JOURNEY
Every canvas is a all its own
– Helen Frankenthaler
ARE YOU LOOKING...
... past today and thinking about how real estate will be bought and sold 10 years from now?
... for a company with strength and stability to withstand whatever comes next and has the foresight to be ready for a market change and a changing consumer?
... for a brokerage partner who’s big enough to invest in technology and services for you and your clients, yet local enough to still be community-involved and people-focused?
for guidance and coaching – having support to help you through all the phases of business and your career?
... for flexibility in how you do your work yet not wanting to be left alone to figure out everything yourself?
“Life is art. Paint your dreams.”
Why are we the best place to grow your real estate career?
Because your job is to serve clients, our job is to serve
You never know what a day will bring, especially in the world of real estate.
The days are unpredictable, intense and challenging. But they’re also fun, meaningful and rewarding.
While the days are always different, the intentions are the same…
+ Give your clients the best of the best.
+ Be happy with your work and purpose.
+ Earn more money to support a great life.
Who you spend your time with and where you spend it matters. Be with us. Let’s make every day count.
The days quickly add up, and so do the numbers…
10
average sales units per agent
We are a group of the most productive salespeople –66% higher than the industry average, and 8th nationally among large brokers.
2024 RealTrends Verified
96 Happy people stay. It’s as simple as that. agent retention rate %
96
net promoter score
Happy family members lead to happy clients too!
Our Listen 360 client survey score – NPS above 20 is great, 50 is amazing, over 80 world class. For reference, Apple is 68.
Our size & history mean
“
Why does it matter that we’re Michigan’s largest and leading broker?
GROWTH &
The reason our companies have thrived in all kinds of markets is due to our constant will to innovate and adopt new strategies, technologies and business models.”
– Dan Elsea, President, Brokerage Services
Through the decades, our innovation is key to our legacy
Our innovative history
Multi-agent offices with shared listings
Introduced the first branch office in Detroit
Used direct mail for both marketing and recruiting
Published first-inthe-nation home guide 1930s
Own commercial/ investment division
In-house closing department
Began in-house real estate training
Broke glass ceiling hiring women Realtors 1940s
Opened branch offices in metro Detroit 1950s
Published first of its kind, full color home magazine
Worked with IBM to create Realtron, the nation’s first computerized real estate listing program
First Higher Agent Splits
Television commercials 1960s
The first in Michigan to offer franchise opportunities to real estate brokers
Offered Mortgage, Title and Insurance services
Began the nation’s first free home service contract
Extensive color newspaper advertising 1970s
#8 independent private broker nationwide
#1 brokerage in Michigan 2800 Realtors & staff
branch offices
for you STABILITY
Every day is full of making a lot of little decisions, but it’s not every day you make a big decision like partnering with a new brokerage. To help you weigh your options, consider this:
+ We’ve been Michigan’s market leader for almost 100 years.
+ We innovate for tomorrow, today.
+ We’ve weathered the rainiest of days, and have always persevered to see the next sunny ones.
We’ve been around the longest. That’s experience. And we’ve been the best for the longest. That’s legacy.
1980s
Added Relocation services
Offered in-house legal counsel and implemented a legal defense fund program
Created targeted luxury marketing
1990s
Introduced company website
Founding member of LeadingRE and Luxury Portfolio
Diversified market share with multiple brands
Offered unique programs for builders/developers
Established 100% compensation models
2000s
Offered personalized agent websites
HR support for agents with teams
Started in-house market research team providing monthly local market updates
Added agent benefits – 401K, retirement + more
Award winning online education platform
Commercial/ business opportunities
Started a mortgage bank to fund our own mortgages
2010s
Customized, CRM/CMA
Began lead generation Customer Care department
Check-less EMD’s
App-based business management
Added residential/ vacation property management
Introduced office marketing specialists
First i-buyer program in the state
Began personal agent branding services
Guaranteed Cash offers and Bridge Loans to create more listings
Certified 45 business coaches
Provided menu of services program
Remote paperless closings
Introduced transaction coordinators
Expanded commercial group
Surround yourself with
EXCEPTIONAL PEOPLE
How do you scale an exceptional business?
Getting to the next level of entrepreneurship takes more than just ambition. It takes a team. Your team will include:
+ Committed leaders that are connected and involved with their sleeves rolled up, ready to dive into every detail.
+ Dedicated managers who are there when you need them for that day-to-day strategy and guidance.
+ Support staff at both the branch and headquarters, who are collectively helping the day run smoothly.
100
percent of our managers are certified coaches %
Our managers are all certified leadership coaches, so they can help you confidently navigate the twists and turns of our industry.
1
to 10
support staff to Realtor ratio
You’ll be seen by an extensive support staff who can help design your business plan, set up your group benefits, assist with challenging deals, respond to your suggestions and see your concerns.
