COLOUR COSMETICS IN THE UNITED KINGDOM 30 Jun 2011
HEADLINES Colour cosmetics sales grow by 5% in 2010, a marked improvement on the previous year’s growth, to reach a value of £1.5 billion Mascara most dynamic in 2010 with growth of 8% in value terms, driven by many new product launches, particularly in the mass segment Unit prices on the whole increase as colour cosmetics continues to innovate and see the launch of products that consumers were happy to pay an elevated price for The biggest brand in colour cosmetics continues to be Boots No7 with a 10% share of retail value sales Colour cosmetics is expected to register a 2% CAGR to 2015, with premium colour cosmetics ranges expected to exhibit the strongest growth as more are launched, although they are still growing from a relatively small base
COMPETITIVE LANDSCAPE The Boots No7 brand continued to lead colour cosmetics in 2010 with a 10% share. The brand has gone from strength to strength in recent years thanks to many successful product launches and its affordable price positioning. Boots also entered into an interesting partnership with supermarket chain Waitrose in 2010, which saw the two chains’ shops carrying each other’s products in selected stores, giving a new outlet for the No7 brand. It is thanks to the strength of this brand that Boots UK Ltd continues to be the biggest company in colour cosmetics with a 13% share of retail sales. L’Oréal and Rimmel both increased their shares in 2010, standing at 11% and 9% respectively. Both companies ran successful campaigns in this year and targeted a broad sector of the market.
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NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO)
Brand (GBO)
Amway (UK) Ltd
Artistry (Amway Corp)
Avon Cosmetics Ltd
Avon (Avon Products Inc)
Benefit Cosmetics Ltd
BeneFit (LVMH Moët Hennessy Louis Vuitton)
Bobbi Brown Cosmetics Ltd
Bobbi Brown (Estée Lauder Cos Inc)
Body Shop Plc, The
The Body Shop (L'Oréal Groupe)
Boots UK Ltd
Boots 17 (Alliance Boots Plc), Boots N°7 (Alliance Boots Plc), Boots Nail Polish Remover (Alliance Boots Plc)
Bourjois Ltd
Bourjois (Chanel SA)
Chanel Ltd
Chanel (Chanel SA)
Christian Dior (UK) Ltd, Parfums
Christian Dior (LVMH Moët Hennessy Louis Vuitton)
Clinique Laboratories Ltd
Clinique (Estée Lauder Cos Inc)
Coty UK Ltd
Margaret Astor (Coty Inc)
DLI Holding Corp
Sally Hansen (Coty Inc)
Elizabeth Arden UK Ltd
Elizabeth Arden (Elizabeth Arden Inc)
Estée Lauder Cosmetics Ltd
Estée Lauder (Estée Lauder Cos Inc)
Givenchy Ltd, Parfums
Givenchy (LVMH Moët Hennessy Louis Vuitton)
L'Oréal (UK) Ltd
L'Oréal Paris (L'Oréal Groupe), Maybelline (L'Oréal Groupe)
Lancôme Ltd
Lancôme (L'Oréal Groupe)
MAC Cosmetics Ltd
Mac (Estée Lauder Cos Inc)
Marks & Spencer Plc
Marks & Spencer (Private Label)
Mary Kay Inc
Mary Kay (Mary Kay Inc)
Mavala (UK) Ltd
Mavala (Mavala (UK) Ltd)
Max Factor Ltd
Max Factor (Procter & Gamble Co, The)
Nails Inc
Nails Inc (Nails Inc)
OPI Products Inc
OPI (Coty Inc)
Oriflame UK Ltd
Oriflame (Oriflame Cosmetics SA)
Original Additions (Beauty Products) Ltd
Elegant Touch (Original Additions (Beauty Products) Ltd)
Other Private Label
Other Private Label (Private Label)
Prestige Brands Holdings Inc
Cutex (Prestige Brands Holdings Inc)
Revlon Group Ltd
Revlon (Revlon Inc)
Rimmel International Ltd
Rimmel (Coty Inc)
Superdrug Stores Plc
Superdrug Nail Polish Remover (Private Label)
Vivalis Ltd
Collection 2000 (Vivalis Ltd)
YSL Beauté Ltd
Yves Saint Laurent (L'Oréal Groupe)
Yves Rocher (London) Ltd, UK
Yves Rocher (Yves Rocher SA)
Source: Passport by Euromonitor International
© Euromonitor International 2011
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FORECAST
DEFINITIONS AND METHODOLOGY Colour Cosmetics Includes foundation, rouge, face powder, blusher, highlighters, face bronzers and 2-way cake products. Foundation (liquid and solid) - Skin-tinted creams/liquids/sticks/mousses used as a base under makeup, giving varying coverage of skin, applied with fingers or sponge. Commonly claimed to cover skin imperfections or give a luminous finish. Two-way cakes - Skin-tinted pastes, normally sold in a compact with a sponge, combining the heavier coverage benefits of foundation, with the more matte finish of powder. Also referred to as twin cakes. Powders (compressed and loose) - Skin-tinted powders, either compressed in a compact with an applicator sponge pad, or loose in a pot for application with a pad or brush. Gives light or translucent matte coverage and can be used alone or on top of foundation, claiming to tone down shine. Concealers - usually come in stick or cream format, and are used on specific problem areas such as blemishes or shadows – they are not designed for general cover like foundation. Blushers/highlighters – items used only to tint the cheeks, designed to give a healthy ‘glow’, without providing general cover like foundation or powder. Includes multifunctional bronzing products whose recommended application includes the face. Base creams - these absorb the skin’s natural oils, allowing more effective application of powder, and are used in conjunction with moisturisers. Excluded are tinted products which are primarily facial moisturisers. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis
© Euromonitor International 2011
www.euromonitor.com
Š Euromonitor International 2011
www.euromonitor.com