Global Market Research Report :Republic of ireland cider market insights 2013

Report: Republic of Ireland Cider Market Insights 2013 Category: Food and Beverage

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Report: Republic of Ireland Cider Market Insights 2013 Report Details

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Publish date: Aug 16th, 2013 Number of slides: 46 Geographic coverage: Ireland Available format: PDF, CD, Hardcopy Price for Single User License: USD 2,550 Price for Site License: USD 2,550 Price for Global User License: USD 2,550 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com

Report: Republic of Ireland Cider Market Insights 2013 Report Insights

• Irish government raised excise duty on cider as part of the 2013 Budget measures in December 2012 • Persistent poor economic conditions hampered consumption • As a result of innovation, cider is now more appealing to a younger demographic than before through a wider choice of products • Bad weather in March and April coupled with an unfavourable summer period took its toll on sales of cider • Rising costs of ingredients used in manufacturing are likely to continue in the near future along with packaging and transportation outgoings www.researchonglobalmarkets.com

Report: Republic of Ireland Cider Market Insights 2013 Report Insights (Continued)

• Manufacturers seek to keep prices as low as possible by reducing costs through light-weighting measures in packaging and other costreduction techniques • Relative newcomers which have competitive prices may attract cashstrapped cider consumers, especially through the supermarket channel • Despite Bulmer's Light performing very well in 2012, the light cider segment remains under developed at present in the Irish cider market

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Report: Republic of Ireland Cider Market Insights 2013 Report Insights (Continued)

• With apple cider leading, pear variants are vulnerable to the growing trend in other flavored cider • Bulmer’s performance in 2012 is indicative of the strong brand loyalty which it enjoys in Ireland • The fact that it is an Irish brand also carries some weight among Irish consumers who like to support domestic products • In recent years, glass packaging has come under pressure from the growth of can due to trend towards in home consumption

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Report: Republic of Ireland Cider Market Insights 2013 Report Coverage

• Dynamics and structure of the Republic of Ireland cider market • In-depth data on market segmentation types including mainstream, premium, super premium, discount as well as alcoholic strength type • Data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012 • An analysis of industry structure, reports on company volumes and contains producer profiles for four major and five smaller producers • Information on distribution channel data and the latest trends in the key sub-channels

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Report: Republic of Ireland Cider Market Insights 2013 Report Coverage (Continued)

• Packaging data including consumption volumes by pack material, type, size, refillable versus non- refillable • Market valuation data and selected pricing data

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Report: Republic of Ireland Cider Market Insights 2013 Table of Contents

• Market Update • Market Size • Growth • Market Value • Distribution 2012 • Current and Emerging Trends • Outlook • Imports and Exports • Segmentation • Methodology www.researchonglobalmarkets.com

Report: Republic of Ireland Cider Market Insights 2013 Table of Contents (Continued)

• Beer and Cider Attributes Definitions • Product Definitions • Packaging Definitions • Glossary • Map

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