SCOTT GAFFAN Manager of Learning Technologies
LARRY
ERIK
DENNIS PEARSALL President, NW Mich + Franchises
TRICIA BIZER Facility Design
BONNIE RICHTER VP, Brokerage Services + Director, REO Academy
DANETTE SARAH Creative + Marketing Director JON SWORDS Regional Manager
DINES COO
REPICKY Market Research Manager
RANDY
JODI
CAMILLE
LISA
KEVIN
Every year since 2011, we have been voted by our own people as a Top Ten Workplace in the state!
Join a group of like-minded, like-motivated professionals. We have more top producers than any other broker in Michigan who enjoy sharing their wealth of wisdom and knowledge. Visit the Top Workplace website.
TOP OF OUR AGENTS 10% IN THE NATION 1/3 ARE IN THE
Do you feel a connection at your workplace?
A SENSE
of
BELONGING
... leads to stronger relationships, heightened resilience and added confidence
You help people find where they belong in this world every day. What you do for the world, we want to do for you.
You deserve:
+ To work in an encouraging space with mentorship and celebration.
+ To create friendships that influence collaboration over competition.
+ To enjoy an elevated and inspiring office environment.
Belong to a group that not only applauds when you get there, but cheers you on as you’re on the way, too.
Every day, we’re dedicated to creating a culture that’s engaging and inclusive. One of our priorities is building a diverse, welcoming workforce that reflects the communities we serve. That’s why we adopted the acronym ExCITE for our core values: Excellence, Caring, Integrity, Teamwork and Empowerment.
Reflect your best you yet, increase your
MARKETING
What’s the next version of you?
IMPACT
When it comes to marketing, the question isn’t “What tools do we have?” Because we have it all for you.
The question is “How do we optimize them all?”
Here’s the answer:
+ There’s only so much time in a day. Everything that can be automated for you, is.
+ Seize the style. Stand out with your own look using our CreativeOne platform.
+ Reach everyone, everywhere: social media, mailers, email, SEO, printables, etc.
You name it. We got it. Let’s do it.
Our marketing department creates a variety of Canva templates you can customize, giving your brand a polished and cohesive appearance.
MARKETING SUPPORT
Our on-site staff provides marketing assistance and has a variety of customizable marketing templates at their fingertips so you can have a polished presence, effortlessly.
SAVE MONEY WITH THESE TOOLS
+ Easy-to-use customizable design platform
+ Instant, auto-generated social posts
+ Ready-to-post social media library
+ Highly targeted social media advertising
+ Automated listing kit ready-to-go
+ Drip email campaigns
+ Click & print listing flyers
+ Helpful & entertaining training videos
+ And more…
Do you have all you need right at your fingertips?
BUSINESS
With the best tech handed to you, (and life)
GETS EASIER
As an entrepreneur, you have many titles. Every tool you need to run your business exists in the palm of your hand.
+ Generate real-time financial reports and commission data.
+ Get EMD payments instantly, no more check collecting.
+ Set and deploy personalized campaigns.
+ Targeted Property marketing campaigns using specific buyer profiles for each of our listings.
+ Access to our Market Research team for customized data and exclusive market reports
+ Plus, customized tools made for your clients.
OUR ANNUAL TECHNOLOGY INVESTMENT:
Our technology partners spend over $5 million a year in developing and improving our technology platform. That’s over $50 million in the past 10 years to ensure our Realtors have the best tools to save time, money and provide the best service. A strong technology backbone is the foundation for a successful real estate practice. Realtors will not be replaced by technology but they will be replaced by other technology-enabled Realtors.
ON-THE-GO TOOLS
Your business happens everywhere at any time. As long as you have your phone, you’ll have everything you need.
CLIENT
Give buyers your personalized property search/listing alert app.
Create listing presentations with targeted marketing campaigns, buyer profiles and market research. Manage showings and share feedback to your sellers with ease.
MARKETING
Everything from social media, client management, our MLS integrated CMA to our internal communication platform.
TRANSACTION
Skip the paperwork with online forms, digital signatures, earnest money deposit and your realtime financial statements.
Our owners and affiliate leaders provide regular market updates on all facets of the real estate industry.
Catch your audience’s attention with a monthly video about market stats in Michigan communities.
Custom months of inventory reports for pricing and market conversations with your customers.
Wouldn’t it be nice to know what’s next?
GO
PREPARED EACH DAY into
While you can’t predict what will happen tomorrow, with the right data and research you can get pretty close. A plan backed with numbers and strategy drives confidence and credibility.
+ Our in-house market research team does the extensive research for you.
+ Our market summaries and forecasts are concise and easy to understand.
+ Go near or far with both local and national trends and reports.
