Listing Pack Management Rights
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Content Navigation What We Need From You 27 Why Choose ResortBrokers Why Choose ResortBrokers? 4 #We Are Everywhere 5 Points of Difference 6 Sales Process Questions For You 8 Timeline & Guidelines 9 What Affects The Price 11 Appraisals Sales Method One 14 Sales Method Two 15 Listings Why List With Us Exclusively? 13 Marketing Benefits Of Listing With ResortBrokers 17 External Web Listing Guide 18 Additional Marketing Options 19 Extra Marketing Options 20 Importance of Professional Photography 21 Marketing Case Studies 22 ResortBrokers Informer Magazine 24
To Go From Here ® Management Rights
Where
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Why Choose ResortBrokers?
ResortBrokers sells more Management Rights’ assets than any other agency in the sector, giving us the experience and contacts to get you the best possible result.
Over the past 10 years, we have sold and settled over 1000 Management Rights with a total value of over $1.2 billion.
ResortBrokers holds the per-key sales price record for short term Management Rights in every state.
As advocates for the Management Rights’ industry, we have ongoing and close ties with peak industry body ARAMA.
We have strong relationships with the full spectrum of operators and buyers ranging from your mum and dad operators through to large corporate and all big hotel brands.
Established in 1985, we have more than five decades’ experience. ResortBrokers pioneered the motel leasing concept in the 1980s.
ResortBrokers has a highly integrated national team of 30+ experience brokers giving you maximum exposure and service.
We are truly national with specialist brokers in all state and territories. With ‘feet on the ground’ in every region, we have unbeatable local knowledge and we can respond to our clients’ needs quickly.
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#We Are Everywhere
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Tim Crooks & Alex Cook Melbourne Shane Croghan Far North Queensland
Marissa
Tasmania
Blair MacDonald Western Australia Glenn Millar & Chenoa Daniel Sunshine Coast Paul Mueller, Steve Campbell & Todd Warner Gold Coast Jessie Shi, Nathan Eades, Jeff Keast & Frank Matus Brisbane
Von Stieglitz
Russell Rogers South Coast NSW & Act Chris Kelly Central West NSW Greg James & Miguel Bonzia Gold Coast & Northern NSW Jacqueline Featherby Tim Mayoh Central Coast NSW, Newcastle & Hunter Valley Greater Sydney Jason Vogler South West QLD & North West NSW Des Fagg & Glen Cummins North Queensland
Nathan
Kelli Crouch South Australia Central
Kelli Crouch & Trudy Crooks Northern Territory
Benjamin David Faiers
Queensland Sunshine Coast & Fraser Coast
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Debbie Cooper South West NSW & North West VIC
Points Of Difference
We qualify our buyers rigorously and help them to appoint appropriate industry specialists, ensuring they have the financial capacity and industry know-how to complete a purchase successfully
Over 50% of our sales are conjunctions between our brokerswhen you list with us, you’re listing with 30+ brokers nationwide
The vast majority of our sales settle. We believe our job is only just starting when a sale is agreed - we manage the due diligence process closely to pre-empt and avoid any hurdles.
We have a highly talented in-house marketing team which presents opportunities better than anyone in the industry. We can create bespoke campaigns, and can adapt strategy quickly depending on enquiry level.
Over the past five decades, we have developed a well-maintained database of 32,000 industry insiders. We have a bespoke property alerts’ system which notifies buyers automatically and new of suitable listings.
We are a 7-days-a-week business a nd are always available for our clients. We commit to attending every inspection in person.
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Questions For You
Why are you looking to sell?
What
What is your preferred timeline?
What are you planning to do next?
What
Is
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are your price expectations and why?
of discretion
level
do you need?
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there anything in particular you are looking for in your broker?
BACK 1a Sales Process Timeline & Guidelines Listing Prepare Marketing Go Live Qualify Buyers Inspections Contract Offer Finance Due Diligence Legal Due Diligence Valuation Settlement Landlord Assignment ® Management Rights
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Duties in agreements Body Corporate remuneration Term of agreements Short term vs permanent Number of units/ units in letting pool Location Age of building Value of real estate Management Rights Do you need to reside onsite? What Affects The Price 3b ® Management Rights BACK
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Why List With Us Exclusively?
We can ensure the market message is clear and consistent, alleviating any uncertainty.
We can ensure all potential buyers are dealt with in a prompt and professional manner.
All enquiry is channelled through one broker, driving a sense of competition.
A dedicated broker can justify committing a lot more time and focus to your listing.
It’s important you choose a broker who you think is best for you.
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Sales Method One
On Market
On Market vs Off Market
Off Market
This gives the property maximum exposure to a multitude of potential buyers and is our most common method of sale.
This also tells the market that the vendors are committed to selling their property and it serves to create competition among buyers, usually driving the final sales price up.
This obviously is a discreet method which provides our potential purchaser with a sense of exclusivity. Dealing with the one quality and exclusive buyer means we are able to ensure the deal moves along to settlement with as few delays as possible.
