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Spirits in Italy, Datamonitor Published on August 2011
Report Summary Introduction Spirits in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information. Highlights *The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. *The Italian spirits market generated total revenues of $7.9 billion in 2010, representing a compound annual rate of change (CARC) of -1.7% for the period spanning 2006-2010. *Specialty spirits sales proved the most lucrative for the Italian spirits market in 2010, generating total revenues of $3 billion, equivalent to 38.4% of the market's overall value. *The performance of the market is forecast to improve, with an anticipated CARC of -0.9% for the five-year period 2010-2015, which is expected to lead the market to a value of $7.5 billion by the end of 2015. Features Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Italy Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Italy Leading company profiles reveal details of key spirits market players' global operations and financial performance Add weight to presentations and pitches by understanding the future growth prospects of the Italy spirits market with five year forecasts by both value and volume Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
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>> Get this Report Now by email! What was the size of the Italy spirits market by value in 2010' What will be the size of the Italy spirits market in 2015' What factors are affecting the strength of competition in the Italy spirits market' How has the market performed over the last five years' Who are the top competitiors in Italy's spirits market'
Table of Content TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 17 Supplier power 18 New entrants 19 Substitutes 20 Rivalry 21 LEADING COMPANIES 22 Davide Campari Milano SpA 22 Diageo plc 26 Pernod Ricard 32 MARKET DISTRIBUTION 37 MARKET FORECASTS 38 Market value forecast 38 Market volume forecast 39 MACROECONOMIC INDICATORS 40 APPENDIX 42 Methodology 42 Industry associations 43 Related Datamonitor research 43 Disclaimer 45 ABOUT DATAMONITOR 46 Premium Reports 46
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>> Get this Report Now by email! Summary Reports 46 Datamonitor consulting 46 LIST OF TABLES Table 1: Italy spirits market value: $ million, 2006'10 10 Table 2: Italy spirits market volume: million liters, 2006'10 11 Table 3: Italy spirits market segmentation I:% share, by value, 2010 12 Table 4: Italy spirits market segmentation II: % share, by value, 2010 13 Table 5: Italy spirits market share: % share, by volume, 2010 14 Table 6: Davide Campari Milano SpA: key facts 22 Table 7: Davide Campari Milano SpA: key financials ($) 24 Table 8: Davide Campari Milano SpA: key financials (') 24 Table 9: Davide Campari Milano SpA: key financial ratios 24 Table 10: Diageo plc: key facts 26 Table 11: Diageo plc: key financials ($) 30 Table 12: Diageo plc: key financials (ÂŁ) 30 Table 13: Diageo plc: key financial ratios 30 Table 14: Pernod Ricard: key facts 32 Table 15: Pernod Ricard: key financials ($) 34 Table 16: Pernod Ricard: key financials (') 35 Table 17: Pernod Ricard: key financial ratios 35 Table 18: Italy spirits market distribution: % share, by volume, 2010 37 Table 19: Italy spirits market value forecast: $ million, 2010'15 38 Table 20: Italy spirits market volume forecast: million liters, 2010'15 39 Table 21: Italy size of population (million), 2006'10 40 Table 22: Italy gdp (constant 2000 prices, $ billion), 2006'10 40 Table 23: Italy gdp (current prices, $ billion), 2006'10 40 Table 24: Italy inflation, 2006'10 41 Table 25: Italy consumer price index (absolute), 2006'10 41 Table 26: Italy exchange rate, 2006'10 41 LIST OF FIGURES Figure 1: Italy spirits market value: $ million, 2006'10 10 Figure 2: Italy spirits market volume: million liters, 2006'10 11 Figure 3: Italy spirits market segmentation I:% share, by value, 2010 12 Figure 4: Italy spirits market segmentation II: % share, by value, 2010 13 Figure 5: Italy spirits market share: % share, by volume, 2010 14 Figure 6: Forces driving competition in the spirits market in Italy, 2010 15 Figure 7: Drivers of buyer power in the spirits market in Italy, 2010 17 Figure 8: Drivers of supplier power in the spirits market in Italy, 2010 18 Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Italy, 2010 19 Figure 10: Factors influencing the threat of substitutes in the spirits market in Italy, 2010 20 Figure 11: Drivers of degree of rivalry in the spirits market in Italy, 2010 21 Figure 12: Davide Campari Milano SpA: revenues & profitability 25 Figure 13: Davide Campari Milano SpA: assets & liabilities 25 Figure 14: Diageo plc: revenues & profitability 31 Figure 15: Diageo plc: assets & liabilities 31 Figure 16: Pernod Ricard: revenues & profitability 36
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>> Get this Report Now by email! Figure 17: Pernod Ricard: assets & liabilities 36 Figure 18: Italy spirits market distribution: % share, by volume, 2010 37 Figure 19: Italy spirits market value forecast: $ million, 2010'15 38 Figure 20: Italy spirits market volume forecast: million liters, 2010'15 39
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