Renew Midtown by Media Metrica Ltd

renew planning booklet manhattan 1

Contents

Renew Lower Manhattan Planning Booklet

Part I

Renew Recycling + Information Network .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Part II

Urban Design & Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Part III

Lower Manhattan Deployment .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Part IV

On-Street Information & Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

part I

Renew Recycling + Information Network

Introduction

Renew Recycling + Information Network

Historical Milestones

The Team

Biographies of Presenter

In 2002, Media Metrica LTD (MM) was founded with the mission of creating the Renew Information and Recycling platform.

MM is managed by a dedicated team of 11 and a strong network of partners with expertise covering media, finance, manufacturing, digital communication, planning, security and logistics.

Jason Ornstein, Director for the Americas, Media Metrica Ltd.

In 2003, MM researched the best available technology to protect people and infrastructure at every Renew site. In 2006, MM successfully tested its combined blast armour and mitigation technology with its partners. In 2007, MM developed sun light readable LCD technology, and real-time message capability for its on-street communication needs with its partners. In 2008 MM secured its first contract to deploy the network in the City of London for 15 years. 01

FARRINGDON

BARBICAN

MOORGATE

B LIVERPOOL STREET

The Board is comprised of Chris Powell, a former Founder/CEO/Chairman of BMP DDB (2004 - DDB worldwide named global agency network of the year), Chairman of the Institute of Public Policy Research (IPPR) and Chairman to the National Endowment for Science Technology and Arts (NESTA). David Hunter, former Managing Director of 3i, and the investor base is led by George Magan, Partner/Director in a number of investment banking businesses focused on corporate finance and M&A advisory, hedge fund management, private equity, venture capital and other areas of principal investment. Mr Magan is a former trustee of the Royal Opera House and the London Philharmonic Orchestra, Council Member of the Ireland Fund of Great Britain, Member of the Court and Deputy Governor of the Bank of Ireland.

ST. PAUL'S

ALDGATE

BANK

MANSION HOUSE

BLACKFRIARS MONUMENT

TOWER HILL

City of London map with agreed launch locations

The executive team is composed of: i. Kaveh Memari CEO, ii. Brian James COO, iii. Nick Payne as FD (formerly holding senior finance and management positions in EMI, Grand Metropolitan and Laporte plcs), iv. David Leonard as Logistics Director, and v. Jason Ornstien as Director of Americas (detailed biography included) bringing a substantial combined experience in concept origination, product development, team building, strategy and implementation.

Mr Ornstein has over seven years of investment banking and corporate development experience. During his business career, Mr. Ornstein worked on mergers & acquisitions, privatizations, divestitures, joint-ventures, strategic alliances and government relations. In 2003, Mr. Ornstein joined the US Army and was assigned to 10th Special Forces Group (A) where he was deployed three times to Iraq with distinction, earning a Bronze Star for his work. Mr. Ornstein has a BA in International Finance from the University of Miami and an MBA from Bocconi University in Milan, Italy.

City of London seal for 15 year contract to deploy Renew

Renew

Renew Recycling + Information Network

Renew

Renew Recycling + Information Network

News

Co-Branding

72.8” Sports, Arts & Entertainment

Top View

21.6” 49.2”

32” High Brightness LCD Screen

Blast Resistant Recycling Modules

Finance

41.3”

Weather

13.8”

Front Side View

Providing Pubic Service Information to Millions of Pedestrians in Manhattan.

Corporate Announcements

Co-Branding

Business News

Co-Branding

A Day in the Life

Renew Recycling + Information Network

7.00

7.20

7.40

8.00

8.20

8.40

11.00

11.20

11.40

12.00

12.20

12.40

15.00

15.20

15.40

16.00

16.20

16.40

19.00

19.20

19.40

20.00

20.20

20.40

A Day in the Life

Renew Recycling + Information Network

9.00

9.20

9.40

10.00

10.20

10.40

13.00

13.20

13.40

14.00

14.20

14.40

17.00

17.20

17.40

18.00

18.20

18.40

21.00

21.20

21.40

22.00

22.15

22.30 13

Pedestrians

Renew Recycling + Information Network

2nd Avenue

East 38th St

Park Avenue

East 42nd St

East 47th St

East 63rd St

East 57th St

3rd Avenue

5th Avenue

14,000 12,000 10,000 8,000 6,000 4,000 2,000

* EMP data collected in May 2006 & GCP data collected in December. As EMP has AM as 0830-0930, Midday as 1200-1300 & PM as 1700-1800 and as GCP has AM as 0700-0930, Midday as 1130-1400 & PM as 1600 – 1830, Renew multiplied EMP data by a factor or 2.5 14

