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Remember, few people like to go first, and most are certain that their questions will sound simple and that they shouldn’t insult you and the others in the audience by asking. Once people start asking questions, repeat the question so that all can hear. If you don’t know the answer, don’t punt. Simply say you don’t know.

And don’t leave the seminar or speech site without your evaluations. These are invaluable tools for improving your presentation. Two questions beyond the obvious to consider are as follows:

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1. What was the one point of value you gained from the workshop?

2. What will you do with the information? How can you use it?

Take the answers to the survey to heart, but don’t be heartbroken if you don’t always get rave reviews. Evaluate the opinions and don’t look back, only ahead.

Before members of the audience leave, make sure each one of them has a brochure or a telephone index card that includes a few lines about your business and speech or seminar topics you offer. If they liked what you had to say, the chances of a referral are good if you make it easy for them to remember who you are.

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