Issuu version

Page 1

Let’s power your resilience


Changes require new answers As you know your industry is changing more than ever these years. Health budgets are becoming constrained, access to customers and key stakeholders is being restricted, patient voices and expectations are increasing and on new discoveries the burden to substantiate incremental value to society is going through the roof.



Most companies work hard to adapt to the changes but when we asked top executives of European pharmaceutical companies they all agreed there is a big room for improvement:

We don’t have all the solutions. But based on our vast experience and track record within the global pharmaceutical industry we do have some new answers you might find useful.


Companies are still trapped in silo thinking of different vocabularies, not driven by shared and aligned goals, priorities and activities. The product value propositions are not fully integrated in a coherent and targeted way across key external stakeholder groups Many pharma companies are still struggling to explore the digital opportunities which is already an integral part of the business proposition of so many other industries


ALL THE ANSWERS


We don’t have a book of answers. As far as we believe a book like that does not exist. So researching, listening, thinking, discussing, inventing and working hard is our way forward to different and better answers.



Normally it works. We have: Facilitated that turned-around a slow launch of a product to become the worlds best selling in its class


Lead the strategic and creative process in 20+ markets to become the European Launch of the Year



Orchestrated the extraction of statement for the fastest growin


the corporate vision ng stock in the Nordics


Won the biggest medical creative awards - Clio Rx, Global Awards‌and been in the grand juries* *(Easier to win then‌)



These companies speak nicely about us



We are everywhere At REPUTATION we have no limits. We develop creative and efficient communication for all types of media. We work for brands and companies all over the world. We hire talents from all continents and cultures. Why? Because limitations are only for frightened people afraid of tomorrow.


REPUTATIONcph in the heart of Copenhagen


Being part of the largest Life Science agency network in the world, Publicis Groupe, we can service you when and where you need it. We can bring in experts within any knowledge gap imaginable. We can bring you closer to any customer or stakeholder you might wish.

PUBLICIS headcourter Paris



REPUTATION cph Bredgade 15 1260 København K Phone + 45 33 38 50 00 reputationcph.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.