MB Agent Selling Brochure by Our Family of Companies

{ AGENT NAM E} SELLER?S GUIDE

Dear Neighbors, M y passion f or { area} is undeniable. This is more t han my market , it ?s my home. M y real est at e career has allowed me t o use t hat passion t o guide people and f riends t o discover t heir home in t his communit y as well. I?m proud of t he relat ionships I have developed t hroughout my career t hat have enabled me t o highlight t he best t hings about living here t o t he many new people t hat I meet . M ax Broock is part of t he Real Est at e One Family of Companies. This has provided me wit h t he net work and resources t hat makes buying and selling a house easier t han ever. As t he largest broker in t he st at e, our f amily's net work provides me wit h access t o ser vices t hat not only f inds and t arget s buyers but can also assist wit h ever y aspect of your real est at e experience. Creat ing smoot h and easy t ransact ions f or all my client s is incredibly import ant t o me. They are not j ust sales t o me, but inst ead are t he great relat ionships t hat I am f ort unat e t o develop. M y client s always know t hat I?m t here f or t hem ? now and years in t he f ut ure. M y goal is t o get t o know you as a t rust ed adviser, f riend and neighbor. Kindly,

{ Agent Name}

ALL ABOUT

{ AGENT NAM E} PROFILE { Realt or Name} brings a prof essional and personal approach t o meet ever y client ?s real est at e needs. Wit h years of experience, an expert knowledge of t he communit y, ext raordinar y market ing and negot iat ion skills and t he resources of t he largest broker in t he st at e, { Name} is poised t o make your selling your house a sat isf ying and successf ul experience.

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YEARS OF EXPERIENCE

HOM ES SOLD

{ $} M ILLIONS IN SALES

EXPERIENCE

AWARDS

AFFILIATIONS

{ Realt or, Associat e Broker} M ax Broock

- { Top 1% of Realt orsÂ® nat ionally} - { Top Producer} - { M ax Broock Circle of Excellence} - { 90% of business is repeat or ref errals}

- Real Est at e One Family of Companies - Nat ional Associat ion of Realt ors - Leading Real Est at e Companies of t he World - Luxur y Port f olio

Specializing in: - { Luxur y Propert ies} - { New Const ruct ion} - { Condominiums} - { Single Family Homes}

M Y CLIENTS SAY

TESTIM ONIALS IM M EDIATE INTEREST AND QUICK SALE

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{ AGENT} WAS THERE EVERY STEP OF THE WAY

WE SOLD FOR M ORE THAN WE EXPECTED

M EETING ALL YOUR REAL ESTATE NEEDS

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BENEFITS OF WORKING WITH

M AX BROOCK WE'RE PART OF M ICHIGAN?S LARGEST BROKERAGE M ax Broock is a member of t he Real Est at e One Family of Companies. You may ask, why does t hat mat t er t o me? It ?s a great benef it in many ways. Our f amily's net work of 75 of f ices and over 2,000 sales associat es allows me t o connect your home wit h serious buyers. And, t he Real Est at e One Family of Companies is t he only broker t o hold a t op posit ion in ever y M et ro Det roit market . As market leaders, we?re f amiliar wit h your market and we use t his knowledge t o creat e a successf ul experience selling your house. Our in-house research t eam provides mont hly, area-specif ic report s wit h det ails on mont hly market t rends and f orecast s. And af t er t he sale, we won?t leave you hanging. If your plan is t o purchase a new house, our HomeSuit e ser vices provides a smoot h, convenient homebuying experience. Your purchasing t ransact ion is handled by one t eam ? f rom mort gage, t it le and insurance t o rent ing your vacat ion home and invest ment propert ies. Since all t ransact ions are handled by one t eam, we communicat e easily, prevent mist akes and save you t ime and money.

$5.86

BILLION IN SALES VOLUM E*

24,331 PROPERTIES SOLD/LEASED*

2.28

UNIQUE VISITS TO OUR WEBSITES AND APP* *2019 DATA

RANKED NATIONW IDE

LOCAL AND GLOBAL

TOP W ORKPLACE

Our f amily of companies consist ent ly ranks in t he Top 15 brokers in t he nat ion and is t he 9t h largest independent brokerage. Your selling experience is ser viced by one of t he best brokers in t he count r y while you reap all of t he local benef it s of our close connect ions and care.

We?re more successf ul t han any nat ional f ranchise brokerage. Ten of t he Top 25 real est at e companies in t he U.S. are in our Leading Real Est at e Companies of t he World net work. This means people f rom around t he nat ion and globe will have eyes on your list ing.

As you begin t he selling process, you?ll see all of t he pieces and people t hat play a role in t he success of your t ransact ion. Our cult ure is built t o keep employees and agent s engaged and mot ivat ed. We believe t he happier our f amily members are at work, t he bet t er ser vice t hey will provide you.

LISTING YOUR HOM E

OUR INITIAL STEPS Underst anding your want s, needs, and expect at ions early in t he selling process ensures we?re always working t owards t he same goal t oget her.

