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In ISSUE 6
MVP MEDIA PACK
LAST ISSUE
In Issue 06 Chris Paul SHAQ Magic Johnson David ‘Tin Tin’ Watts Ashley Hamilton Renee Busch Patty Mills Chuck Eidson Wretch 32 Kidz In The Hall FASHION GALLERY
MVP Magazine is pumping up the new NBA season, with superstar point guard Chris Paul gracing the cover in his new Los Angeles Clippers uniform. CP3’s move to LA was the biggest of many off-season transactions which transformed the landscape and the legendary Magic Johnson gives us his assessment of how things are likely to pan out in the race for the 2012 title. British Basketball League star David ‘Tin Tin’ Watts tells us why he waited so long before making the jump to the pros. Young Brits Ashley Hamilton and Renee Busch share their Stateside adventures with us. Australian idol Patty Mills fills us in on his hopes for the London Olympics as they come into view. And Barcelona forward Chuck Eidson tells us why he lets his game do the talking.Plus exclusive interviews with Wretch 32 and Kidz In The Hall, all the latest on and off-court fashion, and a detailed look at the NBA’s All-Time ‘Most Significant’ players. MVP - the UK’s biggest and brightest basketball magazine - is available from WHSmith stores nationwide, or online at SwishBasketball.net or
MVP Magazine MVP247.Ltd 369B High Road Leyton London E10 5NA E. info@mvp247.com W. www.mvp247.com T. 07958 366 493 Editor Greg Tanner greg@mvp247.com Assistant Editor Mark Woods mark@MVP247.com Creative Director Jake Green jake@mvp247.com Art Director Harry Adams harry@mvp247.com
Advertisers & Cross Branding
via MVP247.com. On sale January 18.
Advertising Rates Display Rates
Dimensions (w) x (h) Price
Front Cover Sponsor Back Cover Inside Front Cover Inside Back Cover Double Page Spread DPS Full Page Half Page (Horizontal) Half Page (Vertical) Advertorial Single Advertorial Double
N/A 210 x 255mm 210 x 255mm 210 x 255mm 420 x 255mm 210 x 255mm 190 x 115mm 90 x 235mm 210 x 255mm 420 x 255mm
• Planning rates on request £CALL
Feat; LeBron James, BBL PREVIEW, NCAA Dick Vitale, 3-on-3 basketball, OLYMPIC TEST EVENT, EUROBASKET NBA 2K12, ROBERT GILCHRIST, TONY PARKER, Jonas Valanciunas & Andrew Albicy.
Contacts
2012 Print Schedule Issue Spring Summer Autumn
Copy Deadline 21st March 21st June 20th September
Street Date 19th April July 19th October 18th
£1500 £900 £800 £800 £650 £400 £200 £200 £550 £1100
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Distribution
PREVIOUSLY PUBLISHED ISSUES
ISSUE TWO Kobe Bryant
ISSUE ONE Lebron James
WH Smiths Nationwide. MVP Magazine Online Store COMAG - Independent News Agents Selfridges Harrods NBA Events BBL Team Shops Swish Online Store Big Smoke independent distribution A large Subscrpition database, 1000+
Company MVP247.Ltd Company: Cover price: £3.50 Number of pages: 64/84/100
ISSUE FOUR Dwyane Wade
Readership Profile
ISSUE FIVE Kobe Bryant @ NBA final
Artwork Specifications • Accepted Formats: DVD, CD (Mac formatted) • Formats for process colour separation: JPEGS, PDF’s, CMYK EPS, TIFF. • Please save images as 300 dpi Resolution. • All Fonts (typefaces) Postscript and Printer Fonts MUST be supplied. • Digital artwork must be accompanied by a proof. Adobe Photoshop, Illustrator & InDesign (inc. CS4) Contact us for details of series/multiple issue discounts NB: 5mm bleed required on all full and half page adverts 213 mm (Bleed)
Circulation per issue – 8.000 copies Prospective Readership – 24,000 (3:1 readership ratio)
190mm
Reigning NBA Finals MVP Kobe Bryant knows the deal. Here he is showing MVP Magazine some love during his trip to London in September. This photo was shot at a Nike event hosted by MVP Editor Greg Tanner, who got an exclusive sit down interview with the Black Mamba.
