Reddits ama now on Mobile App

Reddit’s AMA now on mobile app Finally, Reddit is making its entry to the mobile app market with an application dedicated to the most famous attraction, Ask Me Anything (AMA) interviews. The official app is already out on iOS and probably will be out on Android in near future.

The app focuses on making the AMA experience easy and fast for the users, additionally including the browsing of other AMAs and notifications of trending interviews. The app will be a better version of web-based Reddit’s AMAs, which previously has been criticized for a bad user interface. Thus, the current addition might just prove to be the missing block for Reddit in broadening its customer base and revenue chain.

According to the senior vice president of Reddit, Ellen Pao, “We want to make it easier for new users to join Reddit and experience all the awesome content, that’s part of the overall goal of becoming a more mature company.”

The company has almost doubled its user base from 2005 till August 2014, with 133 million new users visiting every month. The company has not been proactive in making its growth strategy, however according to Pao this is time to grow. While the 7800 of the most active users on Reddit are the group of ardent internet users, The AMAs stand as the most visited feature of the site with 6.2 million followers.

The AMA app from Reddit might be just one of the many apps to be launched from the company, but Pao said that the company is not interested in redoing what failed three years ago. In 2011 the site launched an official app that gave cell phone entry to the main site, but it failed to attract the users and was found to have a lot of glitches, forcing the company to shut it down.

As for now, the company has realized that there can be no more ignorance regarding growth and thus it is launching a mobile app again with a more focused target. According to the statistics, the site got 40% new users in August only, which is five times more compared to the number of followers three months ago.

Reddit’s current revenues are not disclosed by the company, although the news says that majority of the revenue comes from advertising. The company has been making efforts recently to increase the customer base and its revenue. The future will give a better picture of what the company gets. http://www.researchomatic.com/Growth-Strategies-Of-The-Product-1546.html