Cory Team | Seller's Guide

THE SELLER’S GUIDE

A GUIDE TO PREPARING YOUR HOUSE FOR SALE

Suzanne Cory

Embodying the essence of a tranquil Zen garden, I am a seasoned real estate professional whose journey is guided by the principles of grace, dedication, and cultural appreciation.

With over a decade of experience in the bustling world of real estate, and as a retired Physical Therapist, I have cultivated a unique blend of compassion and expertise, enriching every interaction with a sense of calm and understanding. Juxtaposed by fierce alliance with sellers to maximize their Real Estate goals.

My roots run deep in the vibrant tapestry of Beverly Hills, where I have not only thrived as a realtor but also as a pillar of my community Drawing inspiration from the serene landscapes of Colorado, I approach each transaction with the same reverence one would hold for a majestic mountain peak - with humility, respect, attack and stamina.

Whether guiding a buyer towards their dream home or assisting a seller in realizing the full potential of their property, I strive to foster an atmosphere of trust and understanding, ensuring that both parties are fully informed and empowered throughout the process.

WHEN IT COMES TO SETTING THE RIGHT PRICE FOR YOUR HOME, THE GOAL IS TO INCREASE VISIBILITY AND DRIVE MORE BUYERS YOUR WAY. WHEN YOU PRICE IT COMPETITIVELY FROM THE START, YOU WON’T BE NEGOTIATING WITH ONE BUYER. INSTEAD, YOU’RE MORE LIKELY TO HAVE MULTIPLE BUYERS INTERESTED THE HOUSE, POTENTIALLY INCREASING THE FINAL SALE PRICE.

UNDERSTANDING THE ROLE OF THE SELLERS AGENT

I am the guide through the labyrinth of property sales, entrusted with bringing my client's vision to fruition. Here's how I bring their dreams to life, from my perspective:

Market Harmony: I immerse myself in the rhythm of the market, crafting a symphony of pricing through meticulous comparative analysis My goal? To ensure that the melody of their property resonates with potential buyers

Preparation Serenity: Like a zen gardener tending to a tranquil space, I offer sage advice on preparing their property for sale From decluttering to staging, I create an atmosphere that whispers of possibility and invites buyers to imagine themselves at home.

Marketing Zen: With a calm and focused mind, I develop a strategic marketing plan to cast a wide net and attract the right audience. Through digital channels, open houses, and captivating listings, I spread the message like a gentle breeze, guiding buyers towards their perfect match.

Negotiation Balance: When offers come knocking, I step onto the negotiation mat with serene confidence With a steady hand and a keen eye, I navigate the delicate dance of give and take, ensuring that my client's interests are protected while fostering a spirit of collaboration

Transaction Tranquility: Amidst the whirlwind of paperwork and coordination, I remain a beacon of calm I orchestrate the symphony of inspections, appraisals, and title transfers with grace and precision, ensuring a smooth journey towards closing.

Closing Harmony: As the final act approaches, I lead my clients towards closure with a sense of peace and fulfillment. I tie up loose ends with care and attention, ensuring that the transition of ownership is seamless and satisfying

OUR RESEARCH

BUYER MIGRATION TREND ANALYSIS

TheBuyerTrendMigrationreport generatestrendsofpasttransactionsin yourareainordertoseewherethebuyers aremostlikelytocomefrom Thishelpsto focusthemarketingofyourhouseto thosemostlikelytobuyyourhome,which leadstoaquickersale.Thisreportis exclusivetotheRealEstateOneFamilyof Companies,soit’sauniqueand specializedmarketingapproachthatwill helpinfindingthebuyerforyourhome beforeanyoneelsecan

MARKET RESEARCH

Wehaveextensiveknowledgeofthereal estatemarketandcurrentmarket conditions Ourin-houseresearchteam integratesmonthlydatafromourinternal databasesandtheMultipleListingService (MLS)toprovideacustomizedmarket analysis.AndI’llgiveyouaccessto unlimitedknowledgeaboutthecurrent markettrendsandforecasts Thesevisual reportsareeasytodigestandthedatais local,soyou’llhaveeverythingyouneed tounderstandsellinginyourmarketarea

OUR MARKETING TOOLS

SOCIAL MEDIA MARKETING

Ourdigitaladvertisingacrossallplatforms includingInstagram,Facebook,reaches buyersaswellasTopAreaAgentsinstantly. YourHomeislistedinthebestlightgiven includedprofessionalphotography

ADVERTISING AND PROPERTY BROCHURES

Ourdigitalandprintadvertisingreaches buyersacrossavarietyofdemographic groupsandcanbetargetedbylocation Propertybrochureshighlightgreatfeatures ofyourhouse.

