Asia-Pacific’s mass affluent population growth attributed to India and China

Report: 2020 Foresight Banking The Mass Affluent Category: Services

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Report: 2020 Foresight Banking The Mass Affluent Report Insights

• The mass affluent population is rapidly growing and accounted for a 7.41% share of the worlds population in 2012 • Although it is a relatively small segment in volume terms, it holds around 40% of the total worlds wealth • In volume terms, the US is the leading country with a mass affluent population of 77.77 million • In regional terms, Europe has the largest mass affluent population while the Asia-Pacific is the fastest-growing • India and China are the major emerging contributors to Asia-Pacifics mass affluent population growth www.researchonglobalmarkets.com

Report: 2020 Foresight Banking The Mass Affluent Report Insights (Continued)

• The mass affluent population is an entirely separate group of customers who are demographically and economically different from HNWIs and the mass market • Their lifestyle, spending behavior and attitudes are unlike those of the rest of the population • The mass affluent category has a different approach to money management, and displays a preference for spending and investments • The mass affluent have different lifestyles and tend to spend more on entertainment, luxury and leisure products and services www.researchonglobalmarkets.com

Report: 2020 Foresight Banking The Mass Affluent Report Insights (Continued)

• Demographically, most of the mass affluent population is reaching retirement age and were victims of the financial crisis of 2008 • The category has a tendency to save for retirement and their children's education

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Report: 2020 Foresight Banking The Mass Affluent Report Coverage

• Extensive analysis on targeting the mass affluent population by banks, financial institutions and wealth management companies • Historical values for the mass affluent population for 2008 to 2012, along with forecast figures for 2013 to 2017 • Detailed analysis of opportunities and drivers, marketing and targeting strategies, challenges in targeting mass affluent customers • Profiling of leading market players stating their marketing, targeting and advertising strategies for mass affluent

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Report: 2020 Foresight Banking The Mass Affluent Report Benefits

• Take strategic business decisions using national historic and forecast market data related to the mass affluent population • Understand the growth drivers and restraints for targeting mass affluent customers, along with key market trends and growth opportunities • Assess the marketing and targeting strategies adopted by the banks, financial institutions and other wealth management companies for mass affluent customers • Assess the competitive dynamics in the banking sector to reach the mass affluent www.researchonglobalmarkets.com

Report: 2020 Foresight Banking The Mass Affluent Table of Contents

• Introduction • Global Snapshot • The Mass Affluent - Customer Attitude and Behavioral Analysis • Mass Affluent - Key Drivers, Restraints and Opportunities • Banks Strategies to Target Mass Affluent

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Report: 2020 Foresight Banking The Mass Affluent Report Details

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Publish date: Jan 3, 2014 Number of slides: 58 Geographic coverage: Global Available format: PDF, CD, Hardcopy Price for Single User License: USD 3,800 Price for Site License: USD 7,600 Price for Global User License: USD 11,400 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com

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