SEPTEMBER 2022 EMPOWERED WOMEN CAN CHANGE THE WORLD HOW TO MONETIZE YOUR EXPERTISE AND BECOME A BADASS read on page 19 read on page 14 INTERVIEW WITH JEN BUCK
LETTEREDITOR'S HOW TO DE-CLUTTER YOUR MIND AND ACHIEVE YOUR MOST FULFILLING GOALS
What have I learned? Just how resilient we all are, and that we mustn’t fear change, as challenging as it may feel. Stay calm, remember how far you’ve come, what you’ve done, who you are, how resourceful and resilient you’ve already been. New – fantastic – beginnings await.
19. HOW EMPOWERED WOMEN CAN CHANGE THE WORLD
The eternal optimist in me has always loved the back-to-school quality of September because it presents a kind of blank slate, full of promise. We think through the person we want to be. We might start a new job or step away from the conventional 9-to-5 altogether. Oftentimes we refresh our wardrobes or update our hair. There’s a natural reinvention that happens. And this re-emergence period heightens this sense of an ending of one thing, and the beginning of something else. What that something looks like, is fully up for Thisinterpretation.month,weheard
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I hope you enjoy this month's issue.
Design and layout: Muse Digital Design Co, xoxoKim
Victoria Jenn Rodriguez is a Career Strategist & Brand Consultant, and the Founder of The Female Collaborative, Inc., a not for profit focused on revolutionizing the way women work and do business together. BEEN?
from four women who tell their stories of perseverance and resilience in a time of change and uncertainty. From a decluttering expert who used a minimalist lifestyle to find herself and follow her dreams to a woman who turned adversity into a career helping others with their financial stability.
Jessica Malone, also known as Nacho Average Fro, is a lifestyle design strategist, de-cluttering expert and coach for overachievers who want to change their lives for the better.
Catherine Bell hosts the American Dream Impactor Radio Show, and is a financial Jedi master.
7 LAYER DIP03. FEATURES 04. LISTEN SEPTEMBERUP: LIVE GUESTS 11. WHERE'S KIM
Kim Hayden Chief Editor HOW TO MONETIZE YOUR EXPERTISE AND BECOME A BADASS
Jen Buck has been a professional speaker for over 30 years and has spoken for countless global and awardwinning brands and events and helps women who lead global brands get a seat at the table. INVEST IN REAL ESTATE AND ADD COMMAS TO YOUR BANK ACCOUNT
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You can add shredded lettuce and ground seasoned ground beef to the top of this and you have a full fiesta… just grab the tortilla chips!
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Top with shredded cheese Garnish with black olives
In a medium mixing bowl, blend taco seasoning and refried beans. Spread the mixture onto a large serving platter. Spread sour cream over the beans.
Make it an 8 layer dip by adding guacamole after the sour cream and before the salsa.
INGREDIENTS
1 can sliced black olives, drained cups shredded cheddar cheese
1 large tomato diced green onions
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7 layer dip
1 pkg taco seasoning mix can refried beans sour cream jar salsa
7 Layer Dip is one of the BEST party appetizers! It’s filled with seven layers of delicious ingredients that’s perfect for any occasion.
LISTEN UP: in September
Amy left work as a real estate agent to pursue a career as a python huntress in Florida.
Jocelyn King is a life-safety expert for women who has overcome serious threats to her personal, professional, and physical safety.
Stephanie Long Sept 21 7:00 PM
kimtalks.club M @KimTalksca
Victoria Rader Sept 2 9:00 AM MST Ukrainian-born, Victoria Rader is Possibility Coach and founder of YU2SHINE.
Stephanie is a SEO expert and media contributor with an extensive background in marketing and communications.
Sylvia walked away from a 30 year career in health care to pursue a passion as a motivational speaker who specializes in discussing the art of moving on.
Erica Steele Sept 28 7:00 PM
P @resilientseries V UCowz4fs2_3aPu8D5d1NAmQwchannel/ S kim-hayden-74a203181
Join the conversation live on Tuesdays! Kim Talks LIVE with guests on podcasts Kim Talks Resilience and 500 Doors Real Estate. Find the livestream on Facebook, LinkedIn and YouTube.
Anieke Lamers Sept 13 12:30 PM
Dr. Steele is a Holistic Doctor in Family Practice who has 6 degrees in her field, has been in natural healthcare for over 20 years, and treated over 40K patients since 2009.
Amy Siewe Sept 14 7:00 PM
Guest Date Time
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Jocelyn King Sept 6 12:30 PM
Sylvia O'Connor Sept 12 9:00 AM
Anieke is Co Founder & CEO of Peekabond, and a social entrepreneur on a mission to make every child in the world feel special and connected to roots & loved ones.
Meet Jessica, She's a lifestyle design
HOW TO DE-CLUTTER YOUR MIND AND ACHIEVE YOUR MOST FULFILLING GOALS
strategist who was recently featured in Forbes for the amazing results her clients report. Her passion is helping high-stress individuals lead the life they truly desire by removing mental clutter in their spaces, finances, and habits.
Jessica Malone Lifestyle Design Strategist
RESILIENT WOMEN MAGAZINE 7
Jessica leveraged the power of decluttering to get back in touch with her gifts of resiliency, motivation, compassion, and strength.
You've gotten rid of everything in your place. You've gone minimalist, you've made it public. Now you're not going to use the degree that your parents helped you get yeah. What was that conversation like?
And I'm an only child. So, you know, me and my parents, we were the Three Musketeers. If they said I should do it, I did it. You know, And so I was just a very obedient child. But also, I became this really success ful high achiever.
