
23%
Predominant
Elite Urban Singles & Couples
Upscale Urban Singles and Couples
Bohemian Singles
Characteristics
Highly educated professionals Found mostly in urban cities, such as New York and Washington D.C. Have very few children, if any
Educated Professionals and students Found mostly around urban universities Have very few children, if any
Mobile, well-educated singles Have few children
Average Age
Mixed; 42.5
25 to 44 years
25 to 44 years
Education
Highly educated; College degree or higher (62%)
Some college (25%), College Graduates (47%)
Some college (26%), College Graduates (39%)
Employment
Professional/Managerial (60%), other white-collar occupation (32%)
Executives, professionals and students
Executives, students, artists and writers
Lifestyle Preferences & Characteristics
Own Audi/BMW/Merc purchased new Buy Montblanc/Waterman pens Shop ant Ann Taylor, William Sonoma, Banana Republic Buy $200+ area rugs Drink imported wine Own laptop PC Attend live concerts Use travel agent for foreign trips
Shop at Lord & Taylor, Pottery Barn Own a Honda/Saturn purchased new Own graphics software Own Apple computer Use expresso/cappuccino machine Drink imported wine Plan for large purchases Use coupons for groceries Exercise at health club
Shop at Macy’s, The Gap Use whole bean coffee Drink champagne, imported brandy Exercise at health club Take 3+ dom’ personal trips annually Use coupons for food Change jobs
Media Preferences
Listen to jazz, urban contemporary & news radio Read New York Times, Elle, Town & Country, Spin, Food & Wine, Self, Popular Photography & Esquire Watch Siskel & Roper, Late Night with Conan O’Brien & pay-per-view movies
Listen to classical and variety radio Read New York magazine, Tennis, Vanity Fair, Ski, Smart Money, Metropolitan, Home, Audubon and GQ Watch Bravo, Frontline, Homocide: Life on the Street, The Late Show with David Letterman, Siskel & Roper, American Journal, and NBC Sportsworld
Listen to urban contemporary, sports, news and Spanish radio Read New York Times, Spin, Bicycling, Elle, Vanity Fair, Metropolitan Home, Ladie’s Home Journal, Business Week Watch Sci-Fi channel, CBS’s Face the Nation, Entertainment This Week, Late Night with Conan O’Brien, ShowTime at the Apollo, Saturday Night Live
Sources: Claritas, Inc. (PRIZM), and Economics Research Associates.
Recycling When brands are associated with recycling issues 59% of consumers develop greater affinity, and the majority build preference away from competitors.
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Rank
Consumers form positive associations with brands engaged in recycling, particularly healthy, modern, innovative, wise, idealistic and desirable traits.
Audience
Renew Recycling + Information Network
Lower Manhattan Audience 350,000 Workers Government Finance, Insurance & Real Estate Professional & creative Services Other Nonprofit
102,630 93,300 68,420 31,100 15,550
(approx)
33% 30% 22% 10% 5%
Residents Average Household Income % over $400,000 % Employed Finance, Insurance & Real Estate % walking to work % working from home Tourists Annual Visitor Counts (approx) Hotel Ocupancy Business Travellers Business Travellers’ Average Income
Milestones Residential Median Income is nearly triple Manhattan’s Areas affluence attracted Hernes & Tiffany in 2007 Wall Street accounted for 69% of Private Sector Wages New Goldman Sach Headquarters to open in May Freedom Tower to break street level Hotel inventory to surge by 150% by 2010
Media Market
59,000 $241,967 15.7% 82.7% 28.0% 25.9% 9.5% 16,000 5,900,000 84.0% 63.0% $206,000
Renew Offering Premium Mass Premium Mid Market Mass Market
[exclusive]
Premium
[inclusive]
Mass Premium [competitive] [low profit]
Mid Market Mass Market
[exclusive] [inclusive] [competitive] [low profit]
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Maintenance
Renew Recycling + Information Network
A team of surveillance operators will ensure that the Renew units are in peak condition at all times. At each visit surveillance operators use hand-held devices to record: • The condition of the unit • The level of recycling • The condition of the street-scene • Digital photographs of the unit and surrounding pavement Opportunity of Outsourcing Maintenance & Surveillance Contract to Downtown Alliance & Battery Park City.