TOP BROKER WEBSITE IN MICHIGAN

Eachlistedpropertygetsitsownwebsite withupto50photos,homefloorplans and360°virtualwalkthroughs.Our websitegetsmillionsofuniquevisitsand wecirculateyourlistingthroughoutour large,yetlocalizedagentnetwork

EXTENSIVE INTERNET PRESENCE

Ourlargeinternetpresencemakesthe differenceinthetimeittakestosellandthe amountyounet Anysalesassociatecan searchtheMLSandshowthesamehomes, butourextensiveonlinenetworkwillensure yourhomehasmaximumexposure.

NEW LISTING ALERTS AND SCHEDULE AN APPOINTMENT

Newlistingalertsrecognizesbuyerswho inquiredabouthomeslikeyoursand automaticallysendstheminformation alertsaboutyourhome Buyerscanset appointments,viewpictures,andreada descriptionofyourhomeonline,24hours aday.

BROKER TOURS AND OPEN HOUSES

Thebrokertourshowsoffyourhouseto otherlocalagents Itisaveryeffective andconvenientwaytoquicklygetthe wordoutaboutyourhouse.Openhouses willbeheldatyourdiscretionandarea greatwayforpotentialbuyerstowalk throughyourhomewithme

YARD SIGNS

Yardsignsareagreatwaytoadvertisethat yourhouseisforsale Asignintheyard remainsthesingle,bestformofadvertising forresidentialsales

GETTING TO SOLD

Anin-personmeeting.I’llaskyousomequestionsaboutyour motivation,desiresandgoalsinsellingyourhouse.Selling yourhomeisabigdecisionandknowingtheanswerstothese questionswillhelpmetoreachthosegoals.

Awalkthrough.Thisiswherewe’lldiscussrecommended actionslikede-cluttering,minorrepairsorstagingandalso wherewe’lltalkopenlyaboutyourhouse’sbestfeaturesas wellasanydrawbacksImaysee.

Pricingandstrategies.Pricingyourhomecorrectlyfromthe startiscriticaltoyoursuccessasaseller.We’llsitdownand talkaboutthepitfallsofpricingtoohighortoolow Byusing research,experience,marketknowledgeandrecent neighborhoodcomps,Iwillfindthebestlistingpriceforyour house

Acustommarketingplan.Yourpropertydeservesa marketingcampaignthatwillhighlightit’sspecificfeaturesto buyers.We’lldevelopaplantoutilizeprint,digitalandsocial channelsaswellasourfamily’sextensivereachtotargetyour prospectivebase

Settingexpectations.AsyourRealtor,Ineedtoprepareyoufor thesellingprocessandhelpyousetreasonable,logical expectations We’llalsodiscussyourexpectationsfromme, expectationsthatI’llhaveofyouandthebestwayforusto communicate.Togetherwe’llfigureouthowtobestworkasa teamtosellyourhomequicklyandefficiently.

GETTING READY TO SELL YOUR HOUSE

EXTERIOR INTERIOR

Cleanandifnecessary,paintthe exterior.Powerwashingorafresh coatofpaintcanmakeabig differenceintheoverallappearance ofyourhouse.

Trimthetreesandshrubs. Overgrowntreesandshrubscan makeyourhomelookclutteredand unkempt

Fixanydamage.Ifthereareany cracksinthesidewalk,loosetiles,or otherdamagetotheexteriorofyour home,besuretofixthem.

Improvecurbappeal.First impressionsareextremely importantwhensellingyourhouse Makesuretokeepyourlawn manicured Giveyourhomelifewith apopofcolorlikepaintingthefront dooratrendyshade,planting flowers,addinganewmailbox,or hangingawelcomesign.

Declutteranddepersonalize.Getrid ofanyclutter,personalbelongings, orfurniturethat’snotessentialto makeyourhomelooklargerand moreinviting.

Afreshcoatofpaint.Freshpaint bringsnewlifetoroomsandisa cost-effectiveimprovementowners canmake It’sbesttosticktoneutral colors–thinkwhite,grayorbeigeto appealtomorebuyers

Doadeepclean.Includingfloors, walls,ceilings,appliances,and windows.Letpotentialbuyersfocus onyourproperty’spositiveaspects

Getridofanyodors.Thisincludes cookingsmells,petsmells,or cigarettesmoke Useanairpurifier oropenthewindowstoventilate.

