INNOVATION IS KEY

Attracting and retaining customers in the digital world is no longer just about service levels and product offerings, but also about world class experiences and innovation across every touchpoint. The success of any innovation is in its adoption, and the key to driving adoption is in customer engagement.

In the channel industry, in particular, innovation is the need of the hour. To innovate means to survive, it means to thrive. At a time when the market is at a tumultuous high and business dynamics is changing every day, the channel industry needs to be alive and alert to these ups and downs, if it is to maximise business outcomes.

Our cover story with Sakkeer Hussain of D-Link discusses how the company has adopted an innovation-first policy that cuts through the heart of all its operations. Sakkeer talks of how D-Link’s products and solutions are equipping their partners and customers to confidently build their operations in the digital era.

We also have special interviews with DICOTA, Trigon and WSO2, to name a few, where senior officials discuss how their strategy and vision for the future have resulted in business growth and stability.

E-mail: anita.joseph@cpimediagroup.com

Facebook: www.facebook.com/ TahawulTech

Twitter: @TahawulTech

Instagram: @TahawulTech

But that’s not all this time. We have two very special features lined up: One, on the leading Women in the Channel Industry and Two, on the just-concluded Women In technology Forum & Awards 2023, which was a resounding success by all accounts. We take you, image by image, word for word, through both these features, which are sure to delight and entertain.

Of course, we have the regular columns and opinion pieces, all of which examine and spotlight the need to change in tune with the times. So make sure you don’t miss your copy, Happy Reading!