So it's a really interesting story. When I left my cor porate job, I also left to go live out of a van as well as launch this entrepreneurial endeavor.
Theydowns.werevery
Kim: What do you do?
So I coach high achievers to declutter their life so that they can build better habits and achieve their most fulfilling goals. The thing about A lot of high achievers, is that we are very successful on paper.
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interested in me keeping my job. They really wanted me to, but they also knew that this is what I truly wanted to do.
Kim: Everybody, get your ticket, because it's only going downhill from here. Jessica. Who are you?
Oh, gosh, that's a big question. But I would say that you know, the quick facts are born and raised in Texas. I'm from Dallas, originally grew up in the sub urbs in Frisco. And so I had spent the majority of my life, you know, just kind of doing what I thought was expected. Go to school, get good grades, get a good job, have a retirement fund that's growing.
But in my Mid-Twenties, I just reached a point where I felt like, okay, I've done all of these things, I've checked all of these boxes, but like, I don't feel fulfilled. I'm not, like, so inspired by the life that I am with. That's when I just started on this journey of self-discovery, which at first was becoming a food blog but it led me down this greater path of figuring out, well, what do I really want to do? Which then I turned into a blog about minimalism. And minimalism brought me to where I am today, decluttering my life, sharing it with the world, and then I turned it into a coaching business. And that's where not your average fro has brought me.
My dad has been an entrepreneur my entire life, so he's always kind of coached me. And he's been in sales for the most part, so I think it's not a surprise that I'm doing this. I'm really walking in his footsteps in that sense.
But my mom, she, of course, wants me to have security, you know, to have a roof over my head and to be well-fed. And so I think for her, as much as she loves what I do she also knows, there are a lot of ups and
Or to the outside world. We have accomplished so much. But when we're at home in our quiet moments, there's so much that we longed for and so I really help high achievers declutter the things that are tied to so that they can really make room for the goals that are most important to them.
When it comes to the science behind it; the "who I should do this?" I like to use a sort if metaphor; when you're moving to a new house, a new apartment, a new house, whatever. Right. It's totally empty. And that emptiness reflects a level of possibility. You start dreaming up all the different things that you can do with that space, right? And so I think about our lives in that same way.
Kim: First of all, why should we learn from you? And then second of all, why should people do this?
Kim: And when you started down this journey yourself, what were the studies or the thought leaders within that space? Who did you learn from?
then started following the minimalists. And there's a concept that I share called The Clutter Cycle, and it's that cycle of clutter thinking that creates a cluttered action that creates a cluttered environment. And over the years I didn't even realize that was like, that's like something that happens just generally it's tied to human behavior that thought action results. So my program really focuses on shifting your thoughts to create new actions and new results.
Kim: Okay, so what does that look like? So walk me through this.
We start by understanding their perception of the world and in what way is it cluttered and keep ing them from what they truly want. So for the high achiever, clutter is almost always tied to the expecta tions of others, mostly their parents. But it can also be industry related, from friends, or social media.
You don't have to get rid of all your stuff in order to adopt this methodology, this perception, this belief.
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So we all have a lot of that we have carried with us mentally, emotionally, physically, financially, etc., over the years. And by letting go and creating a little bit of space, wherever that may be, you finally get that sense of possibility. Again, things feel like, wow, I re ally could do anything.
Yeah. So I followed the minimalists at first. When all of this started, I was just reading books on mindful ness and Amazon recommended a 21 day minimalism challenge. I didn't know anything about minimalism, but I was like, You know what? I'm pretty miserable. So like, if this works, then fine, you know, I'm cool with that. And so I got into minimalism that way,
And then I take them through a process of identifying, you know, when these thoughts come to mind. As well as, decluttering and optimizing the physical environ ment, as it's a reflection of our inner environment.
So every room in your home is tied to a different kind of aspect of your life. And we start their decluttering process in that particular space and that's where they go through and do some journalling. Through journal ling, I can get this kind of picture of what's happening in their mind, but also to help them organize their thought patterns.
And for a lot of them, that's where they've put a lot of their worth. So there's a laundry list of things that they want to accomplish, but in their mind, they don't think they're capable of doing it or that it's valuable. If someone hasn't already validated it for us, then we really don't see it as an option in our minds.
I think my favorite thing is that my heart is so deeply ingrained in it. I practice what I preach. Everything that I teach I've done. I went through decluttering two and three. I was and I did the journalling and I shed tears and I let things go and then realized like, oh my gosh, maybe I didn't want to leave with that guilt. And it changed my life. I too was in this place of feeling like there just has to be more to life. You know, it helped me lose weight. I dropped down to over 45lbs since I started this whole journey. I left my job, launched a business in France, got back into playing the piano, my piano. So I think "Why Me" is just like, I really believe that this can change your life because It happen in my life. And now I've seen it happen in the lives of so many other people.
but that it was that felt like my make or break mo ment. If I had given up, then I don't think I would have picked it back up. But I felt like, you know, you did this because you really wanted to test yourself and chal lenge yourself and have an experience that shows that you can trust yourself. They say sometimes people give up right before it's about to get good. And I feel like I had hit that point, but something told me to just keep going.
But I stuck it out and saw my dream job through, And 30 days later, I was featured in Forbes. I booked three clients. And then a few months after that, I had to se lect my first celebrity client. So it was like a whirlwind,
Watch the interview now! youtube.com/c/KimTalks
Yeah. So this is something I only recently just started talking about, actually, but a couple of years ago, back in 2020, I left my job and as the planner that I am, I had saved a ton of money. I actually got sev erance from my company, like all the stars really aligned. And so I had a lot of cash that I was sitting on top of and I thought, Okay, this is going to last me at least a year.
