FEBRUARY 2014 P H O TOS : N O VA C A FÉ, D U N ED I N
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TOP CONSUMER TRENDS
to consider in your business strategy
As they say, the first step towards realising your goals is first to set them and many business owners ready themselves for this task at the beginning of the year as they review the year past, take stock of all they have accomplished and set out their strategies for the coming 12 months.
a quick word... seeking good ideas & putting them into action
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recent snapshot survey conducted by the Restaurant Association found that business owners are finding it challenging to encourage repeat custom and to attract new customers, so what are some of the key consumer trends internationally that may help you to develop some of your customer-focused business planning in 2014?
Many of the best ideas on how to improve a business often come from the people who are doing the jobs. How can you encourage them to put forward their thoughts on improvement?
are your employees entitled to work here?
20 are your job ads attracting the right people? Writing a job ad that attracts the right people is harder than it sounds but we give you a guide on getting it right.
sale & supply of alcohol implementation update
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SALE ST, AUCKLAND
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We often hear operators comment that today’s consumers are more knowledgeable about food and drinks than ever before. It is clear that diners are becoming more interested in what is on their plates, where it comes from and how it was prepared. Programmes like Masterchef have encouraged them to think that they can create restaurant quality food in their own kitchen, so it is important to provide a complete experience that they can’t easily duplicate at home. A recent survey of American chefs backs this up, with over 90% saying in an effort to keep up with the evolving consumer palate they are making increasing efforts to source new, unusual ingredients to add to their menus. C ON T IN U ED ON FO LLO WIN G
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