SUN CARE IN INDIA 08 Aug 2011
HEADLINES Sun care sales grow by 15% in 2010, to Rs1.3 billion Heightened awareness about sun care in general, and manufacturers’ efforts to emphasise the need for sun care drives demand in 2010 Sun protection products, the only major category within sun care, set a fast pace, growing by 15% in 2010 Unit prices rise slightly in current terms in 2010, by 4%, and fall in real terms, as companies opt not to pass on higher input costs Hindustan Unilever still leads by far, despite losing value share Sun care is forecast to grow at a constant value CAGR of 8% over the forecast period
COMPETITIVE LANDSCAPE Hindustan Unilever Ltd led sun care sales in 2010, with the Lakmé range, but Lotus Herbals has emerged as a strong rival, with a wider range of products straddling the mass segment. Hindustan Unilever Ltd accounted for over 41% value sales in 2010. Lakmé sun protection benefits from strong recall in skin care and colour cosmetics, coupled by strong distribution, contributing to Hindustan Unilever’s lead in sun care. However, the company saw a decline of almost one percentage point in value share in 2010, as other companies, such as Lotus Herbals, expanded their presence. The major companies in sun care include multinationals like Hindustan Unilever Ltd, Amway, Oriflame and Avon Beauty Products Pvt Ltd, alongside Indian players like Zydus Cadilla, Lotus Herbals, Modicare and a host of other regional players. Kaya skin clinic entered the fray in December 2010 with its Sweat Proof Sun screen SPF30+.
© Euromonitor International 2011
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NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO)
Brand (GBO)
Amway India Enterprises Pvt Ltd
Attitude (Amway Corp)
Hindustan Unilever Ltd
Lakmé (Unilever Group)
Lotus Herbals Ltd
Lotus Herbals (Lotus Herbals Ltd)
Oriflame India Pvt Ltd
Oriflame Sun Care (Oriflame Cosmetics SA)
Zydus Wellness Ltd
Ever Yuth Sunscreen (Zydus Wellness Ltd)
Source: Passport by Euromonitor International
© Euromonitor International 2011
www.euromonitor.com
FORECAST
DEFINITIONS AND METHODOLOGY Sun Care This is the aggregation of sun protection, aftersun and self-tanning products. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis
Š Euromonitor International 2011
www.euromonitor.com