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ARBITRAGEUR WINE ROOM, WELLINGTON
JUNE 2013
Now Is The Time To
Prioritise Your Mobile Presence think your café is the best? now your marketing 06 needs to get social A recent survey highlights the way marketing has changed over the years and how mediums such as social media and website marketing are an essential component of your marketing strategy.
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Nowadays, the mobile phone has become something of an extension of the human arm. Smartphone penetration is at an all time high with 60 per cent of Kiwis in possession of one. Research shows that 30.9 per cent have used a smartphone app to find information on a restaurant and 16.5 per cent have used an app to place a takeaway order. These numbers are still relatively low compared to global trends and this is in part due to the lack of New Zealand businesses prioritising their mobile presence.
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ut before you rush out and invest in an app for your eatery, consider that only 21.7 per cent of respondents would definitely use a restaurant mobile app if the menu featured on it. Instead consider how your website appears when it’s accessed on a smartphone or a tablet device. Is it a miniature version of your actual website? If so, you’re totally stuck in early 2010. Responsive web design is the techy term for making sure your website is optimised for whatever platform it is accessed on.
Mobile matters…
medical certificates in review how to check a workers eligibility to work
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Employers need to show they have taken reasonable precautions and exercised due diligence to check that a job applicant is entitled to work for them. Where can you check?
winners of the lewisham hospitality awards celebrate
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Make sure your website is maximised for mobile, tablet AND website. Use location services like Google Places for Business. Google is still the portal that most sites get found through so use the tools they provide.. Prioritise what people are looking for when they are out and about. Phone numbers and directions should be prominent. Getting customers to order on their mobile the first time is key. When they have done it once you can work on building the habit. SOURCE, SOURCE, the 2013 Hospitality Report. The third edition of this comprehensive report will soon be available. Packed with vital information to help hospitality businesses understand the current hospitality environment, the report is available free of charge to Association members.