Report: Snacks Market in India 2014 Category: Food and beverage
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Report: Snacks Market in India 2014 Report Insights
• Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively • The Indian snacks industry has witnessed several changes since 1995 • In the initial years, the market was dominated by two players, namely traditional snacks player Haldiram and Uncle Chips manufacturer Amrit Agro • Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely • Now, the market is dominated by PepsiCo with its wide range of product portfolio www.researchonglobalmarkets.com
Report: Snacks Market in India 2014 Report Insights (Continued)
• The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others • A number of regional players have also entered the market over the past few years and are giving tough competition to the big players • The snacks market is classified into two broad segments - Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks • Moreover, the western snack segment is dominated by a large number of MNCs and organized snack manufacturers • There are certain factors that have predominantly worked towards enabling the sector to grow in recent years www.researchonglobalmarkets.com
Report: Snacks Market in India 2014 Report Insights (Continued)
• Few of the drivers fuelling the growth of the snacks market in India include: Higher disposable incomes that have enabled consumers to enhance their purchasing power Rapid urbanization which leads to busy lifestyles Subsequent inclination of consumers toward packaged food products Aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand Growing working women population Fast expanding retail network The convenience factor associated with snack consumption www.researchonglobalmarkets.com
Report: Snacks Market in India 2014 Report Insights (Continued)
• For snacks, quality standards laid by FSSAI have to be followed by the industry players • Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well
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Report: Snacks Market in India 2014 Report Coverage
• Overview of the snacks market in India and historical and forecasted market size data over 2013 to 2018e • Segmentation of the snacks market and value chain analysis • Export-import overview of snacks, value and volume of exportimport over 2010-2011 to 2012-2013 and country-wise value of export-import for 2013 • Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government • Overview of the various industry bodies and their responsibilities • Consumer insights on snacks • Analysis of the competitive landscape and detailed profiles of players www.researchonglobalmarkets.com
Report: Snacks Market in India 2014 Report Benefits
• Gain a complete picture of the historic development, current market situation and future growth potential of the snacks market in India till 2018 • Plan and develop key partnering prospects • Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market and purchase decisions of buyers • Understand your competitors business structures, strategies and prospects, and respond accordingly • Make informed business decisions with the help of insightful recommendations provided in the report www.researchonglobalmarkets.com
Report: Snacks Market in India 2014 Table of Contents
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Executive Summary Macroeconomic Indicators Introduction Market Overview Value Chain Market Segmentation Consumer Insights EXIM Drivers & Challenges Government Rules & Policies
• Government Participation • Trends www.researchonglobalmarkets.com
Report: Snacks Market in India 2014 Report Details
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Publish date: Mar 10, 2014 Number of slides: 131 Geographic coverage: India Available format: PDF, CD, Hardcopy Price for Single User License: USD 950 Price for Site License: USD 1,425 Price for Global User License: USD 1,900 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com
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