NOVEMBER | DECEMBER 2014 P H O T O S : PITCH ES STO R E, O PHIR
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Consumers are choosing to use technology more... but service is still key
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For employers planning their rosters, or their closedowns, over the Christmas/New Year period, or those wanting clarity on paying staff over the public holidays, we outline the key information to help you get through these busy weeks...
More than one-third of consumers say they are more likely to use technology-related options in restaurants now, compared to two years ago. In addition, a significant number use their smartphones to interact with restaurants on a regular basis, such as ordering delivery, redeeming rewards and paying.
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More and more, hospitality businesses are finding they need to embrace new technology trends as a means to market their brand. We look at some of the ways technology can help...
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International research recently released by the National Restaurant Association in the United States shows that technology use in hospitality businesses is on the increase over there, and we can expect that this is a development reflected locally as well.
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And this is not just a trend for the younger diners (although the Millennial generation are the biggest users), as the age gap generally levels out when it comes to frequent users. As NRA spokesperson, Hudson Riehle, says, "As restaurants integrate more customerfacing technology, usage among consumers is growing. When done right, it can help a restaurant's productivity and the customer experience." It is pleasing to note, however, that a substantial number of consumers said they still prefer to deal with restaurant staff. In hospitality, CONTINUED ON FOLLOWING PAGE let’s face it, the human factor will still always be paramount.