Influencing Consumer Behavior Through Psychological Tactics

Influencing Consumer Behavior Through Psychological Tactics Influencing Consumer Behavior Through Psychological Tactics The realm of marketing has evolved from mere advertisements describing products and services to a more complex one, where marketers now focus on a plethora of techniques and techniques that can influence consumer behavior. While a number of studies are conducted in order to understand how consumers make their purchasing decisions and what drives sales, marketers are now relying on psychological studies and tactics in order to influence consumer behavior. Successful marketing campaigns rely heavily on these psychological tactics. It is however worth highlighting that despite the massive popularity of such tactics, marketing and advertising campaigns must ensure that the application is justified on both ethical and legal grounds. Below you will find some utile tips and tricks for implementing various psychological tactics into your campaigns. Fuel The Emotional Appeal Of Your Brand Research suggests that emotions play a central role in all purchase decisions. In fact, when it comes to certain products, emotions tend to play a far greater role than demand. For a marketer the challenge is to harness the power of these psychological appeals. While designing your marketing campaign ensure that you build upon the emotional appeal of your brand. This can be made possible by relating to the target market through carefully designed messages and advertisements. Optimize Credibility Advertising campaigns fail most of the times owing to the fact that they have failed to establish their credibility. Any company and product can claim itself to be the best. A good marketer however will opt for an emotional approach which highlights a few shortcomings of the brand in order to assert its honesty and hence credibility. This will enable consumers to relate more closely to the product. Aim For Maslowâ&#x20AC;&#x2122;s Self Esteem Maslow Hierarchy Of Needs suggests that for an individual, self esteem lies at the top of the pyramid. Applying this theory on customers implies that the company is able to provide products and services that will help them feel special. One of the easiest ways to build brand appeal is to make it exclusive for specific customers. This makes the customers feel important. This technique is followed by some of the most high end brands of the world. The catch however lies in delivering the promise. If the product or service fails to meet the high expectations set by the customers, the brand will not be able to survive. Hence, attracting your audience and retaining them through exclusive privileges are both equally important. http://www.researchomatic.com/Consumer-Behavior-76898.html

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Influencing Consumer Behavior Through Psychological Tactics

Published on Jul 16, 2014

Dominic Reigns

The realm of marketing has evolved from mere advertisements describing products and services to a more complex one, where marketers now focus on a plethora of techniques and techniques that can influence consumer behavior. While a number of studies are conducted in order to understand how consumers make their purchasing decisions and what drives sales, marketers are now relying on psychological studies and tactics in order to influence consumer behavior. Successful marketing campaigns rely heavily on these psychological tactics. It is however worth highlighting that despite the massive popularity of such tactics, marketing and advertising campaigns must ensure that the application is justified on both ethical and legal grounds. Below you will find some utile tips and tricks for implementing various psychological tactics into your campaigns.