Flyposting & debris
• S anitation Staff currently cleans streets, removes graffiti and services over 600 receptacles • R evenue Stream to Downtown Alliance & Battery Park City • Contracted like Public Phone Maintenance Deal • All or Part of the Contract • The condition of the unit must meet Renew standards
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Handheld device Surveillance operators use hand-held devices to record the condition of each Renew unit.
Graffiti
Damage & vandalism
Renew Operational Centre
Renew Recycling + Information Network
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Maintenance Crew + Vehicles
20
Renew Recycling + Information Network
Reporting
Renew Recycling + Information Network
The status of any or all of the Renew units can be viewed at any time through the online maintenance system. Information available in the online reporting system includes: • The condition of each unit • The level of recycling in each unit • The condition of the street-scene • Digital photographs of the unit and surrounding pavement • The temperature of the hardware and network status. • Statistics on the amount of programming time devoted to each channel. • Statistics on the news and information being shown on each channel. • Qualitative data gathered from external parties • Detailed reports on any of the above information
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Renew in Lower Manhattan
The aim of the ecological footprint will be to put in practice Renew’s environmental policy to achieve the optimal recycling solution for Lower Manhattan. There are three dimensions to Renew’s ecological footprint: • The unit • The operation (which includes installation) • The landfill/recycling implications These dimensions are expanded below. 01. The Unit The unit is composed of five components – the blast module, the display module, the digital components, the top cover, and the apertures. There is a bill of materials for each component which identifies its elements and weights. These elements are analysed into their most fundamental form (i.e. if plastics, what type, organic or inorganic, or if aluminium, virgin or recycled). In terms of weight, a Renew unit is composed of more than 50% recycled materials. 02. Installation The unit’s deployment consumes resources. Its concrete base, transportation and installation at site require energy and modes of transport to reach their destination. These have been identified and will be monitored by the chosen installation contractor with a view to achieving savings in the resources consumed.
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Renew Recycling + Information Network
03. Operation The operation of the unit breaks down into three categories: the unit, the personnel, and the backbone digital systems. Electricity is the primary resource consumed by the Renew unit, with an annual consumption of 1,620 kWh. The use of green energy from renewable sources (i.e. wind- farms) can entirely mitigate the carbon footprint for this energy. The Renew unit uses technology which minimises the use of energy by adjusting the brightness of the screens to the ambient light levels throughout the day. Furthermore, the wear-and-tear of the components are carefully monitored to minimise replacement rates. Renew maintenance personnel operate a fleet of electric scooters and vehicles. Electric scooters and trucks carrying rapid response, deep cleansing and auxiliary services are powered by the same renewable energy source as the Renew units. The life cycle of communications equipment, such as mobile phones and pdas are monitored and are recycled in compliance with EPA. The Renew network relies on data communication between server sites, as well as a host of other digital support systems which are consistent with all operations outlined above and will use renewable energy. The ultimate aim of Renew will be to provide Lower Manhattan with the most environmentally sustainable on-street recycling solution, addressing the complex needs for communication and safety for NYC commuters.
Renewable energy Renew and its fleet are powered by wind farms
Renewed life Renew is composed primarily of recycled material
Energy saving displays Renew optimises energy through adaptive brightness sensors
Life saving armour Renew is designed to protect people and property
Ecological security Renew is committed to protecting and preserving our planet Environmental messaging Renew programming includes an environmental channel
Ecological Footprint
Renew Recycling + Information Network
Statistics
Power output
1.0 ton of materials are used to manufacture a Renew unit, of which more than 50% is composed of recycled materials
The system, (just one digital module) with the screen running at full brightness, consumes 210W, of which 190W is the display, 10W the computer and 10W the fans, modem and webcam and other components.