My fiancee and I, we had gotten into a business deal that we thought was going to help us have even more cash. And the guy ran off with our money, which was about seven and a half months worth of living ex penses. And within a year of starting that journey, I was down to my last thousand dollars. And I really thought about giving up. And I think that was prob ably my lowest year since I've left my job because it made me second guess everything.
Kim: So I'd love for you to close this out with a quote, something that you've always loved.
Kim: Could you share with us a moment in time that without resilience, you would not be sitting in that chair having this conversation?
One quote I heard earlier in my entrepreneurial jour ney was "everything is created twice. First in thought and then in kind." That resonates with me and I think also has guided a lot of my coaching program. Just remember that whatever you think will come to frui tion day, maybe not tomorrow, but eventually. So focus on the thoughts that you create amazing.
Connect with Jessica Instagram: @nachoaveragefro Linkedin: linkedin.com/in/jessmalone/
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The51
The51 is a Financial Feminist™ platform where current and aspiring investors (particularly women* and gender-diverse* individuals), come together to democratize access to capital for women and gender-diverse founders. Had a great network at the Rooftop YYC. Connecting with other business women and learning.
At the Rocking R Ranch chatting with President of the southern Alberta BBB with Mary O;Sullivan Andersen For the upcoming show Discover Calgary on ResilientTV.com and seen on Telus Optik
KIMWHERE'SBEEN?
RESILIENT WOMEN MAGAZINE 11
THE DREAM LIFE IS REAL LIFE PODCAST
ROCKING R RANCH
Fun being the interviewee at times. Great interview with Hanna from the Dream Life is Real Life podcast.
HERITAGE PARK
Since that time, a total of 170 Play On! Events have been held in 37 communities, involving over 400,000 participants and over 2 million spectators, volunteers, and officials. The event set the Guinness World Record for largest street hockey tournament in 2013, involving over 42,000 players in its largest season.
July Podcasting 411 class was Getawesome!!!!readyto learn in-person Sept 23 at the Calgary Petroleum Club and look for the online program in October.
Visited Heritage Park, a living history museum located on 127 acres of parkland on the banks of the Glenmore Reservoir, along Calgary's southwestern edge.
PODCASTING 411
The first Play On! Street Hockey Tournament was held in Halifax in 2003.
A NOT FOR PROFIT ORGANIZATION LED BY AN INCLUSIVE BOARD OF DIRECTORS
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Victoria Jenn helps ambitious professional women transition from corporate to entrepreneur, operate in their zone of genius, monetize their expertise, and own their badassery. As a strategic visionary thinker with 20+ years of experience, she has trained over 15,000 leaders and entrepreneurs on how to optimize performance while maintaining a focus on emotional intelligence, reflection, and life balance. The press often refers to Victoria Jenn as an "Imposter Syndrome Killah" with significant results across industries worldwide. Her clients both private and public, range from small to Fortune 500 and include many recognized industry leaders like Amazon, iHeart Media, BlackRock, Coca-Cola, Morgan Stanley,& Johnson & Johnson to name a few.
HOW TO MONETIZE YOUR EXPERTISE AND BECOME A BADASS
So I am a master mindset and business coach. So what that means is I help, specifically, wom en overcome self-doubt imposter syndrome, any of their self limiting beliefs and really mastering their mindset so they are able to start launching and scale up businesses.
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Yeah. So who am I? I grew up mostly with my dad, who was a single dad. He used to be in the restaurant business, and because of my dad, I learned the most about work ethic. I learned the most about customer service, I learned the most about using your personality and your culture to really build community and make people feel good about who they are. I grew up in New York, Queens, so New Yorker to the Heights. I spent most of my summers in Puerto Rico as a young girl, so I was definitely influenced a lot by the island culture and very proud of my culture and this curly hair and all the things that make me unique and diverse.
Kim: So I want to dive into, now that we kind of know who you are, and what you do; give me the high profile.
Kim: So let's kick this off with getting a little bit of your pre-frame or back story. Who are you?
So that is a huge focus of mine now. And I also dabble in the consulting space. I do a lot of work with organizations helping them build out strategic campaigns on how to attract, develop and retain talent. And I also do a lot of keynote speaking all around the world and a number of things.
Just some background. I was in corporate for 15 years before deciding to venture out on my own five
And then lastly, I have the Dare to Leap Academy, which is an online learning platform that I started late last year that teaches women how to make the transition from corporate or their nine to five into entrepreneurship, even if they don't know what type of business to start and don't want to lose their financial security.
RESILIENT WOMEN MAGAZINE 15
And because of the pandemic, I would say that wom en in particular do not want to be sold in the same fashion as they had in the past. Now people want you to humanize your messaging. And they want to get to know you personally.
Kim: That and that is the perfect segue for my ques tion. Here we are in this huge resignation generation, where women are fed up with the traditional workplace. So can you walk me through the shifts that you have seen in how you deliver, or coach, or find your revenue?
And then I have this nonprofit, the female collaborative that I run, which really teaches women how to check the boys at the door and collaborate, make money together, share best practices, all of that good stuff.
years ago. So I've been a full time entrepreneur for five years. And what I've found is that the way we communicate is extremely different in terms of what resonates with people. So back in the day, people really appreciated super formal, super sophisticated, super conservative, kind of stuffy because we were all preconditioned to believe that represented success.