Don’tForgetsmallimprovements. Littleupdateslikenewknobson kitchencabinetsorinexpensive drapescanaddaestheticsthat couldhelppiquebuyers’interest

SHOWING YOUR HOME

OWNERS TO VACATE PROPERTY DURING ENTIRE SHOWING TIME

DRAPERIES AND WINDOW SHADES OPEN (DURING DAY LIGHT HOURS)

LIGHTS TURNED ON AND BULBS REPLACED WITH HIGH WATTAGE

BULBS WHERE NEEDED

WINDOWS OPENED TO CIRCULATE FRESH AIR

DOORS BETWEEN ROOMS OPEN (TO GIVE AN INVITING FEELING)

BATHROOM TOWELS FOLDED AND TOILET LID DOWN

ITEMS NOT INCLUDED IN THE SALE REPLACED

FLOORS CLEANED

GARBAGE CONTAINERS EMPTIED

CLOSETS AND CUPBOARDS NEAT AND TIDY

VALUABLES REMOVED FROM PROPERTY

BEDS MADE AND CLOTHES PICKED UP

HOME TEMPERATURE AROUND 72

APPLIANCES CLEANED

WHEN WE LIST YOUR HOUSE

PROFESSIONAL PHOTOGRAPHY

Vis-homeprofessionalPhotography including3Dwalkthrough

SIGNAGE

Asignwillbeplacedonyourpropertyto indicateyourhouseisforsale.

SHOWING YOUR HOUSE

Thebrokertourwillbescheduledtoshowoff yourhousetootherlocalagents Open houseswillbeheldatyourdiscretion Together,wewilldeterminescheduling parametersforshowingyourhouseto potentialbuyers.

SHOWING FEEDBACK

Analyzingandfollowinguponfeedback fromtheagentandtheirbuyeraftera showingonyourhouseisanimportant pieceinunderstandingifourpricingand marketingstrategiesaresuccessfulas wellaskeepingalistofpotentialbuyers. Allfeedbackwereceivewillbesharedwith youinatimelyfashion

MANAGING THE DEAL AND CLOSING

Thedaysbetween“sellingyourhome” andclosingareveryimportant Wewatch overthedetailsandcontingenciesofthe dealincludinginspection,thebuyer’s mortgageprocess,theappraisal,title work,closingdocuments,the24-hour walk-through,possessionperiodsand more We’llcommunicatewithyouto makesureyouareawareofthestatusof eachstepandthetimelinetoclosing

COMMUNICATION & TEAMWORK

Communicationbetweentheclientand agentisveryimportant Iwillkeepyou informedofallmattersrelatingtothesale ofyourhomeastheyarise Iam committedtoworkingtogethertodeliver thebestservicetoallofourclients.

WE’RE HERE FOR YOU

AVAILABLE

24/7

Youhaveinstantaccesstomyservices atalltimes.UsemyMichiganRealEstate Searchapptoscopeoutthesoldpricing ofsurroundingpropertiesinyourarea Thishelpsyouseewhatthehousesare goingforversuswhatthey’reaskingfor Youcanalsousetheapptoshopforthe homeyou’llbemovingintoafterthesale ofyourcurrenthouse.

THANK YOU...

forthisopportunitytoassistyouwith oneofthebiggestdecisionsofa lifetime YourtrustissomethingIdon’t takelightlyandIamcommittedto utilizingeveryresourceoftheReal EstateOneFamilyofCompaniesto achieveyourgoals Iwouldbehonored tohelpyouembarkonthisnextchapter.

WHAT OUR CLIENTS SAY ABOUT US

IF YOU WANT AN AGENT THAT GOES ABOVE AND BEYOND FOR YOU, THAT'S SUZANNE SELLING MY MOTHER'S HOME WAS DIFFICULT FOR ME GIVEN MY MOTHERS HEALTH SHE MADE THE PROCESS SMOOTH AND WAS SENSITIVE TO THE FACT THAT SELLING MY MOTHER'S HOME, WHILE SHE IS STILL WITH US, WAS A HARD THING TO DO THANK YOU SUZANNE FOR YOUR HELP

