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SAGGIO DI VINO, CHRISTCHURCH
SEPTEMBER 2012
Food Truck Host Parks In
HALL OF FAME
think your café is the best? good news travels fast 07
...But bad news travels faster. A recent consumer survey by American Express found that a third of Kiwis who use social media to rate their dining experiences will post a negative review within hours of the meal.
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hef, restaurateur and television host Michael Van de Elzen joined a select group recently, with his induction into the Restaurant Association of New Zealand Hall of Fame.
Hall of Fame inductees are high achievers with distinguished hospitality careers and we believe Michael is a very worthy recipient. His many skills, flamboyant personality, thirst for knowledge and love of the industry have helped him achieve great things as a chef, cookbook author, restaurateur and most recently as host of TVNZ’s Food Truck show. He is a wonderful ambassador for our sector and joins other Hall of Fame greats such as Simon Gault, Ruth Pretty, Steve Logan and Judith Tabron.
rent reviews, what can you do? finding and talking to your target market
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Do you know your typical best customer? And if you’ve identified them do you know the best way to market to them and get them through your door?
Elzen started his hospitality career at Tony’s Vineyard Restaurant in Auckland. After a stint at Kermadec, he became the head chef at Antik’s restaurant at the tender age of 22. Europe beckoned and he worked in some of the best kitchens in London. Returning to New Zealand with wife Belinda, he opened Molten in Mt Eden, which is now one of the city’s most awarded and respected restaurants. After selling the restaurant, he answered the call of show business, and has since made two successful seasons of the Food Truck.
PHOTO: BABICHE MARTENS
souvenir 2012 new Zealand culinary fare wrap
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