REPUTATION june 10

R E P U TAT I O N n and joi e r e h k Clic k aceboo us on f

UPDAT E www.reputationcph.com

REPUTATION 2.0 Proving REPUTATION’S ambitions and expertise in digital marketing we are global lead agency on several digital projects and manage a very comprehensive online partner programme for Storebæltsbroen – engaging 250,000 Danes.

To strengthen our competencies even further I am very pleased to announce that Mads Fuhr Frederiksen has joined us in a newly created role as Digital Planner. Mads has previous experience from a series of digital specialists such as Cubizz and Guava. Most recently he held the position of Creative & Production Manager at Neuberg.

By adding Mads to our strong digital offering we believe we match most online agencies when it comes to digital strategy and conceptualization. And outshine them when it comes to consumer insight, creativity and 360 degree communication.

Kind regards

Alexander Peitersen Managing Director, REPUTATION

Get a free digital marketing check Do you make full advantage of all the possibilities within digital marketing…? Let REPUTATION go through your digital activities and give you valuable inspiration for future initiatives.

Contact Digital Planner Mads Fuhr Frederiksen mff@reputationcph.com +45 2712 8707 Client Services Thomas Sonberg ts@reputationcph.com +45 23906544

REPUTATION is to launch new mineral water In a world becoming increasingly generic, it’s often hard to distinguish between brands within the same category. Then once in a while a new product comes along – and while serving a similar purpose as other brands – it has a unique story to tell and a remarkable point of difference. Isklar is such a product – a mineral water bottled directly from a 6.000 year old glacier in Norway and verified carbon neutral.

Isklar expects to hit the shelves in Denmark in August, and we will do our best to make sure that it also both hits the minds of the consumers by a combination of print ads and POS – and literally goes down well with them through untraditional means of sampling.

Actually, we’ve previously had the pleasure of working with Michael Holm – the Danish Country Manager of Isklar, as he is the former Brand Manager of another client of ours – Australian hair care brand Aussie (P&G). We look forward to continuing this relationship and make Isklar the mineral water of choice in Denmark.

facebook

a golden marketing opportunity

facebook facts More than 450 million users world wide 2.2 million Danish users 50% log on daily 60 million status updates each day 250,000 new members each day

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Facebook – a golden marketing opportunity

Mads Fuhr. The social networking website Facebook was launched in 2004. Six years later 450 million people around the world have a profile on and every single day 250,000 new members register.

No doubt this makes Facebook the hottest social media but also a highly interesting marketing media. So no wonder that more and more companies push marketing budgets towards Facebook aiming for a closer relation with their customers and winning new hearts.

Superior segmentation. On Facebook people have established groups for almost everything – travel, books, computers, wine, beer, environment, cartoons, weddings, art, hunting, diving…you name it. At the same time the wealth of information available through user profiles and accepted applications makes it possible to target your audience very accurately.

You need a great idea to be “liked”. Another great marketing aspect of Facebook is the possibility to have an ongoing dialogue with your costumers and potential costumers. Get people to join your brand’s Facebook group and you have a golden opportunity to strengthen the bond to your target group. However….it’s easier said than done.

It requires a strong creative idea and continuous interaction to make people join and to maintain their interest.

Find out what Facebook can do for you brand.

Contact Digital Planner Mads Fuhr Frederiksen mff@reputationcph.com +45 2712 8707 Client Services Director Thomas Sonberg ts@reputationcph.com +45 23906544

From “Likes” and Followers to Customers. But does a company’s engagement on Facebook correlate to costumer acquisition, retention and advocacy?

In February 2010, market research firm Chadwick Martin Bailey along with iModerate Research Technologies, surveyed over 1,500 individuals online as well as conducted one-on-one discussions to contextualize social media behavior.

The study found that an astounding 60 percent of individuals who “like” pages dedicated to brands on Facebook are more likely to recommend the brand than those unaware of the company’s presence within the network. Since actions speak louder than words, the study sought to answer the question of whether engagement leads to purchases. The answer is yes. An impressive 51 percent of Facebook fans indicated that they are more likely to buy since connecting online with the brands. So with 450 million users on Facebook….the potential is massive.

450.000000 like this

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ONLINE loyalty REPUTATION behind one of Denmarks largest online loyalty programmes Storebæltsbroen (The Great Belt Bridge) is the only bridge to connect the East and West of Denmark. Based on a very focused online strategy the website entertains almost 2 million site visitors annually while an online partner programme has more than 250,000 members which makes it one of the largest loyalty programmes in Denmark.

