CRM market research unveils the need for a CRM solution as a crucial factor for success

Report: CRM Market in India 2014 Category: IT, Telecom and Electronics

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Report: CRM Market in India 2014 Report Insights

• Given the increased competition among firms these days, the adoption of a CRM strategy is starting to become more and more crucial • Irrespective of their size, businesses today are more inclined to adopt a CRM strategy to manage and create relationships with customers in an effective manner • The need for a CRM solution has now emerged as a crucial factor for success for almost all organizations • India is a developing market and most Indian firms are recognizing the importance of implementing a CRM solution that addresses the market effectively www.researchonglobalmarkets.com

Report: CRM Market in India 2014 Report Insights (Continued)

• In terms of processes & functions, CRM can be broadly categorized into four segments:    

Operational CRM Analytical CRM Sales Intelligence CRM Collaborative CRM

• CRM modules cater to three essential areas of customer relationship leading to customer retention and acquisition • Apart from the fact that it is easy to implement, integrate & use, CRM offers remote access, multi-channel interaction, analytical operation, and campaign management tools in a customized interface as required by the client www.researchonglobalmarkets.com

Report: CRM Market in India 2014 Report Insights (Continued)

• The key factors driving the growth of the CRM market include better relationships with customers that often lead to an increase in sales, global competence and improving cost efficiencies • Given the fact that these drivers are accelerating the growth of the CRM market, there are also certain bottlenecks that might prove to be a hindrance in preventing firms from adopting a CRM solution • The expected growth rate and revenue over the coming 5 years from this market is quite high • Also, the investment in this sector is significantly high as compared to other IT services, thereby clearly indicating that the revenues that will be generated from this market are expected to be huge www.researchonglobalmarkets.com

Report: CRM Market in India 2014 Report Insights (Continued)

• The market is dominated by private players with most of them being foreign companies • But, with the market growing more and more, players with new solutions are coming up • With new trends of mobile and social CRM gaining importance and the concept of KYC gaining in significance, the CRM market is expected to boom over the coming decade

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Report: CRM Market in India 2014 Report Coverage

• Overview of CRM market in India and forecasted market size data over 2013(E) – 2018 (E) • Classification of CRM in terms of process and function, areas catered to, ways of implementation and CRM adoption trends in SMBs • Qualitative analysis of market drivers, challenges and emerging trends in the industry • Scope of CRM in the key sectors and case studies implemented in major industries • Qualitative analysis of market drivers, challenges and emerging trends in the industry

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Report: CRM Market in India 2014 Report Benefits

• Gain an understanding of the CRM market in India and market dynamics • Understand the current market segmentation and future growth potential of the CRM market in India till 2018 and plan strategies to gain from it • Strategize marketing, market-entry, expansion, and other business plans by understanding factors influencing growth in the market • Understand your competitors business structures, strategies and prospects, and respond accordingly • Make more informed business decisions with the help of insightful recommendations provided to succeed in this industry www.researchonglobalmarkets.com

Report: CRM Market in India 2014 Table of Contents

• Executive Summary • Macro Economic Indicators • Introduction

• Market Overview • Types, Modules & Features • CRM Use in SMBs • CRM Selection Criteria • Drivers & Challenges • Key Trends • Scope of CRM in Key Sectors www.researchonglobalmarkets.com

Report: CRM Market in India 2014 Table of Contents (Continued)

• Competitive Landscape • Strategic Recommendations • Appendix

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Report: CRM Market in India 2014 Report Details

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Publish date: Apr 28, 2014 Number of slides: 112 Geographic coverage: India Available format: PDF, CD, Hardcopy Price for Single User License: USD 950 Price for Site License: USD 1,425 Price for Global User License: USD 1,900 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com

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