Sample Marketing Plan

MY MARKETING PLAN FOR YOUR HOME

SHOWINGS MADE EASY showingtime app When your home is ready to show, we're good to go! With the ShowingTime app, you and I receive and confirm showing requests from interested buyers. It will remind you when you have an appointment and you can view any available feedback. The quicker and smoother the showing scheduling and process is, the faster your house will have a sold sign out front.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

SPREAD THE NEWS email networking When teaming up with me, you get access to my extensive network. I'm connected with 2,100+ agents in my family of companies. One of the first things we'll do is get your listing in front of them with the Sneak Preview email.

I'll also send an Agent2Agent email, which goes out to agents from other brokerages in the area. These agents have similar listings to ours, which means they also may have the buyer we're looking for.

Sneak Preview

Dan Elsea

Agent2Agent

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

NEIGHBORHOOD NEWS As soon as your house hits the MLS, I'll immediately market your property with a Just Listed announcement mailed to the houses surrounding your home. Your neighbors are a great resource for spreading the news and finding buyers.

Quantum

Trigger M arketing

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

DOOR TO DOOR Snail mail is still a great way to reach a buyer. When you think about it, your inbox gets more junk these days than your mailbox. To market your home, I'll send a mass mailing out that blankets specific areas where your buyer is most likely to be. I use the USPS Every Door Direct Mail (EDDM) product which uses postal routes to reach residences in the targeted areas I choose.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

HERE TO THERE I can track the footprint of your future buyer. The Buyer Trend Migration report generates trends of past transactions in your area, so I can see where the buyers are most likely to come from. This helps me to focus the marketing of your house to those most likely to buy your home, which leads to a quicker sale. This report is exclusive to the Real Estate One Family of Companies, so it's a unique and specialized marketing approach that will help us in finding the buyer for your home before anyone else does.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

YOU'VE GOT MAIL In the world of marketing, there is an act called "farming of lists." Luckily for you, you don't need to know much about this other than the fact that I do it. This means my email lists are effective and reliable. When I blast out a Just Listed email for your property, it will reach the right eyes.

I also do my best at nurturing the relationships I have with my past clients. Even if they aren't looking to buy, they are always supportive of sending buyers my way. The Just Listed emails help alert my entire sphere to act as word-of-mouth marketers for us.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

LOOK GOOD ON PAPER A simple piece of paper can go a long way. I use professionally designed eye-catching property flyers to present your listing data at open houses, showings and more.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

COME ON IN Hosting an open house is a great way to generate fast action and attention toward your listing.

I have a variety of ways to market the open house, so we'll get a lot of traction and traffic. From doorhangers to social media posts, I'll make sure the word gets out so your open house is a hit.

Plus, the cookies and refreshments are on me.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

UP YOUR VIEWS Your listing video is generated with photos and details of your house. This video is posted on YouTube, which attracts more web traffic and increases the awareness and visibility of your property in online searches.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

NO SELFIE SHOTS In this age of marketing, images are everything. Buyers typically shop online before seeing a home in person, which is why your listing photos matter so much. To get top dollar for your house, I'll hire a photographer so we have professional, perfectly lit property photos to share everywhere!

Self-shot Photography

vs.

Professional Photography

Photography by Vizzi Media Solutions

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

IN THE AIR Impress potential buyers with some breathtaking aerial perspectives of your property. Drone photography will make your listing stand out from the rest.

Luckily I know just the team that can get some incredible shots for you. I'll then post this media online as a part of my marketing plan for your property.

Homes with aerial images

SOLD

68% FASTER

than homes with standard images.

Source: RISMedia "Drones for Real Estate Marketing: Are They Worth It?"

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

IMAGINE YOU'RE THERE With the push of a button, Matterport's automated, high-quality reality capture and distribution will fascinate buyers with user-friendly, interactive 3D home tours. Your listing will generate buzz with the most rich and immersive way to view properties online using the most cutting-edge marketing in real estate.

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com

MY MARKETING PLAN FOR YOUR HOME

MAXIMIZING ONLINE VISIBLITY Digital marketing has consistently proven to provide high visibility and property interest for a listing, but the real results come when you target the right buyers. Your property’s intelligent ad campaign across Facebook, Instagram, maps and the web, will ensure the right audiences see your home.

ÂŽ

Across thousands of websites

Dan Elsea

248.208.2900 cell 248.208.2900 office marketing@realestateone.com realestateone.com