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Sales Method Two
Expressions Of Interest (EOI) vs Private Treaty
Expressions Of Interest
The open nature of the sales process, combined with the pre-set closing date, creates a competitive environment and sense of urgency for prospective purchasers. The absence of a sales price means that the realised value is set by the market.
Private Treaty
This is the most commonly used method in the industry and it means going to the market with a sales price. Private Treaty ensures we are only dealing with buyers who are qualified at that level and have the ability and experience to complete the transaction.
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The Benefits Of Listing With ResortBrokers
Digital
Information Memorandums Listing
Our fully-optimised website is the best in the business and your photos will run in our highly engaging carousel. Email Sent Via Daily Property Alerts
Your listing will be sent to our database of potential buyers with a link back to resortbrokers.com.au
Listings On Leading External Websites
Refer to the complete guide of external website listings on the following page.
Web Listing On resortbrokers.com.au
Web
Quite simply, we hit the mark and get results. 5a ®
We will produce a high quality PDF document highlighting all the key aspects of your property. Management Rights
BACK 1a Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* Property � � Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* Elite Plus Only (Vendor Paid) Price On Application � Enhanced Only �^ �^ �^ ^Exclusive listings only Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* All listings �^ �^ � �^ ^Exclusive listings only Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* All listings � � � � � Freehold Going Concern Investment Leasehold Business Management Rights (Business) Upgrades Features Available* All listings � � � � � External Web Listing Guide *Upgrade rates upon request ® Management Rights
Additional Marketing Options
For our on market listings with a minimum 120 day exclusive agency we are occasionally able to include the following:
Our EDMs are a powerful marketing tool and we can create customised campaigns which really stand out from the crowd.
We have premium subscriptions with most of the leading national sales’ websites which provides us with upgrades on listings. Press
We can generate national, regional or local media coverage which will give you, and your property, valuable attention.
We’ve ramped up our social media strategy with a schedule of high-quality posts which is aimed at creating a buzz.
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Digital EDM Upgrades On External Websites
Release Bespoke
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Social Media Post & Stories
Complement Our Standard Marketing Suite
We would be delighted to devise a tailored marketing campaign for you, at your cost. Options include:
ResortBrokers will prepare a high-quality bespoke printed IM with design and copywriting prepared inhouse, to showcase your property to the market.
Strategy, execution and ongoing management/optimisation of paid search campaigns on Google to drive efficient leads across all types of listings.
Design and execution of organic posts and paid campaign creative for Facebook and Instagram along with ongoing analysis and optimisation.
Professional Property Video
Live drone or aerial video footage with music and graphics conveying property scale and finish which can be viewed as a remote inspection worldwide.
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Information Memorandum
Campaign
Per
Campaign
Bespoke
Social Media
Pay
Click
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The Importance Of Professional Photography
High-impact photographs are the all-important attention-grabbers that make successful marketing campaigns leap off the page, screen and sign. ResortBrokers can source a quote from professional photographers and videographers from all across the country if required.
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Tweed Heads
Marketing Case Study Colonial Tweed Holiday & Home Park
Campaign Outcome Several high-profile operators competed for this quality asset during the EOI. The price was among the highest ever for a caravan park in Australia. Inspections + Offers 14 + 6 Property Type Freehold Caravan Park | Sale Method Expressions Of Interest (EOI) | Campaign Type Fully Integrated Philip and Sandra Clark (Vendor) - Colonial Tweed Holiday & Home Park “We would like to thank Greg for his assistance in completing the purchase of Colonial Tweed. Any queries were dealt with in a very professional and expeditious manner. Greg’s knowledge and experience in the industry certainly helped in the decision-making process. We are very much looking forward to a long and successful business relationship.” 4 offers over $13m Sold over asking price $1.3m Advertising spend $5,700 Campaign Objective Generate competition among established and financially-qualified operators to buy this high-quality riverfront park in Tweed Heads. Professional photos & video Informer advertisement Targeted E-shot campaign Social media campaign Print media coverage Bespoke Information Memorandum 5f ® Management Rights BACK
Cashelmara
Beachfront
Apartments
Marketing Case Study
Objective To reach an audience that was looking for a beautiful and expensive apartment in Burleigh Heads with a small income from a Management Rights. Informer advertisement Campaign Outcome For an additional spend, we were able to launch and implement a successful campaign with full tracking and analytics through our specialist digital marketing partners. Highly targeted off ResortBrokers database Leads (including buyer) 30 People reached at 2 times 14,500 Advertising spend $1,000 Social media campaign Targeted E-shot campaign
Burleigh Heads
Campaign
Property Type Management Rights Hotel | Sale Method Private Treaty | Campaign Type Digital
Helen
& David McNaught (Vendor) - Cashelmara Beachfront Apartments
sell
lovely guy.” 5g ® Management Rights BACK