But now what we find, and we are finding more ex amples of this, is that people are able to blaze their own trail and become successful doing awkward things that we would assume would not be the case back in the day, like by selling their scents in a bottle and becoming millionaires. There are so many dif ferent ways for you to become successful now and make money.
invited some girlfriends to put on a leadership event, we planned this event in two months and We sold out. We had women flying in from across the coun try, and the feedback that we received from that event, women yearning for a space where they can take off the mask and be their most authentic selves
collaborative was born when I was just starting out on my entrepreneur journey. I needed to make some money. I knew how to put on events, I knew how to curate amazing experiences. And so I
Every year we have the Annual Women Award Summit, which is our signature event, is a two day leadership event. We have corporate sponsors, and we welcome professionals and entrepreneurs to participate in that event. And it's freaking kick ass.
Kim: What can people expect coming into the spac es you have created; female collaborative, and the dare to leap academy? Let's start with the female Socollaborative.thefemale
The next phase is business fundamentals, and this is where a lot of entrepreneurs trip up, especially folks who are fed up. You know, they give the deuc es and then they just wing it. They have no plan, they have no idea what they're doing. But most importantly, they don't know what they don't know.
So I am in the business of working smarter instead of harder. So I went straight to an expert, hired them and said, what is your formula? What is your model? Show me so I can duplicate it and go live and that's exactly what I did. So it took me less than two months to really get this going and to start making my investment back.
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And then the last phase is all about sales, monetiza tion and marketing. So how do you package your offer? How do you sell your offer? How do you use social media to build a personal brand that will pay you? And how do you use all the tools and resources at your disposal to position you up for success.
Kim: Let's talk technology real quick. So you have launched during COVID, this online platform Be Real. How long did it take you to figure it out?
Kim: So let's tackle Dare to leap. How is the acad emy going to serve the women who are leaving the corporate world in today's resignation generation of women and help serve them to build their entrepre neurial goals?
So there's three major phases inside the academy, and the first phase is mindset, which is the founda tion of everything that we do. And so we put them through the mindset training so that they're able to overcome any limiting beliefs and have a truly thriving business, but most importantly, be unapol ogetic about it.
...PEOPLE ARE ABLE TO BLAZE THEIR OWN TRAIL AND BECOME SUCCESSFUL DOING AWKWARD THINGS THAT WE WOULD ASSUME WOULD NOT BE THE CASE BACK IN THE DAY, LIKE BY SELLING THEIR SCENTS IN A BOTTLE AND BECOMING MILLIONAIRES. THERE ARE SO MANY DIFFERENT WAYS FOR YOU TO BECOME SUCCESSFUL NOW AND MAKE MONEY.
It was at that moment that I said, you know what? I think we're onto something. I want to turn this into an organization And so that's how the female col laborative was born. And five years later, we are still alive and thriving.
Kim: What's your affirmation or morning routine give me one thing that is something that our listeners can take away to help them with their resilience.
Untamed. I'm obsessed with this book right now be cause it really drives home what happens when you stop doing things to appease others and really start doing things for yourself and really staying true to yourself, The magic that comes with really being comfortable in your own skin and not living your life to appease others,
Watch the interview now! youtube.com/c/KimTalks
But then I was like, All right, how are we going to use this as a learning experience? How are we going to use this as fuel? And I have already made back the ten grand because I was like, My new mission is go ing to be to make back this ten grand in a week. And that was a moment where I really showed resilience because that could have really kept me down for a couple of weeks and it could have impacted me when I got in front of clients. There was a decision that I made that either I was going to let this hold me back or I was going to use it to propel me forward.
Kim: Would you be open to sharing a time that without resilience you wouldn't be sitting in this chair having this conversation?
So one of my favorite quotes is by one of my favorite artists, his name is De La Vega, a street artist, and his quote is "mindful even when your mind is full". And I think that, yes, that definitely holds true to ev erything that is going on. People going through their own shenanigans and just being mindful, even when your mind is full.
Connect with Victoria LinkedIn: Facebook:Instagram:victoriajennrodriguez@iamvictoriajenn@IAmVictoriaJenn
So I'll share something re cent. About two weeks ago, I took a bet and I lost ten grand, literally within four days. And I was so upset with myself because I felt like I didn't have enough information to take the bet, and I kind of foolishly signed up for it and should have given it more due diligence. And you know, there was a moment there where I was like, really in my feel ings and really feeling away about this investment.
Kim: Awesome books real quick. Talk about what does every woman need to read?
Kim: What is the Northstar quote for you? What is the quote that you've always kind of pulled on?
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So every morning when I wake up and. I say the same thing I say every day; Thank you, God, for wak ing me up. Thank you for keeping me healthy. Thank you for keeping me, my family and friends healthy. Thank you for my thoughts. Leadership. Please use me as best you see fit today, every single day. Having the affirmations or the attitude of gratitude makes a huge difference in just that mindset, right? Just appreciate where we are in our process and ap preciate what we have, right? Because regardless of where you are, there's always somebody who wishes they were you.
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EMPOWEREDHOW WOMEN CAN CHANGE THE WORLD INTERVIEW WITH JEN BUCK
I am a bit of an OG in this space. I remember when I turned 50, a friend of mine said to me, “You are now an elder.” I was so upset about that, then she said, “Stop. You have made it to that space where you have been in your career a long time. You have the accomplishments.” I’m settling into being an OG and an elder, but I started young. The truth is I was eighteen and I was going to college at that time, not doing well, and running amuck. My mom brought me to a wom en’s conference and that event changed my life.
Kim: You are a long time in a speaking career. Is that trailblazing yourself as a female speaker? Can you give us the background as to who you are? What do you focus on speaking and a little bit of your journey?
lege student, a waitress at Chili’s, and I started telling every couple and family that came in that I was going to be a motivational speaker. It took about two months and I got called, believe it or not, from a startup. This is now an internationally known billion-dollar award-winning global brand. I helped launch that brand for the first ten years of its inception. I was there in the beginning. That is when I got the job at eighteen to be a trainer for them. That started everything and the whole launch of my career. I was there and I have been doing this for so many years.
