Response London

The United Kingdom's only magazine dedicated to basketball will go on sale for the first time on Monday, vowing to provide the best coverage of the sport from the NBA to the British Basketball League. MVP, published by Response London, will initially launch on October 4 as a quarterly publication with news and features provided by some of the leading writers on both sides of the Atlantic. MVP's launch team includes assistant editor Mark Woods (basketball journalist and BBC/Sky Sports broadcaster), creative director Jake Green (Adidas, 02, Honda) and well-known magazine designer Harry Adams (art director for Big Smoke, Windsurf).