A Renew units can collect an estimated 1.5 tons of recyclables (primarily paper) per year 4,320 kWh of electricity sourced from renewables are used per annum in the operation of a renew unit. Renew’s energy consumption is carbon neutral All electronic components are recycled in compliance with the EPA’s Resource Conservation Challenge and the national electronics recycling effort
Material Steel Compressive Layer Aluminium BlastWrap Plastic Foam Misc (Fastners) Timber Zinc Total
For a 24 hour period this equates to just over 5.0 kilowatt hours Using adaptive brightness technology and turning the screens off at night and the rest of the components into standby atnight time it estimated that Renew will use 3.5 kWh and on a summer day and 2.7 kWh on a winter day.
Weight (lb)
Weight (kg)
Recycled (%)
Recycled (lb)
Recycled (kg)
1,390.4 280.0 273.8 108.0 96.7 30.0 12.0 1.4 0.5
627.1 126.3 123.5 48.7 42.2 13.5 5.4 0.6 0.2
74.6% 10.0% 0.0% 0.0% 48.0% 0.0% 50.0% 0.0% 0.0%
1,037.1 28.0 - - 45.0 - 6.0 - -
467.7 12.6 20.3 2.7 -
2,189.76
987.58
51.0%
1,116.09
503.36
Renew provides a secure, unique, creative, and sustainable medium to provide public service information and recycling in Lower Manhattan.
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part II
Urban Design & Integration
25
Urban Design & Integration
26
Urban Design & Integration
Urban Design & Integration
Urban Design & Integration
27
Broadway Streetscape + Renew
28
Urban Design & Integration
Broadway Streetscape + Renew
Urban Design & Integration
29
Bus Shelter + Renew
30
Urban Design & Integration
Bus Shelter + Renew
Urban Design & Integration
31
News Kiosk + Renew
32
Urban Design & Integration
News Kiosk + Renew
Urban Design & Integration
33
Telephone Kiosk + Renew
34
Urban Design & Integration
Telephone Kiosk + Renew
Urban Design & Integration
35
Way Signage + Renew
36
Urban Design & Integration
Way Signage + Renew
Urban Design & Integration
37
Info Point + Renew
38
Urban Design & Integration
Info Point + Renew
Urban Design & Integration
39
US Mail Box + Renew
40
Urban Design & Integration
US Mail Box + Renew
Urban Design & Integration
41
42
part III
Lower Manhattan Deployment
43
Progress of Public Space Recycling
Lower Manhattan Deployment
2007 – Renew conducts a detailed feasibility study of potential deployment cities in the US. 2007 - The New York Department of Sanitation’s Bureau of Waste Prevention, Refuse and Recycling conducted a ‘Public Space Recycling Pilot’. Daily maintenance was the responsibility of Parks and DOT while DSNY would take charge of weekly collection of consolidated bags. Contamination in Manhattan was low for Paper.
2005 – DSNY Commissioner Doherty meets with Renew CEO Kaveh Memari about Renew. 2006 - Mayor Michael Bloomberg launches PlaNYC (2030) and has a stated goal to: “raise our public space recycling to unprecedented levels”.
2007 – Renew identifies that common demographics and sanitation characteristics of the City of London and Lower Manhattan.
2006 –DSNY conducts a survey of other cities. The survey begins with London, highlighting the location and small apertures of the “envirobank”.
2007 – Recycling receptacles were specially designed to convey a consistent message and deployed with a marketing campaign. 2007 – Renew files a FOIL on DOT/ Cemusa Agreement and receives a finding from the DOT stating that the Cemus contract is not exclusive and that trash bins are more likely to fall under DSNY and BIDs.
2006 – Mayor’s Office of Operations, coordinates Parks, DOT and DSNY to identify sites in Parks and under the jurisdiction of the DOT for a 2007 pilot program.
