Innovation and Support - REO

innovation and support

REAL ESTATE ONE FAMILY OF COMPANIES

What is our value to you?

success framework, talented people & meaningful footprint Our

As Michigan’s largest and leading brokerage, we offer:

+ Strong brand awareness

+ Metro area and statewide market coverage to give you immediate strength in any market you work in

+ The most top agents across the metro area to learn from

+ Extensive marketing tools

+ National coverage as members of LeadingRE

+ Lead generation; thousands of local leads per year

+ Still locally and family-owned; not a national conglomerate like eXp, Realogy, Fathom, etc.

+ Improved technology and education platforms

+ Financial resources including i-buyer, bridge loans, power buyers, etc.

Take a look at some of the tools and services we provide to our sales associates

We serve up leads from many sources

GENERATION LEAD

INTRA OFFICE LEADS

With 2,000+ agents and 500 employees, our reach is extensive:

+ Referrals to and from our sales associates across Michigan. Sales associates are welcome in any office to meet clients, conduct closings or just to use a computer or copier

+ Real Estate One Associates (REOA) is a great lead source for our team by providing sales associates with a place to store their license when they choose to take a break from working as active Realtors® and for those who choose to wind down their career without giving up their license

+ Personal Perks connects buyers and sellers with our sales associates through personalperks.net

RELOCATION

+ Our Client Services department generates leads and manages sources to provide qualified referrals to sales associates

+ Relocation America International is our in-house thirdparty corporate relocation company which handles national corporate relocation company contracts

GENERATION LEAD

CUSTOMER CARE TEAM

Our customer care team is dedicated to capturing and giving web leads from IDX and other online lead sources directly to our agents:

+ In 2023, our Customer Care team generated over 14,000 leads which resulted in nearly $253 million in business to our agents. This saves sales associates time and money sourcing and closing web leads

$253 in business to our agents with 14,000 leads generated from our customer care team in 2023

Customer Care Mon-Fri 9am-9pm Sat/Sun 9am-7pm 248-304-6700 plus online chat

MAILING PROGRAMS

+ 5-year Buyer Follow-Up Program:

Automated 32-touch program that helps generate leads and retain customers

+ Every Door Direct Mail (EDDM):

Discounted, personalized mail campaigns

Choose your postal mail route(s)

Reach out to new customers & attract prospects with options for Farming, Listings, Newsletters + more

+ Surround Mail quickly reaches new leads through:

Postcard mailing to homes surrounding new listings and solds, includes property photo, QR code and URL leading to landing page

Receive email with generated leads from landing page

GENERATION LEAD

WEB LEADS

Listings on more websites than any other broker:

+ Realtor.com enhanced listings program

+ Targeted Predictive Analytics web marketing

+ Extensive network for worldwide marketing exposure. We send our listings to more websites than any other competitor

+ Our website + apps attracted 2.39 million unique visitors, locally and nationwide in 2023

LEADING REAL ESTATE COMPANIES OF THE WORLD

LeadingRE/LRE is the nation’s largest broker network, larger than any franchise system

+ The LRE members are concentrated in the largest metro areas where 80% of incoming referrals come from

+ Invitation-only

+ Highest quality referrals — network conversion rate over 60%, compared to under 20% on average for franchises

LUXURY PORTFOLIO INTERNATIONAL

Luxury Portfolio International (LPI), part of LeadingRE, displays $800,000+ listings on their exclusive site reaching high-net-worth buyers.

+ LPI has more high-end listings than Sotheby’s, Christie’s or any other franchise system

+ Access:

Conversations with top producing luxury sales associates

Latest news in luxury

Email notifications from Luxury Portfolio International

Newest edition of Luxury Portfolio magazine

Personalized Listing Presentations

GENERATION LEAD

AGENT2AGENT

Enables you to reach agents throughout the MLS who have sold or listed properties within the past twelve (12) months that are similar to your listing

SNEAK PREVIEW

The Sneak Preview program allows you to email clients and our family agent network about a property before it hits the MLS

CLIENT FINANCIAL PROGRAMS

We offer innovative programs to give you and your buyers and sellers advantage over the competition.

+ HouseHop provides sellers with the option of a fast, guaranteed cash closing, providing an easier transition from one home to another.