Storebæltsbroen and REPUTATION are the architects behind the online strategy.

If you want to know more about how we generate repeat bridge traffic for Storebæltsbroen please contact Client Services Director Thomas Sonberg.

Segmented, monthly e-newsletters with selected partner offers for maximum messaging relevance.

Newsletters are created and distributed by REPUTATION.

Offers from 150 nationwide partners in hospitality, sights and entertainment to stimulate and inspire repeat bridge traffic. REPUTATION is in ongoing dialogue with potential and existing partners in order to give their offers maximum online exposure.

Link to BroBizz mass communications campaign developed by REPUTATION.

Always chained to a toilet‌?

REPUTATION behind disease awareness campaign in Germany

Street event

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Imagine you have to pee more than 8 times a day.

And when you need a toilet you need it NOW. Because if it takes more than 40 seconds to reach the toilet you will wet yourself. This is why people suffering from this condition feel they are chained to a toilet day in and day out – which decreases their quality of life dramatically.

Shame holds sufferers from treatment The condition is called overactive bladder (OAB) and affects 1 out of 5 people. This makes it a very normal condition but many of the sufferers feel ashamed and are reluctant to go to the doctor. This means they don’t get the treatment which could unchain them from the toilet.

Campaign brief: Motivate sufferers to look up treatment Astellas is a global pharmaceutical company which produces leading treatment for overactive bladder. Astellas in Germany wanted to do a substantial disease awareness campaign which should motivate OAB sufferers to go to the doctor and seek for help. Three advertising agencies were invited to pitch for the campaign – two of Germany’s leading agencies and then REPUTATION. Astellas chose to work with REPUTATION and together we have done a campaign which will be launched in June. The campaign will be running in print ads, on the Internet, on the radio, in the streets, in newspaper articles, and naturally at the doctor.

Campaign elements includes a microsite, ads, posters for the GPs’ waiting rooms as well as a street event.

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REPUTATION represents Denmark in Coca-Cola’s digital World Cup campaign Every time Denmark scores a goal in the World Cup in football it will be celebrated on all the leading web-sites in Israel. The celebration will be marked by an animation created by REPUTATION for Coca-Cola. This activity builds on The Coca-Cola Company’s global Celebration advertising, which draws inspiration from Roger Milla, credited as the first player to celebrate in a unique way after scoring a World Cup goal.

with the biggest events in global sport. This exciting project brings to the forefront technological innovation and reflects the spirit and values both of the brand and the World Cup itself as an event which connects people all around the world in moments of celebration, excitement and emotion.

REPUTATION is the Danish representative of Europe’s largest agency group – Publicis. 32 countries within the Publicis network contributed to the digital Coca-Cola campaign – the same 32 countries which have a football team at the World Cup in South Africa. Creative teams from the 32 countries have all created their unique Celebration animation representing their own country. Now we just hope that our Celebration animation will be the one to pop up most often…

Alon Zamir, VP Marketing of Coca-Cola Israel, said: ”The brand Coca-Cola has always been connected

New arrivals Amanda Burnham

Kristine Letz

-Intern

- Intern

After a brief but bad-ass career in sports journalism in the states, Amanda received a degree in graphic arts in Baltimore, before joining us in the creative department for the summer. With experience ranging from letterpress to silk screening, she is lending her creative charm while gaining exposure to the world of international advertising.

Amanda aspires to a career of awesomeness and dangerous creative endeavors.

German by birth, Kristine helps us out with research and beautiful translations into German. Kristine will be with us until July where she will start an internship at The Karen Blixen Museum – also in Denmark. And then…it’s straight back to Germany to finish her Media Management studies.

REPUTATION REPUTATION is a eight-year-young advertising agency on the roll, and the creative comet in Denmark for Publicis and Leo Burnett. It is part of Publicis Groupe, Europe’s largest advertising corporation and a stable that includes Saatchi & Saatchi, Fallon etc. Specialising in reputation management and corporate branding, the agency currently has a 37-strong team, including experts in PR, HR, web and film production. The REPUTATION portfolio spans a broad spectrum of sectors, including culture, health, education, IT, consultancy and fashion around the globe.

Our international experience extends to being the global lead agency for four companies, and the Nordic agency for three others.

REPUTATION · Bredgade 15 · DK-1260 København K · Tlf. 33 38 50 00