2005 44
2006
2007
Progress of Public Space Recycling
Lower Manhattan Deployment
the fashion center Grand Central PARTNE RSHIP
2008 - DSNY’s 2007 Annual Report states: “Provided there is an agreement about shared maintenance responsibilities, it is in DSNY’s, and New York’s, interest to make the most of such offers and build on the momentum that the Pilot has gained so far.” 2008 – Certain BIDs are engaged and agree to deploy limited number of Pilot Program receptacles. BID members express concern over the design and their streetscape.
2008 – Renew conducts a meeting to present the Renew Unit to the Director of the Bureau of Waste Prevention, Refuse and Recycling. DSNY, Parks, DOT and Battery Park City agree to extend the pilot into 2008. 2008 – Renew meets several times with the staff of the Downtown Alliance to discuss the deployment of Renew in Lower Manhattan. Renew begins a detailed feasibility study of the area. 2008 – Renew signs a 15 year definitive agreement to deploy 100+ units in the City of London.
2008
2008 – Renew conducts several meetings with potential New York partners who express positive interest in Renew’s recycling and information provisions. 2008 – 125th St. BID negotiates to use “partnerbins” with advertising panels for recycling and achieves daily pick-ups. 2009 – The first Renew unit is deployed in the City of London.
2009 45
Key Stakeholders
A Business Improvement District (or organization made up of property owners and commercial tenants who are dedicated to promoting business development and improving an area’s quality of life.) Sanitation: Supplements the City’s sanitation and services approximately 600 trash receptacles. Public Space Recycling: Has announced that it will participate in the City’s public space recycling program and promotes ‘green’.
Lower Manhattan Deployment
Battery Park City Authority: Partnership between the City and State, a public benefit authority to create and develop new land in Lower Manhattan that was once submerged for a mixed use neighbourhood.
Sanitation: Services its 92 acres with DA receptacles. Public Space Recycling: Green buildings, electric collection vehicles; was an early entrant into in the City’s public space recycling program.
Security: Supports the NYPD through the presence of additional security people and cooperation.
Security: Supports the NYPD with a dedicated staff and with significant presence of private security from local buildings.
Streetscape: Conducting a $20M makeover of the areas streets with new street furniture.
Streetscape: Often works with Downtown Alliance to keep streetscape uniform in Lower Manhattan.
Partnership: Renew works with its partners to understand the economics of Public Space Recycling.
Department: Founded in 1881, DSNY is the largest recycler in the US, and the largest collector of refuse in the world.
Apertures: Renew’s encourage recycling. Green: Renew was specifically designed to bring ‘green’ recycling to downtown areas dense with commuters. The unit is over 50% made of recyclables, its London Power is coming from wind power and operations are powered by electric vehicles.
Public Space Recycling: DSNY is charged with weekly collection of consolidated bags, and supplies receptacles, bin liners, and “other needed equipment.
Profitability: With scale, a dedicated Renew recycling network can become profitable.
People: Uniformed Sanitationmen’s Association is a powerful union which organizes the workers of DSNY and participates in decision making.
Inform: Renew’s ability to customize pedestrian information down to the individual unit allows the unit to educate the pedestrian about recycling and program changes. 46
Green: The original ‘Green Team’ that meets and exceeds all current environmental requirements and regulations for its vehicles.
Proof of Concept
Lower Manhattan Deployment
Manhattan Pilot Program Results Who: People understand and participate in paper recycling in public spaces. What: DSNY 2005 Study estimated that about 45% of waste from street baskets consists of recycling Where: Certain sites were more successful than others; The Pilot found that public space recycling is best in downtown areas dense with commuters and lunching office crowds. When: Successful public space recycling requires ongoing bin maintenance. Why: Because the population is ready – 2008 results are showing reductions in contamination.
