M E D I A PA C K ISSUE TWO WINTER 2010
mvp247.com H I S T O RY - C O N TAC T S - A DV E RT I S I N G R AT E S - S C H E D U L E - N E X T I S S U E
In ISSUE 2
MVP MEDIA PACK
In Issue 02 Dwight Howard, Pau Gasol, Dzaflo Larkai, Phil Perre, Paul Sturgess, Haringey Angels, BBL, Ice Cube, New York’s Finest, Latest Sneakers / Gear, Workout tips, News + More
Contacts MVP Magazine Response Studios 369B High Road Leyton London E10 5NA E. info@mvp247.com W. www.mvp247.com T. 07958 366 493 Editor Greg Tanner greg@mvp247.com Assistant Editor Mark Woods mark@MVP247.com Creative Director Jake Green jake@mvp247.com Art Director Harry Adams harry@mvp247.com Contributing Photographers & Illustrators: Rinchen Ato, Kieran Halil, Niko 09, James Pearson-Howes, Kevin Joseph, Finlay Mackay, John Hooper & Phil Knott.
Advertisers & Cross Branding
PREVIOUSLY PUBLISHED ISSUES
ISSUE 01
MIAMI THRICE CAN ‘BRON, FLASH & BOSH BRING THE HEAT? TEAM USA ON TOP OF THE WORLD NIKE WORLD BASKETBALL FESTIVAL RYAN RICHARDS YORICK WILLIAMS KANO mvp247.com
LAST ISSUE
MVP Magazine is set to get 2011 off to a flying start. Britain’s only basketball magazine (out on January 20th) will feature NBA Defensive Player of The Year, Dwight Howard, on the cover - the Orlando Magic centre known as “Superman” for his aerial antics. We also sit down with two-time NBA champion Pau Gasol to talk about his experiences as one of Europe’s leading lights in the Big League. And we look ahead to the historic NBA regular season games being played at London’s O2 in March. Team GB forward Dzaflo Larkai tells us about life as a pro in Japan, we hear from the baller-turned-actor who now makes a living being LeBron James, and we talk to the man behind London’s most successful female junior programme of all time. Thrown in all the latest bball news and views, sneakers, fashion and training tips and it’s an issue not to be missed...especially with our special pullout calendar, listing all the key dates basketball dates for the coming year. MVP is available in WHSmith stores nationwide, numerous independent newsagents and online. See MVP247.com for more details - as well as daily bball news bites.
Front Cover.indd 1
£3.50 ISSUE 01
AUTUMN 2010
23/9/10 13:43:34
Miami Heat’s Big 3, Team GB, World Basketball Festival, Ryan Richards, Devon Van Oostrum, Brighton Beach court, Latest sneakers / gear, Kano, Workout tips + More
ISSUE ONE Lebron James
ISSUE TWO Kobe Bryant
ISSUE THREE Derrick Rose
ISSUE FOUR Dwyane Wade
ISSUE FIVE Kobe Bryant @ NBA final
“A love for & knowledge of hoops...shines through in this new publication”Slam Magazine
Distribution
2010/11 Print Schedule
Copy Deadline 15/12/10 TBC TBC TBC
Print Deadline 06/01/11 TBC TBC TBC
Street Date 20/01/11 TBC TBC TBC
Advertising Rates Display Rates Dimensions (w) x (h) Front Cover Sponsor N/A Back Cover 210 x 255mm Inside Front Cover 210 x 255mm Inside Back Cover 210 x 255mm Double Page Spread DPS 420 x 255mm Full Page 210 x 255mm Half Page (Horizontal) 190 x 115mm Half Page (Vertical) 90 x 235mm Advertorial Single 210 x 255mm Advertorial Double 420 x 255mm • Planning rates on request £CALL
Price £1500 £900 £800 £800 £650 £400 £200 £200 £550 £1100
Artwork Specifications
• Accepted Formats: DVD, CD (Mac formatted) • Formats for process colour separation: JPEGS, PDF’s, CMYK EPS, TIFF. • Please save images as 300 dpi Resolution. • All Fonts (typefaces) Postscript and Printer Fonts MUST be supplied. • Digital artwork must be accompanied by a proof. Adobe Photoshop, Illustrator & InDesign (inc. CS4) Contact us for details of series/multiple issue discounts NB: 5mm bleed required on all full and half page adverts 213 mm (Bleed)
Company Response Studios Cover price: £3.50 Number of pages: 64/84/100
Readership Profile Market Research amongst our target audience reveals that: • 68% are male • 90% are between the ages 12-30 years old Circulation per issue – 8.000 copies Prospective Readership – 24,000 (3:1 readership ratio)
190mm
THE MVP LOVES MVP
Reigning NBA Finals MVP Kobe Bryant knows the deal. Here he is showing MVP Magazine some love during his trip to London in September. This photo was shot at a Nike event hosted by MVP Editor Greg Tanner, who got an exclusive sit down interview with the Black Mamba.
