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Philippines Consumer Electronics Report Q4 2011 Published on August 2011
Report Summary The Philippines' consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$4.4bn in 2011. Demand likely to remain strong in the coming quarters, boosted by supportive domestic economic conditions and continued growth in remittance inflows. BMI projects that the Philippine consumer electronics market will grow at a compound annual growth rate (CAGR) of 7% to US$5.7bn by 2015, driven by rising household penetration of PCs (less than 20% currently) and LCD TV sets. Demand in the AV and mobile categories is expected to strengthen in 2011, in line with BMI's prediction of continuing strong growth in domestic demand. Much growth is projected to come from areas outside Metro Manila. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers. Vendors will seek profits from product innovation such as smartphones based on the Android operating system, and 3D and LED TV sets. Computers Computers accounted for around 43% of Philippine consumer electronics spending in 2010. BMI forecasts Philippine domestic market computer hardware sales (including notebooks and accessories) of US$1.8bn in 2011, up from US$1.7bn in 2010. Computer hardware CAGR for the 2011-2015 period is forecast at about 9%, with much growth coming from increasing PC penetration, which is less than 10% currently. AV devices accounted for around 16% of Philippine consumer electronics spending in 2010. The Philippine domestic AV device market is projected at US$700mn in 2011. The market is expected to grow at a CAGR of 10% during 2011-2015 to a value of US$1.0bn in 2015. The main driver will be demand for LCD TV sets in the Philippines' 9mn TV household market. Mobile Handsets Mobile handset sales will account for around 39% of Philippine consumer electronics spending during BMI's five-year forecast period. Philippine market handset sales are expected to grow at a CAGR of 8% to 15.8mn units in 2015, as mobile subscriber penetration reaches 122%, although a proposed tax on texting could restrain growth. Sales will be dominated by lower priced mass market phones, but the Philippines is viewed as a promising market for smartphones. Demand for models based on Android was boosted by a series of new product launches in Q410.
Table of Content Executive Summary 5 SWOT Analysis 7 Philippines Consumer Electronics Market SWOT 7 Philippines Electronics Industry SWOT 8 Philippines Political SWOT .. 9 Philippines Economic SWOT ...... 10 Philippines Business Environment SWOT ... 11 Asia Business Environment Ratings ... 12 Table: Regional Consumer Electronics Business Environment Ratings....... 12 Market Overview .... 16
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>> Get this Report Now by email! Computers 16 Table: Computers: Demand, 2008-2015 ..... 16 Drivers ..... 17 Segments ..... 18 AV .... 20 Table: AV: Demand, 2008-2015 . 20 Mobile Handsets . 22 Table: Mobile Handsets: Demand, 2008-2015 ... 24 Consumer Electronics Industry .... 27 Table: Electronics Output, 2008-2015 28 Semiconductors And Components ....... 30 Computers... 31 AV ....... 31 Telecommunications ... 32 Industry Forecast Scenario ... 33 Table: Consumer Electronics Overview, 2008-2015 ... 33 Industry Developments. 35 IT Education Agenda .. 36 Macroeconomic Forecast ...... 37 Philippines ' Economic Activity . 39 Competitive Landscape 40 Computer . 40 Handsets .. 42 AV .... 45 BMI Methodology .. 48 How We Generate Our Industry Forecasts . 48 Electronics Industry .... 48 Sources ....... 49
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