I knew instantly that the lightning bolt was strik ing and that was what I was supposed to do. It was Joan Rivers, who was the keynote speaker. She is my favorite human, but at that time, I did not know who she was. I asked my mom, “Who is the old broad?” It was so early in my life. I was eighteen. At that point, I knew that is what I was supposed to do. I was a col
That is what I have been doing. This is the irony of all of it after spending ten years at the startup, which is Discover Card. After I spent ten years there, I was hired to go and work as a speaker at the women’s conference. It came full circle within that ten-year pe riod and I spent seven years on that platform traveling around. It was amazing and incredible, and it was like a rolling sorority. I have since then built an entire career off that. That is the whole story in a nutshell.
With over 30 years of experience as a Professional Speaker and Trainer, Jen Buck’s strength and conviction on the platform have earned her standing ovations and rave reviews, around the world. Jen began the first decade of her career in a startup where she helped launch a billion dollar global and award winning brand while in a leadership development role. She has since launched an online learning academy for women, founded several non-profits, and sits on the executive board for two organizations. She is a Bestselling author with six publications, has a television show that is seen in 50 countries worldwide, and is the host of a podcast that highlights female leaders who are changing their corner of the world.
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Kim: That lesson, I’m guessing, did come in handy when all of a sudden, the world stopped. This time has felt much like the old classic movie, The Day the Earth Stood Still. When you talk about pivot, I know that you have the triple-A look at your busi ness, the activate and amplify. Can you share with me the lessons that you put forward and how you pivoted? How do you go from an in-person coach or a speaker, and that is your money-maker? I do not know in your home, but in my home, I’m pretty much the front end of the money. If I’m not working, the money is not coming in. You got to love these men who are not afraid.
Kim: Let me ask you because there are a lot of start ups. There is a lot of stuff going on and a lot of movement. What are the key things that you saw within Discover or that startup that you go, “Okay.” I’m guessing with a startup, the money was not huge.
WHAT MOSTLEARNEDIAT THAT TIME IS THAT NOTHING ONDIFFERENTLYANDPIVOT,BEYOUPERMANENT.NOTHINGPERMANENT...ISISHAVETOWILLINGTOSHIFTDOTHINGSADIME.
I was eighteen and I did not know what I was doing. They must have been desperate to hire. If you think about this, an eighteen-year-old, who was still in col lege to be a trainer for their leaders, was crazy. At that time, they had so much money that we were on yachts, wined and dined, staying at five-star resorts, and we were constantly literally poured into. It was all about the energy, staying so loyal, and being so totally in.
When the pandemic happened, thankfully, my guy rallied, stepped up to the plate, and hit a home run. I had very little to worry about in that respect but I have spent all these years in front of audiences. That is how I shaped my money-maker and got all of my leads. My events come from that platform. It jumps me into people’s corporations and working with their CEOs, and all of a sudden, everything is gone. It was not just the gig. It was the stream of events, train
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What I learned most at that time is that nothing is permanent. That lesson has become a true north throughout my life. Nothing is permanent. No mat ter what it is, whether it is life, family, death loss, marriage, major emotional devastation, a process, a project, or the amount of time you have put into something. You have to be willing to pivot, shift and do things differently on a dime. That was the greatest lesson I learned in those ten years there.
I gave away all free training, all free keynotes, all free coaching, all free everything. We started do ing fireside chats once a month with the leadership teams where we just all get on Zoom and talk about what is going on. Every single thing, I did not make one penny. That is why I say, “Thank goodness, my guy jumped up and carried us.” He did. He was great, but I thought that it was important for me not to be come a vulture and try to pull every dime out of my customers and clients who were dying on the vine themselves. It ended up paying off. 2021 hit and then it was off to the races again.
I had to learn about social media, digital content, creating a newsletter and funnel. I did not have any of it, and when I say none of it, not even a YouTube. I had nothing because I did not need it. At that time, I was just cruising on easy street. Based on the inperson events, as it turns out, I went into full learn ing mode that year. I went into a space of consuming so much content, taking so many courses, learning how to use these social media systems and plat forms as lead magnets and money generators. I really had to learn, but I also did something interesting that was very different. I did not know anybody else doing this. I contacted every one of my clients and I said, “As long as we are in lock down, you get every thing for free.”
I’m standing, on a set, moving around, and I have got the two camera shots. I have a team that is following me because that is the way we truly transcend and make this hybrid world really feel like it is real. It is by having that energy of movement. It is somewhat restrictive, but I still use all the energy and have all the crazy gestures and whatnot. I will say that I think getting back to working in a studio and actually being big on stage takes it to another level. That is what we want. We want all that authentic, wonderful energy.
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Kim: That is a true sight of service. Also, having been in real estate for years, that is top of mind. They may not be able to buy now, but they are still looking. If
you are in front of them, you are available and con tributing. That is really important. First thing I want to ask before I even go down the rabbit hole. When you are in front of a person interactive, how do you maintain your energy where it transitions over the different platforms or you are interfacing through the computer? I know for myself that is one of my greatest personal struggles. It is my energy and human-ness. Share with us your energy, and then we are going to come back to my rabbit hole.
I struggled like every other speaker I know. There are very few of us left. It has been an interesting and sad time for me to see how many speakers have left the speaking industry and have retired, gone into corporate training, or just moved and pivoted. I knew I could not afford to keep the people employed who were running my front end, back end, and all the technical. I could not do it anymore because there was no income. I also knew that everything was tran sitioning to digital, and I had nothing. I had no digital whatsoever. I think I had 700 people following me on Instagram. That was my big win, the 700 people.
