FRAGRANCES IN SAUDI ARABIA 11 Aug 2011
HEADLINES Fragrances increases in value by 12% in 2010, rising to SR3.1 billion Perfumeries and beauty specialist retailers are the leading distribution channels for fragrances Premium unisex fragrances records the highest growth, increasing in value by 11% in 2010 The average unit price in fragrances increases by 5% in 2010 Arabian Oud Co remains the leading player in fragrances in 2010 with a 36% value share Fragrances is set to increase in constant value at a CAGR of 5% over the forecast period
COMPETITIVE LANDSCAPE With Saudi Arabia ranking among the largest markets for fragrances at a global level, there are hundreds of companies, both local and multinational, entering fragrances in Saudi Arabia, a situation which has led to a very fragmented competitive landscape. Multinational players such as Hugo Boss AG, Givenchy SA, Calvin Klein Cosmetics Co, Yves Saint Laurent Parfums, Chanel and Christian Dior appeared dominant in French-style fragrances within premium men’s fragrances and premium women’s fragrances, while Arabian/Oriental fragrances continued to be offered exclusively by local companies such as Arabian Oud Co, Abdul Samed Al Qurashi Co and Hamil Al Musk Oud & Perfumes Co. Arabian Oud Co is leader in fragrances in Saudi Arabia and held a 36% value share in 2010. The value share of Arabian Oud increased by two percentage point in 2010. The company opened more retail outlets in 2010, the number of which increased to some 500 in Saudi Arabia alone. Arabian Oud invests heavily in attractive packaging and presentation for its premium fragrance ranges. Through its massive range of fragrances, which encompasses more than 2,500 perfumes/scents made up of various oriental essences, the company was the dominant player in Arabian/Oriental oil fragrances throughout the review period.
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NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO)
Brand (GBO)
Abdul Samed Al Qurashi Co
Al Qurashi (Abdul Samed Al Qurashi Co)
Alyssa Ashley
Musk (Dana Classic Fragrances Inc)
Arabian Oud Co
Arabian Oud (Arabian Oud Co)
Avon Products Inc
Avon Bond Girl 007 (Avon Products Inc)
Bvlgari SpA
Bvlgari Black (Bvlgari SpA), Bvlgari BLV (Bvlgari SpA), Bvlgari Omnia (Bvlgari SpA)
Cacharel & Cie, Parfums
Anaïs Anaïs (L'Oréal Groupe), Eden (L'Oréal Groupe)
Calvin Klein Cosmetics Co
Escape (Coty Inc), Eternity (Coty Inc), Eternity for Men (Coty Inc)
Cartier SA
Cartier (Richemont SA, Cie Financière), Delices De Cartier (Richemont SA, Cie Financière)
Chanel SA
Allure (Chanel SA), Allure Homme (Chanel SA), Chance (Chanel SA), Chanel N°5 (Chanel SA), Egoïste Platinum (Chanel SA)
Christian Dior SA, Parfums
Dune (LVMH Moët Hennessy Louis Vuitton), Fahrenheit (LVMH Moët Hennessy Louis Vuitton), Higher (LVMH Moët Hennessy Louis Vuitton)
Coty Inc
Jovan for Her (Coty Inc), Jovan Musk for Men (Coty Inc), Wild Musk (Coty Inc)
Davidoff Parfums
Davidoff Cool Water for Men (Coty Inc), Davidoff Good Life (Coty Inc), Davidoff Relax (Coty Inc)
Dunhill Ltd, Alfred