MIDDAY

Pedestrians

Renew Recycling + Information Network West 85th St

West 65th St

Br y wa

Amsterdam Ave

d oa Columbus Circle

West 57th St

East 57th St

West 47th St

2nd Avenue

Park Avenue

Columbus Ave

Central Park West

West 75th St

Avenue of the Americas

West 55th St

East 47th St

West 65th St East 42nd St

Amsterdam Ave

Br West 37th St

East 37th St

Columbus Circle

East 34th St West 57th St

East

15 West 55th St

Audience

Renew Recycling + Information Network

Manhattan

The City of London

‘Manhattan, Where Finance Lives’

‘A Leading Centre for Financial Services’

‘Manhattan Proudly Maintains its Role as the Financial Capital of the World’

The City of London is the ‘World’s Leading Centre for International Finance and Business Services’

Many of the leading names in Finance, Insurance and Real Estate (FIRE) are head quartered in Manhattan

The City of London’s banks, brokers, securities firms and insurers provide a massive pool of financial liquidity and human expertise

Home to the largest stock exchange in the world. Home to the world’s most important market for technology stocks

Home to the world’s largest foreign exchange market. Home to world’s most important market for over-the-counter derivatives.

New Yorker’s are ever the more conscience about their carbon footprint and Renew has committed to powering its New York Network with GREEN Power from ConEdison Solutions. Like London, all of Renew’s energy consumption will come from wind generated electricity. Over one year, 200 Renew Units in New York would: Green House Gasses (GHG) displaced from atmosphere (in tons) Equivalent miles not driven

223

380,000

How many trees it would take to eliminate the equivalent GHG

30,000

* data derived from information provided by ConEdison Solutions.

Recycling When brands are associated with recycling issues 59% of consumers develop greater affinity, and the majority build preference away from competitors.

Consumers form positive associations with brands engaged in recycling, particularly healthy, modern, innovative, wise, idealistic and desirable traits.

Audience

Renew Recycling + Information Network

Midtown Manhattan As New Yorkâ&#x20AC;&#x2122;s largest central business district, Midtown Manhattan is indisputably the busiest single commercial district in the United States, and among the most intensely used pieces of real estate in the world. The great majority of New York Cityâ&#x20AC;&#x2122;s skyscrapers lie within Midtown. More than 700,000 commuters work in its offices. Midtown holds the headquarters of three of the four major television networks, and is one of a few global centers of news and entertainment. It is also a growing center of finance, second in importance within the United States only to Downtown â&#x20AC;&#x2DC;s Financial District.

Media Market

Renew Offering Premium Mass Premium Mid Market Mass Market

[exclusive]

Premium

[inclusive]

Mass Premium [competitive] [low profit]

Mid Market Mass Market

[exclusive] [inclusive] [competitive] [low profit]

Renew Recycling + Information Network

BROADCAST

Renew Content & Digital Screen

INTERNET

RENEW RECOMBINES EXISTING CONTENT FOR DISTRIBUTION

RENEW HQ & DATA CENTRE

Renew Recycling + Information Network

Renew Content & Digital Screen

And pushes the latest content to the on street network.

Renew in the City Displays: 200 Reach: 1.54 million daily 385 million annually Airtime: 06:00 – 22:00 Mon – Fri

BROADCAST CONTENT

Renew Content & Digital Screen

WEB CONTENT

.com

Renew Recycling + Information Network

ON-STREET BROADCAST

TV BROADCAST

Renew Content & Digital Screen

Renew Recycling + Information Network

Renew Content & Digital Screen

200,000 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000

06:00

08:00

CNBC Programming

10:00

12:00

14:00

Renew Footfall

16:00

18:00

20:00

22:00

20%

25%

33%

50%

Squawk Box Europe (07:00 – 09:00)

253,486

50,697

63,372

83,651

126,743

U.S. Squawk Box (12:00 – 14:00)

304,755

60,951

76,189

100,569

152,377

European closing bell / 265,705 53,141 Power Lunch U.S. (16:00 – 18:00)

66,426

87,683

132,852

205,986

271,902

411,973

Total

823,946

164,789

Renew Recycling + Information Network

Renew Content & Digital Screen

Business + Finance Airtime : 5.28 hrs Daily Reach : 437,237 Pedestrians Daily / 109,309,143 Yearly Screen Area : 85% Programming : Full motion business & finance content

28%

Screen Area

Audience Reach

Data Boards + Ticker Airtime : 2.16 hrs Daily at 85% Reach : 387,202 Pedestrians Daily / 96,800,561 Yearly Ticker Airtime : 13.79 hrs Daily at 15% Programming : Static branded data board

25%

Screen Area

Additional + Programming Airtime : 4.06 hrs Daily Reach : 311,518 Pedestrians Daily / 77,879,581 Yearly Screen Area : 85% Programming : Lifestyle, weather, travel etc.