For me, energy is one of those things that are in abundance, so I do a lot of talking. Right now, I’m not using too much gestures like I normally do. Energy is on fire here in general. You are right. Being on cam era, you have to be way more contained. It is what you and I know about working in front of a camera. Your gestures can only be so big and all of those rules that we have. I do not pay attention. I am all in. I use all the gestures and I move around. One of the things I’m doing now with my clients is actually doing the training and keynotes, the ones that are virtual and out of a studio.
Kim: I see this interesting duality with women. We have younger women coming up and they have been hearing like, “Do not give it away or do not do it for free. Demand the money.” They will come out of the box when they are starting their social media company or a consulting company. They are going, “I’m going to get $65 an hour,” yet they do not have anything to prove that. A lot of the older women were raised with this, “Sit properly in church, ladies. Do not behave that way,” then there is a lot of this negative self-talk. It is almost like we have this over abundance of confidence at one side that does not have a lot of experience.
ings, coaching, and all the things that come with it. All leads were gone overnight.
It is a paradigm change because, for some reason, we equate asking for more for ourselves as being somehow less that can be given to others.
Two questions here. If we have this duality of confi dence but no credibility or credentials, and we have these incredible credentials and women who have just busted it, yet do not maybe have the compe tence to step on stage, then we have a small pool of people who will intentionally seek these women out. What are some of the solutions you could see that would help our planners change their language on their copy to attract an audience and help the young women get their credentials and the older women get their confidence? I see it as this trifecta of the reason we do not have enough women on our stages.
Kim: You also asked for it. A lot of women do not ask for it. We have been programmed and trained to keep giving, especially the both of us are over that 35 mark. We give to our children, community, part ner, employer, family, and crazy uncle. Three times I moved and I’m just as guilty.
We have the feeling of Imposter syndrome on the other side. Statistically speaking, when they pull people who go to see speakers, men in the majority will go to a male speaker or male coach, and women, 50% of the time, will identify a male coach or a male speaker. That means 25% of the audience will inten tionally seek out a female speaker or a female coach.
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Here is what we have going on. We have so many male speakers compared to female speakers. We also have a huge disparity in what men have been paid in their speaker fees versus what women are paid. I have right on my website Reasons To Hire Jen Buck. One of them is, “It is because she is a woman and we need more representation on that platform than seeing a bunch of dudes.”
Kim: Do you know many times I hear women say, “I do it for free?” I’m now like, “The bank does not let you live in your house for free.” I was talking to a gal and she does not have, as you were men tioning, those credibilities and assets in place. We were talking and I said, “Let me ask you, what is your goal? What do you want to make next year or in this year 2022?” She goes, “I would like to make $150,000.” I said, “Is that all? That is doable.” I understand that I live in a very different world because I am in the top 10% earning real estate in North America. I have always been very high num bers, so I work in large numbers, but I still do not think that is a lot to ask for.
I throw it right out there. It is ridiculous that we have so few women but we have 8 men and 1 woman on a stage. I have lived through this for many years being the only woman on a stage, so it is not okay. It needs to change, but what also needs to happen is there needs to be this upswell in women with their confi dence and their ability to say, “I am worth this.”
I’m looking at her going, “That is doable. Let me ask you this. If you stuck to your guns, you asked for the money and you made that money. Who would you empower? What change would you create and who would you support?” She goes, “I would do this and this.” Isn’t it selfish or negligent almost not to ask for the money that you are edu cated in and you can get? Those people are count ing on you. They just do not know it yet.
There is a huge need for women to come out and say, “I am worth this.” I get speaker stats every day and when I look at my speaker stats, I can see exactly what my fee is versus all other women. The average is I’m 40% higher than every other woman speaking in my industry. Not every, but the average. Do you know why I’m 40% more? I have done 40% more because I have helped and created this mas sive behemoth in the startup I was a part of. I have created businesses. I have two non profits, I sit on boards, and I do more.
I have a guy that I started speaking with way back when, and we have spoken exactly the same. We even share a lot of the same clients. We are on a lot of the same platforms. I finally decided to look at what he was charging. Keep in mind all are the same. We are talking twenty-plus years and he was charg ing $5,000 more than I was. I had to think about this. I have more books, an online platform, and my client list is larger now. I realized I was in this space where I was undervaluing myself.
It is much like in the world of professional speaking. Because you are a professional speaker, if you are in media and in front of a camera, you are a profes sional speaker. You may not be a stage speaker, but you are a professional speaker. You understand that, even though it seems very strange that people in this professional speaking roller paid this much money. The truth is we are the messengers and there is a sense of responsibility with the messen gers. You have got to be careful with what you do, how you say it, where you are sharing, how much you are sharing, and the energy you bring.
Messengers are paid a lot of money, and I know that seems strange and backward, but it is true. To undervalue yourself at this point makes no sense because you are stepping into an industry that is known for paying messengers very well. There is something there that is hard for women. I see it ev ery day when I’m looking at speaker stats and I see their fee, and I think, “This woman has been doing it for as long as I have. She has just as many speaker assets. What in the world?” She is asking for half of what I do and I know that I’m in the right place.
the gate and take the bull by the horns, what would be the advice in the first three steps for somebody new coming in or a young person wanting to come into speaking?
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Kim: Progress over perfection, every time. Do not be afraid of imperfections because it is what makes your story amazing. Thanks for joining us, Jen!