+ Deploy automated marketing materials to inform your sphere regularly.
Our Housing Report is a monthly deep dive on the Southeast and Northwest Michigan and Washtenaw County markets.
Check out our Housing Report.
Limitless knowledge to
SUPPORT
your
VISION
Stay at the top of your game by getting exclusive access to industry-leading trainers and programs.
+ Expand your knowledge with elite training programs (in-person and online).
+ Presentations led by industry experts.
+ Convenient in-house ConEd brought to you.
Forge a business that’s ever-lasting in a market that’s ever-changing.
As Michigan’s largest provider of real estate education services, our in-house academy offers online and in-person ConEd throughout the year. RealEstateOneAcademy.com
Our partnership with LeadingRE’s Institute award-winning platform includes over 300 courses and a variety of certifications, live trainings, webinars and networking events.
Hosted in Detroit, our convention brings in nationally recognized leaders and speakers who deliver tailored trainings and talks just for you.
LEARN IN-PERSON AND AT YOUR CONVENIENCE WITH THESE INDUSTRY EXPERTS AND MORE:
Remember when we said, our job is to serve you?
Get quality leads and innovative programs to help you land clients. We’re constantly developing new solutions to make your job easier and better.
Optimize how you generate business with:
+ Our Customer Care department dedicated to capturing and giving leads directly to you.
+ Our Relocation department fitted to give and get you out-of-state referrals.
+ A 5-year follow-up program to increase referrals and keep you in front of clients.
+ An in-house iBuyer program to help you free up stuck listings.
+ Our Good to Go Cash Offer from our mortgage division, allows your conventional mortgage buyers to make cash offers, giving them a leg up on competing offers.
One of our favorite things to serve is
See how HouseHop can help your business.
14,000
leads generated resulting in over $253 million in closed volume for our agents in 2023 +
We have been generating new business for our agents for decades and have handled over 2 million customer inquiries resulting in hundreds of thousands of referrals to our agents.
5 yr
follow up program to generate referrals and keep you top of mind
Nurture your past buyer and seller relationships with an automated follow-up program with letters, cards and an annual calendar.
our HouseHop division purchases the house, fixes it up and hands it back to you to sell
Have a seller who’s in a hurry, but their house isn’t ready to sell? Afraid to sell without having a place to go? Want to strengthen their offer by eliminating a sale contingency? Going through a life change, job transfer, or need to sell quick? Househop can help!
our relationships expand our agents’ reach and connects them to leads worldwide
Leading RE referrals are 3x more likely to close than the industry average (80% vs 25%).
86
Learn more about our one-stop shop!
2024 RealTrends Verified brokerage nationally in core services transactions
Win more listings when you utilize our HomeSuite services. of buyers are more likely to choose a real estate agent who offers a one–stop shop
HomeSuite net promoter score 95
Another excellent score! (average for our mortgage, title and insurance companies)
Want to make the real estate experience easier?
Become the
ENTIRE
SOLUTION
Our HomeSuite team is your one-stop real estate shop. Every single service your clients need is under one roof with you, making the experience you provide more efficient and easy.
+ Streamlined mortgage, title and insurance services.
+ More money-saving opportunities and programs.
+ Better and faster communication.
Plus, fulfill your “behind the scenes” business needs with a fully-integrated transaction management team.
our suite of real estate services
Struggling with all of the paperwork?
Easily enroll in programs
BENEFITS
to from
HR SUPPORT
Access benefits that are not usually available to independent contractors. Available programs include:
+ Automatic savings plans for taxes, retirement and college.
+ Insurance plans for life, disability, dental and vision.
+ Complimentary financial needs analysis to help establish investment strategies.
Have a team?
We provide HR support for agents with teams so they can focus on sales and avoid time-consuming paperwork:
+ Payroll solutions and administrative HR tasks for team members.
+ Help with hiring, training and managing team members.
+ Plus, customized plans to fit your business.
+
We are here to offer additional support to help you run your business. large and small teams across our family
2024 RealTrends Verified of our teams rank in the top 1.5% of Realtors nationwide
“
Want to be a part of something bigger?
MAKE
a
DIFFERENCE MEANINGFUL
Feel energized by supporting the community you work, live and belong in. Through our Charitable Foundation, we give back to the communities that give us so much.
+ Since our foundation’s inception in 2004, we’ve raised over $9M.
+ Our agents and employees donate time and money to a variety of local and national charities.
+ Enjoy events that bring your clients, friends and family together.
The word ‘Family’ is a key component of the Real Estate One Family of Companies. It punctuates our dedication not only to one another during difficult times, but also our willingness to assist those in need in the communities we serve.”
– Stuart Elsea, President, Financial Services
COURAGE
–Georgia O’Keeffe