Audience Reach

20%

Screen Area

Audience Reach

Renew Airtime : 4.48 hrs Daily Reach : 422,819 Pedestrians Daily / 105,704,630 Yearly Screen Area : 85% Programming : City of London, Core Sponsor, Renew

27%

Screen Area

Audience Reach 23

Renew Recycling + Information Network

Renew Content & Digital Screen

Engagement Index Variables May 2008 Data 1 Google Search Traffic (%)

Hide

Data 2 Bluetooth Downloads (%)

Hide

Data 3 News Page Traffic (%)

Hide

Data 4 Website Hits (%)

Hide

Generate Report +

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Renew Recycling + Information Network

Renew Content & Digital Screen

00:15 Min Intro Ad

01:00 - 10:00 Min Story

00:05 Min Outro Ad

Video Inventory: Friday 17 Oct 2008 17 174 120 22 31 4 2

Top Videos All Videos US Europe Asia CEOs Analysts

TOP VIDEO

ALL VIDEO

EURPOE

ASIA

CEOS

ANALYSTS

Parting Shots Thurs. Nov. 6 2008 | 3:56

DOWNLOAD

Screen: 3.5 in, 320 x 480 pix at 160 ppi

Jobless Claims & Productivity Thurs. Nov. 6 2008 | 3:30

DOWNLOAD

Each Renew unit will carry an on-street library of video on demand (the equivalent of the entire collection of video content generated by CNBC over the last two years) – readily accessible for free and downloadable at the speed of 20 seconds of content for every second through the free wifi capability of the Renew Network. In the time that briskly walking pedestrians are within data range of a specific Renew unit they can pull down a three minute video.

Boe Cuts Rates By 1.5% Points Thurs. Nov. 6 2008 | 2:00

DOWNLOAD

Renew Recycling + Information Network

Press

• Print (Financial Times, Evening Standard, Gulf News, The Times) • Broadcast (NIPPON TV (NNN), ITV, ITN) • Online (Daily Mail, MSN, Yahoo, Telegraph, AOL, Mirror, You Tube, Channel 4)

Press

Renew Recycling + Information Network

Maintenance

Renew Recycling + Information Network

A team of surveillance operators will ensure that the Renew units are in peak condition at all times. At each visit surveillance operators use hand-held devices to record: • The condition of the unit • The level of recycling • The condition of the street-scene • Digital photographs of the unit and surrounding pavement Opportunity of Outsourcing Maintenance & Surveillance Contract to BIDs.

Flyposting & debris

• Sanitation Staff currently cleans streets, removes graffiti and services over 600 receptacles • Revenue Stream to BIDs • Contracted like Public Phone Maintenance Deal • All or Part of the Contract • The condition of the unit must meet Renew standards

Handheld device Surveillance operators use hand-held devices to record the condition of each Renew unit.

Graffiti

Damage & vandalism

Renew Operational Centre

Renew Recycling + Information Network

Maintenance Crew + Vehicles

Renew Recycling + Information Network

Reporting

Renew Recycling + Information Network

The status of any or all of the Renew units can be viewed at any time through the online maintenance system. Information available in the online reporting system includes: • The condition of each unit • The level of recycling in each unit • The condition of the street-scene • Digital photographs of the unit and surrounding pavement • The temperature of the hardware and network status. • Statistics on the amount of programming time devoted to each channel. • Statistics on the news and information being shown on each channel. • Qualitative data gathered from external parties • Detailed reports on any of the above information

Renew in Lower Manhattan

The aim of the ecological footprint will be to put in practice Renew’s environmental policy to achieve the optimal recycling solution for the Lower Manhattan. There are three dimensions to Renew’s ecological footprint: • The unit • The operation (which includes installation) • The landfill/recycling implications These dimensions are expanded below. 01. The Unit The unit is composed of five components – the blast module, the display module, the digital components, the top cover, and the apertures. There is a bill of materials for each component which identifies its elements and weights. These elements are analysed into their most fundamental form (i.e. if plastics, what type, organic or inorganic, or if aluminium, virgin or recycled). In terms of weight, a Renew unit is composed of more than 50% recycled materials. 02. Installation The unit’s deployment consumes resources. Its concrete base, transportation and installation at site require energy and modes of transport to reach their destination. These have been identified and will be monitored by the chosen installation contractor with a view to achieving savings in the resources consumed.

