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Surface Care in the Philippines Published on July 2011
Report Summary Unilever Philippines entered surface care in the first quarter of 2011 through the introduction of Cif, a world-renowned cream surface cleaner. Although the new product is a multi-purpose cleaner, emphasis was more on the kitchen and its ability to remove stains and dirt on cooking pans, exhaust fans, countertops, stovetops and refrigerator doors. Nevertheless, advertisements continued to refer to other areas of the home where Cif can also be utilised. Euromonitor International's Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Surface Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Content Surface Care in the Philippines Euromonitor International July 2011 List of Contents and Tables Headlines Trends
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>> Get this Report Now by email! Competitive Landscape Prospects Category Data Table 1 Sales of Surface Care by Category: Value 2005-2010 Table 2 Sales of Surface Care by Category: % Value Growth 2005-2010 Table 3 Surface Care Company Shares 2006-2010 Table 4 Surface Care Brand Shares 2007-2010 Table 5 Forecast Sales of Surface Care by Category: Value 2010-2015 Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2010-2015 Philusa Corp in Home Care (philippines) Strategic Direction Key Facts Summary 1 Philusa Corp: Key Facts Company Background Production Competitive Positioning Summary 2 Philusa Corp: Competitive Position 2010 Executive Summary Improved Performance Due To Better Economic Climate in 2010 Green Products Become More Visible in Home Care Procter & Gamble Philippines Inc Maintains Its Lead Supermarket/hypermarket Channel Benefits From Chained Retailer Expansion A Better Performance Expected Over the Forecast Period Key Trends and Developments Multinationals Lead New Product Development Green Home Care Products Become More Visible Market Performance Improves Due To Better Economic Climate Standard Brands Remain A Popular Choice Home Care Companies Advertise Through Advocacy Campaigns Market Indicators Table 7 Households 2005-2010 Market Data Table 8 Sales of Home Care by Category: Value 2005-2010 Table 9 Sales of Home Care by Category: % Value Growth 2005-2010 Table 10 Home Care Company Shares 2006-2010 Table 11 Home Care Brand Shares 2007-2010 Table 12 Penetration of Private Label by Category 2005-2010 Table 13 Sales of Home Care by Distribution Format: % Analysis 2005-2010 Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 15 Forecast Sales of Home Care by Category: Value 2010-2015 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2010-2015 Definitions Summary 3 Research Sources
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