PAPER RESULTS Site
Contamination
Park - Manhattan Union Square
Perimeter Interior Total
3.4% 2.2% 3.2%
Ferry Terminals - Whitehall
Interior Totals
3.5% 3.4%
Total Collected (lbs)
Number of Bins
Weeks
Total Bags
Av. Weight per Bag
Bags per Week
Bags per Day
per Day per Bin
7374.3 800.7 8175
16 2 18
12 12 12
332 51 383
22.21 15.70 21.34
27.7 4.3 31.9
4.6 0.7 5.3
0.29 0.35 0.30
10359.0 18534.0
9 27
12 12
642 1025
16.14 18.08
53.5 85.4
8.9 14.2
0.99 0.53
Total Collected (lbs)
Number of Bins
Weeks
Total Bags
Av. Weight per Bag
Bags per Week
Bags per Day
per Day per Bin
5167.6 721.2 5888.8
16 2 18
12 12 12
386 58 444
13.39 12.43 13.26
23.2 4.8 37.0
5.4 0.8 6.2
0.34 0.40 0.34
5667.0 11555.8
9 27
12 12
597 1041
9.49 11.10
49.8 86.8
8.3 14.5
0.92 0.54
METAL, GLASS AND PLASTICS RESULTS Site
Contamination
Park - Manhattan Union Square
Perimeter Interior Total
27.4% 22.9% 26.8%
Ferry Terminals - Whitehall
Interior Totals
42.9% 34.7%
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Privately Owned Public Spaces (Pops)
Lower Manhattan Deployment
Created by agreements from commercial properties and the City under the guidance of the Planning Department to maintain public spaces for height concessions. Many fall in the pedestrian way and are seeking Downtown Alliance recycling bins. Many were traditionally criticized for creating the area and not maintaining them. There is a renewed effort to improve the POPS and the POPS in Lower Manhattan are some of the most interesting in the City. Some POPS owners have expressed positive opinions of Renew. 40 118
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Battery Park City
Lower Manhattan Deployment
Created in agreement with the State Government, Battery Park City is a modern financial working and living environment with its own security and sanitation rights. Battery Park City would service the Renew units if an agreement is reached. Battery Park City is a pioneer in Green Building in the US.
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Parks
Lower Manhattan Deployment
There are several parks in Lower Manhattan with Downtown Alliance streetscape. These Parks serve as commuter toroughfares and relaxation areas for Lower Manhattan professionals and Residents. Parks is also providing recycling staging grounds for Lower Manhattan. 8 25
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Federal Considerations
Lower Manhattan Deployment
There are two properties in the immediate Wall Street vicinity that are influenced by the Federal Government but work with Downtown Alliance on streetscape and sanitation. These include Federal Hall, where George Washington was inaugurated as the first President of the United States, and Louise Nevelson Plaza, which is scheduled to undergo a major renovation. 2 4
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Port Authority
Lower Manhattan Deployment
Areas that represent major transportation nodes (mostly prior WTC) are controlled by the Authority and reside inside of Downtown Alliance. These include the PATH and the Lower Manhattan Heliport (scheduled to change ownership in the near future). A plaza was recently created when the City agreed with Silverstein Properties that it would extend Greenwich Street to Vesey Street. The NYPD has recently entered into an agreement which gives the NYPD security authority in these areas. 3 7 Br oa dw ay
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Private Placements
Lower Manhattan Deployment
In recent years, Downtown Alliance has expanded its relationship with private areas such as the World Financial Center (WFC). The WFC and Downtown Alliance are working together to help manage transit through its pedestrian bridges which have high footfall from both professionals and tourists. Downtown Alliance has placed staff to help and provided information stands. Other areas include a major private plaza and a major shopping attraction but could be expanded. Private Placements in this study are examples and are not definitive or limitations. 4+ 18+ Br oa dw ay
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Revocable Consent
Lower Manhattan Deployment
To help improve the total pedestrian coverage of recycling, Renew would ask the Department of Transportation for revocable consents to represent up to 10% of the total network in strategic locations. Those listed on the map were examples. 10 10
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R
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Lower Manhattan Strategy Explained
Lower Manhattan Deployment
Privately Owned Public Spaces (Pops) Sites
40
Units
118
Units
30
Battery City Park Sites
3
42
Parks Sites
8
Units
25 41
Sites
2
Units
Br oa dw ay
Federal Considerations