-JAMES SPEIR SELLER 2024

I WAS AN ABSENTEE LANDLORD AND SELLER, UTILIZING SUZANNE OVER THE PAST 4 YEARS AND GOT NOTHING BUT DEDICATION, COMMUNICATION, EFFORT AND RESULTS I WOULD RECOMMEND UTILIZING HER SERVICES TO ANYONE WHO ASKED

-STEVEN LOEWY SELLER 2024

EXCEPTIONAL KNOWLEDGE OF LOCAL AREA AND BEYOND ENTHUSIASTIC ATTITUDE AND VERY FLEXIBLE WITH TIMING GAVE GREAT WISDOM AND GUIDANCE THROUGHOUT THE WHOLE BUYING PROCESS PATIENTLY EXPLAINED EVERYTHING WAS A REAL PLEASURE TO WORK WITH THE CORY TEAM AND I WOULD HIGHLY RECOMMEND TO OTHERS

-ORLANDO WARD-SANTOS BUYER 2017 SELLER 2023

THIS WAS OUR FIRST HOME PURCHASE AFTER RENTING FOR YEARS WE WERE LIVING IN CHICAGO AND LOOKING FOR A HOME IN THE DETROIT AREA, WHICH WAS CHALLENGING IN THE FIRST PLACE, BUT SUZANNE MADE THE PROCESS SO MUCH EASIER THAN I THINK IT COULD HAVE BEEN SHE WENT OUT OF HER WAY TO ACCOMMODATE THE DAYS AND TIMES I COULD BE IN DETROIT TO LOOK AT HOMES, RESPONDED TO EMAILS, TEXTS AND PHONE CALLS QUICKLY, AND HELPED US FIND AN AWESOME HOUSE IN ONE TRIP SHE ALSO WALKED US THROUGH EVERY STEP OF THE BUYING PROCESS, AND I FEEL LIKE SHE REALLY LOOKED OUT FOR US TO MAKE SURE WE DIDN'T MAKE SOME OF THE TYPICAL FIRST-TIME BUYER MISTAKES I HAVE ALREADY RECOMMENDED SUZANNE TO A NUMBER OF PEOPLE, AND I WOULD DEFINITELY WORK WITH HER AGAIN IT'S NOT JUST THAT SHE DOES EVERYTHING A REALTOR IS SUPPOSED TO DO; SHE HAS TRUE ENTHUSIASM FOR REAL ESTATE AND FINDING THE RIGHT HOME FOR HER CLIENTS THAT TAKES HER TO THE NEXT LEVEL ”

-LAURA CUNNIFFE BUYER 2017

THE BENEFITS OF WORKING WITH REAL ESTATE ONE 1

MICHIGAN’S LARGEST AND LEADING BROKERAGE

Youmayask,whydoesthatmatterto me?It’sagreatbenefitinmanyways.Our networkof90+officesand2,000+sales associatesallowsmetoconnectgreat peoplewithgreathomes And,we’rethe onlybrokertoholdatoppositioninevery MetroDetroitmarket

Asmarketleadersinyourcommunity, we’refamiliarwithyourmarketandwe usethisknowledgetocreateasuccessful sellingexperienceforyou.Ourin-house researchteamprovidesmonthly,areaspecificreportswithdetailsonmonthly markettrendsandforecasts

Andafterthesale,wewon’tleaveyou hanging Ifyourplanistopurchaseanew house,ourHomeSuiteservicesprovidesa smooth,convenientrealestate experience.Yourtransactionishandled byoneteam–frommortgage,titleand insurancetorentingyourvacationhome andinvestmentproperties Sinceall transactionsarehandledbyoneteam, wecommunicateeasily,preventmistakes andsaveyoutimeandmoney

RANKED NATIONWIDE

LOCAL AND GLOBAL

Ourfamilyofcompaniesisthe6thlargest independentbrokerageintheUnited States Yoursellingexperienceisserviced byoneofthebestbrokersinthecountry whileyoureapallofthelocalbenefitsof ourcloseconnectionsandcare We’remoresuccessfulthananynational franchisebrokerage TenoftheTop25 realestatecompaniesintheUS arein ourLeadingRealEstateCompaniesofthe Worldnetwork Thismeanspeoplefrom aroundthenationandglobewillhave eyesonyourlisting.

TOP WORKPLACE

Asyoubeginthesellingprocess,you’ll seeallofthepiecesandpeoplethatplay aroleinthesuccessofyourtransaction Ourcultureisbuilttokeepemployees andagentsengagedandmotivated.We believethehappierourfamilymembers areatwork,thebetterservicetheywill provideyou.