+ Bridge Loan program specifically designed to allow sellers to use their equity to maximize the value of their current home with key improvements and/or purchase their next home.

+ Good to Go Cash Offer allows your buyers to make offers without a financing contingency offer, to better compete with cash offers.

TOOLS AGENT

The world at your fingertips

PROPERTY SEARCH APP

Agents’ own personalized, shareable search app to connect with their buyers, sellers and sphere

+ Personalized with agent contact and photo on every screen

+ Clients can communicate with agent through app

+ Search properties with GPS-enabled map, draw custom map areas, full-scale photo slideshows, search based on lifestyle, filter search using detailed criteria, tax record data

CUSTOM CRM APP

A custom built app to access OnePlace Connect on-the-go

+ Contacts sync from phone

+ Select comps for a quick CMA, search multiple MLS and save searches, use GPS-enabled interactive map

+ Set up listing alerts searches for clients

+ Send email campaigns

SOCIAL MEDIA APP

Get social posts in seconds

+ Personalized with agent contact and photo

+ Social image, story, and video templates for listings + more

+ Library of ready-made content

COMPANY-WIDE COMMUNICATION APP

Share new listings and buyer needs across family network of 2,000+ Realtors and employees

+ Contractor recommendations, help with showings, share best practices and ideas

ONEPLACE CONNECT PLATFORM

+ Automated email for new, sold and price reduced listings with one-click printable property flyers and emails using data auto-populated from the MLS

+ Use the OnePlace Connect platform for:

CMA/listing presentation

Buyer tour

Virtual tour videos

Email campaigns

Just Sold/Just Listed postcards

Flyers

Personal website

Post Open Houses onto company website

App version available

CLIENT RELATIONSHIP MANAGEMENT

Through the OnePlace Connect platform, you can easily manage and build your contact lists

+ Sales associates can upload existing client lists and information through the CRM function on OnePlace Connect

+ The CRM also allows you to organize your clients into specific groups so emails or reports can be sent to a select audience

PERSONAL WEBSITE

Completely personalized & controlled by you

+ Contact info throughout site

+ Multiple MLS property search capabilities

+ Team Support

+ 1st to Know listing alerts

+ Client Testimonials

+ Embed as many links as desired

+ MLS “framing” abilities available for sales associates generating their own sites

+ Ability to change default copy to improve Search Engine Optimization (SEO) with buzz words and listing numbers

EMAILS

+ Property & keep in touch emails:

Listing emails: Open House, Just Sold, Price Reduced, Just Listed

Set & Forget email campaigns: sports, holiday, newsletters and more

+ Responsive for easy viewing on any device

+ Enhanced engagement, with more calls to action to increase viewer interaction

+ Updated designs, clean and easy-to-read, with more visual content and targeted content

+ More analytics with URL and image tags for tracking stats and open rates

TOOLS AGENT

OUR CUSTOM CMA

+ Search comparables or enter specific MLS numbers

+ Make notes on properties

+ Create unlimited adjustments per property

+ Save agent profile & upload your own PDF files

PERSONALIZED LISTING & BUYER TOUR PRESENTATIONS

+ Contains agent information, market and company stats as well as the buying/selling process to use during appointments

+ Email or print as leave behind

LISTING ACTIVITY REPORT

+ Keep track of the amount of web activity each listing is receiving

+ Send regularly scheduled reports to your sellers to showcase your marketing efforts with the Listing Activity Report Plan

+ Use reports as a part of your listing presentation

LISTING MARKETING

+ Access to everything you need to market your listings using the OnePlace Connect platform, third party vendors, apps, Canva template library + more:

Every Door Direct Mail (EDDM)

Direct Mail Postcards

Brochures

Flyers

Emails

Social Posts

Photography/Videography

BUYER TREND MIGRATION

Impress clients with powerful insight on where buyers will come from to purchase their home

Track the top 5 zip codes your buyer is most likely to come from and generate a custom marketing strategy to reach those specific buyers

+ Migration Map

+ Targeted Buyer Profile

HOUSING REPORTS

For Washtenaw County, Southeast and Northwest Michigan

+ In-house Research Team

+ Keeps sales associates up-to-date on market conditions

+ Gives the latest forecast of market trends

+ Emailed on a monthly basis to you

+ Available as an email campaign for clients

+ On your personal website

+ Personalized downloadable PDF

MARKET MINUTE VIDEO

+ Email monthly Market Minute video to clients

+ Share on Facebook

+ Features current and historical data from local MLS based on select Michigan markets