Renew Recycling + Information Network

03. Operation The operation of the unit breaks down into three categories: the unit, the personnel, and the backbone digital systems. Electricity is the primary resource consumed by the Renew unit, with an annual consumption of 1,620 kWh. The use of green energy from renewable sources (i.e. wind- farms) can entirely mitigate the carbon footprint for this energy. The Renew unit uses technology which minimises the use of energy by adjusting the brightness of the screens to the ambient light levels throughout the day. Furthermore, the wear-and-tear of the components are carefully monitored to minimise replacement rates. Renew maintenance personnel operate a fleet of electric scooters and vehicles. Electric scooters and trucks carrying rapid response, deep cleansing and auxiliary services are powered by the same renewable energy source as the Renew units. The life cycle of communications equipment, such as mobile phones and pdas are monitored and are recycled in compliance with EPA. The Renew network relies on data communication between server sites, as well as a host of other digital support systems which are consistent with all operations outlined above and will use renewable energy. The ultimate aim of Renew will be to provide Manhattan with the most environmentally sustainable on-street recycling solution, addressing the complex needs for communication and safety for NYC commuters.

Renewable energy Renew and its fleet are powered by wind farms

Renewed life Renew is composed primarily of recycled material

Energy saving displays Renew optimises energy through adaptive brightness sensors

Life saving armour Renew is designed to protect people and property

Ecological security Renew is committed to protecting and preserving our planet Environmental messaging Renew programming includes an environmental channel

Ecological Footprint

Renew Recycling + Information Network

Statistics

Power output

1.0 ton of materials are used to manufacture a Renew unit, of which more than 50% is composed of recycled materials

The system, (just one digital module) with the screen running at full brightness, consumes 210W, of which 190W is the display, 10W the computer and 10W the fans, modem and webcam and other components.

A Renew units can collect an estimated 1.5 tons of recyclables (primarily paper) per year 4,320 kWh of electricity sourced from renewables are used per annum in the operation of a renew unit. Renewâ&#x20AC;&#x2122;s energy consumption is carbon neutral All electronic components are recycled in compliance with the EPAâ&#x20AC;&#x2122;s Resource Conservation Challenge and the national electronics recycling effort

For a 24 hour period this equates to just over 5.0 kilowatt hours. Using adaptive brightness technology and turning the screens off at night and the rest of the components into standby at night time it is estimated that Renew will use 3.5 kWh and on a summer day and 2.7 kWh on a winter day.

Renew provides a secure, unique, creative, and sustainable medium for the Business Improvement Districts to provide public service information and recycling in Midtown Manhattan. Thank you for your time.

Material Steel Compressive Layer Aluminium BlastWrap Plastic Foam Misc (Fastners) Timber Zinc Total

Weight (lb)

Weight (kg)

Recycled (%)

Recycled (lb)

Recycled (kg)

1,390.4 280.0 273.8 108.0 96.7 30.0 12.0 1.4 0.5

627.1 126.3 123.5 48.7 42.2 13.5 5.4 0.6 0.2

74.6% 10.0% 0.0% 0.0% 48.0% 0.0% 50.0% 0.0% 0.0%

1,037.1 28.0 - - 45.0 - 6.0 - -

467.7 12.6 20.3 2.7 -

2,189.76

987.58

51.0%

1,116.09

503.36

part II

Urban Design & Integration

Street Lamps + Renew

Urban Design & Integration

Street Lamps + Renew

Urban Design & Integration

Bus Shelter + Renew

Urban Design & Integration

Bus Shelter + Renew

Urban Design & Integration

News Kiosk + Renew

Urban Design & Integration

News Kiosk + Renew

Urban Design & Integration

Telephone + Renew

Urban Design & Integration

Telephone + Renew

Urban Design & Integration

Planter + Renew

Urban Design & Integration

Planter + Renew

Urban Design & Integration

Bench + Renew

Urban Design & Integration

Bench + Renew

Urban Design & Integration

US Mail Box + Renew

Urban Design & Integration

US Mail Box + Renew

Urban Design & Integration

Litter Bin + Renew

Urban Design & Integration

Litter Bin + Renew

Urban Design & Integration

part III

Manhattan Deployment

Progress of Public Space Recycling

Manhattan Deployment

2007 – Renew conducts a detailed feasibility study of potential deployment cities in the US. 2007 - The New York Department of Sanitation’s Bureau of Waste Prevention, Refuse and Recycling conducted a ‘Public Space Recycling Pilot’. Daily maintenance was the responsibility of Parks and DOT while DSNY would take charge of weekly collection of consolidated bags. Contamination in Manhattan was low for Paper.

2005 – DSNY Commissioner Doherty meets with Renew CEO Kaveh Memari about Renew. 2006 - Mayor Michael Bloomberg launches PlaNYC (2030) and has a stated goal to: “raise our public space recycling to unprecedented levels”.