Dunhill Desire (Procter & Gamble Co, The), Dunhill for Men (Procter & Gamble Co, The), Dunhill London (Procter & Gamble Co, The)
Elizabeth Arden Inc
5th Avenue (Elizabeth Arden Inc), Sunflowers (Elizabeth Arden Inc)
Estée Lauder Cos Inc
Clinique (Estée Lauder Cos Inc), DKNY (Estée Lauder Cos Inc), Pleasures (Estée Lauder Cos Inc), Sean John (Estée Lauder Cos Inc), Tom Ford (Estée Lauder Cos Inc)
Gianfranco Ferre
Gieffeffe (Gianfranco Ferre)
Giorgio Armani SpA
Acqua di Giò pour Homme (L'Oréal Groupe)
Givenchy SA, Parfums
Eau Torride (LVMH Moët Hennessy Louis Vuitton), Givenchy Into The Blue (LVMH Moët Hennessy Louis Vuitton), Givenchy Pi (LVMH Moët Hennessy Louis Vuitton), Givenchy pour Homme (LVMH Moët Hennessy Louis Vuitton), Organza (LVMH Moët Hennessy Louis Vuitton), Very Irresistible Givenchy (LVMH Moët Hennessy Louis Vuitton)
Guerlain SA (Suisse)
L'Instant de Guerlain (LVMH Moët Hennessy Louis Vuitton), Samsara (LVMH Moët Hennessy Louis Vuitton)
Hamil Al Musk Oud & Perfumes Co
Hamil Al Musk (Hamil Al Musk Oud & Perfumes Co)
Hans Schwarzkopf & Henkel GmbH & Co KG
City Men (Henkel AG & Co KGaA), Fa Men (Henkel AG & Co KGaA)
Hugo Boss AG
Boss Bottled (Procter & Gamble Co, The), Boss in Motion (Procter & Gamble Co, The), Boss Intense for Woman (Procter & Gamble Co, The), Hugo (Procter & Gamble Co, The), Hugo Deep Red (Procter & Gamble Co, The), Hugo Woman (Procter & Gamble Co, The), Hugo XX (Procter & Gamble Co, The), Hugo XY (Procter & Gamble Co, The)
J Casanova Ltd
Ana Wel Shooq (Mahmoud Saeed Group), Sodfah (Mahmoud Saeed Group)
Jacques Bogart SA
Lapidus pour Homme (Jacques Bogart SA), One Man Show (Jacques Bogart SA)
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Company Name (NBO)
Brand (GBO)
Kenzo Parfums (Saudi Arabia)
Kenzo (LVMH Moët Hennessy Louis Vuitton)
Lancôme Parfums Beauté et Cie
Connexion (L'Oréal Groupe), Trésor (L'Oréal Groupe)
Lever Fabergé Ltd
Axe (Unilever Group), Brut (Unilever Group)
Loris Azzaro SA, Parfums
Azzaro pour Homme (Clarins SA), Chrome (Clarins SA)
Mahmoud & Abdel Khalek Saeed Co
Mothhela (Mahmoud Saeed Group), Tedallal (Mahmoud Saeed Group), Velvet Rose (Mahmoud Saeed Group)
Prince Matchabelli
Prophecy (Prince Matchabelli)
Procter & Gamble Co, The
Lacoste (Procter & Gamble Co, The), Mont Blanc (Procter & Gamble Co, The)
Puig SL
CH (Puig SL), Nina (Puig SL)
Ralph Lauren, Parfums
Ralph Lauren Polo Sport (L'Oréal Groupe), Safari for Men (L'Oréal Groupe)
Revlon Inc
Charlie (Revlon Inc)
Saudi Perfumes & Cosmetics Co Ltd
Chamsy (Mahmoud Saeed Group)
Shaneel Enterprises Ltd
Yardley Baroque (Lornamead Group)
Thierry Mugler
Angel (Clarins SA)
Versace Perfumes
Versace L'Homme (Euroitalia Srl)
Yves Saint Laurent Parfums
Elle By YSL (L'Oréal Groupe), L'Homme Yves Saint Laurent (L'Oréal Groupe)
Source: Passport by Euromonitor International
FORECAST
DEFINITIONS AND METHODOLOGY Fragrances This is the aggregation of men's, women's and unisex mass and premium fragrances.
© Euromonitor International 2011
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The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis
Š Euromonitor International 2011
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