WHAT IS A SELLER?S AGENT? A seller?s agent always promot es t he best int erest s of t he seller. They f ully disclose t o t he seller all known f act s t hat may or may not af f ect or inf luence t he seller?s decision t o accept an of f er t o purchase. The agent keeps conf ident ial t he seller?s mot ivat ion f or selling.

1 2

We st art wit h an in-person meet ing. I?ll ask you some quest ions about your mot ivat ion, desires and goals in selling your house. Selling your home is a big decision and knowing t he answers t o t hese quest ions will help me t o reach t hose goals. We?ll walk t hrough your home t oget her. This is where we?ll discuss recommended act ions like de-clut t ering, minor repairs or st aging and also where we?ll t alk openly about your house?s best f eat ures as well as any drawbacks I may see. I also like t o underst and what drew you t o t he house in t he f irst place which helps t o market it more ef f ect ively.

We?ll discuss pricing and st rat egies f or your home. Pricing your home correct ly f rom t he st art is crit ical t o your success as a seller. We?ll sit down and t alk about t he pit f alls of pricing t oo high or t oo low. By using research, experience, market knowledge and recent neighborhood comps, I will f ind t he best list ing price f or

The agent discloses t o t he seller all known inf ormat ion about t he ident it y of all buyers and t he willingness of t hose buyers t o complet e t he sale or of f er a higher price.

your house.

We will creat e a cust om market ing plan f or your home. Your propert y deser ves a market ing campaign t hat will highlight it ?s specif ic f eat ures t o buyers. We?ll develop a plan t o ut ilize print , digit al and social channels as well as our f amily?s ext ensive reach t o t arget your prospect ive base.

Finally, we?ll t alk about expect at ions. As your Realt or, I need t o prepare you f or t he selling process and help you set reasonable, logical expect at ions. We?ll also discuss your expect at ions f rom me, expect at ions t hat I?ll have of you and t he best way f or us t o communicat e. Toget her we?ll f igure out how t o best work as a t eam t o sell your home quickly and ef f icient ly.

THE LISTING PROCESS

WHAT TO EXPECT INSTALL LOCKBOX WITH EXTRA KEYS

ORDER FOR SALE YARD SIGN

COORDINATE PHOTO SHOOT

CREATE PROPERTY FLYERS

CREATE CUSTOM IZED PROPERTY WEBSITE

CREATE M LS LISTING REVIEW WITH YOU BEFORE IT IS LIVE

POST LISTING ON-LINE Zillow, Trulia, Realt or.com and many more

REACH OUT TO AGENTS Those who may be working wit h buyers t hat are int erest ed in your propert y

IDENTIFY AND CONTACT TOP LOCAL AGENTS To promot e your propert y t o local agent s

SEND OUT JUST LISTED CAM PAIGN To my ent ire social media and dat abase

INTERNET CAM PAIGN Target Facebook buyer dat abase and social media

SEND OUT JUST LISTED POSTCARDS TO YOUR NEIGHBORHOOD

M AKE CALLS EVERY M ORNING Find qualif ied buyers

PRE-QUALIFY ALL BUYERS BEFORE PRIVATE SHOWINGS

CONDUCT OPEN HOUSE EVENT (Upon seller?s request )

CREATE PROPERTY THANK YOU CARDS For ever y buyer and agent who shows your home

REGULAR LISTING REVIEWS WITH YOU Updat es on act ivit y wit h your list ing and t he sale of your home

SOLD!

M ARKETING YOUR HOM E

OUR RESEARCH BUYER M IGRATION TREND ANALYSIS The Buyer Trend M igrat ion report generat es t rends of past t ransact ions in your area in order t o see where t he buyers are most likely t o come f rom. This helps t o f ocus t he market ing of your house t o t hose most likely t o buy your home, which leads t o a quicker sale. This report is exclusive t o t he Real Est at e One Family of Companies, so it ?s a unique and specialized market ing approach t hat will help in f inding t he buyer f or your home bef ore anyone else can.

M ARKET RESEARCH We have ext ensive knowledge of t he real est at e market and current market condit ions. Our in-house research t eam int egrat es mont hly dat a f rom our int ernal dat abases and t he M ult iple List ing Ser vice (M LS) t o provide a cust omized market analysis. And I?ll give you access t o unlimit ed knowledge about t he current market t rends and f orecast s. These visual report s are easy t o digest and t he dat a is local, so you?ll have ever yt hing you need t o underst and selling in your market area.

M ont hly Housing Report

M arket M inut e Video*

M arket Summaries*

Quart erly Count y M arket Report s

OUR KNOWLEDGE STRETCHES FURTHER As a member of Leading Real Est at e Companies of t he World, we have access t o a long list of met rics relat ed t o sales, market coverage, and more. LeadingRE provides t heir members wit h world-class business resources and nat ional and global connect ions. *City data

M ARKETING YOUR HOM E

OUR TOOLS YARD SIGNS Yard signs are a great way t o advert ise t hat your house is f or sale. When home buyers see my sign in t he yard, t hey will know you are working wit h a t rust ed M ichigan brand who will provide maximum market ing exposure.