2007 – Renew identifies that common demographics and sanitation characteristics of the City of London and Lower Manhattan.

2006 –DSNY conducts a survey of other cities. The survey begins with London, highlighting the location and small apertures of the “envirobank”.

2007 – Recycling receptacles were specially designed to convey a consistent message and deployed with a marketing campaign. 2007 – Renew files a FOIL on DOT/ Cemusa Agreement and receives a finding from the DOT stating that the Cemus contract is not exclusive and that trash bins are more likely to fall under DSNY and BIDs.

2006 – Mayor’s Office of Operations, coordinates Parks, DOT and DSNY to identify sites in Parks and under the jurisdiction of the DOT for a 2007 pilot program.

2005 56

2006

2007

Progress of Public Space Recycling

Manhattan Deployment

the fashion center Grand Central PARTNE RSHIP

2008 - DSNY’s 2007 Annual Report states: “Provided there is an agreement about shared maintenance responsibilities, it is in DSNY’s, and New York’s, interest to make the most of such offers and build on the momentum that the Pilot has gained so far.” 2008 – Certain BIDs are engaged and agree to deploy limited number of Pilot Program receptacles. BID members express concern over the design and their streetscape.

2008 – Renew conducts a meeting to present the Renew Unit to the Director of the Bureau of Waste Prevention, Refuse and Recycling. DSNY, Parks, DOT and Battery Park City agree to extend the pilot into 2008. 2008 – Renew meets several times with the staff of the Downtown Alliance to discuss the deployment of Renew in Lower Manhattan. Renew begins a detailed feasibility study of the area. 2008 – Renew signs a 15 year definitive agreement to deploy 100+ units in the City of London.

2008

2008 – Renew conducts several meetings with potential New York partners who express positive interest in Renew’s recycling and information provisions. 2008 – 125th St. BID negotiates to use “partnerbins” with advertising panels for recycling and achieves daily pick-ups. 2009 – The first Renew unit is deployed in the City of London.

2009 57

Key Stakeholders

The Doe Fund: The Doe Fund’s mission is to develop and implement costeffective, holistic programs that meet the needs of a diverse population working to break the cycles of homelessness, addiction, and criminal recidivism. Sanitation: The street-cleaning initiative is the largest of its kind in the nation which currently cleans more than 161 miles of streets, collecting 2,843,000 bags of trash per year, with an average daily workforce of more than 265 individuals Tax Status: Not for Profit Clients involved with Renew: East Midtown Partnership and the Columbus Avenue BID

Partnership: Renew works with its partners to understand the economics of Public Space Recycling.

Manhattan Deployment

Atlantic Maintenance: Atlantic Maintenance specializes in the cleaning and general maintenance of outdoor areas, commercial and industrial, throughout the tri-state area. Specifically, the upkeep of sidewalks, curbs and building facades, plus the installation and care of street furniture, and all sanitation disposal Sanitation: Atlantic now manages over 30 sites and is the largest supplier of maintenance services to Business Improvement Districts in New York Tax Status: For Profit. Clients involved with Renew: Grand Central Partnership and the 47th Street BID.

Department: Founded in 1881, DSNY is the largest recycler in the US, and the largest collector of refuse in the world.

Apertures: Renew’s encourage recycling. Green: Renew was specifically designed to bring ‘green’ recycling to downtown areas dense with commuters. The unit is over 50% made of recyclables, its London Power is coming from wind power and operations are powered by electric vehicles.

Public Space Recycling: DSNY is charged with weekly collection of consolidated bags, and supplies receptacles, bin liners, and “other needed equipment.

Profitability: With scale, a dedicated Renew recycling network can become profitable.

People: Uniformed Sanitationmen’s Association is a powerful union which organizes the workers of DSNY and participates in decision making.

Inform: Renew’s ability to customize pedestrian information down to the individual unit allows the unit to educate the pedestrian about recycling and program changes. 58

Green: The original ‘Green Team’ that meets and exceeds all current environmental requirements and regulations for its vehicles.

Proof of Concept

Manhattan Deployment

Manhattan Pilot Program Results Who: People understand and participate in paper recycling in public spaces. What: DSNY 2005 Study estimated that about 45% of waste from street baskets consists of recycling Where: Certain sites were more successful than others; The Pilot found that public space recycling is best in downtown areas dense with commuters and lunching office crowds. When: Successful public space recycling requires ongoing bin maintenance. Why: Because the population is ready â&#x20AC;&#x201C; 2008 results are showing reductions in contamination.

