BABY CARE IN HONG KONG, CHINA 02 Jun 2011
HEADLINES Baby care sees 3% current value growth to reach HK$179 million in 2010 The low birth rate in Hong Kong continues to hinder growth for baby care despite the fact that Hong Kong parents tend to spend generously on their children Unit prices of baby care increase marginally in 2010 Johnson & Johnson Consumer (Hong Kong) Ltd leads baby care with a 59% value share in 2010 A CAGR of 2% in constant value terms is predicted for baby care over the forecast period
COMPETITIVE LANDSCAPE With its established brand Johnson's Baby, Johnson & Johnson Consumer (Hong Kong) Ltd led baby care with a 59% value share in 2010. A wide distribution network and strong promotion were the key winning factors for the brand. Consumers tend to have more confidence in the quality of famous brands, which gives Johnson’s Baby an extra advantage over other less well-known brands in the category. International brands continued to dominate the baby care category in 2010 as they are often perceived to be safer and of higher quality than domestic brands.
Š Euromonitor International 2011
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NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO)
Brand (GBO)
AS Watson Group
Select (Private Label)
Blistex Inc
Dyprotex (Blistex Inc)
Dairy Farm International Holdings Ltd
Mannings (Private Label)
Fantastic Natural Cosmetics Ltd
Fancl (Fancl Corp)
GlaxoSmithKline HK Ltd
Drapolene (GlaxoSmithKline Plc)
Johnson & Johnson Consumer (Hong Kong) Ltd
Desitin (Johnson & Johnson Inc), Diaper Rash (Johnson & Johnson Inc), Johnson's Baby (Johnson & Johnson Inc)
Nu Skin Enterprises HK Inc
Nu Skin Epoch (Nu Skin Enterprises Inc)
Sebapharma GmbH & Co
Baby Sebamed (Sebapharma GmbH & Co)
Source: Passport by Euromonitor International
Š Euromonitor International 2011
www.euromonitor.com
FORECAST
DEFINITIONS AND METHODOLOGY Baby Care Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis
© Euromonitor International 2011
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