38A
4
38B
40 39
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35
32
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21 20
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Port Authority Sites
25
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Private Placements 4+
Units
B ro a d w a
Sites
18+ 1
Revocable Consent 10
Potential Sites 70+
8 7
10
Potential Units
212+
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part V
On-Street Information & Security
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Protecting People and Property
On-Street Information & Security
Sponsor | City Co-Branding 1.85m 72.8”
Top View
0.55m 21.7” 1.25m 49.2” 1.05m 41.3” Blast Resistant Recycling Modules
32” High Brightness LCD Screen
0.35m 13.8” Sponsor | City Co-Branding
Sponsor | City Co-Branding Front View
Front Side View
New York - March 6th, 2008
London - July 7th, 2005
Instanbul - July 28th, 2008
At 3:43 a.m. a rudimentary explosive device was detonated at a Military recruitment station in Times Square, causing minor damage and disrupting public transportation. Footage from a private security camera shows a cyclist riding up to the military station.
The 7th July 2005 London bombings were a series of coordinated bomb blasts that hit London’s public transport system during the morning rush hour, killing 52. The act was carried out by British Islamist extremists.
Istanbul Gov. Muammer Guler called the blasts “an act of terror,” and said the devices were placed 15 meters (49 feet) from each other. The first was a stun grenade that was detonated to draw attention before the second blast went off, he said. One bomb had been placed in a trash can.
Emergency Services
IED Target
Renew is designed specifically with passing commuters security in mind, enabling emergency services to communicate directly to the public. In the event of an emergency or major transport disruptions, Renew will dramatically improve communication to commuters providing real time information and updates regarding hazards. The 7/7 emergency clearly demonstrated the need for alternative communication channels following the disabling of mobile systems.
Terrorism is not an abstraction to New York City and New York Police Department has made the defense against the terrorist threat one of its core priorities. Trash receptacles have been a favorite sight for terrorist due to their concealment factors and provision of secondary fragmentation. A thirty year review of terrorist threats involving trash receptacles by Hazard Management Solutions Ltd. concluded that historically, the size of devices that find their way into litter bins have been relatively small, particularly as a small device can be easily and inconspicuously dropped into a bin.
“...Information is essential. When in shock people freeze and can’t make rational decisions. People need to know what to do.” Survivor of the Kings Cross / Russell Square explosion (P60 of the 7/7 report) 58
Protecting People and Property - Critical
On-Street Information & Security
Critical Infrastructure Protection
Renew LOCK-DOWN and Reinstatement Procedure
Critical Infrastructure protection is the standard in New York’s counterterrorism strategy and there has been a particular focus on Lower Manhattan through the Lower Manhattan Security Initiative. Renew will continue the Target Hardening process by providing critical pedestrian infrastructure, the provision of sanitation and recycling receptacles, that meets the counterterrorism standards of New York. The Renew Unit is anchor bolted to a six inch think cement base.
Lock-down Schedule (Process and Response Time) NYC to request specific unit, or network lock-down. Renew to respond within 4 hrs during operating hours and 8 hrs during non-operating hours. Lock-down Procedure Recycling/Waste to be removed from within each unit and the internal cavity to be swept clean and disinfected. Each aperture to be rendered unusable by fixing a plate across openings by using four security bolts (bolts that cannot be turned anti-clockwise). Locking mechanism on the unit to be rendered inoperable by attaching plates using four security bolts. Plates to carry public message that units are under conditioning and will be made available shortly. Whilst the unit under lock down mode, the network will be daily inspected by Renew monitoring fleet to ensure unit lock-down is not breached. Reinstatement Procedure NYC to request specific unit or network to be reinstated. Renew to cut security bolts, remove security plates and reinstate unit back into working condition. Renew to show public message on screens that unit has been reinstated. Renew to comply to unit reinstatement within 24 hrs upon request.