PAPER RESULTS Site

Contamination

Park - Manhattan Union Square

Perimeter Interior Total

3.4% 2.2% 3.2%

Ferry Terminals - Whitehall

Interior Totals

3.5% 3.4%

Total Collected (lbs)

Number of Bins

Weeks

Total Bags

Av. Weight per Bag

Bags per Week

Bags per Day

per Day per Bin

7374.3 800.7 8175

16 2 18

12 12 12

332 51 383

22.21 15.70 21.34

27.7 4.3 31.9

4.6 0.7 5.3

0.29 0.35 0.30

10359.0 18534.0

9 27

12 12

642 1025

16.14 18.08

53.5 85.4

8.9 14.2

0.99 0.53

Total Collected (lbs)

Number of Bins

Weeks

Total Bags

Av. Weight per Bag

Bags per Week

Bags per Day

per Day per Bin

5167.6 721.2 5888.8

16 2 18

12 12 12

386 58 444

13.39 12.43 13.26

23.2 4.8 37.0

5.4 0.8 6.2

0.34 0.40 0.34

5667.0 11555.8

9 27

12 12

597 1041

9.49 11.10

49.8 86.8

8.3 14.5

0.92 0.54

METAL, GLASS AND PLASTICS RESULTS Site

Contamination

Park - Manhattan Union Square

Perimeter Interior Total

27.4% 22.9% 26.8%

Ferry Terminals - Whitehall

Interior Totals

42.9% 34.7%

Renew Street Placement Requirements

Manhattan Deployment

Tangible street issues 1. Electricity 2. Vaulting 3. Grating & ventilation 4. Fire hydrants & standpipes 5. Tree trunks & tree pits 6. Street lights & signal poles

Renew has taken into careful consideration the many obstacles that exists for its Unitsâ&#x20AC;&#x2122; placements in New York City. By conducting several months of on-site survey, along with the analysis of electrical plans and street plans (when available), Renew has identified location where its units will not have any tangible street issues. Major concerns included the allocation of electricity. Each Renew unit was placed based on electricity availability. In addition, Renew studied the NYCDOT requirements for street furniture and reviewed FDNYâ&#x20AC;&#x2122;s water access needs.

7. City street furniture

* Note the intangible need by the 47th Street BID to have a safe receptacle at DDB005.

Renew DDB005 01

06 11

02 02

11 10

07 12

Renew Street Placement Requirements

Manhattan Deployment

Intangible street issues Renew has taken into careful consideration the many obstacles that exists for its Units’ placements in New York City. By conducting several months of on-site survey, along with the analysis of electrical plans and street plans (when available), Renew has identified location where its units will not have any tangible street issues. Major concerns included the allocation of electricity. Each Renew unit was placed based on electricity availability. In addition, Renew studied the NYCDOT requirements for street furniture and reviewed FDNY’s water access needs.

1. 2. 3. 4. 5. 6. 7.

Pedestrian traffic Recycling needs Public transportation BID street furniture BID local knowledge Security Demographics

07 13 11 09

08 12

** Note that GCP003 sits where legacy US Post Boxes once stood (denoted by ‘M’)

01 03

07 Renew GCP003

part IV

On-Street Information & Security

Protecting People and Property

On-Street Information & Security

Sponsor | City Co-Branding 1.85m 72.8”

Top View

0.55m 21.7” 1.25m 49.2” 1.05m 41.3” Blast Resistant Recycling Modules

32” High Brightness LCD Screen

0.35m 13.8” Sponsor | City Co-Branding

Sponsor | City Co-Branding Front View

Front Side View

New York - March 6th, 2008

London - July 7th, 2005

Instanbul - July 28th, 2008

At 3:43 a.m. a rudimentary explosive device was detonated at a Military recruitment station in Times Square, causing minor damage and disrupting public transportation. Footage from a private security camera shows a cyclist riding up to the military station.

The 7th July 2005 London bombings were a series of coordinated bomb blasts that hit London’s public transport system during the morning rush hour, killing 52. The act was carried out by British Islamist extremists.

Istanbul Gov. Muammer Guler called the blasts “an act of terror,” and said the devices were placed 15 meters (49 feet) from each other. The first was a stun grenade that was detonated to draw attention before the second blast went off, he said. One bomb had been placed in a trash can.

Emergency Services

IED Target

Renew is designed specifically with passing commuters security in mind, enabling emergency services to communicate directly to the public. In the event of an emergency or major transport disruptions, Renew will dramatically improve communication to commuters providing real time information and updates regarding hazards. The 7/7 emergency clearly demonstrated the need for alternative communication channels following the disabling of mobile systems.

