EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015
Expertise by Repucom Your contact persons: Andre Haberla | Kaj Owen
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© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014
CONTENTS
» INTRODUCTION
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» EXECUTIVE SUMMARY
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» PRESENTATION OF THE RESULTS
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» General results across all leagues » Specific results for individual leagues » Jersey sponsorship trends and developments » Appendix
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» TERMS & CONDITIONS
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» CONTACT DETAILS
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© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014
GENERAL RESULTS ACROSS ALL LEAGUES INDUSTRIES’ INVESTMENT IN JERSEY SPONSORSHIP
Top 6 industry sectors by jersey sponsorship volume per year
in million EUR
05/06
Travel / Tourism / Accommodation
Automobile
Banking / Financial Services / Insurance
X
Energy Supplier
X
06/07
07/08
08/09
09/10
10/11
11/12
12/13
Note: Refers to the 6 key football leagues analysed in this report
Top industry sectors of sponsors – European overview per league
Note: Please see the graph above for a definition of colours used in this map
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13/14
14/15
SPECIFIC RESULTS FOR INDIVIDUAL LEAGUES PREMIER LEAGUE – ANALYSIS OF JERSEY SPONSORSHIP LANDSCAPE
Total expenditure of the top 5 industry sectors
Total expenditure of the 5 highest investing countries
2014/15
2013/14 Banking / Financial Services / Insurance
USA
Automobile
UK
Travel / Tourism / Accommodation
UAE
X
X
X
X 0
20
40
60
80
0
20
40
60
Note: Figures in million Euro p.a.
Sponsorship deals and spend (domestic vs. international)
Trend Graph 2001/02 – 2014/15: Jersey sponsorship Total volume per league
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CAGR: 9.2% International
60% 75% 01/02 03/04 05/06 07/08 09/10 11/12 13/14 Note: Compound annual growth rate across the relevant seasons
Average revenue per club
Domestic
40% 25% # of Sponsorship Deals
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Sponsorship Spend
01/02
03/04
05/06
Note: Figures in million Euro p.a.
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014
07/08
09/10
11/12
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TERMS & CONDITIONS
TERMS AND CONDITIONS OF USE Please note that this report is subject to copyright agreements. All rights are reserved by Repucom. No part of this report may be reproduced, processed or further distributed in any fashion whatsoever without the author’s prior written consent. In this case Repucom. As a condition of publication of any contents of this study, as above, written consent must be given by Repucom. Please note that the images and logos in this report are intended for internal use only.
Whilst proper due care and diligence has been taken in the preparation of this document, Repucom cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage caused as a result of using information or recommendations contained within this document. Apart from that our General Terms and Conditions, status as of August 2014 shall apply. Available at http://repucom.net/agb
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CONTACT DETAILS
ANDRE HABERLA Head of Market Intelligence Phone Email
+49 (0)221 43 073 784 ahaberla@repucom.net
KAJ OWEN Project Manager Market Intelligence Phone Email
+49 (0)221 43 073 146 kowen@repucom.net
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© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014