+ On your personal website

DOCUSIGN

+ Send & receive electronic signatures & create legally binding documents

+ Manage 100% of the transaction online

+ Share documents from one central location

+ Over 115,000 real estate professionals use DocuSign

ZIP TMS

+ Complete contracts more efficiently with easy-to-use zipForm software. zipForm offers multiple integration solutions:

MLS-Connect

TMS integration

E-Signature integration

DEPOSIT EXPRESS

No more chasing EMDs

+ Using our Zip TMS transaction platform your clients can send their EMDs directly from their account to ours, no checks!

+ You set up a basic transaction in ZIP and email them a link to fill out their account info and send. Everyone receives a confirmation receipt as well

TOOLS AGENT

SOCIAL MARKETING

SocialOne

+ Personalized social images with agent contact and photo

+ Social image, story and video templates for listings + more

Agent Icon

+ Daily email with branded ready-to-go social images and three articles to share

Free Canva account social post templates

+ Customize listing posts with photos, contact info and copy

Ready, Set, Share email

+ Weekly email with three branded ready-to-post images plus copy

Social media library

+ Library of branded ready-to-post images plus copy with a variety of content

RealForce social ads

+ Discounted listing and personal advertising

AGENT

BENEFITS

Taking care of business

DERGALIS

+ A unique mix of benefits offered to our sales associates including:

Vision and Dental Plans

Retirement Plan Options

Life Insurance

Tax Payment Plans

College Savings Plan

Long Term Care Insurance

Investment Counseling

DISCOUNTED PROGRAMS & SERVICES

We are constantly researching new products and services that offer the lowest price or exclusivity to our sales associates

+ Some of the discounts include: office supplies, virtual tours, photography, variety of prospecting materials, mobile phone plans + more

DIRECT DEPOSIT

Direct Deposit commissions paid at closing

+ Opt to get paid via direct deposit. Commission dollars placed directly into your bank account

+ In case of unforeseen or emergency events, commission advances may be available from our Family of Companies at a more affordable rate than other commission advance entities

ANNUAL COMPANY-WIDE CONVENTIONS & AWARDS RECOGNITION

Annual company-wide convention and awards recognition event with top educational speakers and programs

+ Con-Ed courses with content relevant to today’s market

+ Nationally renowned keynote speakers

+ Six award levels to recognize our agents’ success

Annual national LeadingRE conference focusing on top agents from across the country

+ Networking events

+ Exclusive educational sessions

BENEFITS

CAREER DEVELOPMENT

One of the best online educational platforms in the country – rated #1 nationally in any industry by Training Magazine

+ Online learning platform with quick, tablet-ready courses covering:

Marketing

Leadership

Technology

Sales

Relocation/Bank-owned

Nationally recognized local in-class learning designed to help build and maintain real estate career

+ Classes available:

Advanced marketing

Building teams

Legal/Contract updates

New agent training

Pre-Licensing

Con-Ed

Technology skills training

Current trends in real estate

We hold online informational sessions and webinars on a variety of timely topics and Con-Ed classes throughout the year

TECHNOLOGY HELP

+ Our resident tech expert breaks down common questions

Instructions from uploading videos online to editing personal websites

Product tutorials

Trend alerts and forecasts

Group and one-on-one “how to” technology sessions

Tech Helpline and Help Desk are available to assist with any tech troubles:

+ Tech Helpline

Call for tech shopping advice, basic instruction and upgrade recommendations

Get help with standard technical needs such as: computer viruses, slow computers, syncing software

+ Help Desk

Our internal department available for questions on any company product and service

LEGAL DEPARTMENT

+ Guides agents to the best outcomes and protects their interests when legal issues cannot be avoided

+ No deductible legal defense program

TEAM BUILDING

+ Payroll

Offer services for payroll administration, HR support, employee benefits and business insurance coverage

+ Staffing

Receive assistance in finding, vetting and hiring team administrative staff through our HR department. Get help hiring buying and listing agents throughout branch office system and training school

+ Facilities

We offer space for teams as well as provide for satellite offices as teams grow and expand

+ Coaching

Team education & coaching on growing a team at all stages of development