Terrorism is not an abstraction to New York City and New York Police Department has made the defense against the terrorist threat one of its core priorities. Trash receptacles have been a favorite sight for terrorist due to their concealment factors and provision of secondary fragmentation. A thirty year review of terrorist threats involving trash receptacles by Hazard Management Solutions Ltd. concluded that historically, the size of devices that find their way into litter bins have been relatively small, particularly as a small device can be easily and inconspicuously dropped into a bin.

“...Information is essential. When in shock people freeze and can’t make rational decisions. People need to know what to do.” Survivor of the Kings Cross / Russell Square explosion (P60 of the 7/7 report) 64

Protecting People and Property - Critical

On-Street Information & Security

Critical Infrastructure Protection

Renew LOCK-DOWN and Reinstatement Procedure

Critical Infrastructure protection is the standard in New York’s counterterrorism strategy and there has been a particular focus on financial areas, trading areas and shopping areas with heavy pedestrian traffic. Renew will continue the Target Hardening process by providing critical pedestrian infrastructure, the provision of sanitation and recycling receptacles, that meets the counterterrorism standards of New York. The Renew Unit is anchor bolted to a six inch think cement base.

Lock-down Schedule (Process and Response Time) NYC to request specific unit, or network lock-down. Renew to respond within 4 hrs during operating hours and 8 hrs during non-operating hours. Lock-down Procedure Recycling/Waste to be removed from within each unit and the internal cavity to be swept clean and disinfected. Each aperture to be rendered unusable by fixing a plate across openings by using four security bolts (bolts that cannot be turned anti-clockwise). Locking mechanism on the unit to be rendered inoperable by attaching plates using four security bolts. Plates to carry public message that units are under conditioning and will be made available shortly. Whilst the unit under lock down mode, the network will be daily inspected by Renew monitoring fleet to ensure unit lock-down is not breached. Reinstatement Procedure NYC to request specific unit or network to be reinstated. Renew to cut security bolts, remove security plates and reinstate unit back into working condition. Renew to show public message on screens that unit has been reinstated. Renew to comply to unit reinstatement within 24 hrs upon request.

For Strategic and High-Visibility sites, the Renew Unit can be further strengthened and used as a bollard. By installing two steel pipes into the Renew Unit and sinking them into the ground, the Renew unit can reach US Department of State Bollard standards of up to a K12 designation (See table for detailed design and performance features).

US Department of State Bollard Rating

K12

Vehicle Weight

15,000 lbs

Double Solid Steel Pipe Diameter

30 mph

40 mph

50 mph

Solid Steel Pipe Depth

2@1.25 inches

Square Inches in Surface Cross

2.45 sq. inches

Sheer Strengths

147,000 pounds

212,000 pounds

376,000 pounds

• Based on finite element analysis with steel shear yield of 60,000 psi.

Threat Visualisation - London

On-Street Information & Security

Threat Visualisation - London

On-Street Information & Security

Threat Testing - Energetic Testing

On-Street Information & Security

Threat Testing - Energetic Testing Center, New Mexico - In Store View

On-Street Information & Security

Protecting People and Property

On-Street Information & Security

Tests in New Mexico Independent testing of the Renew blast module was conducted by the Energetic Materials Research and Testing Center (EMRTC) on October 31st, 2006. A copy of the test results are included in references section. Sensitive information has been edited from the technical report. The complete un-edited document is available for review by qualified agents within the City, including the Security and Contingency Planning Office of the City of London. Four tests were conducted with the explosives located at different positions within the container. The containers successfully contained the detonations in all four tests. Similar tests were conducted by EMRTC on existing waste receptacle used in the limited recycling trials by the City of London. These units were not designed to meet the threat of an IED, and catastrophically failed under the explosive loading, with the units becoming secondary fragmentation and bringing severe destruction to witness boards and glass panes located near the units. Video footage from all EMRTC tests is available in DVD format for review by City officials and relevant concerned parties.

Protecting People and Property

X-Ray Ability of Unit

• Renew is designed to protect people and property from fires and explosions inside the recepticle.

The Renew Unit can easily be x-rayed, allowing the NYPD to quickly apply its standard operating procedures in the case of a threatening device in a unit.

• The Renew unit uses proprietary Blast Intelligent Technology to mitigate fragmentation and the blast from impovised explosive devices (IEDs). • Renew improves the safety of the City against the hazards of improvised explosion devices (IEDs), particularly reducing the effect of blast. • As indicated in the diagrams above, blast injuries can be fatal to people in the surrounding area. Renew actively suppresses and mitigates this hazard.