115mm
90 mm
FULL PAGE
1/2 PAGE (horizontal)
261 mm (Bleed)
261mm (Bleed)
Add 3mm Bleed all round the edge.
THE MVP LOVES MVP
426 mm (Bleed)
210 mm
255 mm
Market Research amongst our target audience reveals that: • 68% are male • 90% are between the ages 12-30 years old
235 mm
ISSUE THREE Derrick Rose
For advertising sales please call Jake Green on 07958 366 493
420mm
1/2 PAGE (vertical)
Where we’ve been promoted....
MVP’s launched generated a lot of heat - both within the basketball community and the media industry. The Daily Mirror, New Statesman and RWD Magazine were amongst those to feature our launch - not to mention countless publishing industry websites.
Website Takeover Website Stats Banner (468 x 60): £450 perweek MPUs (300 x 250): £250 per week Background image, banner, MPU, Editorial Feature + Twitter and Facebook updates - £ CALL
August 2010: 90,551 unique users 502,102 page views 80% of traffic from UK 10% of traffic from USA
FAN-TASTIC
The MVP Facebook page has racked up over 3000 fans in just 11 months !
In ISSUE 6
MVP MEDIA PACK
The Market * The number of adults in England who do sport at least three times a week has reached 6.93 million * The number of men playing sport three times a week has risen by 176,000 to 4.203 million. * Regular participation among non-white adults has increased by 98,800 to 713,800. * During the year Oct 08 to Oct 09 (APS3) 193,300 (0.46%) adults participated in 30 minutes moderate intensity basketball at least once a week. As is common with the overall trend in the total circulation of Bauer magazines in the UK is down 5.2% year on year. However, Paul Keenan, chief executive of Bauer Media says that “investing in editorial content to make magazines which are relevant, fresh and surprising is a winning strategy. In 2009, quality magazines generated quality revenues. Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences. Which combined with the constant year on year increase in basketball participation in the UK gives us a positive outlook for sales of MVP Magazine.
Customers
MVP Magazine appeals to a variety of segments of the sport market, the main segments are A01 Ben ABC1, A02 Jamie C2DE, A03 Chloe ABC1 and Leanne C2DE
who make up 23.4% of the English population and are the most likely to participate in basketball as a sport. These consumers are all 18-25 years old. The main segment is Ben who also has the highest spending capacity. MVP Magazine also appeals to the older segment of the sport market, in the form of parents (most often mums) purchasing the magazine for their family or children specifically. As our main consumer Ben is a heavy internet user and has a high speed broadband connection at home. He uses this for sports news, personal emails, buying films and games and in recent months playing online poker. Ben is well educated and well informed, and is the most likely of his peers to appreciate live music, photography and graphic design, especially if combined with his thirst for the latest gadgets. Another of our core consumers is Jamie. Jamie is 20 and has just finished studying for an HND at his local college. Since finishing the course he’s been unable to find a related job, he works at the local supermarket full time, but hopes to find something better soon. He lives with his parents in the family home, still very much hangs around with his school-mates. Alongside sports participation we acknowledge that there is a market segment that engages in watching basketball and buying the associated clothes, but our understanding of this segment is much less well developed. We have called this segment Kevin. [1] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/ active_people_survey_3.aspx
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[2] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/active_people_survey/ active_people_survey_3.aspx>. [3] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www. sportengland.org/research/active_people_survey/active_people_survey_3.aspx>. [4] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www. sportengland.org/research/active_people_survey/active_people_survey_3/detailed_sport_results.aspx>. [5] Magazine ABC’s: the report card, UK, Guardian Online. Available from: www.guardian.co.uk/media/2010/ feb/11/magazine-abcs-report-card>. [6] Magazine ABC’s: the report card, UK, Guardian Online. Available from: www.guardian.co.uk/media/2010/ feb/11/magazine-abcs-report-card>. [7] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/market_segmentation.aspx>. [8] <#_ftnref> Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/market_segmentation. aspx>.