115mm
90 mm
FULL PAGE
1/2 PAGE (horizontal)
261 mm (Bleed)
261mm (Bleed)
Add 3mm Bleed all round the edge.
For advertising sales please call Jake Green on 07958 366 493
426 mm (Bleed)
210 mm
255 mm
WH Smiths Nationwide. MVP Magazine Online Store COMAG - Independent News Agents Selfridges Harrods NBA Events BBL Team Shops Swish Online Store Big Smoke independent distribution A large Subcrpition database
235 mm
Issue Winter Spring Summer Autumn
420mm
1/2 PAGE (vertical)
Where we’ve been promoted....
MVP’s launched generated a lot of heat - both within the basketball community and the media industry. The Daily Mirror, New Statesman and RWD Magazine were amongst those to feature our launch - not to mention countless publishing industry websites.
Website Takeover Website Stats Banner (468 x 60): £450 perweek MPUs (300 x 250): £250 per week Background image, banner, MPU, Editorial Feature + Twitter and Facebook updates - £ CALL
August 2010: 45,551 unique users 212,102 page views 80% of traffic from UK 10% of traffic from USA
FAN-TASTIC
The MVP Facebook page has racked up 1,200 fans in just 10 weeks...and will almost certainly break the 2,000 mark by the time our next issue goes to print.
In ISSUE 2
MVP MEDIA PACK
The Market * The number of adults in England who do sport at least three times a week has reached 6.93 million * The number of men playing sport three times a week has risen by 176,000 to 4.203 million. * Regular participation among non-white adults has increased by 98,800 to 713,800. * During the year Oct 08 to Oct 09 (APS3) 193,300 (0.46%) adults participated in 30 minutes moderate intensity basketball at least once a week. As is common with the overall trend in the total circulation of Bauer magazines in the UK is down 5.2% year on year. However, Paul Keenan, chief executive of Bauer Media says that “investing in editorial content to make magazines which are relevant, fresh and surprising is a winning strategy. In 2009, quality magazines generated quality revenues. Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences. Which combined with the constant year on year increase in basketball participation in the UK gives us a positive outlook for sales of MVP Magazine.
Customers
MVP Magazine appeals to a variety of segments of the sport market, the main segments are A01 Ben ABC1, A02 Jamie C2DE, A03 Chloe ABC1 and Leanne C2DE
who make up 23.4% of the English population and are the most likely to participate in basketball as a sport. These consumers are all 18-25 years old. The main segment is Ben who also has the highest spending capacity. MVP Magazine also appeals to the older segment of the sport market, in the form of parents (most often mums) purchasing the magazine for their family or children specifically. As our main consumer Ben is a heavy internet user and has a high speed broadband connection at home. He uses this for sports news, personal emails, buying films and games and in recent months playing online poker. Ben is well educated and well informed, and is the most likely of his peers to appreciate live music, photography and graphic design, especially if combined with his thirst for the latest gadgets. Another of our core consumers is Jamie. Jamie is 20 and has just finished studying for an HND at his local college. Since finishing the course he’s been unable to find a related job, he works at the local supermarket full time, but hopes to find something better soon. He lives with his parents in the family home, still very much hangs around with his school-mates. Alongside sports participation we acknowledge that there is a market segment that engages in watching basketball and buying the associated clothes, but our understanding of this segment is much less well developed. We have called this segment Kevin. [1] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/ active_people_survey_3.aspx
[2] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/active_people_survey/ active_people_survey_3.aspx>. [3] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www. sportengland.org/research/active_people_survey/active_people_survey_3.aspx>. [4] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www. sportengland.org/research/active_people_survey/active_people_survey_3/detailed_sport_results.aspx>. [5] Magazine ABC’s: the report card, UK, Guardian Online. Available from: www.guardian.co.uk/media/2010/ feb/11/magazine-abcs-report-card>. [6] Magazine ABC’s: the report card, UK, Guardian Online. Available from: www.guardian.co.uk/media/2010/ feb/11/magazine-abcs-report-card>. [7] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/market_segmentation.aspx>. [8] <#_ftnref> Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/market_segmentation. aspx>.