85% OF BUYERS FIND THEIR NEW HOUSE VIA THE INTERNET, REAL ESTATE AGENTS OR SIGNAGE We have t hose t op t hree channels covered. Our f amily's websit es get s 2.28 million unique visit s per year and we circulat e your list ing t hroughout our large, yet localized agent net work. We?re part of t he leading brokerage in M ichigan, so our signs are t he most t rust ed in our st at e.

ADVERTISING AND PROPERTY BROCHURES Our digit al and print advert ising reaches buyers across a variet y of demographic groups t hat can be t arget ed by locat ion. Propert y brochures highlight great f eat ures of your house t o pot ent ial buyers.

TOP BROKER WEBSITE IN M ICHIGAN Each list ed propert y get s it s own websit e wit h up t o 50 phot os, home f loor plans and 360Â° virt ual walkt hroughs. Our websit e get s 2.28 million unique visit s per year and we circulat e your list ing t hroughout our large, yet localized agent net work.

EXTENSIVE INTERNET PRESENCE Our large int ernet presence makes t he dif f erence in t he t ime it t akes t o sell and t he amount you net . Any sales associat e can search t he M LS and

As f or t he ot her 15% of buyers? I?ll cust omize a list ing st rat egy t hat can opt imize t he remaining f our channels f or you, t oo.

show t he same homes, but our ext ensive online net work will ensure your home has maximum market ing exposure.

NEW LISTING ALERTS AND SCHEDULE AN APPOINTM ENT New list ing alert s recognizes buyers who have inquired about homes like yours and aut omat ically sends t hem inf ormat ion alert s about your home. Buyers can t hen set t heir appoint ment s, view pict ures, and see a descript ion of your home online, 24 hours a day.

BROKER TOURS AND OPEN HOUSES The broker t our shows of f your house t o ot her local agent s. It is a ver y ef f ect ive and convenient way t o get t he word out about your house. Open houses will be held at your discret ion and are a great way f or pot ent ial buyers t o walk t hrough your home wit h me.

WE M ARKET THE WORLD

CONNECT WITH M E

HERE FOR YOU AVAILABLE 24/ 7 You have inst ant access t o my ser vices at all t imes. Use my M ichigan Real Est at e Search app t o scope out t he sold pricing of surrounding propert ies in your area. This helps you see what t he houses are going f or { LINK GOES HERE}

versus what t hey?re asking f or. You can also use t he app t o shop f or t he home you?ll be moving int o af t er t he sale of your current house.

YOU?RE SUPPORTED FROM DAY ONE Selling a home is a big deal, which is why I?m here t o guide and support you t hrough t he process. We?re t he only broker t o hold a t op posit ion in ever y M et ro Det roit market . As market leaders in your communit y, we?re f amiliar wit h your market and we use t his knowledge t o creat e a successf ul experience selling your house. And my connect ions wit h our mort gage, t it le, and insurance companies also provide a f ast er and more ef f icient process f or your real est at e t ransact ion.

THANK YOU... f or t his opport unit y t o assist you wit h one of t he biggest decisions of a lif et ime. Your t rust is somet hing I don?t t ake light ly and I am commit t ed t o ut ilizing ever y resource of M ax Broock and t he Real Est at e One Family of Companies t o achieve your goals. I would be honored t o help you embark on t his next chapt er.

GIVING BACK TO THE COM M UNITY Our agent s and employees are our biggest cont ribut ors t o our Charit able Foundat ion, giving back t o t he communit ies where we work and live. Over $5,400,000 t ot al charit able cont ribut ions have been made since it ?s incept ion in 2004.

M AX BROOCK

OUR STORY Our doors opened in 1895, which makes M ax Broock Realt ors one of M ichigan?s most experienced and ref ined brokers. We provide a real est at e experience t hat is deser ving of t he elit e. Our bout ique brand is built upon our specialized knowledge and cult ivat ed expert ise in t he luxur y market . At t he age of 24, M ax Broock st art ed his business by showing one of his client s some desirable f arm propert y in Det roit . That subdivision lat er became part of what is known t oday as Virginia Park, a hist oric Det roit neighborhood. In 1905, M ax Broock assembled t he Highland Park proj ect f or Henr y Ford. Ferd Broock, M ax?s son, cont inued t he f amily business. Bet ween 1937 and 1960 M ax Broock Realt ors inf luenced various areas t hroughout M et ro Det roit . M any of t he luxur y resident ial communit ies in t he great er Birmingham and Bloomf ield area were developed under M ax Broock Realt ors?met iculous guidance. In 1965 t he grandson of M ax Broock, Bowen Broock, opened t he company?s f irst branch in Orchard Lake. M ax Broock Realt ors j oined t he Real Est at e One Family of Companies in 2002. The merger combined t wo t hird-generat ion f amily brokerages and unit ed t he ext ensive market knowledge t hey bot h possessed.

{ AGENT NAM E} AGENT OFFICE ADDRESS AGENT PHONE I AGENT@EM AIL.COM AGENTWEBSITE.COM