3 minute read
Levia Lemme drink a
There is no better feeling than taking a cold, refreshing sip of your favorite beverage on a hot summer day. To enhance that experience and accompany any occasion is Levia, a cannabis infused seltzer.
Levia Co-Founder Kristin Rogers described the product as “healthy” as it contains zero sugar, zero calories and has all natural flavors.
While most people think of consuming cannabis by smoking or eating it, drinking it is a whole different experience.
When creating Levia, Rogers said they wanted to have the “full value” of the cannabis plant.
“We’re really at the tip of the iceberg of what cannabis can really do,” she shared.
Levia allows you to choose the feeling you want, “rather than picking a weed and falling asleep every time and being disappointed it was not a good experience,” said Rogers. She noted that they wanted to make the product “more effects based.”
“It tastes just like a seltzer. We use an emulsification process, and it is clear just like every other seltzer [and] it is only 5 mg,” she shared.
For Rogers, she said 5 mg is like a beer and wanted to try to mimic that with Levia. “We want people to feel like this is a replacement” or use it as a replacement for alcohol, she said.
There are three Levia seltzers that are always available including “Achieve” – a raspberry lime flavor that is uplifting and provides energy. “Celebrate” is a hybrid that is “somewhere in the middle” – it will not make you tired but will not make you run around clearing your house, Rogers said. Lastly, there is “Dream,” which focuses on bedtime relaxation.
If you are going to a backyard barbecue, Rogers suggests choosing Achieve. “One makes me feel like I just had a glass of wine – just like everyone else – except I’m not [going to] be hungover the next day,” she said.
Rogers shared that one of Levia’s most important aspects is its fast onset. It takes about 15-20 minutes to kick in, and in two to three hours, you won’t feel it anymore.
“We wanted to make sure it was a really good experience especially for people who had never tried cannabis before or who had a terrible experience and wanted to get back into it,” Rogers said.
Also available now through the end of July is Levia’s summer classic series: Peach Tea. Rogers shared that this summertime flavor is her “new favorite seasonal.”
“I’m so impressed with how much it tastes just like peach tea,” she added.
The end of the summer seasonal –launching in August – is Levia’s Cherry Lemonade. This is in partnership with Kynd Cannabis.
Rogers shared that she is the most excited for this launch because one year ago, Levia was bought by Ayr Wellness, which also has a new strain –cherry lemonade – that they are using for this flavor specifically.
“[It is] finally all coming together” in creating their first real collaboration, she said.
To match the seltzers, Levia has three tinctures. Understanding that everyone has a different tolerance, Rogers shared that they wanted to make a tincture enhancement using the exact same formula, so that people could make their own Levia.
“If you don’t like seltzer, you can make your coffee into a Levia because the tincture is water soluble as well. Essentially, with the tincture, you can make anything into a Levia,” she explained.
She went on to say that the great thing about the tinctures is that they can be used with any mocktail. When Levia does various events, Rogers said it is fun to create a new mocktail, however, her favorite one is a mojito.
Something a lot of people might not know about Levia’s creation is that it was done in Rogers’ garage.
She explained that it was “a dream” she shared with her husband and another couple, to provide people with a good cannabis experience.
Rogers shared that her background is a substance abuse therapist, and her husband is a brand marketer. Together, they thought it would be amazing to give someone an experience where you don’t have to smoke it and it has a fast onset. She noted that people are still smoking so much because that is the “quickest way to get everything and you get the value of the entire plant.”
Although Levia started to launch in 2017, it took several years to hit the market. It officially became available in March 2021 and has been growing ever since.
Rogers said, “It is so fun to have a product that we also use every single day.”
She went on to describe the product and brand as a “labor of love.”
TO FIND LEVIA NEAR YOU, VISIT LEVIA.BUZZ. PRICING DEPENDS ON THE LOCATION, BUT TYPICALLY RANGES BETWEEN $5-7 FOR ONE CAN.
STORY BY DAN MCCARTHY IG: @ACUTALPROOF PHOTOS SUBMITTED