Connect with Jen Instagram: @JenBuckSpeaks Twitter: Website:Facebook:@JenBuckSpeaks@JenBuckSpeakswww.JenBuck.rocks
Maybe we could do that whole credibility and under standing the business side of speaking. Everybody wants to run in because everybody has got a pas sion or a message, but the reality is it is a business. You need to know how to run the back end in order to ensure that when the zombie apocalypse hap pens and we go all behind the screen again, you still have revenue. Although you did come right out of
“Chin up, shoulders back, march.” That was from my grandmother who raised three girls. I was the only girl in our family of seven boys. I’m not the very youngest, but I’m at the bottom of the heap. I only have one younger cousin younger than me, but the only girl and seven boys. That was what my grand mother raised my aunts with and my mom. It is what was given to me as I was being pummeled by seven boys at any given moment. That goes along with that whole idea of you have to be willing to pivot because nothing is permanent.
Kim: If you are coming from an employee world or a work world and have not read Rich Dad Poor Dad, you need to get on that. It is important because you need to know the four quadrants of where your money goes to and comes from. Being a speaker, which you found having those assets moves you over into the business owner, you are still selfemployed. It is time in, money out. The bigger the speaking, the more people you have to employ. It is the same as real estate. Time in, money out. Most people go, “You are going to make $40,000 off the sell of my house.” The reality is I’m going to pay $20,000 to sell your house because this is where all the money goes and this is my staff.
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Kim: Can you share with us what is the North Star quote when the chips are down or things are spin ning? What is your quote?
I’m one of those people that says, “Go all the way in. Follow that purpose. You were given that spark for a reason.” Every one of us is on some level of messenger but we do it differently. If you feel that your message is that big, do not listen to one other person’s advice because you were the one that was given the talent to carry through your lifetime. They were not given it and do not have the advice for you. Unless you are speaking to another speaker who can tell you exactly what steps to take, go all in. Your message was given to you for a reason.
As a hedge fund owner, Titan Impact Group Catherine has taken a stand in a male dominated industry and is a signal of the American dream. And with the purpose of leaving every perfect person, property and community better than she found them
She creates wealth for her team and investors. Catherine's values family above all as a result of being adopted at the age of 16. Catherine's mission in life is to get 350,000 adoptable children in the U.S. foster care system adopted by loving families within her timeline.
INVEST IN REAL ESTATE AND ADD COMMAS TO YOUR BANK ACCOUNT
Catherine Bell is a radio show host and a financial Jedi master. Catherine Bell collapses timelines and adds commas to bank accounts.
RESILIENT WOMEN MAGAZINE 25
Catherine Bell Award-winning entrepreneur, business leader, and best-selling business author.
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Second thing is if for whatever reason, especially through COVID, right, a lot of people got hit so hard that they weren't able to continue paying their mort gage for whatever reason. So banks, because they're not in the real estate business, don't have the sys tems and structures and team and capabilities set up to go back and rework with these families to get them back on track.
And I absolutely love what you are doing with this resilient series, because anything worth creating or having in the world requires us to be resilient. Any time that we have big goals, or big dreams, we go out there and the reality is we're going to fail. But it's not about failure. It's about how fast we bounce back, get up, and find a way to do it better.
The main thing we do is, we partner with those banks, buy those mortgages; called non-performing notes, and we match them up with an investor pre nup. Our team goes to work with these families and get them back on track, and help them keep their
Wheremales.is
a woman who isn't in the position of pur chasing a property herself to go? My question for you Kim:is,Is
So what happens is a couple of things. One, banks are only allowed to lend out a certain percentage of the deposits that they have in the bank. So in order for them to lend out more money, they have to actu ally sell those. They're called notes.
So the Titan Impact Group is the bank. What we do is we hold mortgages on people. So here's what people don't understand about the banking industry: banks are in the lending business; they're not in the real estate business.
I'm a radio show host. I'm an investor, a woman, a mom, a widow. Single mom of teenagers. I was adopted. I adopted. There's so many things we are as women. My purpose in life is to aid people in their financial endeavours, and allowing them to see their financial stability grow.
Kim: Catherine, share with us a little bit of who you are.
So I started being a real estate investor over 20 years ago, and I went through and you know, did the buy and hold and discovered I don't like ten ants and toilets and ended up doing about 500 fix and flip we actually had a little TV show called The Flipping Female then I started my hedge fund and we did vacation rentals. Turns out I don't like guests in toilets either. So that's when I started being a real estate investor.
When it comes to women in the home owner and real estate investment industry, there is this com monly held idea that a woman's investment is not as safe as that of a man’s. So when it comes to statis tics, small business, and other startup loans only 3% of these end up being offered to women, and if you're a woman of colour, there is less than a 1% chance of you getting the money you need. In other words, 97% of these funding opportunities are going to
My very first real estate investing mentor said this to me once; “In a real estate investing transaction you can be the buyer, the seller, the realtor, the title company, contractor, or subcontractor. And he said “which of those positions is most secure? The bank." And then my curious brain asked, well how do I be come the bank?
worst things you can do to a neighborhood is leave empty houses. So if we can help keep that all intact, that's how we're leaving every person, prop erty and community better than we found them.
Onehomes.ofthe
Kim: Let's talk a bit about your very unique business model at titan impact group; ‘to leave every piece of property community better than you found them’. That really speaks to me.
there an opportunity where she can still build wealth through real estate investment?