Indoor and Outdoor Performance A one kilogram TNT open air charge has a peak pressure of 33 psi at 5 feet. The pressure reduces to 14 psi at 10 feet. The pressure reduction with a Renew Unit would be dramatic and would reduce the 5 foot pressures to less than 12 psi and the 10 foot pressure to less than 5 psi. The BlastWrap would reduce the vertical pressures to approximately the same levels such that a reflected wave from a solid bare ceiling would have negligible strength. (Information from US DHS indicates that: 0.2psi is the threshold for ear damage, 5.0 psi is the threshold for eardrum rupture, 30 psi is the threshold for lung damage and 100 psi is the threshold for lethality.)

Renew Testing - Energetic Testing Center, New Mexico

On-Street Information & Security

Test 1 - ‘Centre Test’

Test 2 - ‘Floor Test’

Test 3 - ‘Door Test’

Test 4 - ‘Wall Test’

Successful test results - Report prepared by Energetic Testing Center

On-Street Information & Security

Successful test results - Report prepared by Energetic Testing Center

On-Street Information & Security

Appendix

On-Street Information & Security

Appendix I: DOT/Cemusa

Appendix II: DOT/Bolting

Cemusa holds a twenty year franchise contract with the New York Department

The Department of Transportation has enforcement authority over street paving

of Transportation (DOT) to install, maintain and sell advertising on bus shelters,

and defective sidewalks. DOT’s Sidewalk Instructions do not speak about trash

newsstands, automatic public toilets and ‘other/additional service structures’

receptacles or electrical utilities.

throughout the five boroughs. The ‘other service structures’ gives the city the right to obtain additional new public service structures, including trash receptacles,

Rules Related to Revocable Consents:

multi-rack news racks and information/computer kiosks. The contract was awarded in

Private Improvements Eligible for Revocable Consents include Litter Receptacles for

2005 through a controversial competitive bidding process and has had several legal

public use which are affixed to the sidewalk. A revocable consent is the grant of a

challenges due to pricing and anti-trust. The anti-trust issue is ongoing. In late 2007,

right to an individual or organization to construct and maintain certain structures on,

Media Metrica, parent of Renew, filed a FOIL for the contract and engaged the DOT for

over or under the inalienable property of the City (that is, the streets and sidewalks).

a finding concerning Renew’s deploy-ability in New York City.

Specifically - “the litter receptacle shall be constructed of nonflammable, non-wood material and shall be securely affixed to the sidewalk or sufficiently heavy to prevent

The contract states “(2.5.1) Nothing in this agreement shall affect the right of the

movement without considerable force“.

City to grant to any Person other than the Company a franchise, consent or right to occupy and use the Inalienable Property of the City, or any part thereof, for the

DOT’s regulation of newsracks states :

additional installation operation and/or maintenance of street-furniture, including,

“Every newsrack shall be placed or installed in a manner that will ensure that such

but not limited to, bus shelters, public toilets, trash receptacles, multi-rack news racks,

newsrack cannot be tipped over…” and … “Any damage to city property resulting

information/computer kiosks or newsstands, with or without advertising. ...(4.1.b)

from the placement, installation, maintenance or removal of a newsrack shall be

that contain advertising on them from which the Company would not be entitled to

repaired promptly by the owner or person in control of such newsrack. If a newsrack

collect revenue.

is removed from its location on a sidewalk, the owner or person in control of such newsrack shall be responsible for restoring the sidewalk and any other affected city

Brooke McKenna, Executive Director, Coordinated Street Furniture Franchise, DOT, provided Renew with the following opinion of the Cemusa contract: “The Department of Transportation is only pursuing the trash receptacle option included in our Franchise Agreement with Cemusa. However, there are other entities within in the City, such as the Department of Sanitation, that periodically accept bids for trash receptacles. The Franchise agreement with Cemusa is not exclusive, and therefore has no impact on any existing agreement that a BID may have for their trash receptacle programs. The contract is not exclusive and does not preclude other types of procurements in the future, that said, I think it is unlikely DOT would pursue anything related to Trash Receptacles outside the current Franchise Agreement. Trash receptacles are more likely to fall under the Department of Sanitation, the BIDS or EDC.”

property to the condition existing prior to installation of that newsrack.” Franchise Agreement – Excerpts from the Cemusa Contract: “(2.5.2) Nothing herein shall preclude the Company from installing a Coordinated Franchise Structure, including appurtenant utility connections, on a sidewalk or historic pavement by any means necessary. Prior to any such installation, the Company shall make a good faith effort to procure sufficient quantities of those materials of which the sidewalk or historic pavement is comprises to repair, replace, or restore it to its condition existing immediately prior to the date of the installation of the subject Coordinated Franchise Structure and in compliance with New York City Administrative Code.

Renew in Motion

On-Street Information & Security

Notes

media metrica ltd / renew your streets ltd studio two, 166 tower bridge road, london se1 3ls t: 020 7407 2933 f: 020 7089 9022 e: media@renewsolution.com renewsolution.com