For Strategic and High-Visibility sites, the Renew Unit can be further strengthened and used as a bollard. By installing two steel pipes into the Renew Unit and sinking them into the ground, the Renew unit can reach US Department of State Bollard standards of up to a K12 designation (See table for detailed design and performance features).
US Department of State Bollard Rating
K4
K8
K12
Vehicle Weight
15,000 lbs
15,000 lbs
15,000 lbs
Double Solid Steel Pipe Diameter
30 mph
40 mph
50 mph
Solid Steel Pipe Depth
2@1.25 inches
-
-
Square Inches in Surface Cross
2.45 sq. inches
-
-
Sheer Strengths
147,000 pounds
212,000 pounds
376,000 pounds
• Based on finite element analysis with steel shear yield of 60,000 psi.
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Threat Visualisation - London
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On-Street Information & Security
Threat Visualisation - London
On-Street Information & Security
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Threat Testing - Energetic Testing
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On-Street Information & Security
Threat Testing - Energetic Testing Center, New Mexico - In Store View
On-Street Information & Security
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Protecting People and Property
On-Street Information & Security
Tests in New Mexico Independent testing of the Renew blast module was conducted by the Energetic Materials Research and Testing Center (EMRTC) on October 31st, 2006. A copy of the test results are included in references section. Sensitive information has been edited from the technical report. The complete un-edited document is available for review by qualified agents within the City, including the Security and Contingency Planning Office of the City of London. Four tests were conducted with the explosives located at different positions within the container. The containers successfully contained the detonations in all four tests. Similar tests were conducted by EMRTC on existing waste receptacle used in the limited recycling trials by the City of London. These units were not designed to meet the threat of an IED, and catastrophically failed under the explosive loading, with the units becoming secondary fragmentation and bringing severe destruction to witness boards and glass panes located near the units. Video footage from all EMRTC tests is available in DVD format for review by City officials and relevant concerned parties.
Protecting People and Property
X-Ray Ability of Unit
• Renew is designed to protect people and property from fires and explosions inside the recepticle.
The Renew Unit can easily be x-rayed, allowing the NYPD to quickly apply its standard operating procedures in the case of a threatening device in a unit.
• The Renew unit uses proprietary Blast Intelligent Technology to mitigate fragmentation and the blast from impovised explosive devices (IEDs). • Renew improves the safety of the City against the hazards of improvised explosion devices (IEDs), particularly reducing the effect of blast. • As indicated in the diagrams above, blast injuries can be fatal to people in the surrounding area. Renew actively suppresses and mitigates this hazard.
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Indoor and Outdoor Performance A one kilogram TNT open air charge has a peak pressure of 33 psi at 5 feet. The pressure reduces to 14 psi at 10 feet. The pressure reduction with a Renew Unit would be dramatic and would reduce the 5 foot pressures to less than 12 psi and the 10 foot pressure to less than 5 psi. The BlastWrap would reduce the vertical pressures to approximately the same levels such that a reflected wave from a solid bare ceiling would have negligible strength. (Information from US DHS indicates that: 0.2psi is the threshold for ear damage, 5.0 psi is the threshold for eardrum rupture, 30 psi is the threshold for lung damage and 100 psi is the threshold for lethality.)