“Todd was wonderful as a Real Estate Agent. We spoke to a few agents when we decided to
and found Todd to be honest, trustworthy, easy to talk to, very knowledgeable in the Management Rights’ industry and very experienced. He would constantly communicate with us with regards to the different stages of the contract, via phone, or just pop in, and explained everything necessary. We would definitely recommend Todd to anyone looking at buying or selling in the industry. He is just an all round
Informer Magazine 45,000 SOLD! Of all properties advertised in the Informer have Total circulation of the Informer (digital & hard copy) Leading tourism publication Targeted marketing only ResortBrokers offers That’s pretty impressive for an industry magazine when you look at other well-known publications and their circulation Gardening Australia - 59,000 | Vogue Living - 43,209 | Vogue (fashion and beauty) - 53,972 AFL Record (the official publication of the AFL) - 24,968 | Resort News circulation - 2,500 Inception of Informer magazine 50,400 Average page views per month on our Informer archive 2002 63% 5h ® Management Rights BACK
ResortBrokers’
KELLI CROUCH BROKER +61 410 441 750 kelli@resortbrokers.com.au Net Profit $280,286 Turnover $624,113 Price $695,000 On offer is the leasehold of this well presented 25 room motel with long term, 24 year lease in place and located walking distance to the Murray River and town facilities. Other features include Ashley’s Restaurant & Bar, a swimming pool, plenty of off street parking and free guest Wifi. Running at 58.2% occupancy for the last financial year, the business has shown strong recovery post-COVID, additional revenue has also been driven during the last 12 months with the motel down the road having been converted to a backpackers. A fantastic time to buy. Long term 24 year lease Ongoing refurbishments and replacements Popular tourist destination, only 3 hours from Adelaide Spacious 4 bedroom, 2 bathroom managers residence Strong post-COVID trading Outstanding 25 room leasehold motel Net Profit $67,500 | Price $337,500 JESSIE SHI BROKER +61 422 935 428 jessie@resortbrokers.com.au NATHAN EADES BROKER +61 448 339 920 nathan@resortbrokers.com.au REF // OTP006943 Bay House & Breeze Redland Bay, QLD ResortBrokers is excited to present what is sure to be a hugely popular opportunity to purchase two Off the Plan, ‘caretaking-only’ management rights situated within the bayside community of Redland Bay. Both complexes are 25-year accommodation module agreements with no office hours nor requirement to purchase a manager’s unit or live on-site. These smaller caretaking only businesses have become one of the most highly-sought after asset classes over the last 12-24 months as existing operators are looking to securely add scale to their existing management rights portfolio or for first time operators to get a foot in the highly competitive market. Caretaking only, no office hours, no requirement to live onsite or purchase a manager’s unit Full 25 years accommodation module agreements Both building complexes are conveniently located right next door to each other with minimal caretaking duties. Bay House is 30 residential units with an estimated completion date of February 2022. Body Corporate Remuneration is $37,500 GST. Breeze comprising of 24 residential and retail/commercial space with a gross starting care-taking salary of $30,000 +GST. Breeze due for completion in mid 2023 Off the plan modern apartment buildings - caretaking only! 54 UNITS OFF THE PLAN 25 YEARS This is your chance to secure a trophy property right in the heart of Mooloolaba. Aegean Apartments has all the elements of a high performing property and is the perfect asset for those new to the industry or an experienced couple wishing to manage a well-established business and further increase revenue to an already profitable business. Within the Mooloolaba landscape not too many properties boast this location as a private acquisition opportunity. With a newly painted, aesthetically pleasing façade and colourful interior design, this trendy boutique style management rights makes this property different to anything else in the area. With room to grow and a pro-active body corporate, this business is a dream for a motivated operator. Aegean Apartments would benefit from a new operator to take the business to the next level. Showing a high ROI, comfortable body corporate remuneration and strong net profit - this property is an absolute dream to operate in one of Australia’s most in demand tourism markets. Outstanding location within the Mooloolaba landscape 20 years left on the agreements Supportive, proactive Body Corporate Opportunity to grow letting pool and increase occupancy when the borders open Large 3 bedroom manager’s residence Recently repainted interior and exterior Strong occupancy and forward bookings Comfortable BC salary ($64,601) and consistent net profit Business Price $1,530,800 Real Estate Price $800,000 Total Price $2,330,800 REF // MR006977 AegeanApartments Mooloolaba, QLD CHENOA DANIEL BROKER +61 403 143 151 chenoa@resortbrokers.com.au GLENN MILLAR BROKER +61 412 277 804 glenn@resortbrokers.com.au OWNER’S RESIDENCE 3 BED 2 BATH 24 UNITS, 18 LETTING 20 YEARS MANAGEMENT RIGHTS 5 STOREY TOWER Full page advert including: • 3-5 large images • 220 words $1400 plus GST Rates State By State Circulation Breakdown Queensland 13,050 New South Wales 12,150 Victoria 10,800 Western Australia 4,500 Tasmania 1,800 Property Type Circulation Breakdown Registered Purchasers 18,900 Motels 7,650 Management Rights 7,200 Hotels / Serviced Apartments 4,500 Caravan Parks 3,600 Industry Professionals 3,150 5i ® Management Rights BACK
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What We Need From You 6a Caretaking and letting agreements BC minutes for the past two years The past 3 years’ Profit & Loss statements Short term: monthly occupancy and ADR Current staff breakdown Up-to-date professional & high resolution property photos All compliance forms, e.g. fire safety ® Management Rights BACK