The second thing is, the average millionaire has seven streams of passive income. Now, I did not grow up with the silver spoon in my mouth, but I was able to learn this. And if I can learn this, anybody can learn
And so in that book, I literally walk people through how our team can help them set up a self-directed IRA. So it's a self-directed IRA, like a 401 K, but it is now fully controlled by you as the investor. And you can use that for tax benefits, taxable adages. It's way simpler than what they realize. And they use that to turn around and build passive streams of income. If you have a 401 K in a job that you're no longer with, you can pull that over into a self-di rected IRA with no financial consequences. And now you are 100% in control of your retirement fund, and that starts giving you passive streams of income. So now you are now setting yourself up to start building those seven streams of income to take care of you, your future, your family.
of 20 years died unexpectedly, I was able to take a year with my kids to just heal and readjust, all thanks to the passive income I had ac cumulated. And so I wrote a book. The book is called Using Your Self-Directed IRA to Buy Real Estate. You can get it on my website.
Here's what I can tell you based on economics, is that everything is cyclical. All real estate, all econo
Kim: What are the top three pieces of advice you would give to this person?
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Get yourself educated inside of real estate. Just like what I did, I went down the journey and played all the different roles and figured out what I liked and what I didn't like. Figure out what works, what doesn't work and keep moving on. But learn, learn, learn, learn, learn, learn. And you're eventually going to figure it out. Which leads me to my quote. I always say: ‘if it's your genius, it's your job.’ You just need to find your genius.
I have studied so many millionaires. And I ask them the tough questions because I'm always looking for things like success leads, clues; so I can find a com mon thread between all of them. A couple of things that I've learned over all these decades is that every single millionaire or billionaire has some part of real estate in their portfolio.
Whenthis.myhusband
I want to create a hypothetical person for you, She is between the ages of 38 and 45. She is part of the great resignation that we are seeing. She's coming out of corporate America, she's launching her own business. She's either single or has no ex. And she really wants to have some sort of equity held within real estate anywhere in the United States.
mies, they're all cyclical. So even if you do buy a house right now at whatever the interest rate is, just know, eventually the interest rates are going to come back down.
There is a way for you to be able to get in, and plan for the future, to be able to save money and build equity inside of whatever that real estate is. Because what do we know for sure? We know that real estate equity over time always goes up, right? Proven. So the worst thing you can do is wait for the right time. It's like waiting for the right time to have a baby. So stop waiting and just get into action, and there's multiple ways that you can turn it around.
I ended up starting a financial firm family master mind at my kitchen table for my teenagers, in order to teach them how to set up investing accounts, etc. My advice is that every little bit counts. Every little step counts. After one year, the entire family that had come to my kitchen table; my kids, fiance and his family, and they had earned more than $100,000 collectively, and they invested over $50,000 collec tively as a family.
My last piece of advice would be; ‘respect yourself enough to believe that you’re the one here to make
Kim: Let's talk about, real quick, interest rates. Be cause a lot of people are running scared right now. And I understand inflation is scary; we are seeing the high est rates since 1981. So the reality is, if we're looking at inflation with our current mortgage rates, the average person needs to find an additional $500 a month. What are your thoughts on these rates, and how can the people deal with them?
The longest journey we will ever take, ladies, is right here. It's between your ears. You can change that. You literally change your world and the world around you.
Butportfolio.here's
And so it was really that love from the people around me, and that drive I had to create something great out of misfortune that pushed me to share my knowledge and give a helping hand to others.
spiring and uplifting and loving on each other, that is everything. That has been a huge part of my journey and what got me through the darkest year of my life.
Connect with Catherine Website: LinkedIn:Facebook:.titanimpactgroup.com@CatherineBell10linkedin.com/in/catherinebell-tig/
Kim: Share with us a little bit about your book, and give us another book you would recommend every body to read.
Kim: Why are you doing this? Why go to the trouble to help others with their financial stability?
I thank God every day that I have so many wonderful women around me. There's something really profound in having extraordinary women be there for us and with us and hold our hearts when our hearts are literally shattered. When we're encouraging and in-
I got this book from my mentor who told me to read chapter four, seven, 11 and 14 every single day for 90 days. If you miss a day, you start all over. I prom ise you, it only takes like 20 minutes to read those chapters. If you can do that, your neuron pathways are absolutely going to be changed forever, and you are going to start seeing opportunities all around you like never before.
God and the universe are conspiring to have all of my heart's deepest desires come true.’ It's from the richest man in Babylon. Read that book too!
Kim: Would you share with us a time in your life that without resiliency, we would not be having this conver sation, here, right now?
Being in foster care from such a young age, there were also an extraordinary number of adults and families that I did have the opportunity to be taken care of by and I got to experience and see different families and different lifestyles of what worked, and what didn't work. I am the woman I am today because of my adopted parents; they selflessly gave themselves to me and showed me more love than I can describe with words.
a book I give to everybody, and I tell them to read. Every millionaire billionaire I know has read this book and studied it. It's called the Scion of Get ting Rich by Wallace de Walls. And, everybody, take it for homework; read the book once.
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that difference.’ Do not let the world that has been built around creating opportunity for men hold you back; you are capable.
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And when it comes to being widowed, and raising my kids alone, I had the strength to tell myself to get educated, to make a plan, and move forward. There is no excuse. There is zero. In this day and age, for anybody to not create lives that they love, seriously, what is preventing you?
Kim: What's a quote that you recite in your head on hard days?
So it's all about how to do so using your self-di rected IRA to buy real estate, and diversifying your
I think the biggest one, the most painful one, was definitely my husband dying unexpectedly. I was left to raise my two teenage twins on my own. Having to figure it all out and now provide for them, and make sure I've checked all those mom check boxes before they go into the world. It was just like, ‘you know what, girl, you've got to pick yourself up, put on your big girl panties, dry your face off and let's go.’
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