Renew Testing - Energetic Testing Center, New Mexico
On-Street Information & Security
Test 1 - ‘Centre Test’
Test 2 - ‘Floor Test’
Test 3 - ‘Door Test’
Test 4 - ‘Wall Test’
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Successful test results - Report prepared by Energetic Testing Center
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On-Street Information & Security
Successful test results - Report prepared by Energetic Testing Center
On-Street Information & Security
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Appendix
On-Street Information & Security
Appendix I: DOT/Cemusa
Appendix II: DOT/Bolting
Cemusa holds a twenty year franchise contract with the New York Department
The Department of Transportation has enforcement authority over street paving
of Transportation (DOT) to install, maintain and sell advertising on bus shelters,
and defective sidewalks. DOT’s Sidewalk Instructions do not speak about trash
newsstands, automatic public toilets and ‘other/additional service structures’
receptacles or electrical utilities.
throughout the five boroughs. The ‘other service structures’ gives the city the right to obtain additional new public service structures, including trash receptacles,
Rules Related to Revocable Consents:
multi-rack news racks and information/computer kiosks. The contract was awarded in
Private Improvements Eligible for Revocable Consents include Litter Receptacles for
2005 through a controversial competitive bidding process and has had several legal
public use which are affixed to the sidewalk. A revocable consent is the grant of a
challenges due to pricing and anti-trust. The anti-trust issue is ongoing. In late 2007,
right to an individual or organization to construct and maintain certain structures on,
Media Metrica, parent of Renew, filed a FOIL for the contract and engaged the DOT for
over or under the inalienable property of the City (that is, the streets and sidewalks).
a finding concerning Renew’s deploy-ability in New York City.
Specifically - “the litter receptacle shall be constructed of nonflammable, non-wood material and shall be securely affixed to the sidewalk or sufficiently heavy to prevent
The contract states “(2.5.1) Nothing in this agreement shall affect the right of the
movement without considerable force“.
City to grant to any Person other than the Company a franchise, consent or right to occupy and use the Inalienable Property of the City, or any part thereof, for the
DOT’s regulation of newsracks states :
additional installation operation and/or maintenance of street-furniture, including,
“Every newsrack shall be placed or installed in a manner that will ensure that such
but not limited to, bus shelters, public toilets, trash receptacles, multi-rack news racks,
newsrack cannot be tipped over…” and … “Any damage to city property resulting
information/computer kiosks or newsstands, with or without advertising. ...(4.1.b)
from the placement, installation, maintenance or removal of a newsrack shall be
that contain advertising on them from which the Company would not be entitled to
repaired promptly by the owner or person in control of such newsrack. If a newsrack
collect revenue.
is removed from its location on a sidewalk, the owner or person in control of such newsrack shall be responsible for restoring the sidewalk and any other affected city
Brooke McKenna, Executive Director, Coordinated Street Furniture Franchise, DOT, provided Renew with the following opinion of the Cemusa contract: “The Department of Transportation is only pursuing the trash receptacle option included in our Franchise Agreement with Cemusa. However, there are other entities within in the City, such as the Department of Sanitation, that periodically accept bids for trash receptacles. The Franchise agreement with Cemusa is not exclusive, and therefore has no impact on any existing agreement that a BID may have for their trash receptacle programs. The contract is not exclusive and does not preclude other types of procurements in the future, that said, I think it is unlikely DOT would pursue anything related to Trash Receptacles outside the current Franchise Agreement. Trash receptacles are more likely to fall under the Department of Sanitation, the BIDS or EDC.”
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property to the condition existing prior to installation of that newsrack.” Franchise Agreement – Excerpts from the Cemusa Contract: “(2.5.2) Nothing herein shall preclude the Company from installing a Coordinated Franchise Structure, including appurtenant utility connections, on a sidewalk or historic pavement by any means necessary. Prior to any such installation, the Company shall make a good faith effort to procure sufficient quantities of those materials of which the sidewalk or historic pavement is comprises to repair, replace, or restore it to its condition existing immediately prior to the date of the installation of the subject Coordinated Franchise Structure and in compliance with New York City Administrative Code.
Renew in Motion
On-Street Information & Security
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Notes
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media metrica ltd / renew your streets ltd studio two, 166 tower bridge road, london se1 3ls t: 020 7407 2933 f: 020 7089 9022 e: media@renewsolution.com renewsolution.com
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