EKTA PUTHRAN, BARCO

Ekta is responsible for Middle East and Africa Distribution, Channel, Enduser and Alliance partner network for Barco Collaboration Business.

Work at Barco is always evolving into something better than what it was. Every day is different and is a constant adventure. The variability of my job is what gets me up in the morning and the reachability in terms of countries I handle in Middle East, gets me going during the day.

One of the core building blocks of Barco is “Together We Rise”. This adequately embodies my fundamental goal of increasing the channel coverage and empowering them with the right tools and trainings.

Step one of resolving any issue, is to identify that there is one. Handling a high volume of channel partners cross MEA has its own repercussions as there will always be unforeseen intricate challenges that come up at the last juncture. Be it communication, commercial support or technical assistance, for me, it all boils down to having transparency from the start.

My advice to women reading this would be to look outside the conventional box of marketing, PR and HR as Technology is the future and will always be in demand in developed countries. You don’t need an IT degree to find work here as there are different verticals within a technology company that you can easily get in if you have the skill set and right work ethic.”